challenge in marketing it enable product with special reference to ascent i tes product
DESCRIPTION
The objective of the study is to know the difficulty faced and the solution which can be used during the marketing of IT enable product with special reference to Ascent ITes product. For finding the difficulties and their solution , I have done the exploratory research . I went to the different organization and tried to sell the the different IT products according to their requirement and noted down their needs , demands and the question asked by them. We tried out to find the solution of the problem if they have faced. We tried to recommend them the best solution which we can provide, and we note their reaction. From this type of case analysis I tried my best way to increase the business and profit of my organization. After gone through all the cases I came to the conclusion that every company wants economical product which suits to the company’s budget, full fills all the requirements and work above the expectations. Second thing is every company believes that investment should be less and output should be more.TRANSCRIPT
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SUMMER TRAINING PROJECT REPORT
ON
CHALLENGE IN MARKETING IT ENABLE PRODUCTS (WITH SPECIAL REFERENCE TO ASCENT ITES PRODUCT)
Undertaken At
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Dr. Hemraj Verma Mr.Amjad Ali
Faculty, Galgotias University Managing Director
SUBMITTED BY:
Pradeep Kumar Tiwari
(Enrol. No. - 1103102183)
MBA 2011-13
SCHOOL OF BUSINESS, GALGOTIAS UNIVERSITY
PLOT NO.-2, SECTOR- 17A, YAMUNA EXPRESSWAY,
GREATER NOIDA
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CERTIFICATE
This is to certify that Project Report entitled ―challenge in marketing It enable product
with Special reference to Ascent ITes product‖ which is submitted by Pradeep Kumar
Tiwari in partial fulfillment of the requirement for the award of degree MBA in Department
of School of Business from Galgotias University, is a record of the candidate own work
carried out by him under my supervision. The matter embodied in this thesis is original and
has not been submitted for the award of any other degree.
Dr. Hemraj Verma
Faculty, Galgotias University
DATE:-
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ACKNOWLEDGEMENT
I take this opportunity to extend my sincere thanks to Ascent Ites pvt. Ltd. for offering a
unique platform to earn exposure and garner knowledge in the field of IT marketing.
I wish to extend my sincere and heartfelt gratitude to my guide Mr. Amjad ali, Managing
Director who guided, supported and encouraged me during the entire tenure of the project.
I also thank Mr. Neeraj Shah head of IT department,Ascent ITes for his co-operation and
valuable advice throughout the course of my project. I also thank Dr. Hemraj Verma, my
faculty guide, who inspired me by her discussions and showed me the right course to
pursue.
I also do not like to miss the opportunity to acknowledge the contribution of all faculty
members of the department for their kind assistance and cooperation during the
development of our project. Last but not the least, we acknowledge our friends for their
contribution in the completion of the project.
Pradeep Kumar Tiwari
Enrol. No. - 1103102183
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DECLARATION
I, Pradeep Kumar Tiwari, Enroll. No.-1103102183, student of MBA of School of Business,
Galgotias University, Greater Noida, hereby declare that the project report on ―challenge in
marketing IT enable product with special reference to Ascent ITes product‖ is an original and
authenticated work done by me. The project was of 45 days duration and was completed
between 11.06.2012 to 25.07.2012.
I further declare that it has not been submitted elsewhere by any other person in any of the
institutes for the award of any degree or diploma.
Pradeep Kumar Tiwari
Enrol. No. – 1103102183235
Date:
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TABLE OF CONTENT
Chapter
no.
Chapter name Page no.
EXECUTIVE SUMMARY 6
1 INTRODUCTION 7
Introduction of the organization 8
Mission and vision of the organization 9
Service of the organization 10
Departments of the organization 14
Organizational chart 16
Objective of study 17
2 LITERATURE REVIEW 18
Organization background 19
Service of the company 20
Marketing strategies 27
Competitors 30
Government policy 32
Taxation aspect of information technology in India 33
Major problem 35
Achievements 36
3 RESEARCH METHODOLOGY 37
Research design 38
Exploratory research study 38
Sources of data 39
4 CASE ANALYSIS AND FINDINGS 40
5 CONCLUSION, RECOMEDATIONS & LIMITATIONS 52
6 OVERALL EXPERIENCE 54
BIBLIOGRAPHY 56
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EXECUTIVE SUMMARY
The objective of the study is to know the difficulty faced and the solution which can be used
during the marketing of IT enable product with special reference to Ascent ITes product.
For finding the difficulties and their solution , I have done the exploratory research . I went
to the different organization and tried to sell the the different IT products according to their
requirement and noted down their needs , demands and the question asked by them. We tried
out to find the solution of the problem if they have faced. We tried to recommend them the
best solution which we can provide, and we note their reaction. From this type of case
analysis I tried my best way to increase the business and profit of my organization.
After gone through all the cases I came to the conclusion that every company wants
economical product which suits to the company’s budget, full fills all the requirements and
work above the expectations. Second thing is every company believes that investment should
be less and output should be more.
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CHAPTER 1
INTRODUCTION
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INTRODUCTION OF THE ORGANIZATION
Ascent Ites Pvt. Ltd. is Delhi based IT company offering a complete solution of web
services (Website designing, Webhosting, Software Customization, Internet Marketing &
Much more). Our goal is to deliver premium worldwide Services at an affordable cost.
Over the years of experience, Ascent Ites Pvt. Ltd. has achieved a prominent position of an
expert outsourcing. Moving ahead with quality driven approach. The key drive of Ascent
Ites Pvt. Ltd. is persistent development, be it in terms of infrastructure, skill set or
technology.
We have got transparent, efficient and flexible world class development process zero
downs risks of projects failures and create powerful solution that meets expectations as well
as future demand.
Technical excellence – our people are among the most educated and experienced in the
industry.
Reliability – on-time, team members remain on project till completion
Cost – Low price, without compromise on quality.
Financial stability – expanding since inception.
We provide exceptional value to clients through low cost of development. This is made
possible by the large pool of IT enabled resource and our ability to size the workforce
according to the project requirements. This also provides for faster project execution and
outstanding quality.
We are financially stable and have been profitable since our inception. You can be rest
assured that our focus is on providing you top-notch service, not on where our next round of
funding will come from.
We are confident that we will always exceed your expectations and deliver you the best
possible solution available which will give you 100% Satisfaction.
