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Page 1: CHANGE THE WAY YOU TRAVEL - SUITCASE Magazine · events, the magazine acts as a bridge between cultures around the world. “Move over Condé Nast, IPC, Hearst and the rest - there

1suitcasemag.com

PRINT • ONLINE • TABLET • EVENTS • POP-UPS

CHANGE THE WAY YOU TRAVEL

TRAVEL + FASHION

Page 2: CHANGE THE WAY YOU TRAVEL - SUITCASE Magazine · events, the magazine acts as a bridge between cultures around the world. “Move over Condé Nast, IPC, Hearst and the rest - there

suitcase

The Magazine

PRINT IS DEAD. LONG LIVE PRINTThe World’s Best Independent Magazines by Prestel Publishing

WOMEN OF THE FUTURE AWARDSFounder Serena Guen Winner 2014

awards + noMinaTions:

SHORTLIST BEST TRAVEL INSPIRED BLOGA Hotel Life Awards

as seen in:

STAFF PICKvimeo.com

SUITCASE is the world’s first multi-media travel and fashion magazine targeting readers with a global mindset. One step ahead of a tour guide, SUITCASE aims to inspire people, to help them discover different destinations; in essence, SUITCASE exists to change the way people travel.

Through a quarterly print magazine, iPad and iPhone apps, daily updated website, weekly newsletter and events, the magazine acts as a bridge between cultures around the world.

“Move over Condé Nast, IPC, Hearst and the rest - there are new young publishing tycoons

in town”Evening Standard

“[Serena Guen is] the Mark Zuckerberg of

publishing”Bloomberg

“Travel Bible”Topshop

“Travel guru”Harpers Bazaar

“Travel experts”Grazia

61%85% no.1INCREASE IN UNIQUE

USERS 2015INCREASE IN SALES

2014-2015TRAVEL & REGIONAL IN THE UK APP STORE 2015

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3suitcase magazine

CIRCULATION63,000

READERSHIP184,000

FREQUENCYQuarterly

COVER PRICE£6

Often referred to as a ‘coffee-table book’, SUITCASE prints its iPad sized magazine quarterly with the only EMEA registered printer in the country.

Distributed globally in newsstands, WH Smith’s, specialist retail outlets (Selfridges, Harrods, Barnes & Noble and Palais du Tokyo), select hotels and airports.

SUITCASE Magazine is distributed in the most important creative and forward-thinking areas in the cities of 30 countries.

For a full list of stockists click here: suitcasemag.com/stockists

HOTELS:Ace HotelHospital Club RoomsMercer Hotel

UK

Africa

South America

Australia

Asia

Rest of Europe

USA and Canada

MEDIAN HHI £80K

AGE 24-39

global CirCulaTionwhere?our readers

Print Magazine

FEMALE 69%

MALE 31%

54%increase in sales

2015

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4suitcase magazine

regular Featuresprint

CITY GUIDES (TBC)

X4-5 PER ISSUE

Length and format depends on place.

EDITORIAL SHOOTS (TBC)X3-4 PER ISSUEOn location and one in London relating to theme of the issue.

WHAT TO PACK (DPS)X3-4 PER ISSUEA still life shoot of the best clothes and products to take to the main destinations per issue.

100ML (DPS)A still life shoot of the best beauty products to take on the plane.

#LIVINGINMYSUITCASE (DPS)Personal photographs of a personality on holiday. Previously included: Chelsea Leyland, Goldierocks, Tracey Sedino etc.

IN FLIGHT ENTERTAINMENT (SPS)The best products to bring on a plane.

TOTAL PAGE COUNT 164

jom

alo

ne.com

Unexpected scents. Coveted candles. Elegant gift giving.

