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Chapter 2 Methods for Describing Sets of Data Business Statistics

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Describing of Data

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Page 1: Ch-2. Describing of Data

Chapter 2 Methods for Describing

Sets of Data

Business Statistics

Page 2: Ch-2. Describing of Data

Business Statistics

Our market share far exceeds all competitors!

30%30%

32%32%

34%34%

36%36%

UsYYXX

Page 3: Ch-2. Describing of Data

Business Statistics

Data Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBar

GraphPie

ChartPareto

Diagram

Page 4: Ch-2. Describing of Data

Presenting Qualitative Data

Page 5: Ch-2. Describing of Data

Business Statistics

PieChart

ParetoDiagram

Data Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

Page 6: Ch-2. Describing of Data

Business Statistics

Summary Table1. Lists categories & number of elements in category2. Obtained by tallying responses in category3. May show frequencies (counts), % or both

Row Is Category

Tally:|||| |||||||| ||||

Major CountAccounting 130Economics 20Management 50Total 200

Page 7: Ch-2. Describing of Data

Business Statistics

PieChart

SummaryTable

Data Presentation

QualitativeData

QuantitativeData

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

ParetoDiagram

Page 8: Ch-2. Describing of Data

0

50

100

150

Acct. Econ. Mgmt.

Major

Business Statistics

Vertical Bars for Qualitative Variables

Bar Height Shows Frequency or %

Zero Point

Percent Used Also

Equal Bar Widths

Freq

uenc

y•Bar Graph

Page 9: Ch-2. Describing of Data

Business Statistics

Data Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

PieChart

ParetoDiagram

Page 10: Ch-2. Describing of Data

Econ.10%

Mgmt.25%

Acct.65%

Business Statistics

Pie Chart1. Shows breakdown of

total quantity into categories

2. Useful for showing relative differences

3. Angle size• (360°)(percent)

Majors

(360°) (10%) = 36°

36°

Page 11: Ch-2. Describing of Data

Business Statistics

Data Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

PieChart

ParetoDiagram

Page 12: Ch-2. Describing of Data

Business StatisticsPareto DiagramLike a bar graph, but with the categories arranged by height in descending order from left to right.

0

50

100

150

Acct. Mgmt. Econ.

Major Vertical Bars for Qualitative Variables

Bar Height Shows Frequency or %

Zero Point

Percent Used Also

Equal Bar Widths

Freq

uenc

y

Page 13: Ch-2. Describing of Data

Business StatisticsThinking ChallengeYou’re an analyst for IRI. You want to show the market shares held by Web browsers in 2006. Construct a bar graph, pie chart, & Pareto diagram to describe the data.

Browser Mkt. Share (%)Firefox 14Internet Explorer 81Safari 4Others 1

Page 14: Ch-2. Describing of Data

0%

20%

40%

60%

80%

100%

Firefox InternetExplorer

Safari Others

Business Statistics

Mar

ket S

hare

(%)

Browser

•Bar Graph Solution

Page 15: Ch-2. Describing of Data

Business Statistics

Market Share

Safari, 4%

Firefox, 14%

Internet Explorer,

81%

Others, 1%

•Pie Chart Solution

Page 16: Ch-2. Describing of Data

Business Statistics

0%

20%

40%

60%

80%

100%

InternetExplorer

Firefox Safari Others

Mar

ket S

hare

(%)

Browser

•Pareto Diagram Solution

Page 17: Ch-2. Describing of Data

Presenting Quantitative Data

Page 18: Ch-2. Describing of Data

Business StatisticsData

Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

PieChart

ParetoDiagram

Page 19: Ch-2. Describing of Data

Business Statistics

Stem-and-Leaf Display

1. Divide each observation into stem value and leaf value

• Stem value defines class

• Leaf value defines frequency (count)

2. Data: 21, 24, 24, 26, 27, 27, 30, 32, 38, 41

262 144677

3 028

4 1

Page 20: Ch-2. Describing of Data

Business StatisticsData

Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

PieChart

ParetoDiagram

Page 21: Ch-2. Describing of Data

Business Statistics

Frequency Distribution Table Steps1. Determine range

2. Select number of classes Usually between 5 & 15 inclusive

3. Compute class intervals (width)

4. Determine class boundaries (limits)

5. Compute class midpoints

6. Count observations & assign to classes

Page 22: Ch-2. Describing of Data

Business Statistics Determine the range Range (R) = highest value – lowest value Number of classes C=1 + 10/3 x log N ( N = number of

observation) Class Interval CI = R/C (rounded) Class Limits/Boundaries Lowest Limits value <= lowest value Highest Limits value >= Highest Value Class Mid Point CM = (Lower + Upper Limits) / 2