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MISSION AND VISION OF THE ORGANIZATION
Mission
Our mission is to create highly capable team of web consultants, creative designers, content
writers, programmers and web marketing professionals who know how to deliver results and
also make the complete solution stand out from its competition. Our expert's team will ensure
that your technical problem will not be anymore with you. Our main missions are:
1. To provide efficient and cost-effective solutions to complex information management
requirements through innovative application of the latest in technology.
2. To provide an informal yet highly professional environment to our workforce and nurture
them towards identifying the organization’s goals as their personal targets.
3. To provide excellent opportunity that helps our employees to excel their career.
4. To achieve excellence in every sphere of operation
Vision
To establish ourselves as a company equipped with all IT Solutions & Supports to the needs
of today’s world in the changing business environment through an innovative team, dedicated
to complete customer satisfaction. We understand that every company has a unique
requirement when it comes either to Web designing, Software solution or Hardware solution.
Our responsibility is to ensure that your technical problems are going with your daily work
routine and also confirm that problem will not be anymore with you.
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SERVICE OF THE ORGANIZATION
Ascent ITes has been providing the following services from past 5 years and they are :
IT OUTSOURCING
Whatever is available outside India is available with us too. Be it on Mainframes,
Middlewares or Client Servers. We are here to provide services for Vanilla to high end
customized solutions. With our partners companies we can meet demands for CRM, Android,
Clouding, Data Capture and Storage etc.
WEB SOLUTION
Our focused and customized web and software consultancy services are targeted to meet the
requirements of almost all the business areas. With almost 3000 different designs to choose
from, our clients can expect very operative and quick turnaround for their web solutions with
high quality and cost-effectiveness. Our ability to offer customized solutions are far superior
than available in the markets
E-BUSINESS
Cheapest hosting solutions available through our international and domestic partners. Kindly
drop us an email at [email protected] for a customized and cheapest solutions fit for
your company. No need to subscribe for high storage or bandwidth which you may never use
and incur unnecessarily high cost.
TECHNICAL STAFF AUGMENTATION
We are pioneers in providing our clients with high-quality IT staffing at the lowest rate
possible. Since we have been providing services to top CMM level 5 companies for more
than a decade, we have a very large pool of specialized resources available across various
technologies who are either working with us or on a virtual bench.
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SOFTWARE DEVELOPMENT
Software Development is a term meaning basically computer programming of maintaining
the source codes. It usually contains scripting, computer languages and a formatted,
researched approach. At Ascent ITes we have expert team who are involved deeply into this
research and technical work, prototyping, re-engineering, maintenance and re-use. We offer
good custom software for clients, specific software for some certain type of purpose which is
common but not very common and personal software, which is made say for example, a
scientist who wants to do a monotonous, difficult task as per the requirement of our esteemed
clients.
WEB DESIGNING & DEVELOPMENT
A website is created for a need for communication with larger groups by an individual for
networking and by a company providing goods and services. We support both these needs of
our clients with our excellent website development, according to their needs. Developing it
requires some technical expertise on grounds of content, client side or server side scripting,
net server and security configurations and e-commerce development. All this is done by
different departments in close accurate coordination to give timely consistent results. Our
website development people are committed professionals with knowledge on all aspects of
this challenging field.
Web development is more precisely the non designing part of the process. Given the pictures
and content to be displayed on the page, building it for access by users is done with markup
and coding. Good content, pictures and banners are vital parts of the webpages but the
coding, appropriate linking and good SEO work optimizes the website and helps it rank
higher and better in the search engines criteria. This is important as valuable websites rank up
and are most surfed leading to the client’s benefit and this is done by the SEO .He specializes
in specific content analysis as per the Search Engine criteria so as to give it preference. Our
company conducts the SEO with great care.
Our Web Development team consists of many efficient graphic designers and Information
systems Technicians, the SEOs and several competent team workers to create a site for you
which are convenient, informative and very attractive. We believe that creating a good site
needs all this together but the focus should be the client’s need. It should speak about its
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focus or purpose to the visitor and be able to deliver to specific needs. This makes the website
a successful one and such developer is the successful developer.
The content based sites should have specific informative content and Portals should have
good marketing Savvy designs. These and many more small things are kept in mind for each
client we have. They are not only our clients but valuable assets which help us learn and grow
always.
DOMAIN & HOSTING
A client website is initiated and can be taken through a real good introductory phase to the
other development phases through domain expertise. A company is known by, understood by
the people as an entity by its website domain name. So, it is important for us to first
understand the importance of an appropriate, expressive and good domain name for its
clients. Our Expert team understands your private likes and dislikes, finds a name for you and
then checks the availability through trusted softwares and eventually launches your site. A
calculated amount of domain expertise in this field makes sure your website is ranked well
among the many websites in the world.
Going ahead with the domain has different aspects to deal with like Domain Transfer, Bulk
Domain name registration and server space with prompt services. There is much work to do
including these and developing correct and remunerating content and designs for the client’s
domain. Recognizing the broad category of the domain, namely Health and Fitness,
Education, entertainment and finance, careful domain expertise is required to develop each
website. E-commerce is everywhere today so we pay special importance to e-commerce and
portal sites.
Our portal site development strategy includes domain expertise for B2B portals on general
commercial frames and for B2C portals where sites, portals and clients are provided with
tailored services to maximize commercial value.
Dynamic Pictures, product gallery, database configuration, strategic planning, software
customization and all other types of web services are offered by our developers to make your
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domain come to town with an impact. It is important to be specific and influential in the way
you understand a client and create a domain for him according to his domain and its target
We help keep your business booming by maintaining flow of your emails, interactions and
other communication by providing an error free platform for interaction between you and
your clients or webpage visitors.
LIVE PROJECT TRAINING
Ascent ITes Pvt. Ltd.is an IT solution, Web Solution company, a genius out here to help
develop, polish and perfect the caliber in genius individuals striving for a great career in IT
field, Software development, and Internet solutions? Here is an opportunity to explore the IT
world. You can gain practical knowledge with the help of targets and become a lifelong asset
here. We provide training on ASP.net, Php, SEO and content writing with the help of live
projects on individual basis and help motivating all in our company.
We believe in the integrity of conduct, a congenial working environment and an overall
interaction between employees, students and the company. We believe that not only the
quantity of our work but also the quality matters hugely. Our employees, students are a vital
part of our learning system and they gain concrete knowledge and experience.