T H E W O R L D O F J O M A L O N E™

17S U I T C A S E M A G A Z I N E

1. Bang & Olufsen BeoPlay H8 Headphones £399, 2. Loxley Windermere Wallet £135, 3. Tom Ford Lip Colour Sheer in Paradiso £37, 4. Paperchase Noto Stone Journal £14, 5. Olivia von Halle Silk Eyemask £35, 6. Chantecaille Vital Essence £84

In FlIghT

5 6

2

1

4

3

20 21S U I T C A S E M A G A Z I N E S U I T C A S E M A G A Z I N ES U I T C A S E M A G A Z I N E

Scarlett’sScarlett Johansson reveals the things that keep her grounded when travelling from

continent to continent

20

Words by CAMILLA DAVIES

At 29 years old, A-list actress Scarlett Johansson has been lucky enough to have already enjoyed a prolific career in

film. And when your craft involves circumnavigating the globe, a passion for travel certainly helps.

Shooting on locations as culturally diverse as Barcelona, the Highlands and Taipei, Johansson has become adept at packing the perfect suitcase. A regular on film sets since childhood, she’s familiar with globetrotting for business, while her much-documented yachting escapades demonstrate that, like the rest of us, she can’t resist the lure of a luxury holiday.

The American actress may have a well-stamped passport, but she’s adamant that her upbringing has kept her, in one sense of the word, grounded.

‘I never moved to LA,’ she explains. ‘It was just a step too far for me and that’s why I’ve always stayed in New York – it’s nice to have consistency, to have my friends around me, and to know the place so well.

‘It’s also a great gateway to travel, particularly when heading to Europe for whatever reason, and that’s always been really important to me.’

Born to an architect father, and a mother from the Bronx, Johansson identifies with the urban sprawl of the Big Apple. ‘I know that city better than the back of my hand,’ she declares.

‘New York doesn’t give a sh*t basically, so it feels like we are all crammed together in this one crazy city, these different socio-economic backgrounds, different races, different cultures. It’s a melting pot; that’s its real attraction.’

And it’s just as well that Johansson is such a fan of life Stateside, given that she may find herself marooned there for a few months this year following the birth of her first child – due later this year with advertising executive fiancé Romain Dauriac.

Much of the past year has been spent on the road, however. And despite the actress’s love of cultural diversity, she recently swapped the American metropolis for the rugged contours of

rural Scotland to shoot Under the Skin, which brought about a number of challenges.

‘Well the Highlands were a new travel experience for me. The weather was harsh and it was like Scotland was trying to expel us from the land! But that certainly added to the atmosphere – it’s so much easier to get into a role or into a character when all around you there is so much that’s not normal. There were some fantastically bleak shoots in absolute wilderness and I loved that. I also loved the busy, slightly raw thrill of being in Glasgow, so it was like two very different experiences within the same film.’

Rural highlands and urban high-rises may not have much in common, but both environments afford Johansson one luxury.

‘In New York I can walk everywhere and no one ever bothers me. People in New York… when they see a celebrity, they look, shrug their shoulders, and continue on.’

Playing an alien traipsing the Earth in search of human prey in Glasgow, Scarlett’s role included luring real-life Glaswegians into her van – after filming, the unsuspecting men were asked to sign a contractual agreement. The lack of recognition was refreshing for the actress.

‘I think the film’s intentions replicated the intentions of any traveller – you really want to immerse yourself in the real people behind a place, whether that’s in Glasgow or London or Madrid or wherever. You need to get away from the tour guides and the typical tourist traps, and that’s what we achieved. I loved that.’

While professional paparazzi, in New York at least, are easy to deal with, Johansson reveals that what she calls ‘citizen paparazzi’ are quite a different matter. Laughing, she recounts a tale of being spotted at the airport by a middle-aged woman.

‘She asked me, “Oh, my daughter is your biggest fan and she loves your work so much. Are you Taylor Swift?”’

Perhaps the country pop star can become a useful alias. After all, next time the actress is spotted in the waiting lounge it may be harder to devise a quick escape; a baby in tow makes for a heck of a lot more luggage!

Quite Simply the lightest soft case we’ve ever made.

www.antler.co.uk160 S U I T C A S E M A G A Z I N E

Bonnie WRIGHT

WHAT’S IN YOUR SUITCASE?

