Challenges for the British Food Industry

Henry Matthews. Writtle College. England

The British Food Industry

Challenges• Quality or Price?• Convenience or health?• Local or global?• Safe food ?

Quality and PriceAs income levels have increased, the proportion of household budget spent on food has declined but

• For some the proportion is increasing as premium products are chosen for taste and quality

• Some consumers will pay extra for food based on how it has been produced

Convenience and healthSocial and economic changes have affected the traditional eating patterns and encouraged the demand for convenience, pre-prepared meals.

Convenience and snack products containing high levels of salt, sugar and additives are seen as unhealthy

Global or LocalSupermarkets by sourcing from around the world have made available to consumers products irrespective of the season. ‘Food Miles’ has become an issue

Christmas Dinner 2004

Global or LocalA reaction against food miles and a desire to eat traceable food has created a demand for local food

Food SafetyIncreasing awareness of food safety and the greater amount of food processing have led to legislation about the standards and quality of food products and their ingredients.

The market has been subject to a number of food scares which have had a big impact

Conclusion

The UK food industry is constantly adapting to meet the changing trends and concerns of consumers who are looking for a diversity of experience that matches their

• Income levels, • lifestyles and expectations • Desire for healthy, safe food

These requirements can conflict but through segmenting the market and responding to customer demands the industry is able to satisfy the needs and wants of its customers