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DEPARTMENTS OF THE ORGANIZATION
IT DEPARTMENT
As the company is working as the IT enabled service provider, this department works
as the production department of any other company. The department designs the required
deliverables to the customers. They design the website according to the customer and the
website is hosted by the developers. Software developers also customized software according
to the customer. They basically customized accounting software. The department also
provides the online and offline accounting software.
MARKETING DEPARTMENT
The Strategic Marketing team focuses on developing and implementing strategies
aimed at increasing both the market share of our products and profitability of the
organization. The Marketing role offers a rare opportunity to be an integral part of a market
leading team in a challenging and rewarding environment. This function is involved in
developing business plans based on detailed market analysis, understanding complex
applications at a system level and defining leading edge, next generation products for
customers. The Marketing role will involve close interaction with the leading companies
within the major markets such as Automotive, Consumer, Communications, Networking and
Industrial and offers the opportunity to define and execute on the key long-term strategies
within these markets.
The second part of marketing team i.e. sales team, the BDM works as the sales team. These
people meet the client, they try to know the business problems of the client and provide them
the IT enabled solution. They deliver them the required deliverable services. So the work can
be summarized as:
a) Searching of the client
b) Arranging meeting with them
c) Exploring their business problems
d) Discussion of solution with the client
e) Delivering the IT enabled solution
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HR DEPARTMENT
The function of Human Resources departments is generally administrative.
Organizations may have formalized selection, evaluation, and payroll processes. Efficient and
effective management of "Human Capital" progressed to an increasingly imperative and
complex process. The HR function consists of tracking existing employee data which
traditionally includes personal histories, skills, capabilities, accomplishments and salary.
Currently Human Resource Management Systems encompass:
1. Payroll
2. Time and Attendance
3. Appraisal performance
4. Benefits Administration
5. HR management Information system
6. Recruiting/Learning Management / Training System
7. Performance Record
8. Employee Self-Service
9. Scheduling
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ORGANIZATIONAL CHART
MD
IT MANAGER
DESIGNER DEVELOPER
MARKETING MANAGER
TEAM LEADER
BDM BDM BDM
HR MANAGER
IN-HOUSE OUT-HOUSE
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OBJECTIVE OF STUDY
The objective of the study is to know about the different IT product which was more used
now a days to increase the business and profit of the organization , the products are website ,
software , SEO services , bulk messaging .
The key objective of the study is to know the difficulty faced and the solution which can be
used during the marketing of IT enable product with special reference to Ascent ITes product.
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CHAPTER 2
LITERATURE REVIEW
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ORGANIZATION BACKGROUND
Ascent ITes Pvt . Ltd . is one of the leading IT solution company providing complete web
solutions, Software and Hardware solutions, Business Promotion Solution and acting as an
offshore development center for national and international firms. We provide sequence of
quality service for web and windows based applications and help customers to take
successful initiatives.
We are a team of not doing only work but also generating the latest ideas to sketch, create
and visualize your imaginations. We never consider a single zero error and process our
working in different chain to filter for better outcome. On every step, we designed a highly
automated function to take care of your technical problem and to sort out them with the said
time period.
Ascent ITes Pvt . Ltd . was established in 2010 and incorporated with an objective of providing
Hardware and Web services to serve quality work to its valuable clients. We have started with
molecules collected from competitive market and started making a stair to reach the peak. After
getting more than three years of experience and web and hardware section, we made the global
identity as “Ascent ITes Pvt. Ltd " – Complete IT Solution Provider Company in Delhi, India.” We
believe in offering maximum value to our clients for their IT-investments, giving them an edge over
the competitive market. We specialize in solving their business problem by implementing our
expertise in Hardware and Software Project, planning and Development and proper direction of how
to choose right command on the right way.
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SERVICES OF THE COMPANY
1. Website
a) Static website
b) Dynamic website
Portal
Blogs
2. Software development
a) Readymade software
*. Database
*. Accounting
*. CRM
ERP
b) Customized software
3. SEO services
4. Live project training
5. Bulk messaging
WEBSITE
A website is created for a need for communication with larger groups by an individual for
networking and by a company providing goods and services. We support both these needs of
our clients with our excellent website development, according to their needs. Developing it
requires some technical expertise on grounds of content, client side or server side scripting,
net server and security configurations and e-commerce development. All this is done by
different departments in close accurate coordination to give timely consistent results. Our
website development people are committed professionals with knowledge on all aspects of
this challenging field.
Web development is more precisely the non designing part of the process. Given the pictures
and content to be displayed on the page, building it for access by users is done with markup
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and coding. Good content, pictures and banners are vital parts of the WebPages but the
coding, appropriate linking and good SEO work optimizes the website and helps it rank
higher and better in the search engines criteria. This is important as valuable websites rank up
and are most surfed leading to the client’s benefit and this is done by the SEO .He specializes
in specific content analysis as per the Search Engine criteria so as to give it preference. Our
company conducts the SEO with great care.
Our Web Development team consists of many efficient graphic designers and Information
systems Technicians, the SEOs and several competent team workers to create a site for you
which are convenient, informative and very attractive. We believe that creating a good site
needs all this together but the focus should be the client’s need. It should speak about its
focus or purpose to the visitor and be able to deliver to specific needs. This makes the website
a successful one and such developer is the successful developer.
The content based sites should have specific informative content and Portals should have
good marketing Savvy designs. These and many more small things are kept in mind for each
client we have. They are not only our clients but valuable assets which help us learn and grow
always.
For making websites there are two steps viz. creation of websites and hosting of the websites.
Creation is charged for creating the domain name of the website. As
www.abc.com etc.
Hosting is the process of uploading the WebPages on the web server.
TYPES OF WEBSITES
STATIC WEBSITE: - A static website is one that has web pages stored on the server in the
format that is sent to a client web browser. It is primarily coded in Hypertext Markup
Language (HTML).
Simple forms or marketing examples of websites, such as classic website, a five-page
website or a brochure website are often static websites, because they present pre-defined,
static information to the user. This may include information about a company and its products
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and services through text, photos, animations, audio/video and interactive menus and
navigation.
This type of website usually displays the same information to all visitors. Similar to handing
out a printed brochure to customers or clients, a static website will generally provide
consistent, standard information for an extended period of time. Although the website owner
may make updates periodically, it is a manual process to edit the text, photos and other
content and may require basic website design skills and software.