We know her as the youngest sister of the Weasley clan and Harry Potter’s true love, but Bonnie Wright has come a

long way since her days as Ginny. Having recently relocated to the Big Apple, the 24-year-old has thrown herself into writing and directing and is currently working behind the camera on her first feature film.

SUITCASE MAGAZINE: What’s in your suitcase? BONNIE WRIGHT: Headphones and something to write in. Aesop ginger flight therapy or resurrection hand cream, a Muji eye mask, James Perse leisure clothes and Miu Miu or Prada printed shirts.

SM: What music do you listen to when you travel?BW: I like a mixture: from Leonard Cohen and Bob Dylan to electronic and dance. I listen to a lot of instrumental music when I’m writing. I find writing while listening to music can be hard

– just trying to differentiate the voices when you write from the voices of the lyrics.

SM: What are your favourite fashion eras?BW: I quite like the 60s and 70s. The flamboyant colours and shapes. I love accentuating those shapes – you know, small waist and big trousers. The femininity of it.

SM: What country are you dying to visit?BW: I’ve never been to Brazil and I’d love to go. I used to surf a lot as a kid (my mum’s family is from Australia) so I’d love to go surfing in Costa Rica.

SM: What have been the most memorable locations that you’ve gone to since you started acting?BW: I made this film [After the Dark] four years ago in Indonesia. We got to shoot in locations that were insane. We were filming on the grounds of Buddhist temples, at the base of Mount Bromo and islands all around Jakarta. It was just crazy. It was like the gap year I never had.

SM: You recently moved to New York, how have you found it so far?BW: I really love it here. I respond to hectic, busy cities.

SM: What are your favourite places that you’ve discovered in New York? BW: I love Miss Lily’s and all the independent Japanese restaurants in the East Village. I like Minetta Tavern in the West Village. I also find, weirdly, that I can be more healthy here than I am in London. During the day I love places like Juice Press and Sweetgreen.

SM: What do you like most about the city?BW: I love how condensed it is. I love walking here, I pretty much walk everywhere. Every block has something of interest. There are hundreds of characters from all different worlds in every part of New York. So for me, observing people and life is what I do all day every day, and it’s why I like making films – because it’s retelling those moments or creating stories out of them.

SM: In another life, if you weren’t acting, writing and directing, what would you do?BW: I really like cooking and food, so I’d either be a chef or have my own restaurant. Or if I were to come back with a whole new skill set, I’d want to come back as a dancer.

BOOKS, APPS AND SNACKS (SPS)The best products to bring on a plane.

SUITCASE MEETS (2-6 PAGES)X1-3 PER ISSUEAn interview with a personality.Previously included: Scarlett Johanssen, David Attenborough etc.

PHOTOGRAPHER’S DIARY(6 PAGES)A breathtaking series taken by a photographer on his or her travels. Previously included: David Alan Harvey, Gray Malin etc.

THE WHEEL THING(SPS)Our favourite suitcases of the season.

IN MY SUITCASE (SPS)BACK PAGEInside a celebrity’s suitcase. Previously included: Ella Eyre, Chloe Howl, Olivia Palermo, BANKS etc.

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suitcase Magazine

DESTINATIONS ON SALEADVERTISING CLOSE

CELEBRATION

16th April 2015

29th January 2015

4th June 2015

5th March 2015

WATER

28th July 2015

8th January 2016

3rd September 2015

3rd March 2016

OUR PLANET

ART

BOUNDARIES

RAINBOW

21st October 2015

27th April 2016

3rd December 2015

2nd June 2016

THEME

5

Key Dates

IndiaL.A. Las VegasNew OrleansSweden

CanadaCornwallGreece Philippines

Quito & GalapagosNorwayJamaica

ParisFlorenceMexicoIstanbulOther destinations TBC

ArizonaIcelandNorth PoleOther destinations TBC

MoroccoChinaCinque Terre, ItalyCape CodOther destinations TBC

2015/2016

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6suitcasemag.com

29,000+15 million impressions per month

74,000 Impressions per month

25,000Unique Visitors

2 mins 30 secsAvg. duration spent on site

35,000+ 15,000+

suitcaseMag.coM

MEDIAN HHI £80K

AGE 18-34

our readers The sTaTs

FEMALE 70%

UK 40%

REST OF WORLD 43%

MALE 30%

USA 17%

61%increase in unique

users 2015

Page 7: CHANGE THE WAY YOU TRAVEL - SUITCASE Magazine · events, the magazine acts as a bridge between cultures around the world. “Move over Condé Nast, IPC, Hearst and the rest - there

TRAVEL GUIDES WEEKLYGuides written by local influencers from around the globe.