Page 23: Ch-2. Describing of Data

Business StatisticsData

Presentation

QualitativeData

QuantitativeData

SummaryTable

Stem-&-LeafDisplay

FrequencyDistribution

HistogramBarGraph

PieChart

ParetoDiagram

Page 24: Ch-2. Describing of Data

012345

Business Statistics

Frequency

Relative Frequency

Percent

0 15.5 25.5 35.5 45.5 55.5

Lower Boundary

Bars Touch

Class Freq.15.5 – 25.5 325.5 – 35.5 535.5 – 45.5 2

Count

•Histogram

Page 25: Ch-2. Describing of Data

Business Statistics

Raw Data:

24, 26, 24, 21, 27 27 30, 41, 32, 38

20 18 42 25 57 26 35 29 34 40

33 21 56 45 51 23 36 54 20 19

Make Distribution Frequency Table !

Page 26: Ch-2. Describing of Data

Business Statistics

Relative Frequency Distribution

Class

18 – 23

2

24 – 29

1 42 – 47

3

Frequency %

30 – 35 36 – 41

54 – 59 48 – 53

4

587

10 3 713172723

Page 27: Ch-2. Describing of Data

Numerical Data Properties

Page 28: Ch-2. Describing of Data

Business StatisticsStandar Notation

Measure Sample Population

Mean X

StandardDeviation S

Variance S 2 2

Size n N

Page 29: Ch-2. Describing of Data

Business Statistics

Central Tendency (Location)

Variation (Dispersion)

Shape

Numerical Data Properties

Page 30: Ch-2. Describing of Data

Business StatisticsNumerical Data

Properties

Mean

Median

Mode

CentralTendency

Range

Variance

Standard Deviation

Variation

Percentiles

RelativeStanding

Interquartile Range Z–scores

Page 31: Ch-2. Describing of Data

Central Tendency

Page 32: Ch-2. Describing of Data

Business Statistics

MeanMeanMedian

Mode

Range

Variance

Standard Deviation

Interquartile Range

Numerical DataProperties

CentralTendency Variation

Percentiles

RelativeStanding

Z–scores

Page 33: Ch-2. Describing of Data

Business StatisticsMean1. Measure of central tendency2. Most common measure3. Acts as ‘balance point’4. Affected by extreme values (‘outliers’)5. Formula (sample mean)

X

X

n

X X X

n

ii

n

n

1 1 2 …

Page 34: Ch-2. Describing of Data

Business StatisticsMean ExampleRaw Data: 10.3 4.9 8.9 11.7 6.3 7.7

XX

nX X X X X Xi

i

n

1 1 2 3 4 5 6

6

10 3 4 9 8 9 117 6 3 7 76

8 30

. . . . . .

.

Page 35: Ch-2. Describing of Data

Business Statistics

Mean

MedianMedianMode

Range

Variance

Standard Deviation

Interquartile Range

Numerical DataProperties

CentralTendency Variation

Percentiles

RelativeStanding

Z–scores

Page 36: Ch-2. Describing of Data

Business StatisticsMedian1. Measure of central tendency2. Middle value in ordered sequence

If n is odd, middle value of sequence If n is even, average of 2 middle values

3. Position of median in sequence

4. Not affected by extreme values

Positioning Point n 1

2

Page 37: Ch-2. Describing of Data

Business StatisticsMedian Example (Odd-sized sample)Raw Data: 24.1 22.6 21.5 23.7 22.6Ordered: 21.5 22.6 22.6 23.7 24.1Position: 1 2 3 4 5

Positioning Point

Median

n 12

5 12

3 0

22 6

.

.

Page 38: Ch-2. Describing of Data

Business StatisticsMedian Example (Even-sized Sample)Raw Data: 10.3 4.9 8.9 11.7 6.3 7.7Ordered: 4.9 6.3 7.7 8.9 10.3 11.7Position: 1 2 3 4 5 6

Positioning Point

Median

n 12

6 12

3 5

7 7 8 92

8 30

.

. . .