DYNAMIC WEBSITE: - A dynamic website is one that changes or customizes itself
frequently and automatically, based on certain criteria.
Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code
is invisible or behind the scenes and dynamic content is visible or fully displayed.
Dynamic code
The first type is a web page with dynamic code. The code is constructed dynamically on the
fly using active programming language instead of plain, static HTML.
A website with dynamic code refers to its construction or how it is built, and more
specifically refers to the code used to create a single web page. A dynamic web page is
generated on the fly by piecing together certain blocks of code, procedures or routines. A
dynamically-generated web page would recall various bits of information from a database
and put them together in a pre-defined format to present the reader with a coherent page. It
interacts with users in a variety of ways including by reading cookies recognizing users'
previous history, session variables, server side variables etc., or by using direct interaction
(form elements, mouse over, etc.). A site can display the current state of a dialogue between
users, monitor a changing situation, or provide information in some way personalized to the
requirements of the individual user.
Dynamic content
The second type is a website with dynamic content displayed in plain view. Variable content
is displayed dynamically on the fly based on certain criteria, usually by retrieving content
stored in a database.
A website with dynamic content refers to how its messages, text, images and other
information are displayed on the web page and more specifically how its content changes at
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any given moment. The web page content varies based on certain criteria, either pre-defined
rules or variable user input. For example, a website with a database of news articles can use a
pre-defined rule which tells it to display all news articles for today's date. This type of
dynamic website will automatically show the most current news articles on any given date.
Another example of dynamic content is when a retail website with a database of media
products allows a user to input a search request for the keyword Beatles. In response, the
content of the web page will spontaneously change the way it looked before, and will then
display a list of Beatles products like CDs, DVDs and books.
Cost:-
Static pages are charged @ Rs. 700 per pages.
Dynamic pages are charged @ Rs 1500 per pages
excluding service tax.
CUSTOMIZED SOFTWARE
Custom software is software that is specially developed for some specific organization or
other user.
Custom software can be developed by an in-house software development group, or be
commissioned from a software developer.
Since custom software is developed for a single customer it can accommodate that customer's
particular preferences and expectations. Custom software may be designed in stage by stage
processes, allowing all nuances and possible hidden dangers to be taken into account,
including issues which were not mentioned in the specifications. Especially the first phase in
the software development process may involve many departments,
including marketing, engineering, research and development and general management.
Large companies commonly use custom software for critical functions, including content
management, inventory management, customer management, human resource management,
or otherwise to fill needs that existing software packages cannot. Often such software
is legacy software, developed before COTS software packages offering the required
functionality became available.
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Custom software development is often considered expensive compared to off-the-shelf
solutions or products. This can be true if one is speaking of typical challenges and typical
solutions. However, this is not always true. Custom software development by a renowned
vendor is often a matter of building a house upon a solid foundation. This can be done
quickly and with top-notch quality designed to meet every client's needs.
Cost:-
As discussed earlier the cost of the customized software depends upon the
requirement of the client. We inspect about the features they want in the software, the number
of modules in the software and accordingly we quote for the price.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the Process Of increase websites traffic and improving the
visibility of Website and web page on major Search Engines such as Google, Yahoo, Bing
through the Organic, Natural or Algorithmic Search Engine Results. Strong & smart Search
Engine Optimization solution are vital to your website or web page.SEO helps search engine
crawling, index or ranked your website and web page so that you target market and finds you
with keywords related to your business, services and product. Search Engine Optimization
makes your business Search Engine friendly. When the right Search Engine Marketing
strategies are applied to your web sites improved your ranking on major Search Engine.
First of all, why we choose search engine optimization service. There is several millions of
website are available over the web. The main factor is the visibility of the website in the
major search engines like Google Yahoo and Bing, so that visitors across the world will get
to know your business and your services. The ultimate efforts of Professional Search Engine
Optimization services follow all rules and regulations of Search Engines and you will make
your website to get the increased traffic and generate leads for your online business.
Quality SEO service will give you quality traffic which will convert to sales, inquiries or
bookings.
The algorithmic calculations are also termed Algorithmic, Natural or Organic. There are most
useful part of Search Engine Optimization method White Hat SEO
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White hat SEO methods are generally approved by search engines and follow their guidelines
but Black hat SEO methods are against the norms of Search Engines.
For this service, we charge according to the keyword. Keywords are the special words used
for searching a specific data on the internet.
Cost:-
5 keywords- Rs. 6000/ month
10 keywords- Rs. 8000/month
15 keywords- Rs. 12000/ month
LIVE PROJECT TRAINING
Ascent ITes Pvt. Ltd .is an IT solution, Web Solution company, a genius out here to help
develop, polish and perfect the caliber in genius individuals striving for a great career in IT
field, Software development, and Internet solutions? Here is an opportunity to explore the IT
world. You can gain practical knowledge with the help of targets and become a lifelong asset
here. We provide training on ASP.net, Php, SEO and content writing with the help of live
projects on individual basis and help motivating all in our company.
We believe in the integrity of conduct, a congenial working environment and an overall
interaction between employees, students and the company. We believe that not only the
quantity of our work but also the quality matters hugely. Our employees, students are a vital
part of our learning system and they gain concrete knowledge and experience
BULK MESSAGING
Bulk Messaging is the dissemination of large numbers of SMS messages for delivery
to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing
and fraud control). and consumer brands for a variety of purposes including entertainment,
enterprise and mobile marketing. Bulk messaging is commonly used for alerts, reminders,
marketing but also for information and communication between both staff and customers.
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Bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the
world.
Bulk messaging software
Software is required for sending and receiving bulk messages and various software packages
are available. These software packages provides users with the opportunity to add as many
phone numbers as required and these phone numbers can be managed in a variety of ways.
Most SMS software applications allow you to upload lists of mobile phone numbers using a
TXT or CSV file. Some sophisticated systems can automatically remove any duplicated
numbers or the mobile numbers are validated prior to sending the messages.
With enhanced software features messages, can be scheduled to be sent at specific times
and/or days and bulk messages can be sent on national and international mobile networks as
long as the bulk messaging software provider sends internationally.
Cost:- upto 1L - 6 paisa per sms
1L to 3L - 5.5 paisa per sms
After 3L - 5 paisa per sms
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MARKETING STRATEGIES
Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage. Marketing strategy includes all basic and long-term activities in the field of
marketing that deal with the analysis of the strategic initial situation of a company and the
formulation, evaluation and selection of market-oriented strategies and therefore contribute to
the goals of the company and its marketing objectives.
