FCA Shadow FCA Shadow ReportingReporting

Training WorkshopTraining Workshop

ObjectivesObjectives

Introduce 2010 FCA global shadow Introduce 2010 FCA global shadow reporting planreporting plan

Instruct data gatherers in the research Instruct data gatherers in the research protocol and databaseprotocol and database

Discuss national reporting planDiscuss national reporting plan Develop tools for national campaign Develop tools for national campaign

planningplanning

Key Dates for 2010 Key Dates for 2010 Shadow ReportingShadow Reporting

February 27 – Reports due to FCS from February 27 – Reports due to FCS from first 41 Partiesfirst 41 Parties

March 31 – Cut off date for Party reporting March 31 – Cut off date for Party reporting for global reportfor global report

April/May – selection of national partnersApril/May – selection of national partners April-June – Regional trainings for data April-June – Regional trainings for data

collectors/collectors/

June/July – data gathering and data entryJune/July – data gathering and data entry July – September – production of national July – September – production of national

reports and global reportreports and global report September/October – Final editing and September/October – Final editing and

printing of national and global reportsprinting of national and global reports October/November – release of national October/November – release of national

reportsreports November – release of global report at November – release of global report at

COP-4COP-4

Global Shadow ReportGlobal Shadow Report

Key is to have data that is harmonized, Key is to have data that is harmonized, defensible and repeatable over time and defensible and repeatable over time and across countriesacross countries

Goal is to point to Parties that have failed Goal is to point to Parties that have failed to implement the FCTC, highlight to implement the FCTC, highlight exemplary models, and identify challenges exemplary models, and identify challenges and barriers to effective implementationand barriers to effective implementation

Global report fociGlobal report foci

Article 13 (Advertising) – observational Article 13 (Advertising) – observational data gathered in-countrydata gathered in-country

Article 11 (warning labels ) – will include Article 11 (warning labels ) – will include pack picturespack pictures

Article 8 – update based on secondary Article 8 – update based on secondary datadata

Article 6 – a snapshot of the status and a Article 6 – a snapshot of the status and a primer for COPprimer for COP

How the data will be gatheredHow the data will be gathered

Rely on national NGO partners with Rely on national NGO partners with knowledge of TC situationknowledge of TC situation

Reporters will follow a research protocol to Reporters will follow a research protocol to ensure harmonization of dataensure harmonization of data

Data will be entered into a central Data will be entered into a central database via Internetdatabase via Internet

Expectations for data gatherersExpectations for data gatherers

Conduct observational data gathering on Conduct observational data gathering on Art. 13 using research ProtocolArt. 13 using research Protocol

Check official Party reports for obvious Check official Party reports for obvious errors or omissions on Art. 13;errors or omissions on Art. 13;

Act as reference for limited questions on Act as reference for limited questions on other Articles; andother Articles; and

Be willing to help update information in Be willing to help update information in future years.future years.

Observational data for Art. 13Observational data for Art. 13

Not meant to be exhaustiveNot meant to be exhaustive

A “spot check” of compliance and A “spot check” of compliance and enforcementenforcement

Focus is on concrete, observable violations Focus is on concrete, observable violations of regulations that should be included in a of regulations that should be included in a comprehensive ban on advertising, comprehensive ban on advertising, promotion and sponsorshippromotion and sponsorship

Article 13 observational dataArticle 13 observational data

Point of Sale (POS) advertisingPoint of Sale (POS) advertising Outdoor advertisingOutdoor advertising Print media advertisingPrint media advertising

Observational Data questionsObservational Data questions

If there is a comprehensive advertising If there is a comprehensive advertising ban in place, did you observe violations ban in place, did you observe violations such as:such as:

Outdoor advertisingOutdoor advertising (billboards, posters, (billboards, posters, etc.)? Y/N; if Y, append photos with time, etc.)? Y/N; if Y, append photos with time, date, place, and type of violationdate, place, and type of violation Accomplished through set walking tours and Accomplished through set walking tours and

visual observationvisual observation

Point of sale advertising. Y/N. If Y, how Point of sale advertising. Y/N. If Y, how many violations were observed? (# out of many violations were observed? (# out of 30)(if >0, append photos with time, date, 30)(if >0, append photos with time, date, place, type of violation)place, type of violation) Accomplished through walking tours and Accomplished through walking tours and

entering/viewing a set number of points of entering/viewing a set number of points of salesale