Page 39: Ch-2. Describing of Data

Business Statistics

Mean

Median

ModeMode

Range

Variance

Standard Deviation

Interquartile Range

Numerical DataProperties

CentralTendency Variation

Percentiles

RelativeStanding

Z–scores

Page 40: Ch-2. Describing of Data

Business Statistics

Mode

1. Measure of central tendency2. Value that occurs most often3. Not affected by extreme values4. May be no mode or several modes5. May be used for quantitative or qualitative

data

Page 41: Ch-2. Describing of Data

Business Statistics

Mode Example

No ModeRaw Data: 10.3 4.9 8.9 11.7 6.3 7.7

One ModeRaw Data: 6.3 4.9 8.9 6.3 4.9 4.9

More Than 1 ModeRaw Data: 21 28 28 41 43 43

Page 42: Ch-2. Describing of Data

Business StatisticsThinking Challenge

You’re a financial analyst for Prudential-Bache Securities. You have collected the following closing stock prices of new stock issues: 17, 16, 21, 18, 13, 16, 12, 11.Describe the stock pricesin terms of central tendency.

Page 43: Ch-2. Describing of Data

Business StatisticsMean

XX

nX X Xi

i

n

1 1 2 8

8

17 16 21 18 13 16 12 118

15 5

.

Page 44: Ch-2. Describing of Data

Business Statistics

MedianRaw Data: 17 16 21 18 13 16 12 11Ordered: 11 12 13 16 16 17 18 21Position: 1 2 3 4 5 6 7 8

Positioning Point

Median

n 12

8 12

4 5

16 1622

16

.

Page 45: Ch-2. Describing of Data

Business Statistics

Mode

Raw Data: 17 16 21 18 13 16 1211

Mode = 16

Page 46: Ch-2. Describing of Data

Business Statistics

Summary of Central Tendency Measures Measure Formula DescriptionMean X i / n Balance Point

Median(n +1)

Position 2 Middle Value When Ordered

Mode none Most Frequent

Page 47: Ch-2. Describing of Data

Variation

Page 48: Ch-2. Describing of Data

Business Statistics

Mean

Median

Mode

RangeRange

Variance

Standard Deviation

Interquartile Range

Numerical DataProperties

CentralTendency Variation

Percentiles

RelativeStanding

Z–scores

Page 49: Ch-2. Describing of Data

Business Statistics

Range1. Measure of dispersion2. Difference between largest & smallest observations

Range = Xlargest – Xsmallest

3. Ignores how data are distributed

77 88 99 1010 77 88 99 1010Range = 10 – 7 = 3 Range = 10 – 7 = 3

Page 50: Ch-2. Describing of Data

Business Statistics

Mean

Median

Mode

Range

Interquartile Range

VarianceVarianceStandard DeviationStandard Deviation

Numerical DataProperties

CentralTendency Variation

Percentiles

RelativeStanding

Z–scores

Page 51: Ch-2. Describing of Data

Business Statistics

Variance & Standard Deviation1. Measures of dispersion2. Most common measures3. Consider how data are distributed

4 6 10 12

X = 8.3

4. Show variation about mean (X or μ)

8

Page 52: Ch-2. Describing of Data

Business Statistics

n - 1 in denominator! (Use N if Population Variance)

Sampel Variance Formula

X X X X X Xn

n1

2

2

2 2

1

( ) ( ) ( )…=

SX X

n

ii

n

2

2

1

1

( )

Page 53: Ch-2. Describing of Data

Business StatisticsStandar Deviation Formula

S S

X X

n

X X X X X Xn

ii

n

n

2

2

1

12

22 2

1

1

( )

( ) ( ) ( )…

Page 54: Ch-2. Describing of Data

Business Statistics

Variance ExampleRaw Data: 10.3 4.9 8.9 11.7 6.3 7.7

SX X

nX

X

n

S

ii

n

ii

n

2

2

1 1

2

2 2 2

18 3

10 3 8 3 4 9 8 3 7 7 8 36 1

6 368

( )

( ) ( ) ( )where .

. . . . . .

.

Page 55: Ch-2. Describing of Data

Business Statistics

Thinking ChallengeYou’re a financial analyst

for Prudential-Bache Securities. You have collected the following closing stock prices of new stock issues: 17, 16, 21, 18, 13, 16, 12, 11.

What are the variance and standard deviation of the stock prices?

