challenges and opportunities for mainstream enterprise social computing
Post on 16-Sep-2014
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This is the talk I gave to the Unicom 2008 Social Tools Conference "Beyond Web 2.0" in London, February 2008. The first minute of audio is missing, so you are spared my introductions ;-)TRANSCRIPT
Letting some Light in:Challenges and Opportunitiesfor Mainstream EnterpriseSocial Computing (cc) Lee Bryant, Headshift, March 2008
www.headshift.com
headshiftis a social software consultingand development group who apply emerging tools and ideas to thereal-world needs of organisations:
consulting & engagementprototyping and experimentationdevelopment and integration
Social computing in the IT mainstream:
“an architectureof participation”
Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
An introduction to the social ‘stack’
Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
Bookmarks and tags: people store, share, tag, vote or comment on useful links and news
An introduction to the social ‘stack’
Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
Bookmarks and tags: people store, share, tag, vote or comment on useful links and news
Blogs and networks: some items or topics are shared within networks and discussed in blogs
An introduction to the social ‘stack’
Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
Bookmarks and tags: people store, share, tag, vote or comment on useful links and news
Blogs and networks: some items or topics are shared within networks and discussed in blogs
Group collaboration: intimate groups/teams organise knowledge in wikis and group systems
An introduction to the social ‘stack’
Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
Bookmarks and tags: people store, share, tag, vote or comment on useful links and news
Blogs and networks: some items or topics are shared within networks and discussed in blogs
Group collaboration: intimate groups/teams organise knowledge in wikis and group systems
Personal tools: organise your ‘stuff’ by tags; arrange in a portal; manage networks and feeds
An introduction to the social ‘stack’
Simpler, smarter, cheaper enterprise computing
• Enterprise IT is often over-engineered and too clunky for people to use - many internal systems, e.g. Intranets, are better served by lightweight, informal social tools
Better personal productivity
• Less email, more feeds and flows
• Our social network as an information filter
• Better findability of things we use
Network productivity and presence sharing : ‘flow’
• Time is a shared space: presence, signals and feeds
• “Network productivity trumps personal productivity”http://www.stoweboyd.com/message/2007/06/flow_a_new_cons.html
Better informal collaboration and sharing
• Better awareness and peripheral vision
• Collaboration should be easy to do
• Create your own support networks
Collaboration and networking
• project co-ordination with multiple partners
• research/feedback from wider stakeholder groups
• network building among external users
Collaboration and networking
• project co-ordination with multiple partners
• research/feedback from wider stakeholder groups
• network building among external users
Collaboration and networking
• project co-ordination with multiple partners
• research/feedback from wider stakeholder groups
• network building among external users
Open innovation using social networks
• Using social networks to surface good ideas
• Social filtering and iteration of selected ideas
• “wisdom of crowds” applied to internal markets
Internal communications
• more interactive engagement with internal users
• combination of blog, wiki, podcast, videos, etc
• two-way communication, not just broadcast
Recruiting and retaining emerging talent
• Young people come into the workplace expecting to participate, not just ‘consume’
• They are no less serious, capable or ambitious than us, but they can be more self-reliant
In-context, continual informal learning
• Training and conventional e-learning are good for teaching repetitive tasks, but social tools are better for reflection and on the job learning
In-context, continual informal learning
• Training and conventional e-learning are good for teaching repetitive tasks, but social tools are better for reflection and on the job learning
Embracing business online social networking
• finding expertise, people and networks
• social networks as content filters
• engaging with new forms of online communication
Embracing business online social networking
• finding expertise, people and networks
• social networks as content filters
• engaging with new forms of online communication
Getting started...
Start with simple self-powered pilots
• Small, intimate groups, not open to all
• Low investment, low IT overhead
• Grow via invitation - demand-driven
Create conditions for shared meaning
• Sharing bookmarks and tags or ‘social objects’ like photos or links is ultra simple but often very useful
Some challengesfor traditional IT
Enterprise IT needs to change ... fast
• Social tools represent the biggest phase change in IT adoption since e-mail
• Problem: IT are still centralising, whilst the internet is about intelligence at the edges
IT Strategy and Policy
• Try to put IT in the hands of business users
• Support speed, diversity and innovation
• Moving from policing to supporting users
Moving from .doc + email to the wiki way:
• one space per client or project for collaboration
• total audit history for every page with rollback
• open, closed or anywhere in between
Iterative approach, agile development
• 3 month cycles, not 12-24
• Release early and often
• Driven by user feedback
Enterprise Information Architecture
• Personal tagging drives folksonomy
• Individual action >> collective benefit
• ‘Ambient Findability’, not heavy search
Make the most of Information Professionals
• They become key nodes in social networks
• Knowledge guides, not water carriers
• Managing feeds and flows, not objects
Make the most of Information Professionals
• They become key nodes in social networks
• Knowledge guides, not water carriers
• Managing feeds and flows, not objects
Encouraging pioneers...
• Let them share the risks and rewards
• Relax rules about ‘IT standards’
• Allow low-risk pilot projects
... whilst supporting 2nd wave adopters
• Use cases based on real needs
• Support lurking and light participation
• Create intimacy, not all-in debates
Using the Web as your innovation lab
• Exploiting external services and data
• Encouraging users to explore
• Building connected apps not ghettos
3 myths aboutsocial computing
Social Networking is a waste of time?
• Recognise that people’s online life is distributed; don’t make them cut it off when they walk through the door
• Go to where they congregate to have a conversation
Social media poses new security risks?
• Majority of security risks are still human
• Bad IT leads to workarounds and more risks
• Security needs to evolve as tools evolve
http://www.flickr.com/photos/kk/23390123/
http://dilbert.com/comics/dilbert/archive/dilbert-20071116.html
Sharing is dangerous?
• We cannot stem the tide of sharing - it is what the internet is ‘for’
• Teaching responsibility is more effective than trying to block access and ‘police’ usage
The importance of real-world use cases
Information & knowledge sharingAd hoc conversations and Q&AsCompetitive intelligenceEmployee to employee communicationSharing knowledge within groupsStoring and finding informationWorking with contractors or partners
Team collaborationCreating and editing documentsDocumenting and organising workProject collaboration
Innovation and R&DInnovation networksPrediction marketsRapid prototypingSocial newsreading and bookmarking
External communicationIssue managementParticipation via extranet / websiteRecruitmentThought leadership
Internal communicationsInternal issue managementIntranet development/replacementLeadership communicationTraining and personal development
Marketing and PRCampaign managementEngaging with customers and mediaMonitoring brands and marketsPromoting a product or serviceSocial networking
The importance of real-world use cases
[email protected]://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/dplanet/94442623/http://www.flickr.com/photos/jurvetson/105123875/http://www.flickr.com/photos/kacey/252912749/ http://www.flickr.com/photos/victoriapeckham/164175205/ http://www.flickr.com/photos/sgt_spanky/35811144/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/brianboulos/36957265/http://www.flickr.com/photos/kk/23390123/http://www.flickr.com/photos/cogdog/19490596/http://www.flickr.com/photos/86624586@N00/10190970/http://www.flickr.com/photos/hiddenloop/429289122/http://www.flickr.com/photos/glutnix/82935786/http://www.flickr.com/photos/ottonassar/1149873101/http://www.flickr.com/photos/gi/2127819/http://www.flickr.com/photos/wandering_angel/1702213953/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/oneeighteen/2073499871/
Thanks!