certified startup assessor programme

CSAS+

World Business Angels Investment ForumAn affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI)

Certified Startup Assessor

Programme– WBAF Business School –

World Business Angels Investment Forum (WBAF)

An affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI), the World Business Angels Investment Forum (WBAF) aims to ease access to finance for businesses from start-up to scale-up, with the ultimate goal of generating more jobs and more social justice worldwide. It is committed to collabarating, globally to empower world economic development by creating innovative financial instruments for innovators, start-ups, and SMEs. The Forum interacts with leaders in all areas of society, first and foremost in business and political spheres, to help assess needs and establish goals, bearing in mind that the public interest is of paramount importance. WBAF engages a wide range of institutions, both public and private, local and international, commercial and academic to help shape the global agenda.

wbaforum.org

G20 Global Partnership for Financial Inclusion (GPFI)

The Global Partnership for Financial Inclusion (GPFI) is an inclusive platform for all G20 countries, interested non-G20 countries, and relevant stakeholders that aims to carry forward work on financial inclusion, including the implementation of the G20 Financial Inclusion Action Plan endorsed at the G20 Summit in Seoul, South Korea. Her Majesty Queen Máxima of the Netherlands is the Honorary Patron of the G20 Global Partnership for Financial Inclusion (GPFI).

gpfi.org

Contents

About this programme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Who is this course for? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5The basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5How you’ll learn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5This programme is for you if you want to …. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5The modules at a glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Module 1Conceptual framework for startup assessment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Module 2Evaluating startup capability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Module 3Mastering innovation process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Module 4Assessing marketing strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Module 5Assessing funding strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Workshop 1Preparing a research paper on a business case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Workshops 2Readiness for pitching the business case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Workshop 3Feedback from the peers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Workshop 4Individual tutorials by the lecturer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Workshop 5Pitching to the Jury . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Your Lead Faculty Member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

The WBAF Business School provides a hybrid learning experience in a multilingual and multi-cultural environment offering (a) online education (b) support from an individualized strategic advisory board, (c) stock exchange meetups and inter-continental study trips, (d) support from a corporate governance and SME support center and (e) proficiency-based qualification and certification.

4 CSAC+

About this programme

The Certified Startup Assessor course is designed to help professionals who are in a position to assess the soundness of a business model and the potential impact that the business’s product may have on the market. The objective is provide a solid understanding of how good business models are constructed and to enhance participants’ ability to assess a startup in terms of its potential sustainability, scalability and profitability. It introduces MUDIR-CARDS©,1 an innovative tool for developing and implementing a business model for digital businesses.

Wishing you a great success!

WBAF Business School - World Business Angels Investment ForumAn affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI)

1 www.mudircards.com

5 CSAC+

Who is this course for?

• Business angels, mentors, coaches and consultants looking to expand their skill set to include assessing startups to determine their suitability for investment.

• Venture capital and private equity professionals interested in extending and reinforcing their due diligence competencies.

• Business incubator and accelerator managers looking to professionalize their screening, selection, and support processes.

The basics

Format• All lectures and discussion sessions are live, online (20 hours)

• Workshops and homework (minimum 35 hours)

Total Effort 55 hours minimum

Duration 10 weeks

Structure 10 modules, one per week

Time Per Module5 - 8 hours/week

• Online lectures and discussion: 3 hours

• Homework: 2 - 8 hours

Language Available in all languages

How you’ll learn

This interactive course will feature

• Presentations by the lecturer• Extended group discussions after each presentation• Role-playing through a ‘serious game’ to enhance learning• Hands-on practice on developing and presenting a business case

The lecturer will share videos and other material to support the learning process.

Each participant will prepare and pitch a business case, which will be the key component of the final assessment.

This programme is for you if you want to …

• Understand the concept of startup business model.• Learn techniques for designing and assessing business models.• Acquire skills that add tangible value to your role as startup assessor.• Enhance your eligibility for a position as investment advisor.

