ch12 oral presentations

7/29/2019 Ch12 Oral Presentations

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Essentials of Business Communication, Second Edition Ch. 121


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Preparing an Oral Presentation (1)

Identify your purpose Decide what you want your audience to believe,

remember, or do when you finish. Aim all parts of your talk toward your purpose.


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Analyze your audience

Understand different audience types:

friendly, neutral, uninterested, hostile

Analyze issues: size, age, gender,

experience, attitude, and expectation

Anticipate audience reaction; makeappropriate adaptations


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Organize the introduction Get the audience involved.

Capture attention by opening with a promise, story,startling fact, question, quotation, relevant problem, or

self-effacing story.

Establish your credibility by identifying your position,

expertise, knowledge, or qualifications.

Introduce your topic.

Preview the main points.



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Organize the body of your presentation Develop two to four main points.

Arrange the points logically.

Prepare transitions. Use "bridge" statementsbetween major points.

Use verbal signposts: however, for example.

Have extra material ready.



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Organize the conclusion Review your main points.

Provide a final focus. Tell how listeners can use thisinformation, why you have spoken, or what you want

them to do.



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1. A Promise: By the end of my talk, you will. . . .

2. Drama: Tell a moving story; describe aproblem.

3. Eye contact: Command attention by

making eye contact with as many peopleas possible.

Nine Techniques for Getting

Audiences Attention(1)


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4. Movement: Leave the lectern area. Movetoward the audience.

5. A question:Ask for a show of hands. Usea rhetorical question.

6. A demonstration: Include a member of the

audience.


Audiences Attention (2)


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7. Samples, gimmicks: Award prizes tovolunteer participants; pass out samples.

8. Visuals: Use graphics and other visualaids.

9. Appeal to the audiences self-interest:

Audience members want to know,What'sin it for me?


Audiences Attention (3)


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Maintaining Rapport (1)

Use imagery Analogy (a comparison of something familiar with

something unfamiliar)

Metaphor(an implied, nonliteral comparison)

Simile (a comparison that includes the words like oras)


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Use other interest-building devices Personal anecdotes

Personalized statistics

Worst- and best-case scenarios

Send positive, nonverbal messages Get out from behind the podium.

Animate your body. Vary your facial expression.

Punctuate your words.

Maintaining Rapport (2)


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Presentation Enhancers (1)

Medium Cost Size of

Audience

Level of

Formality

Overheadprojector

Low 2 to 200 Formal or informal

Flipchart Low 2 to 200 Informal

Write-and-wipe

board

Medium 2 to 200 Informal

Slide projector Medium 2 to 500 Formal


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Medium Cost Size of

Audience

Level of

Formality

Video monitor Medium 2 to 100 Formal or informal

Computer

slides

Low 2 to 200 Formal or

informal

Handouts Varies Unlimited Formal or informal

Presentation Enhancers (2)


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Designing Electronic Presentation

Using templates to your advantage

Working with color

Building bullet points

Adding multimedia and other effects

Producing speakers notes and handouts

Developing web-based presentation and

electronic handouts


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Essentials of Business Communication, Second Edition

Ch. 1216

Maintain a connection with the audience by

using a laser pointer.

Dont not rely completely on PowerPoint.

Remember: The slides merely supply a

framework for your presentation.

Avoiding being upstaged by

your slides (2)


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Ch. 1218

Begin with a pause.

Present your first sentence from memory.

Maintain eye contact.

Control yourvoice and vocabulary.

Slow down and listen to what you are saying.

Move naturally.

Use visual aids effectively.

Stick to your outline and notes.

Conclude and summarize main points.

During Presentation


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Ch. 1219

Distribute handouts.

Encourage questions.

Repeat questions. Reinforce your main points.

Keep control.

Avoid Yes, but answers. End with a summary and appreciation.

After Presentation


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Ch. 1220

Take a deep breath.

Convert your fear.

Know your topic.

Use positive self-talk.

Shift the spotlight to your visuals.

Ignore any stumbles.

Feel proud when you finish.

Techniques to Conquer

Stage Fright


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Ch. 1221

End

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