Advertisements in print mediaAdvertisements in print media (magazines, newspapers, etc.) Y/N; if Y, (magazines, newspapers, etc.) Y/N; if Y, append photos with date, name of media, append photos with date, name of media, type of violationtype of violation Media to include:Media to include:

• High circulation daily newspaper (for one week)High circulation daily newspaper (for one week)• Local daily newspaper (for one week)Local daily newspaper (for one week)• Youth-oriented weekly magazineYouth-oriented weekly magazine• Commonly-read weekly magazineCommonly-read weekly magazine

Login pageLogin page

Database screenshotsDatabase screenshotsMain pageMain page

Photo uploadPhoto upload

Save/Submit pageSave/Submit page

DatabaseDatabase

http://www.jpa-group.com/Monitor/customerlistdisplay.aspx

Each team will be sent a unique login which will give access Each team will be sent a unique login which will give access to their country’s informationto their country’s information

Party responses will be filled in centrally. However, reporters Party responses will be filled in centrally. However, reporters should check answers for obvious mistakes or omissionsshould check answers for obvious mistakes or omissions

Reporters are responsible for answering the observational Reporters are responsible for answering the observational questions, highlighted at the topquestions, highlighted at the top

Partial data can be entered, saved, and continued at a later Partial data can be entered, saved, and continued at a later time. When data gathering is complete, click “Submit time. When data gathering is complete, click “Submit Responses”Responses”

Types of points of sale may includeTypes of points of sale may include

Street vendor or kioskStreet vendor or kiosk Pharmacy/drug storePharmacy/drug store Gas stationGas station Convenience storeConvenience store Grocery or marketGrocery or market Liquor storeLiquor store Tobacco storeTobacco store

Summary of protocol for Summary of protocol for observational data gatheringobservational data gathering

Determining data gathering zones for POS Determining data gathering zones for POS and outdoor advertisingand outdoor advertising Includes three zonesIncludes three zones

• Large city/capitalLarge city/capital• Medium cityMedium city• Town or small cityTown or small city• Each should include commercial or mixed Each should include commercial or mixed

commercial/residential areas with concentration of commercial/residential areas with concentration of tobacco vendorstobacco vendors

Review of data gathering planReview of data gathering plan

Walking toursWalking tours

Work in teams of two persons, with Work in teams of two persons, with cameracamera Careful notation of places and timesCareful notation of places and times

Covers both POS and outdoor advertisingCovers both POS and outdoor advertising

Print mediaPrint media

Requires daily search for one weekRequires daily search for one week• High circulation daily newspaper (for one week)High circulation daily newspaper (for one week)• Local daily newspaper (for one week)Local daily newspaper (for one week)• Youth-oriented weekly magazineYouth-oriented weekly magazine• Commonly-read weekly magazineCommonly-read weekly magazine

Print advertising can include:Print advertising can include:

PromotionsPromotions Lotteries, awards, competitions, loyalty programsLotteries, awards, competitions, loyalty programs CSR activitiesCSR activities Use of corporate names or logos even without directly Use of corporate names or logos even without directly

promoting a brandpromoting a brand Non-tobacco products with brand logos, colors, etc.Non-tobacco products with brand logos, colors, etc.

SponsorshipsSponsorships Sports, entertainment, cultural eventsSports, entertainment, cultural events

Additional information for global Additional information for global reportreport

Global report will include updates on Global report will include updates on Articles 8 and 11, which are being Articles 8 and 11, which are being researched centrally using secondary dataresearched centrally using secondary data

Reporters may be asked to fill in “gaps” in Reporters may be asked to fill in “gaps” in knowledge; this should not require legal or knowledge; this should not require legal or field research.field research.