6 CSAC+

The modules at a glance

Lectures & group discussions Workshops & business case writing

1 Conceptual framework for startup assessment 1 Preparing a reseach parper on a business case

2 Evaluation startup capability 2 Readiness for pitching the business case

3 Mastering innovation process 3 Feedback from peers

4 Assessing marketing strategies 4 Individual tutorial by the lecturer

5 Assessing funding strategies 5 Pitching the business case

Identifying and analysing deals as a startup assesor

Understanding the investment opportunity

Understanding the business model

Understanding the market opportunity

Understanding the management team

Understanding the business plan and working papers

Understanding the financial projections

Understanding whether the business is likely to succeed, and perhaps more importantly, whether it will succeed with your money and support so that you get a positive return, is the true skill of a great angel investor.

A common phrase bandied around by entrepreneurs

tends to begin “The market opportunity for my business

is…” But what does this mean? Companies with multiple products

or services may sell each one into different geographic markets and/or

sectors.

Business plans come in many formats and it is not uncommon, particularly for an early stage

company to discover the business plan is a slide deck, plus a series of working papers. It is important

for all entrepreneurs to go through the exercise of writing a business plan as part of their entrepreneurial

journey as it teaches them how to gather their thoughts and plans around where they will take the business.

Essentially a business model is the description of how a business makes money and delivers value to customers at an appropriate cost. A successful business model needs to sell things to customers at more than the cost it takes to make them and to cover all the overheads needed to support the production and sales process.

Research into what

makes a great management team,

about personality types and so much

more is a favourite topic for everyone from academics to

businesspeople to your own friends and colleagues. Most early stage investors, whether

angels or venture capitalists, believe that it is the management team you back more than another

other aspect of the business.

Experienced angel investors vary in their views of the importance of

financial projections as they are almost certainly going to be vastly over-optimistic

and probably wrong in many areas. However, they cannot be ignored, as the

numbers behind a business are part of its DNA.

7 CSAC+

Module 1

Conceptual framework for startup assessment

In this first module, participants will learn about startup business models and value propositon deployment to address a market need. They will learn how to assess the forces and constraints of various players in the global value chain and the conditions that determine the possibility of success. The MUDIR Cards platform, which will be used as an assessment tool in the future will be introduced.

Presentation by the lecturer (1 hour)

• Defining market opportunities and positioning the business in the value chain• The Startupnome© model: Extracting startup DNA• Introduction to Mudircards.com

Group discussion (2 hours)

Module 2

Evaluating startup capability

In this module, participants will learn the concept of startup capability and how to evaluate the innovation potential of a specific entrepreneurial ecosystem. From there, they will apprehend the relevance of the business model and go-to-market strategy.


• Requirements for a proof of relevance• Capturing value in the innovation ecosystem• Building and connecting capabilities


Module 3

Mastering innovation process

In this third module, participants will apprehend the way the proof of concept can be used to leverage the startup potential and to check the performance of its innovation process. They will learn how to identify the operational risk related with the deployment of the startup business model.


• Requirements for a proof of concept• Leveraging potential from the innovation ecosystem• Evaluating the innovation process


8 CSAC+

Module 4

Assessing marketing strategies

In this module, participants will learn about proof of positioning and the marketing mix of an innovative startup. They will learn how to evaluate the product portfolio and the go-to-market strategy.


• Requirements for a proof of positioning• The 8 Ps of the startup marketing mix• The product portfolio readiness


Module 5

Assessing funding strategies

In this module, participants will learn the importance of alignment between business strategy and funding strategy. They will learn how to check the coherence of the financial plan for multi- fundraising rounds series.


• Requirements for a proof of scalability• Mapping the risk and checking the contingency plan• Aligning the investment plan with the financial plan


Workshop 1

Preparing a research paper on a business case

During this workshop, each participant will work on a selected startup to write a case study and become familiar with MUDIRcards.com tools box. He will collect and structure the strategic information needed to understand a business model and analyze its sustainability, profitabilty and scalabilty.

