challenge the world give trout a chance!. challenge the world why …
TRANSCRIPT
challenge the world
Give Trout a Chance!
challenge the world WHY
…
challenge the world WHO
…… …
challenge the world HOW
…… …
challenge the world
SupportingNGO
Personal Catch
Total Catch
Leader Board
Sponsor Retailer
Actual River Fishing Spot
challenge the world
Round 1- Fall 2013• 10 days• 42,000 virtual trout caught • 42,000 real trout stocked in Bulgarian rivers• >7,000 FB players• 10min average time per user spent ingame • >4 800 new fans for Lidl Bulgaria FB page• >70,000 impressions
RESULTS
Round 2 – Spring 2014• 15 days• 67,917 virtual trout caught • 70,000 real trout stocked in Bulgarian rivers• 9,779 FB players
challenge the world