MARKETING STRATEGY OF WEBSITE
Segment is small and medium business people
Target is on the newly opened enterprises.
Target different sectors as furniture stores, sanitary stores, boutiques and all.
Schools colleges, hospitals, and different companies and industries
How to reach the client:-
1) Advertisement through websites for ex- olex.com, just dial.com,
fundoodata.com, quikr.com, we use ad words and many more.
2) Tele callers
3) References
4) Cold calling (B2B).
5) Mass emailing and bulk SMS.
6) Word of mouth
MARKETING STRATEGY OF SOFTWARE
Segment is medium and large business sector
Target is established organizations
We target all the business sectors for the software.
For accounting and inventory management software, we target all scale of
business
For ERP we target big business sector as schools, hospitals and big industries.
How to reach the client:-
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1) Advertisement through websites for ex- olex.com, just dial.com,
fundoodata.com, quikr.com, we use ad words and many more.
2) Tell callers
3) References
4) Cold calling (B2B).
5) Mass emailing and bulk SMS.
6) Word of mouth
MARKETING STRATEGY OF BULK SMS
Segment is all business class
Target is new and established organization
We target the business as real estate, institution and other which would like to
promote themselves and their products.
1) Advertisement through websites for ex- olex.com, just dial.com,
fundoodata.com, quikr.com, we use ad words and many more.
2) Tell callers
3) References
4) Cold calling (B2B).
5) Mass emailing and bulk SMS.
6) Word of mouth
MARKETING STRATEGIES OF SEO SERVICE
Segment is medium and large scale organization.
Target customer, business having continuous fluctuations and which would like to
promote their business on the internet.
We target the entire business sector.
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1) Advertisement through websites for ex- olex.com, just dial.com,
fundoodata.com, quikr.com, we use ad words and many more.
2) Tell callers
3) References
4) Cold calling (B2B).
5) Mass emailing and bulk SMS.
6) Word of mouth
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COMPETITORS
As Ascent ITes is not the big company , so the competitors of the organization are also
medium size private company .few competitors are listed below.
s.no Company Address Profile
1 Mark Design 92-B Shahpur Jat
New Delhi 110049
It is a Website
Designing Company.
Our areas of
specialization include
Website Mark
2 MindExtend
Technologies Pvt Ltd 309, Southex Plaza-II,
Masjid Moth, South Ex Part - 2
New Delhi 110049
On line business
solution in the areas of
Internet marketing,
websites designing,
portal and software
development, also
providing IT-Training.
3 Navigate Portals 104 Rajouri Garden
Delhi 110027
A professional web
design firm that offers a
wide range of web
products including
website design, web
script and applications,
web programming, and
portal and software
development.
4 Microware Computing &
Consulting Pvt Ltd
4 Munirka Enclave
New Delhi 110067
IT - eGov & Telecoms
Software
5 NSD Tech Office#302, Pearls Corporate
W Mall, Manglam Place,
Near Deepali Chowk, Sector-3,
Rohini
Delhi 110085
It is having expertise in
product development,
web development, web
designs and online
marketing. Having a
complete bouquet of
services, NSD Tech
provides one stop
solutions to all its
clients
6 Our Equation 219,RG Complex 1,Prashant
Vihar
Sector 14, Rohini
New Delhi 110085
We offer IT solutions,
website development,
online marketing and
we pride ourselves on
delivering quality work.
7 Pinnacle Technology New Friends Colony,
New Delhi 110025
A leading provider of
IT Services(SEO,
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Website Design and
development) and e-pub
solutions. It has
headquarters in Florida,
UK, U. S. A., Bahrin
with near about 60+
clients.
8 Samyak Online 5/9, Office No. 207, IInd Floor,
Saraswati Marg, Karol Bagh
New Delhi 110005
We are a professionally
managed Search Engine
l Marketing SEM, Web
Development, Domain
Registration, Web
Hosting, Information
Technology Enabled
Services ITES,
Business Process
Outsourcing BPO
company headquartered
in New Delhi (India).
9 Weboseo Solutions E-598 III Floor, Rawat Plaza,
Palam Ext.
Sec-7, Dwarka, Near Ramphal
Chowk
New Delhi 110059
A complete web based
solutions provider from
software to online
marketing, domain
name and web hosting.
Our specialities is Web
Based Softwares, ERP
Solutions, MLM Web
Based Softwares,
Website Designing and
Development, Online
Marketing.
10 XCESSA Softwares &
Consultancy (P) LTD
27 K, Third Floor, Jia Sarai
Near IIT, Hauzkhas
New Delhi 110024
Our Services:- IT
Outsourcing Software
Development Enterprise
Application
Development Product
Development Web
Design Telecom
Services
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GOVERNMENT POLICY
After the economic reforms of 1991-92, liberalization of external trade, elimination of duties
on imports of information technology products, relaxation of controls on both inward and
outward investments and foreign exchange and the fiscal measures taken by the Government
of India and the individual State Governments specifically for IT and ITES have been major
contributory factors for the sector to flourish in India and for the country to be able to acquire
a dominant position in offshore services in the world. The major fiscal incentives provided by
the Government of India have been for the Export Oriented Units (EOU), Software
Technology Parks (STP), and Special Economic Zones (SEZ).
Industrial Licensing has been virtually abolished in the Information Technology sector.
There is no reservation for public sector enterprises in the Information Technology industry
and private sector investment is welcome in every area.
Information Technology industry can be set up anywhere in the country, subject to clearance
from the authorities responsible for control of environmental pollution and local zoning and
land use regulations.
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TAXATION ASPECT OF INFORMATION TECHNOLOGY IN INDIA
Information Technology Software service has been subjected to service tax with effect from
16th
May 2008 with the Government notifying the date of amendments by the Finance Act
2008 in the Finance Act 1994 which is statutory provision for levy of Service Tax. The date
of 16th
May 2008 has been notified vide Notification No. 18/2008 – Service Tax as the date
on which the provisions of the Finance Act 2008 related to service tax come into force.
As defined by the Finance Act 2008, ―information technology software‖ means any
representation of instructions, data, sound or image, including source code and object code,
recorded in a machine readable form, and capable of being manipulated or providing
interactivity to a user, by means of a computer or an automatic data processing machine or
any other device or equipment.