INSIDER GUIDESTop tips and recommendations from local influencers and celebrities.

WHAT TO PACK WEEKLYLinked to the travel guide of the week.

PHOTOGRAPHER’S DIARY WEEKLYA selection of high-quality photos from a photographer’s travels.

100ML BI-MONTHLYClick through to buy the best beauty products to bring on the plane.

TRAVEL DIARYAn up close and personal photo and text diary of an influencer.

EDITORIAL SHOOTS BI-MONTHLY

SUITCASE MEETSAn interview with a local personality.

IN MY SUITCASEInside the suitcase of a celebrity.

CULTURAL FEATURES Insightful articles on music, the arts and fashion from around the world.

BOOK REVIEWS

NEWSLETTER

regular Featuressuitcasemag.com

7suitcasemag.com

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8suitcase Digital

suitcase Digital

iPadOptimised print content

Premium Interactive guidesExclusive video and photo content

Integrated Google Maps Shoppable content

In-app browser In-app subscriptions

iPhonePremium Interactive guides

Exclusive video and photo contentIntegrated Google Maps

In-app browserIn-app subscriptions

No.1Top Grossing

Newsstand app in Travel & Regional

ToP 20in the app store

in the USA

ToP 5in Travel in the UK app store

WhaT’s hoTFeatured in the

What’s Hot section worldwide

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9suitcase Magazine

14 15

HONEYMOON HEAVEN IN MAURITIUSOn the northwest coast of Mauritius, a very special honeymoon at the boutique resort of Angsana Balaclava Mauritius awaits. Designed with couples in mind, this stunning beach resort is also home to the island’s best spa, where hydrotherapy meets pampering treatments. Nearby, you can venture through the shops of Grand Baie and Port Louis or visit the exotic Botanical Gardens before taking a sunset yacht cruise accompanied by dolphins.

“A dream day would begin early – after waking in your private beach villa we would take you for a very unique breakfast in a special submarine to experience vibrant marine life and a shipwreck or two. A couple of hours later we would take you on a private light plane tour over the island, returning to the resort for a light lunch on the beach, followed by a couple’s spa massage outside on a special platform over the sea. The day would be complete with a private in-villa BBQ dinner presented by our Head Chef, accompanied by a jazz trio.”Franck Seguin, General Manager, Angsana Balaclava Mauritius

TIE THE KNOT IN THE SEYCHELLESOverlooking the Indian Ocean, Banyan Tree Seychelles rests on one of the Indian Ocean’s best beaches, nestled between tropical verdant hills. Just a short drive from the airport, the resort offers award-winning spa treatments, a selection of water sports and beautiful plantation-style villas, whilst the cuisine varies from French and Creole to Thai Cuisine. With the spectacular scenery of a lush forest behind and a panoramic ocean view in front, this haven is the perfect wedding destination.

“Our weddings are simple and absolutely beautiful. The setting could not be more perfect, on our powder white-sand beach of Intendance, with a backdrop of granite boulders and the turquoise blue waters of the Indian Ocean.”Ricardo Suarez, General Manager, Banyan Tree Seychelles

BAREFOOT LUXURY IN THE MALDIVESLying on a white sand beach, encircled by the transparent Indian Ocean, Banyan Tree Vabbinfaru is the ultimate island destination for complete escapism. If you’re not having a freshly squeezed fruit juice and soaking up some rays, a wealth of water activities await, from coral planting and diving to pampering treatments at the award-winning spa and morning swims with stingrays gliding beneath you. Dinners à deux can be organised by the resort’s catering team on your own private sandbank; perfect for a romantic evening ahead.