National Reports PlanNational Reports Plan

National reportsNational reports

In 2010, FCA will fund approximately 10 In 2010, FCA will fund approximately 10 national reports from among the 48 Parties national reports from among the 48 Parties represented in the global reportrepresented in the global report More reports are possible with leveraged More reports are possible with leveraged

fundingfunding From 2011 on, FCA will fund national From 2011 on, FCA will fund national

reports on a rolling basis as funding reports on a rolling basis as funding permitspermits

Choosing partners for Choosing partners for National ReportsNational Reports

NGO partners will submit application, including NGO partners will submit application, including strategic vision and campaign planstrategic vision and campaign plan

Decisions will be made based on:Decisions will be made based on: Potential impact of national reportPotential impact of national report Capacity of NGO partnerCapacity of NGO partner Synergy between national, regional and global Synergy between national, regional and global

strategiesstrategies

Eventually, FCA hopes to fund national reports Eventually, FCA hopes to fund national reports in all Partiesin all Parties

National reports:National reports:

Will be owned and branded by national Will be owned and branded by national partnerspartners

May go beyond Articles covered in global May go beyond Articles covered in global reportreport

Will be part of a campaign and media planWill be part of a campaign and media plan Are meant as advocacy tools for the Party Are meant as advocacy tools for the Party

and regionand region

National report parametersNational report parameters

Where national and global data do Where national and global data do overlap, aim is for comparabilityoverlap, aim is for comparability

If possible, reports should be tied to If possible, reports should be tied to regional strategiesregional strategies

Reports should look to the future, so that Reports should look to the future, so that data is comparable and trends can be data is comparable and trends can be shownshown

Purposes of national reportsPurposes of national reports(from FCA perspective)(from FCA perspective)

Improve quality of official reports (“Somebody is Improve quality of official reports (“Somebody is watching”)watching”)

Increase knowledge of FCTC among decision-Increase knowledge of FCTC among decision-makers, media, publicmakers, media, public

Advance global FCTC-related objectivesAdvance global FCTC-related objectives Advance national/regional advocacyAdvance national/regional advocacy NGO capacity buildingNGO capacity building

How do people read reports?How do people read reports?

A small number read through in detail (who?)A small number read through in detail (who?) Some read only executive summary, skim for Some read only executive summary, skim for

things that support their viewsthings that support their views Some skim, looking for conflict or criticism of Some skim, looking for conflict or criticism of

governmentgovernment

Don’t start planning report without deciding Don’t start planning report without deciding what you want to achieve!what you want to achieve!

Examples of report objectivesExamples of report objectives• Get an extra media event in an ongoing campaign for specific legislation (e.g. smoke-free / Art. 8)

• Introduce a new campaign for a specific measure (e.g. picture-based warnings on packs)

• Campaign for omnibus FCTC implementation bill (Art. 8, 11, 13 etc.)

• Celebrate victory (e.g. one year since ad ban came into effect

• Highlight tobacco industry influence

• Get more money for tobacco control (by highlighting insufficient budget)

• Help broaden the tobacco control alliance (e.g. talk about tobacco taxation and the things it could be used for

Questions for candidates for national Questions for candidates for national reportsreports

1.1. What do you hope to achieve by releasing a report on What do you hope to achieve by releasing a report on your country’s compliance with FCTC?your country’s compliance with FCTC?

Example: Example: Fictivia Fictivia has made a lot of progress on has made a lot of progress on smoke-free, but still allows tobacco advertising on smoke-free, but still allows tobacco advertising on billboards and in magazines – the government claims billboards and in magazines – the government claims (inaccurately) that an advertising ban would violate (inaccurately) that an advertising ban would violate trade agreements. The report will attract media trade agreements. The report will attract media attention to need and feasibility of a comprehensive attention to need and feasibility of a comprehensive ban.ban.

Questions for candidates for national Questions for candidates for national reports (cont.)reports (cont.)

2.2. Which article(s) of the FCTC do you expect to Which article(s) of the FCTC do you expect to focus on? Why is this appropriate in your focus on? Why is this appropriate in your country’s political context?country’s political context?

Example: Art. 13, emphasizing that important trading Example: Art. 13, emphasizing that important trading partners of Fictivia have implemented complete partners of Fictivia have implemented complete advertising bans and not faced trade challenges. The advertising bans and not faced trade challenges. The govt. of Fictivia has been widely criticized for ignoring govt. of Fictivia has been widely criticized for ignoring international treaty obligations, in particular by the international treaty obligations, in particular by the country’s politically active legal community.country’s politically active legal community.

