Facebook, Twitter & Dot What? Facebook, Twitter & Dot What? Social Media PrimerSocial Media Primer

Aprill O. TurnerAprill O. TurnerCommunications & Media Relations DirectorCommunications & Media Relations Director

Campaign for Youth JusticeCampaign for Youth Justice

Overview of Today’s Overview of Today’s SessionSession

The Case for Social Media : Why it Is Important to our The Case for Social Media : Why it Is Important to our work;work;

Using social media strategically;Using social media strategically; Which social media platforms are most useful;Which social media platforms are most useful; Social media & time management;Social media & time management; Social media & measurement;Social media & measurement; Social media resources;Social media resources; Promoting your social media platforms;Promoting your social media platforms; Question & AnswerQuestion & Answer

Eliminate the third partyEliminate the third party Cost effective;Cost effective; It’s quick;It’s quick; Good for fundraising & friend-raising;Good for fundraising & friend-raising; New opportunities to listen, engage, and New opportunities to listen, engage, and

monitor our progress;monitor our progress; We have little choice.We have little choice.

Why Social Media Is Important To Our WorkWhy Social Media Is Important To Our Work

Creating A Social Media Creating A Social Media StrategyStrategy

Clarify your main goals and your social media Clarify your main goals and your social media objectives – what are the actions and outcomes objectives – what are the actions and outcomes you want to achieve? you want to achieve?

Decide what to use - Research and evaluate where Decide what to use - Research and evaluate where your supporters are most likely to be online and your supporters are most likely to be online and channel resources there;channel resources there;

Evaluate what time and resources are available to Evaluate what time and resources are available to you and your team;you and your team;

Determine how you will measure your Determine how you will measure your effectiveness.effectiveness.

How Media Consumption is ChangingHow Media Consumption is Changing

- Pew Research Center’s Project for Excellence in Journalism

Social Media TodaySocial Media Today

What Social Media To What Social Media To Use?Use?

--Jeff Bullas, 2013

Social Media By the Social Media By the NumbersNumbers

Facebook useFacebook use900 million active members, 526 million of which log into 900 million active members, 526 million of which log into

Facebook every day;Facebook every day; 65% of U.S. adults have a Facebook account65% of U.S. adults have a Facebook account

YouTube useYouTube use 120 billion videos are viewed per month120 billion videos are viewed per month

Twitter useTwitter use

About 500 million Twitter accounts send over 5 billion tweets About 500 million Twitter accounts send over 5 billion tweets per monthper month

--PEW--PEW

Use photos, links, videos and other rich media Use photos, links, videos and other rich media in your posts;in your posts;

Profile pictures matter/ Switch up your cover Profile pictures matter/ Switch up your cover Image once a quarter; Image once a quarter;

Who you know gets noticed;Who you know gets noticed; Content on top wins;Content on top wins; Utilize the “Events” feature to promote your Utilize the “Events” feature to promote your

events;events; Don’t over use hashtags;Don’t over use hashtags; Erase Url’sErase Url’s Monitor for questions and respond regularly. Monitor for questions and respond regularly.

Complete your profile with a photo, description, Complete your profile with a photo, description, background, cover photo, website URL and any relevant background, cover photo, website URL and any relevant hashtags;hashtags;

Utilize #hashtags but double check they work;Utilize #hashtags but double check they work; Create messages that are less than 140 chachters, so it Create messages that are less than 140 chachters, so it

can be Retweeted;can be Retweeted; Shout out your friends and partners;Shout out your friends and partners; Actively engage with your audience.Actively engage with your audience.

Record and Live Stream your events to create Record and Live Stream your events to create content; content;

Make sure your videos have the correct meta data Make sure your videos have the correct meta data included (video titles, tags and complete included (video titles, tags and complete descriptions); descriptions);

A good title should include: What the video is about, A good title should include: What the video is about, where it took place, and the date;where it took place, and the date;

Share your videos on your website or other social Share your videos on your website or other social media platforms;media platforms;

Get creativeGet creativeLINK- LINK- http://www.youtube.com/watch?v=r4R2AorZrTQ&feature=c4-overview-vl&list=PLnzbsl0TETDeFHaM32SgCfSwoa0MC5CHG

No need to reinvent the wheel - what you share No need to reinvent the wheel - what you share can be your visual images from FB, and can be your visual images from FB, and Instragram;Instragram;

Let your hair down;Let your hair down; Build friends, follow like-minded Pinners;Build friends, follow like-minded Pinners; Raise some funds- i.e. silent auctions, Raise some funds- i.e. silent auctions,

Great place to meet people/ groups with similar Great place to meet people/ groups with similar interests;interests;

Great place to find volunteers;Great place to find volunteers; Linked In also has status updates, can Linked In also has status updates, can

automatically feed from another social media automatically feed from another social media platform;platform;

Requires little maintenance;Requires little maintenance; Include a way to contact your org;Include a way to contact your org; Note: You will get solicitations.Note: You will get solicitations.