“One gentleman wanted to surprise his wife with a romantic dinner. We decided to liaise with our Spa team to convert one of the Spa Pavilions on the beach into a private venue for the dinner, decorated with beautiful flowers and candles. Our Destination Dining team suprised the couple with their very own ‘Secret Oasis.’” Srikant Peri, General Manager, Banyan Tree Vabbinfaru

RE-AWAKEN MIND, BODY AND SOUL IN THE MALDIVESIf you consider yourself and your other half one of those ‘active couples’, then Angsana Velavaru is your ideal holiday destination. With a wide variety of over 100 activities offered at the beach, in the lagoon or in the ocean, there’s no doubt this resort will keep you well entertained. Experience the spa where natural ingredients will nourish mind, body and soul, followed by a drink at the bar on the sandy beach and fresh seafood infused with Asian twists.

“A guest asked us to put a love letter he had written into an empty bottle, which we did along with a rose, and placed it on the beach where we knew they would walk after dinner. The couple came across the bottle; the lady picked it up and read the love letter as her partner kneeled down to propose to which she said yes of course.” Nicholas Mason, General Manager, Angsana Velavaru

OCEAN OF LOVE

Banyan Tree + SUITCASE

Nestled in the most romantic and exotic spots across the Indian Ocean, Banyan Tree Hotels & Resorts have created special sanctuaries, perfect for romantic getaways, anniversaries, honeymoons and weddings.

With resorts in the Seychelles, Maldives and Mauritius, their A-team staff are on hand to make your celebration truly unforgettable.

Each resort offers exclusive spa experiences, with highly trained therapists to introduce you to a new level of relaxation; and their renowned catering team will satisfy your every craving, from French and Thai cuisine to fresh seafood.

Locally inspired architecture and indigenous artefacts in every resort offer guests a unique sense of place. With a wide variety of activities and water sports, your stay will be packed full of adventure.

SUITCASE takes a look at the resorts in the Indian Ocean and asks their General Managers about the special romantic experiences they have created for couples staying at their resorts.

THE ULTIMATE PROPOSAL IN THE MALDIVESAngsana Ihuru is the perfect spot for water sport lovers. Home to a shipwreck and one of the world’s best coral reefs, this boutique island resort is a marine-life haven. Enjoy drinks and dinner seated above the ocean, or have a relaxing massage at Angsana Spa Ihuru.

“A no-expense spared way to propose in style would be to organise a private fashion show with a well-known designer and A-list models. Taking place in the evening on our jetty surrounded by the Indian Ocean, with invited hotel guests as well as the lucky couple in attendance, the dramatic setting would include torches and coloured flags, a private DJ and an entourage of Cirque du Soleil members dancing on the beach. The show would culminate with the couple invited to the stage, where the surprise proposal would take place. After saying yes, the party would continue for the couple on the beach complemented by the DJ, a BBQ dinner and Cirque du Soleil performances.”Ilias Vamvakas, General Manager, Angsana Ihuru

ANGSANA IHURU

ANGSANA BALACLAVA MAURITIUS

ANGSANA VELAVARU

BANYAN TREE VABBINFARU

BANYAN TREE SEYCHELLES

FOR FURTHER INFORMATION ON BANYAN TREE HOTELS & RESORTS IN THE INDIAN OCEAN, PLEASE VISIT BANYANTREE.COM AND ANGSANA.COM

Banyan Tree

POSITION STANDARD PRICE

SIXMONTHS

NINE MONTHS

TWELVEMONTHS

Inside Front Cover DPS £12,250 £20,825 £29,400 £36,750

Inside Back Cover £6,450 £10,965 £15,480 £19,350

Outside Back Cover £8,150 £13,855 £19,560 £24,450

DPS £9,750 £16,575 £23,400 £29,250

SPS £5,450 £9,265 £13,080 £16,350

All material to be supplied digitally as high resolution JPG/TIFF

FULL DOUBLE PAGEBleed size 384 x 251mmTrim size 378 x 246mmText Area 368 x 236mm

FULL SINGLE PAGEBleed size 194 x 251mmTrim size 189 x 246mmText Area 179 x 236mm

HALF PAGEHorizontal 169 x 108mmHalf Page Vertical 80 x 226mm

ARTWORK DELIVERY:wetransfer, yousendit or dropbox to [email protected]