Page 56: Ch-2. Describing of Data

Business Statistics

Variation SolutionRaw Data: 17 16 21 18 13 16 12

11

SX X

nX

X

n

S

ii

n

ii

n

2

2

1 1

2

2 2 21

15 5

17 15 5 16 15 5 11 15 58 1

1114

( )

( ) ( ) ( )where .

. . .

.

Page 57: Ch-2. Describing of Data

Business Statistics

Sample Standard Deviation

S SX X

n

ii

n

2

2

1

11114 3 34

( ). .

Page 58: Ch-2. Describing of Data

Business Statistics Summary of Variation Measures

Measure Formula DescriptionRange X largest – X smallest Total SpreadStandard Deviation(Sample)

X Xn

i

2

1

Dispersion aboutSample Mean

Standard Deviation(Population)

X

Ni X

2 Dispersion aboutPopulation Mean

Variance(Sample)

(X i X )2

n – 1Squared Dispersionabout Sample Mean

Page 59: Ch-2. Describing of Data

Interpreting Standard Deviation

Page 60: Ch-2. Describing of Data

Business StatisticsIntrepreting Standard Deviation : Chebyshev’s Theorem (Applies to any shape data set)

• No useful information about the fraction of data in the interval x – s to x + s

• At least 3/4 of the data lies in the interval x 2s to x + 2s

• At least 8/9 of the data lies in the interval x – 3s to x + 3s

• In general, for k > 1, at least 1 – 1/k2 of the data lies in the interval x – ks to x + ks

Page 61: Ch-2. Describing of Data

Business StatisticsInterpreting Standard Deviation: Chebyshev’s Theorem

sx 3 sx 3sx 2 sx 2sx xsx

No useful information

At least 3/4 of the data

At least 8/9 of the data

Page 62: Ch-2. Describing of Data

Business StatisticsChebyshev’s Theorem ExamplePreviously we found the mean

closing stock price of new stock issues is 15.5 and the standard deviation is 3.34.

Use this information to form an interval that will contain at least 75% of the closing stock prices of new stock issues.

Page 63: Ch-2. Describing of Data

Business Statistics

At least 75% of the closing stock prices of new stock issues will lie within 2 standard deviations of the mean.

x = 15.5 s = 3.34

(x – 2s, x + 2s) = (15.5 – 2∙3.34, 15.5 + 2∙3.34)

= (8.82, 22.18)

Page 64: Ch-2. Describing of Data

Business StatisticsInterpreting Standard Deviation : Empirical Rule Applies to data sets that are mound shaped and

symmetric Approximately 68% of the measurements lie in the

interval μ – σ to μ + σ Approximately 95% of the measurements lie in the

interval μ – 2σ to μ + 2σ Approximately 99.7% of the measurements lie in the

interval μ – 3σ to μ + 3σ

Page 65: Ch-2. Describing of Data

Interpreting Standard Deviation: Empirical Rule

μ – 3σ μ – 2σ μ – σ μ μ + σ μ +2σ μ + 3σ

Approximately 68% of the measurements

Approximately 95% of the measurements

Approximately 99.7% of the measurements

Page 66: Ch-2. Describing of Data

Empirical Rule ExamplePreviously we found the mean closing stock price of new stock issues is 15.5 and the standard deviation is 3.34. If we can assume the data is symmetric and mound shaped, calculate the percentage of the data that lie within the intervals x + s, x + 2s, x + 3s.

Page 67: Ch-2. Describing of Data

Empirical Rule Example

• Approximately 95% of the data will lie in the interval (x – 2s, x + 2s), (15.5 – 2∙3.34, 15.5 + 2∙3.34) = (8.82, 22.18)

• Approximately 99.7% of the data will lie in the interval (x – 3s, x + 3s), (15.5 – 3∙3.34, 15.5 + 3∙3.34) = (5.48, 25.52)

• According to the Empirical Rule, approximately 68% of the data will lie in the interval (x – s, x + s),

(15.5 – 3.34, 15.5 + 3.34) = (12.16, 18.84)

Page 68: Ch-2. Describing of Data

Numerical Measures of Relative Standing

Page 69: Ch-2. Describing of Data

Numerical DataProperties & Measures

Mean

Median

Mode

Range

Variance

Standard Deviation

Interquartile Range

Numerical DataProperties

CentralTendency Variation

PercentilesPercentiles

RelativeStanding

Z–scores

Page 70: Ch-2. Describing of Data

Numerical Measures of Relative Standing: Percentiles

Describes the relative location of a measurement compared to the rest of the data

The pth percentile is a number such that p% of the data falls below it and (100 – p)% falls above it

Median = 50th percentile

Page 71: Ch-2. Describing of Data

Percentile ExampleYou scored 560 on the GMAT exam. This score puts

you in the 58th percentile. What percentage of test takers scored lower than you

did?What percentage of test takers scored higher than you

did?