Workshop (3 hours)

• Constructing and structuring the elements of the business case• Apprehending the business model on the platform www.mudircards.com• Preparing the documentation for the research paper

Workshops 2

Readiness for pitching the business case

During this workshop, each participant will go on working on a selected startup to write a case study. He willl write a research paper (4 to 5 pages) on the business case based on a clear assesment methodology.

9 CSAC+

Workshop (3 hours)

• Explaining the assesmement methodology• Assessing the business model with the tools box provided by mudırcards.com• Writing a research paper (word document / 4 to 5 pages without the annex) on the business case

Workshop 3

Feedback from the peers

During this workshop, each participant will present his research paper to the participating peers. the Q&A and feedbacks will enrich the content before being submitted to the Lecturer for validation. Then, once the research work is validated, it’s forwarded to the jury who will fix the date of the final pitching.

Workshop (3 hours)

• Pitching the business case to peers participants – rehearsal for the final pitch to a jury• Revising the business case based on peer feedback • Ethical engagement as an Certified Startup Assessor

Participants will have 2 weeks maximum to submit their finalized business case after this workshop. In addition to the research paper (word document / 4 - 5 pages) it will include a PowerPoint of a maximum of 12 pages, along with a video of 4-5 minutes that highlights for the jurors the necessary background information to understand the case and an abstract of the business model assesment.

Workshop 4

Individual tutorials by the lecturer

The Lecturer will take care to read all the research papers in order to revise them and validate them before the final submission to the jury members. Each participant will have, if needed, an individual one to one working session to better understand the remarks and feedbacks.

Workshop 5

Pitching to the Jury

Participants will present their business case to a jury during a public session. The pitch will include a presentation of 10 minutes of the business case (video + ppt) followed by 15 minutes of interaction and examination.

10 CSAC+

Your Lead Faculty Member

Mondher Khanfir Mondher Khanfir is a visionary entrepreneur, ecosystem builder, impact investor, trusted advisor, innovation strategist, author, and inspirational speaker. He has conducted research on most startups ecosystems in Europe and MENA region on behalf of governments and of international Institutions such as the European Commission’s Research & Innovation programme H2020 and the United Nations ESCWA. He has designed and implemented several incubation and acceleration programmes and co-founded and chaired prominent not-for-profit organizations, such as the Carthage Business Angels association www.cba.tn, the Alternative Finance Forum, the Maghreb Enterprise Development Institute, and the Tunisia–Africa Business Council www.tabc.org.tn. His recent publications include and. Mondher is a board member and advisor to several organizations of the French ecosystem, most notably the Paris-based Future Industry Accelerator (AMA) at Station F, the world’s largest startup campus. He is a reference in Blended Finance and Public Private Partnership. He offers vocational training and workshops, investment advisory, intellectual property protection and innovation expertise, and due diligence services (strategy, evaluation, fundraising, business development). Mondher is an engineer who also holds an MBA from South Mediterranean University. He has also completed an executive programme that focused on ways to support SMEs with technology at Rensselaer Polytechnic Institute in New York and another in corporate governance at the International Finance Corporation, a member of the World Bank Group. His aim is to create the best conditions for innovators, particularly those in developing countries, to transform knowledge into social, economic and environmental progress through ethical ventures that have a positive impact on local communities.

Contact:

Christina Mc GimpseyAdministrative Assistant, WBAF Business School – World Business Angels Investment ForumAn affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI)[email protected]

WBAF Business School

The WBAF Business School was established by the World Business Angels Investment Forum as a response to an increasing need for qualified investors, qualified entrepreneurs and qualified companies in the world economy. It provides education and training for individuals such as investors and entrepreneurs and, through its executive development programmes, it contributes to the business transformation of both private and public entities.

wbs.wbaforum.org

certified startup assessor programme

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