SUITCASE Magazine, 54 Poland St., London W1F 7NJ

sPeCifiCaTions

CreaTive soluTions

aDvertisingPrint 2015

Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative way to communicate a unique message to an engaged audience. Directed by the magazine’s creative founders and editorial directors, SUITCASE promotions offer diverse and engaging multi- media and interactive solutions, including but not limited to advertorials, films, contract publishing and events.

Bespoke campaigns POA

N.B. Print rates are subject to change based on growth of the magazine

DKNY

4 S U I T C A S E M A G A Z I N E

Gagnaire’s artistic approach to French gastronomy has garnered three Michelin stars for his flagship restaurant at the Hotel Balzac in Paris. From December 1, first-class passengers will be treated to dishes developed by Gagnaire such as a cushion of roast Hakkinton pork accompanied by a slice of aubergine, tomme cheese from Savoie, chorizo and black rice with red pepper.

Haute CuisineAirlines are increasingly tapping into the desires of their high-flying customers, and when it comes to dining in the air, carriers are bringing haute cuisine to passengers by securing partnerships with celebrity chefs. ANA has taken the challenge of creating luxurious in-flight meals to the next level by collaborating with two of the world’s most famous chefs.

ANA’s flights from Tokyo will now feature a new menu with Japanese and French dishes developed by world-renowned chefs, Toru Okuda and Pierre Gagnaire.

Similarly adorned with Michelin stars, Toru Okuda is regarded as the grand master of Kaiseki cuisine, an ancient Japanese culinary art which reveals the importance of produce and meat according to the seasons. Okuda has chosen to create both hot and cold dishes to refresh passengers on long-haul flights. Available now, first-class passengers can be treated to eight elaborate dishes, including octopus and adzuki beans simmered in soy sauce, all while cruising at an altitude of 30,000ft.

ANA + SUITCASE

Words by JOSIE AYRE

5S U I T C A S E M A G A Z I N E

ANA

Abu Dhabi - Anantara Resorts

All files should be checked before sending to SUITCASE Magazine to ensure file and colour integrity. This includes: Acrobat compatibility, image resolution 300 dpi for colour and greyscale/1200 dpi for monochrome bitmap images, all fonts embedded, colour CYMK. We require 100% colour digital cormalin proof, if final version proof is not supplied with the digital pages, then no responsibility can be accepted by SUITCASE Magazine for incorrect imaging. DPS must be supplied as two single pages.

PLEASE NOTESUITCASE Magazine cannot be held responsible for the misprinting of an advertisement or for any costs incurred in press as a result of advertising files which are supplied incorrectly.

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10suitcase Digital

iPadonline

aDvertisingDigital

Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative way to communicate a unique message to a engaged audience. Directed by the magazine’s creative founders and editorial directors, SUITCASE promotions offer diverse and engaging multi- media and interactive solutions, including but not limited to advertorials, films, contract publishing and events.

SUITCASE works closely with clients to create find the most effective way to market their brands through a range of digital options. Whether it’s a simple but effective banner ad or a multi-media push, we ensure that our clients get the most out of their campaign. Please see a rough estimate of costs below:

BANNERS45 CPMDepending on size and placementMax width - 690px

SPONSORED POSTSDepending on word count and placement

FORMATS: Jpg/Gif or Video mp4 - URL redirect - Supplied as html embed code

FULL PAGE ADVERTORIAL PRODUCT PLACEMENT

FEATURES:- Image tagging - In-app purchase

- Back links- In-app subscription

- Video- Affiliate links

AFFILIATE AND CPMProgrammes also available

soCial Media

FORMAT:Static / Video - Retina 2048px x 1536px

Bespoke social media advertising on request.

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