Page 72: Ch-2. Describing of Data

Percentile ExampleWhat percentage of test takers scored lower than you

did?58% of test takers scored lower than 560.

What percentage of test takers scored higher than you did?

(100 – 58)% = 42% of test takers scored higher than 560.

Page 73: Ch-2. Describing of Data

Numerical DataProperties & Measures

Mean

Median

Mode

Range

Variance

Standard Deviation

Interquartile Range

Numerical DataProperties

CentralTendency Variation

Percentiles

RelativeStanding

Z–scoresZ–scores

Page 74: Ch-2. Describing of Data

Numerical Measures of Relative Standing: Z–Scores

Describes the relative location of a measurement compared to the rest of the data

• Sample z–scorex – x

sz =

Population z–scorex – μσz =

• Measures the number of standard deviations away from the mean a data value is located

Page 75: Ch-2. Describing of Data

Z–Score ExampleThe mean time to assemble a

product is 22.5 minutes with a standard deviation of 2.5 minutes.

Find the z–score for an item that took 20 minutes to assemble.

Find the z–score for an item that took 27.5 minutes to assemble.

Page 76: Ch-2. Describing of Data

Z–Score Examplex = 20, μ = 22.5 σ = 2.5

x – μ 20 – 22.5σz = = 2.5 = –1.0

x = 27.5, μ = 22.5 σ = 2.5x – μ 27.5 – 22.5

σz = = 2.5 = 2.0

Page 77: Ch-2. Describing of Data

Quartiles & Box Plots

Page 78: Ch-2. Describing of Data

Quartiles1. Measure of noncentral tendency

25%25% 25%25% 25%25% 25%25%

QQ11 QQ22 QQ33

2. Split ordered data into 4 quarters

Positioning Point of Q i ni

14

( )3. Position of i-th quartile

Page 79: Ch-2. Describing of Data

Quartile (Q1) Example Raw Data: 10.3 4.9 8.9 11.7 6.3 7.7Ordered: 4.9 6.3 7.7 8.9 10.3

11.7Position: 1 2 3 4 5 6

Q Position

Q

1

1 14

1 6 14

175 2

6 31

n( ) ( ) .

.

Page 80: Ch-2. Describing of Data

Quartile (Q2) Example Raw Data: 10.3 4.9 8.9 11.7 6.3 7.7Ordered: 4.9 6.3 7.7 8.9 10.3

11.7Position: 1 2 3 4 5 6

Q Position

Q

2

2 14

2 6 14

3 5

7 7 8 92

8 32

n( ) ( ) .

. . .

Page 81: Ch-2. Describing of Data

Quartile (Q3) Example Raw Data: 10.3 4.9 8.9 11.7 6.3 7.7Ordered: 4.9 6.3 7.7 8.9 10.3

11.7Position: 1 2 3 4 5 6

Q Position

Q

3

3 14

3 6 14

5 25 5

10 33

n( ) ( ) .

.

Page 82: Ch-2. Describing of Data

Numerical DataProperties & Measures

Mean

Median

Mode

Range

Interquartile RangeInterquartile RangeVariance

Standard Deviation

Skew

Numerical DataProperties

CentralTendency Variation Shape

Page 83: Ch-2. Describing of Data

Interquartile Range1. Measure of dispersion

2. Also called midspread

3. Difference between third & first quartiles Interquartile Range = Q3 – Q1

4. Spread in middle 50%

5. Not affected by extreme values

Page 84: Ch-2. Describing of Data

Thinking ChallengeYou’re a financial analyst for

Prudential-Bache Securities. You have collected the following closing stock prices of new stock issues: 17, 16, 21, 18, 13, 16, 12, 11.

What are the quartiles, Q1 and Q3, and the interquartile

range?