Be the Expert; Make it Pertinent; Include Useful Information; Make it Engaging: Spark Discussion; Ensure appropriate Length

Establish an account with the same handle as your Establish an account with the same handle as your twitter account;twitter account;

Complete your profile with a photo, description and Complete your profile with a photo, description and website address;website address;

Utilize hashtags. Utilize hashtags. Promote your content by reposting on other social Promote your content by reposting on other social

channels;channels; This content can be almost identical to your This content can be almost identical to your

Pinterst content.Pinterst content.

Infoghraphics & MemesInfoghraphics & Memes

Very similar to Facebook;Very similar to Facebook; Cross PromoteCross Promote Google ProductGoogle Product

Use your logo and and be consistent with imagery Use your logo and and be consistent with imagery across all channels; across all channels;

Fully complete your channel profile to give off a Fully complete your channel profile to give off a professional image; professional image;

Be consistent in naming your channels as much Be consistent in naming your channels as much as possible- as possible- @splcenter on Twitter & Instagram @splcenter on Twitter & Instagram Cross platforms pushes (Instagram > Twitter) Cross platforms pushes (Instagram > Twitter)

works on both platforms. works on both platforms.

Branding Your Social Media Branding Your Social Media

Engaging Your Engaging Your AudienceAudience

Actively monitor your social media channels to Actively monitor your social media channels to engage with your community.engage with your community. Ask questionsAsk questions Post consistently Post consistently Like and comment on posts on Facebook Like and comment on posts on Facebook Favorite and Re-Tweet on TwitterFavorite and Re-Tweet on Twitter Follow #Hashtags that make sense Follow #Hashtags that make sense Like and/or comment on photos on Instagram Like and/or comment on photos on Instagram

Social Media & Time Social Media & Time ManagementManagement

Manage Your Time Wisely - Decide up front how Manage Your Time Wisely - Decide up front how much time you can spend on this:much time you can spend on this: Pre-write your posts/ make a calendarPre-write your posts/ make a calendar Schedule your social media Schedule your social media Don’t obsesses over the small stuffDon’t obsesses over the small stuff Have other’s help youHave other’s help you Steal stuffSteal stuff Have your social media accessible to youHave your social media accessible to you Create ONCE and repost everywhere elseCreate ONCE and repost everywhere else

MeasurementMeasurement Set a realistic goal;Set a realistic goal; Hashtags are measuring tools;Hashtags are measuring tools; Use analytic software, ie. HootSuite, Use analytic software, ie. HootSuite,

TweetDeck, Facebook Admin Page, TweetDeck, Facebook Admin Page, TweetReach;TweetReach;

Use time as your benchmarkUse time as your benchmark

TweetReach ExampleTweetReach Example

Facbook Admin PageFacbook Admin Page

HootSuite ExampleHootSuite Example

ResourcesResources Save Time: Save Time: TweetDeck & HootsuiteTweetDeck & Hootsuite Get VisualGet Visual: Imgur, LiveMeme, : Imgur, LiveMeme,

QuickMeme, PinWordsQuickMeme, PinWords Measure it: Measure it: Facebook- Admin Page, Facebook- Admin Page,

TweetReach, Hootsuite & TweetDeck can TweetReach, Hootsuite & TweetDeck can also measurealso measure

Stay Informed; Mashable, Social Media Stay Informed; Mashable, Social Media Today, AlltopToday, Alltop

Promote Your Social Promote Your Social MediaMedia

Establish an account with the same handle as your Establish an account with the same handle as your twitter account. twitter account.

Complete your profile with a photo, description Complete your profile with a photo, description and website address. and website address.

Utilize hashtags. Utilize hashtags. Promote your content by reposting on other social Promote your content by reposting on other social

channels. channels. Engage with your community. Engage with your community.

Question Question & &

AnswerAnswer