Further, services provided by a consulting engineer in relation to advice, consultancy or
technical assistance in the disciplines of both computer hardware engineering and computer
software engineering shall also be subject to service tax.
Taxable Service is service provided or to be provided to any person, by any other person in
relation to information technology software for use in the course, or furtherance, of business
or commerce, including,—
(i) Development of information technology software.
(ii) Study, analysis, design and programming of information technology software.
(iii) Adaptation, up gradation, enhancement, implementation and other similar services
related to information technology software.
(iv)Providing advice, consultancy and assistance on matters related to information technology
software, including conducting feasibility studies on implementation of a system,
specifications for a database design, guidance and assistance during the startup phase of a
new system, specifications to secure a database, advice on proprietary information
technology software.
(v) Acquiring the right to use information technology software for commercial exploitation
including right to reproduce, distribute and sell information technology software and right to
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use software components for the creation of and inclusion in other information technology
software products,
(vi)Acquiring the right to use information technology software supplied electronically.
As defined by the Finance Act 2008, ―information technology software‖ means any
representation of instructions, data, sound or image, including source code and object code,
recorded in a machine readable form, and capable of being manipulated or providing
interactivity to a user, by means of a computer or an automatic data processing machine or
any other device or equipment.
Further, services provided by a consulting engineer in relation to advice, consultancy or
technical assistance in the disciplines of both computer hardware engineering and computer
software engineering shall also be subject to service tax.
Moreover, the definition and scope of the following taxable services is being amended as a
result of on levy of service tax on information technology software service, namely:-
(i) Business auxiliary service [section 65(19)], so as to omit the reference to exclusion of
information technology service;
(ii) Consulting engineer service [section 65(105)(g)], so as to omit the exclusion of computer
software engineering consultancy and provide that services provided by a consulting engineer
in relation to advice, consultancy or technical assistance in the disciplines of both computer
hardware engineering and computer software engineering shall also be classifiable under this
service;
(iii) Technical testing and analysis service [section 65(106)] so as to specifically include
testing or analysis of information technology software;
(iv)Technical inspection and certification service [section 65(108)] so as to specifically
include inspection, examination and certification of information technology software;
We are following the Government Services and all the amendments time to time as we are
following the Services Charge at 12.36% and properly filing to the Government of India.
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MAJOR PROBLEM
As we all know that company has lots of competitor and this company is growing company,
so company should face some of the basic problems.
1) Difficulty in capturing market
Definitely new growing company always faces lots of problems when enters in the market
because of the competitors.
2) Difficulty in positioning
It will face positioning problem of course . It will take lots of years and hard work to
position a good image in the market.
3) Some technical issue
Company can face some of the technical problem while selling software because
a) The client doesn’t express its entire requirement with us and after the completion of
the project they expect the full fledged software. But it is always a tough task to
anticipate the requirement of the client and deliver them the deliverables. So it is one
of the biggest troubles for us.
b) Sometimes clients don’t give the right feedback to us in right time. They postponed
the meetings. Sometimes because of the problem of synchronization between clients
and us.
c) We know that organization have dozens of option in market if organization found that
product is not up to the mark then definitely organization will switch to another one.
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ACHIEVEMENTS
Ascent ITes as an IT solution provider company have provided solutions to the various
companies. They have designed several websites for the different organizations. We have
also designed several web portals as well as we have a good background in making software
as customized accounting software as well as human resource management software.
Company also increases his profit year by year , and done many association with other
company. They have recently launched the portal teri meri story in which the newly married
couple write their story how they first time meet and about their marriage, blessing,
photograph and video.
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CHAPTER 3
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
All the findings and conclusions obtained are based on the experience and
observation in the working area . I tried to select the sample representative of the whole
group during my job training. I have collected data from people linked with different business
in Delhi NCR.
RESEARCH DESIGN
A research design is a framework or blueprint for conducting the research project. It specifies
the precise details of the procedures necessary for obtaining the required information. It is
important to have a good research design in order to ensure that the research project is
conducted effectively and efficiently.
EXPLORATORY RESEARCH STUDY
Exploratory research is a type of research conducted for a problem that has not been clearly
defined. Exploratory research helps determine the best research design, data
collection method and selection of subjects. It should draw definitive conclusions only with
extreme caution. Given its fundamental nature, exploratory research often concludes that a
perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available literature
and/or data, or qualitative approaches such as informal discussions with consumers,
employees, management or competitors, and more formal approaches through in-depth
interviews, focus groups, projective methods, case studies or pilot studies. The Internet
allows for research methods that are more interactive in nature. For example, RSS feeds
efficiently supply researchers with up-to-date information; major search engine search results
may be sent by email to researchers by services such as Google Alerts; comprehensive search
results are tracked over lengthy periods of time by services such as Google Trends;
and websites may be created to attract worldwide feedback on any subject.
The results of exploratory research are not usually useful for decision-making by themselves,
but they can provide significant insight into a given situation. Although the results of
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qualitative can give some indication as to the "why", "how" and "when" something occurs, it
cannot tell us "how often" or "how many".
Exploratory research is not typically generalizable to the population at large.
SOURCES OF DATA
PRIMARY DATA:
All the business man taken as the sample were personally visited and interviewed, this was
the main source of primary data collection. The method of primary data collection was
personal meeting and interview. Some of the respondents were even interviewed on the
telephone.
SECONDARY DATA
The company report
Newspaper
Magazine
Sites
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CHAPTER 4
CASE ANALYSIS AND FINDINGS
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CASE ANALYSIS AND FINDINGS
During my summer internship I have visited 60 to 70 companies ,but here I will take only 10
companies where I have found some issues which is very important to discuss.
1) Jupiter Creations (Mr. Rao)
Jupiter creation is furniture shop which deals with the different kind of furniture products.
They sell their product directly to the customer and also for the business purpose.
Mobile no.- 8800614223
Email id- [email protected]
Address- 6/4, furniture block,kirti nagar.(1st floor)
Performa
I started my conversation in a very soft manner, such person was very amicable and he
was ready to listen everything so it took the whole conversation in the positive environment.
That was not so difficult to make him understand about the site and services. After telling all
the services he seems to be satisfied, but in India price is prime motive for every one which
affects a lot.
His requirement was website, seo services and he also want control panel for the website so
that he can change anything whenever he wanted to
Problem statement
The problem which has occurred in dealing was that he demanded for good
photographer and Boucher designer, so that he can provide us the photographs of his
product. And also price was the matter.