Questions for candidates for Questions for candidates for national reports (cont.)national reports (cont.)

3. What is your primary target audience? Why?3. What is your primary target audience? Why?

Example: Those with a particular concern about the rule Example: Those with a particular concern about the rule of law – lawyers, judges, academics etc. The Fictivia of law – lawyers, judges, academics etc. The Fictivia Democratic Front (FDF) is expected to win the upcoming Democratic Front (FDF) is expected to win the upcoming elections in December, ousting the present military-elections in December, ousting the present military-dominated Fictivia National Party, and we are trying to dominated Fictivia National Party, and we are trying to get tobacco control on the FDF’s agenda.get tobacco control on the FDF’s agenda.There is also widespread public outrage about There is also widespread public outrage about corruption, so it is important for us to frame Art. 13 non-corruption, so it is important for us to frame Art. 13 non-compliance as a corruption issue. BAT has been one of compliance as a corruption issue. BAT has been one of the main source of political financing for the present the main source of political financing for the present Prime Minister.Prime Minister.

Questions for candidates for Questions for candidates for national reports (cont.)national reports (cont.)

4. Who are the most appropriate messengers? 4. Who are the most appropriate messengers? How will you make sure they are involved?How will you make sure they are involved?

Example: We have formed a Coalition to Protect Children from the Example: We have formed a Coalition to Protect Children from the Tobacco Industry, with prominent endorsers from the country’s most Tobacco Industry, with prominent endorsers from the country’s most prestigious law school, the medical community, human rights prestigious law school, the medical community, human rights organizations and women’s groups. Our legal arguments require organizations and women’s groups. Our legal arguments require credibility to have an impact; physicians have high prestige and our credibility to have an impact; physicians have high prestige and our spokesperson, Dr Smartguy, is a well-known figure in the media; spokesperson, Dr Smartguy, is a well-known figure in the media; human rights organizations have good access to the likely future human rights organizations have good access to the likely future Minister of Justice, and women’s groups are seen as credible on Minister of Justice, and women’s groups are seen as credible on child protection issues and are an important part of the FDF base, child protection issues and are an important part of the FDF base, particularly in rural areas.particularly in rural areas.

QuestionsQuestions

1.1. What do you hope to achieve by releasing a report What do you hope to achieve by releasing a report on your country’s compliance with FCTC?on your country’s compliance with FCTC?

2.2. Which article(s) of the FCTC do you expect to Which article(s) of the FCTC do you expect to focus on? Why is this appropriate in your country’s focus on? Why is this appropriate in your country’s political context?political context?

3.3. What is your primary target audience? Why?What is your primary target audience? Why?

4.4. Who are the most appropriate messengers? How Who are the most appropriate messengers? How will you make sure they are involved?will you make sure they are involved?

FCA technical supportFCA technical support

Technical assistance will be available, Technical assistance will be available, including:including: Data collectionData collection Data outputData output Report preparationReport preparation Campaign planningCampaign planning Media planningMedia planning Best practice examplesBest practice examples

Direct technical supportDirect technical support

Primary point of contact is FCA Regional Primary point of contact is FCA Regional Coordinator, who will channel technical Coordinator, who will channel technical assistance requests to proper expert.assistance requests to proper expert.

FCA shadow report Program Manager, FCA shadow report Program Manager, Campaign Director and Communications Campaign Director and Communications Director will be available to provide Director will be available to provide technical assistancetechnical assistance

Contact informationContact information

Chris BosticChris Bostic bosticc@fctc.org 1-202-413-00691-202-413-0069

Annie SingkousonAnnie Singkouson singkousona@fctc.org 1-202-289-71551-202-289-7155

EvaluationEvaluation

Vital to national reports programVital to national reports program Experiences should feed into programExperiences should feed into program Grant recipients expected to make Grant recipients expected to make

evaluation part of overall planevaluation part of overall plan Should include media and policy Should include media and policy

outcomes, barriers, successes, outcomes, barriers, successes, suggestionssuggestions