cf2014 corp sponsorship mediakit

WHAT: Colombian International Festival 2014

presented by COLOMBIAN CARGO

MAJOR SPONSORS: SERVIENTREGA, MEGA 101 FM,

TELEMUNDO, and BUDLIGHT

BENEFITING: Latino Learning Center, Inc. Non-profit

organization 501(c), since 1979, providing educational and

human support services to the Houston Communities with

emphasis on adult education and services to the elderly and

disabled.

WHEN: Sunday, July 20, 2014 * 11 am – 10 pm

WHERE: Downtown Houston – City Hall area,

Library Plaza & Sam Houston Park

ATTENDANCE: Over 25,000 plus

ADMISSION: Presale $15.

Day of event $20 per person;

Children under 10 FREE

EVENT HIGHLIGHTS:

• 2 STAGES OF LIVE MUSIC & ENTERTAINMENT BY

INTERNATIONAL ARTISTS

• KID ZONE

• 2 VIP AREAS – capacity of 250 p/VIP

• 45 EXHIBITORS & 21 SPONSORS

SPONSORSHIP & ADVERTISMENT OPPORTUNITIES

DESCRIPTION Largest Hispanic Festival in Houston, established in 2003, breaking records and expanding every year. City of Houston allows Colombian Fest to close down 7 streets around City Hall, to accommodate over 30,000 visitors (2013). Festival-goers are able to experience our diversity through music & food from all around Latin America The stage entertainment features the best local and international performers REACH • Projecting over 30,000+ visitors for 2014 • $500,000 in trade advertising and publicity AUDIENCE PROFILE • Income - 62% HH income > $50k (vs.53% for Houston

population)

• Education – 58% completed college or graduate degree

• Age – 46% 25-44 , 40% 45-64

• Ethnicity – 87% Hispanic/of Spanish Origin, 5% Anglo, 5% Black/African-American, 3% Other

• Female 49%, Male 51%

ADVERTISING & TICKETING $10,000 - $45,000

From customized traffic-‐building retail promotions to ad space in the official guide, the festival offers unique opportunities for sponsors seeking additional exposure through a variety of festival and partner advertising opportunities.

• Admission Ticket Backs

• Official Ticket Outlet

• Retail Ticket Promotions

• Mobile Site

• Event Programs, Flyers and Posters

• Festival Program Newspaper Supplement

• Television Broadcast Specials

• Radio commercials

OUTDOOR BOOTH SPACE

Space includes 10’ x 10’canopy tent, themed signage and logo recognition, one table and two chairs, unless otherwise noted. Larger tents are available .

• Vendor Booth $2500 - $4000

• Specialty Booths $5000 - $9500

• Themed Promotions & Attraction - $10,000 - $55,000

Each year the festival offers a multitude of cultural promotions and attractions to educate and entertain both children and adults.

SPONSORSHIP OPPORTUNITY LEVELS

PLATINUM LEVEL $45,000

• EXCLUSIVITY FOR EVENT

• TICKETS - 50 VIP Tickets & 100 Gen Adm tickets and 25 parking passes

• TV – logo inclusion at end of produced TV spots • RADIO – 100+ radio spots name mention

• (10) DIGITAL ADS – logo and 10 Video spot ads per hour - Mini 30 sec. commercial on 3 big LED screens and 18 TV (40in) screens through out the Festival grounds. Commercials & logos to rotate prior and after presentations and during intermissions.

• SIGNAGE - Primary Stage Signage, minimum of 5 Premium Banner Placement inside venue. Signage as VIP Area Sponsor

• EXHIBITOR BOOTH - 2 Booth Spaces 10’ x 10’

• PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event

• WEB/ONLINE – Primary placement logo recognition on event website. (140,000 average impressions)

• SOCIAL MEDIA – logo and sponsor profile post on Facebook, Twitter and many others

• ON STAGE - LIVE MENTION up to 40 times minimum, during artist intermissions.

• MEET & GREET – Artist picture opportunities MAY be available upon management approval.

• PRINT - Logo inclusion on all registration materials and Marketing material: all print, press release & advertisements

• E-NEWS/NEWSLETTER – Logo recognition in promotional emails to CFEST members, e-newsletters subscribers and all previous ticket purchasers (60,000 average distribution)


• TICKETS - 30 VIP Tickets & 50 General Admission Tickets and 15 parking passes

• SIGNAGE - Stage Signage, minimum of 3 Premium Banner Placement inside venue.

• (6) DIGITAL ADS – logo and 6 Video spot ads per hour - Mini 30 sec. commercial on 3 big screens and 18 TV screens through out the Festival grounds. Commercials & logos to rotate prior and after presentations and during intermissions.






GOLD LEVEL $35,000


• TICKETS - 14 VIP Tickets & 25 General Admission Tickets and 7 parking passes

• SIGNAGE – 1 Stage Sign, Premium Banner Placement inside venue.

• (2) DIGITAL ADS – logo and 2 Video spot ads per hour - Mini 30 sec. commercial on 3 big screens and 18 TV screens through out the Festival grounds. Commercials & logos to rotate prior and after presentations and during intermissions.






SILVER LEVEL $25,000

Colombian Fest International offers a unique marketing

opportunity to companies that wish to extend their reach in the

Latin market by also providing a fun way to entertain employees

and clients as well as to gain recognition for their company.

Jorge Herrera – President

Cell (832) 512-6303

[email protected]

Lisa Lopez – Sales & Media

Cell (832) 232-2034

[email protected]

Thank you in advance for your kind consideration.

www.ColombianFest.com

http://www.colombianfest.com/

cf2014 corp sponsorship mediakit

Documents

event tickets

variety of festival

city of houston

festival grounds

event website

day of event

houston communities

retail promotions