Recommendation
We manage the price little bit according to his wish, and we also provide the designer to
him as we have already in our organization, the photographer was arranged from outside. We
promised him that we will provide him the best designed website and also guaranteed him
that his website will come on first page of the google within 90 days.
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Result
We crack a deal of rs 38000 , after 7 to 8 meetings.
2 ) Krishna’s saloon and boutique
Krishna’s saloon and boutique was multichain saloon and boutique, which has many
shops in Delhi .Their services are to provide different style and look for both boys and girls.
And they also have different designer product in their boutique.
Mobile no-9891090506
Address- j-11/1, rajouri garden,delhi
Performa
Our first conversation was on mobile, we got the company details from the just dial.
After the first conversation we have decided for meeting with the owner of the firm, the firm
owner was ready for the meeting on the same day. We went to his office and explain about
the services we provide and asked his requirement.
He want designed website for saloon and for boutique as well and he also provide some
website links according to which his website should be designed.
Problem statement
He was not ready for the price which we have quoted for the website .He demanded for
the expensive one which he has shown to us but he wasn’t ready to pay the original amount,
he wanted the expensive one at the lower prices.
Recommendation
We talked with our senior for further conversation, our seniors were ready to minimize
the quoted price little bit but not much. So we again tried to convenience him with new
quoted price. But he was not ready for that price also. So we again talked with our senior and
now he was ready according to his wish but he kept the condition that if he will book the deal
and also pay half of the dealing amount. He was ready for that and he paid half of the price.
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Result
We cracked the deal for rs 20000, in first meeting.
3) Excellent solution
Excellent solution was the firm which deals in real estates, they provide all the
solution for the properties, rent and also provide legal advice. They provide their service
throughout Delhi and Delhi NCR.
Mobile no.- 9654800623
Address- s6, green park,near uphar cinema hall
Performa
Our first conversation was through b2b marketing. We went to his office and asked
for some time so that we can explain him about our services. He was ready for providing us
some time. We explained him everything about the services.
His requirement was website and bulk messaging
Problem statement
Again problem was the price which we quoted. He was not ready for that price mainly
for the bulk messaging. Our price was 6 paisa per sms up to 1L, but he told us that he was
using that service for 2 paisa per sms. He blamed us that we are cheating with him by
charging high price, he also challenge us that he will provide us same service for 2 paisa per
sms if we want. The conversation again started from our side by telling about the special
features of our service and quality which we are going to provide him. But he was not ready
by saying that all company provide same service.
Recommendation
We fixed the other meeting with him and our senior, so that solution can be found. The
meeting was fixed for another week. Me and my one of the senior went to the office and we
started our conversation again and the conversation took the same step and the problem was
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same , that is the price for sms, we have minimize the price from 6 paisa to 5 paisa per sms
upto 1L, and 4 paisa upto 3L . But he was ready for that to. He wants the price to be 2 paisa
per sms upto 1L. we are also not ready to decrease our price that much. So we gently asked
him to take the service from other company which can provide him such fewer prices.
Result
Unfortunately we were not able to crack the deal and we also lose the deal of website
design because of the bulk messaging price which we have quoted.
4) Faculties of commerce studies
Faculty of commerce studies was the training institutes which provide training and
knowledge to the commerce student.
Mobile no- 9999136309, 9999136310
Email id- [email protected]
Address- buildng no 13,2nd floor,kapil vihar,pitampura
Performa
Our first meeting was through b2b marketing. We went to office of faculty of
commerce studies and we meet the head of that institute miss. Priyanka . We let her know
about the services which we provide like website design, seo , bulk messaging , software
development etc. . She asked about the SEO service in detail and, we explained about it in
detail and also inform that we provide guarantee that your page will be top list of Google
within 0 to 90 days, after that she asked how it worked. Then we explain her that seo worked
on the number of visit we have done on that website, so our developer look after that.
Her requirement was for the SEO service, and she want 5 keyword.
Problem statement
As we explained all the detail about the SEO service, we have the quoted the price
according to our company policy i.e. 6000 for 5 keywords . Again the problem was same that
is price, she wants the price to be decrease and one more problem arises that we take 6000 rs
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per month from starting although the page was not on the first page. The problem was that,
she told us we are giving her guarantee that her page will be on the first page of Google
within 90 days, that means she get the business from that service after 3 month then why
should she will pay for the first 3 month, it was like she will for free without any profit.
Recommendation
We explained her that it is not like that it will take exactly 90 days it may be done
before. We also explained her that if her website will be on first page of the Google then she
can also earn good money through advertising on her website , which is done by the Google
company , and more the person visit the site more the profit she will get . But she was never
ready for that thing; she told that she won’t pay for starting three months as she was not
getting any business through this month. After that we proposed the other deal that if she will
pay the six months amount in advance she will be getting discount of rs. 6000 but she took
the same point again and again that she don’t want to pay for first 3 months, and we were not
ready for that.
Result
The deal was not able to finalise as we were not ready to provide the free service for 3
months and she was not ready to pay for three months.
5) Multitech instrument co. ltd.
Multitech instrument co. ltd is the private company which are associated with
government companies which deal with the lab instruments. The company provides the
certificate for the instrument which depends upon the quality and accuracy of the instrument.
Mobile no.- 09810943334, 09313633340
Email id - [email protected]
Address- 313,"laxmi deep"district centre, laxmi nagar
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Performa
Our first conversation started when we went to his office during b2b marketing. We
asked if he was free so that we can tell him about our product. He provides us some time and
we explained him about all the services we provide. He listen all the things very carefully and
asked more question about the software. We explained him everything in detail about the
software and we also explained him that we can provide any software according to his wish.
He shown us one software which he used to make certificate for the instrument, the problem
he faced with software was that the software was not user friendly he find difficulty while
entering some data.
Problem statement
The main problem occurs was that as we are management student we are not able to
understand some technical issues he explained us. So we asked for another meeting with our
technician. He was ready for the meeting and the meeting was fixed and we came with our
senior technician, he again explained all the difficulties he faced. Our technician was able to
understand everything and he was ready for developing the software. We quote the price for
software according to his requirement. Again the problem was same price which we quote.
Recommendation
We have provided the discount, but he was not ready as he was saying different
company was providing the same software with much less price. We also provided the
solution that we provide the training to him and his staff so that they can use the software
very easily, and we also provide free service for 1 year if any problem occurs but he was not
ready for that price.