Page 85: Ch-2. Describing of Data

Q1

Raw Data: 17 16 21 18 13 16 1211

Ordered: 11 12 13 16 16 17 1821

Position: 1 2 3 4 5 6 7 8

Quartile Solution*

Q Position

Q

1

1 14

1 8 14

3

131

n( ) ( )

Page 86: Ch-2. Describing of Data

Quartile Solution*Q3

Raw Data: 17 16 21 18 13 16 1211

Ordered: 11 12 13 16 16 17 1821

Position: 1 2 3 4 5 6 7 8Q Position

Q

3

3 14

3 8 14

6 75 7

183

n( ) ( ).

Page 87: Ch-2. Describing of Data

Interquartile Range Solution*

Interquartile RangeRaw Data: 17 16 21 18 13 16 12

11Ordered: 11 12 13 16 16 17 18

21Position: 1 2 3 4 5 6 7 8Interquartile Range Q Q3 1 18 0 13.0 5.

Page 88: Ch-2. Describing of Data

Box Plot1. Graphical display of data using 5-number summary

Median

44 66 88 1010 1212

Q3Q1 XlargestXsmallest

Page 89: Ch-2. Describing of Data

Shape & Box Plot

Right-SkewedLeft-Skewed Symmetric

QQ11 MedianMedian QQ33QQ11 MedianMedian QQ33 QQ11 MedianMedian QQ33

Page 90: Ch-2. Describing of Data

Graphing Bivariate Relationships

Page 91: Ch-2. Describing of Data

Graphing Bivariate Relationships

Describes a relationship between two quantitative variables

Plot the data in a Scattergram

Positive relationship

Negative relationship

No relationship

x xx

yy y

Page 92: Ch-2. Describing of Data

Scattergram ExampleYou’re a marketing analyst for Hasbro Toys.

You gather the following data:Ad $ (x) Sales (Units) (y)

1 12 13 24 25 4

Draw a scattergram of the data

Page 93: Ch-2. Describing of Data

Scattergram Example

01234

0 1 2 3 4 5

Sales

Advertising

Page 94: Ch-2. Describing of Data

Time Series Plot

Page 95: Ch-2. Describing of Data

Time Series PlotUsed to graphically display data produced over timeShows trends and changes in the data over timeTime recorded on the horizontal axisMeasurements recorded on the vertical axisPoints connected by straight lines

Page 96: Ch-2. Describing of Data

Time Series Plot ExampleThe following data shows

the average retail price of regular gasoline in New York City for 8 weeks in 2006.

Draw a time series plot for this data.

DateAverage

PriceOct 16, 2006 $2.219Oct 23, 2006 $2.173Oct 30, 2006 $2.177Nov 6, 2006 $2.158Nov 13, 2006 $2.185Nov 20, 2006 $2.208Nov 27, 2006 $2.236Dec 4, 2006 $2.298

Page 97: Ch-2. Describing of Data

Time Series Plot Example

2.05

2.1

2.15

2.2

2.25

2.3

2.35

10/16 10/23 10/30 11/6 11/13 11/20 11/27 12/4

Date

Price

Page 98: Ch-2. Describing of Data

Distorting the Truth with Descriptive Techniques

Page 99: Ch-2. Describing of Data

Errors in Presenting Data1. Using ‘chart junk’

2. No relative basis in comparing data batches

3. Compressing the vertical axis

4. No zero point on the vertical axis

Page 100: Ch-2. Describing of Data

‘Chart Junk’

Bad PresentationBad Presentation Good PresentationGood Presentation

1960: $1.00

1970: $1.60

1980: $3.10

1990: $3.80

Minimum Wage Minimum Wage

0

2

4

1960 1970 1980 1990

$

Page 101: Ch-2. Describing of Data

No Relative Basis

Good PresentationGood Presentation

A’s by Class A’s by Class

Bad PresentationBad Presentation

0

100

200

300

FR SO JR SR

Freq.

0%

10%

20%

30%

FR SO JR SR

%

Page 102: Ch-2. Describing of Data

Compressing Vertical Axis

Good PresentationGood Presentation

Quarterly Sales Quarterly Sales

Bad PresentationBad Presentation

0

25

50

Q1 Q2 Q3 Q4

$

0

100

200

Q1 Q2 Q3 Q4

$

Page 103: Ch-2. Describing of Data

No Zero Point on Vertical Axis

Good PresentationGood Presentation

Monthly Sales Monthly Sales

Bad PresentationBad Presentation

0204060

J M M J S N

$

36394245

J M M J S N

$