Result
Deal was not finalised
6) Heaven finders
Heaven finder was the firm which deals with tours and travels services and some
other services. We went in the office and meet Risabh Jain who deals with the planning and
marketing department of the company. We explain him about the company and all the
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services which we provide, as he was technician of that company he knows about the entire
services very well.
His requirement was he wants to modify the website and want the SEO service.
Mobile no- 9654775522
Email id - [email protected]
Address- a-70, 2nd floor, sector 2
Problem statement
The problem during this deal was that as he knows about all the services. We find
difficult to impress him because he had already detailed information about the software’s .He
asked so many questions which we were not able to answer.
Recommendation
We fixed the meeting with our senior and our technician, so that they can explain him
very clearly. We also send him the mail with all the services and the price which we quote for
the service.
Result
The deal was neither finalised nor do we lose it. Still in conversation, but he didn’t
response in well manner.
7) Invest man
Invest man was a small real estate company which deals in properties and rent . .
Mobile no- 7838784443
Email id- [email protected]
Address- g-3,plot no 9,pankaj arcade, sector 10,dwarka
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Performa
We meet the owner of the company sukhbir bedi during the b2b marketing. We
explained him about the services which we provide. He want bulk messaging service in
which he also want to send the message to DND (do not disturb) Customer.
Problem statement
He was ready for the price which we quoted, but he wanted to send messages to DND
customers who are not possible because it is not a legal act, our company was not ready for
that.
Recommendation
We tried to explain him about the legal action which can be taken against us and him if
he is going to use such service. We explained him everything but he was not ready. We also
decrease our price but this does not show any effect.
Result
Deal was not finalised.
8) Hotels Alaska
Hotel Alaska was the new hotel which was going to open after some time. The hotel
was the part of the some old hotel chain.
Mobile no- 9811178167
Address- 1007, faiz road,karol bagh
Performa
We come to know from our senior that hotel Alaska was going to open after some time
in karol bagh. We went to the Karol bagh and meet the owner P.K.Ssoman, we explained him
why we are here and explained him all the services which we provide. As the hotel was new
we know that he must want website for his hotel. As we thought he needs the website for his
hotel.
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Problem statement
As his hotel was new, but he was not new in the field. He already has many hotels
running around and the entire hotel were having different website and they already dealing
with company which provide such service. And they provide the service very well.
Recommendation
We tried to convince him by saying that we will provide the better service with less
price , and we also provide him the control panel which will help him to change the services
whenever he want .
Result
The deal was not finalised, as he believe the service which he was receiving was very
good and he don’t want to switch over.
9) Pharmacy company
The company was the big medicine supplier and they are having the medical stores in
different cities.
Mobile no-8527103839
Email [email protected]
Address-301-A, 3rd floor, nsp, pitampura, delhi-110034
Performa
We went to the pitampura for b2b marketing. There we went to the office of real estate
that if want any services .We explained him all the services which we provide, but he was not
interested in any of the services. He pointed us to one of his friend sitting in the same room
that he may need service. As he was already listing to us he asked about the website service.
Problem statement
The problem occurred that as he was not in his office and he was not the head so he
was not able to take the decision and he was also not aware about the market price.
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Recommendation
We tried to fix the meeting with his senior and tell him that we will send him all the
detail through mail .The meeting was arranged and we met his senior , we explained all the
detail about the product .They listen us very carefully and enquiry about many other things.
After all the conversation we asked them about their requirement, they need website for his
company but they already have finalised the deal with someone.
Result
Deal was not cracked.
10) Premium tours private limited
Premium tours private limited was the tours and travel company which provide
domestic and international tours. They provide exciting package for different age groups.
Mobile no-9999889132
Email [email protected]
Address-507, laxmi deep building, laxmi nagar
Performa
Our first meeting was arranged during b2b marketing. We explain him about all the
services .They have showed interest in website design with control panel and online payment
service.
Problem statement
First problem in this deal was that our company does not provide online payment, for
that they have to contact with another company.
Recommendation
We explained him that we will make such website in which online payment can be
done but they have to contact the other company which provide that service. We were also
ready to provide discount but they were not ready for that, they want that all the service
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should be made by us, we have to contact with the other company and they are also not going
to provide extra money for that.
Result
Deal was not finalised because our company was not ready to contact other company
with same price.
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CHAPTER 5
CONCLUSION, RECOMEDATIONS &
LIMITATIONS
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CONCLUSION
After gone through all the cases I came to the conclusion that every company wants
economical product which suits to the company’s budget, full fills all the requirements and
work above the expectations.
Second thing is every company believes that investment should be less and output should be
more.
Every organization does not want to spend money from where they can’t receive any profit,
even for a short duration.
The organization wants quality services and user friendly products.
The organization doesn’t want to sell their products until they get higher profit.
RECOMMENDATION
According to the analysis of the cases I will recommend that the company should quote the
price according to the organization and their requirement. And they must provide the good
services and at the right time. We must also note down their all needs, demands, and
requirement and provide the services according to that, so that they can become our loyal and
profitable customer.
LIMITATION
1) We cannot force any one to bye our product, even the service was good.
2) The price and policy of the company cannot be disclosed in front of any one.
3) The price cannot be minimized according to the customer because of the quality service
we are providing.
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CHAPTER 6
OVERALL EXPERIENCE
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OVERALL EXPERIENCE
I worked in the company as BDM (business development manager) in IT marketing
department. My work is to sell and promote the IT services which my company provide.
I should done my work much better then what I have done, when the company inform me the
exact price of the services, which can help me in dealing with the customer. The company
should provide the actual price of the services and the policy.
We can gain more experience if we have visited big organization and experience people,
because while dealing with them we can gain the knowledge and experience much better way
because of the knowledge they are already having due to experience they obtained during
these years.
This experience can help me in my placement and also when I am working in the
organization. Because training provide us the environment and culture of the organization
which we are going to face in the organization.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
INTERNET
1) About us from www.ascentites.com on 30 July 2012 at 5:30 p.m.
2) Vision and mission from www.ascentites.com on 30 July 2012 at 5:45 p.m.
3) Services from www.ascentites.com on 30 July 2012 at 6:00 p.m.
4) Definition of exploratory research from www.wikipedia.com on 2 august 2012 at 2:00
p.m.