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CERN: Science Communication and Education

Rolf Landua

CERN

Head of Education and Public Outreach

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1 - Why CERN communicates

Inform scientific community

Gather support from decision makers

Obvious

Engage the general public with CERN

Strengthen the image of science

Inspire the next generation

Not so obvious

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Inform scientific community

Open access publications

CERN convention:

“... all results of its experimental and theoretical work shall be published or otherwise made generally available

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News for scientific community News for CERN community

Inform CERN communities

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Gather support from decision makers

VIP visits Annual report

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Communication through mass media

More than 1000 journalists

per year at CERN

Newspapers & Journals

Television & Radio

Movies

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Communication through web .....

2500+ pages of content

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...and social media

Facebook

Twitter

YouTube

Google+

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Communication and Education

Communication

Strategic & operational goals

Reputation

Duration

Education

Inform general public

Motivate future researchers

short, concise

engagement

long, in-depth

understanding

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2 - CERN Public Education Programme

Teachers

General public

Students

Traveling exhibitions

Special events

(fairs, conferences)

Guided tours

Exhibitions at CERN

Teacher programmes

Teaching resources

Student Lab

Virtual visits

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CERN Visits - guided tours

Huge demand > 100,000 per year

1/2 d visits, by volunteer guides

- Introduction talk (30’)

- LHC experiments, surface experiments,

control centre, test facilities)

Many school classes (~ 40 %)

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Virtual school visits

Video chats with schools

About 100 / year

- Professional: Polycom/Tandberg

- Skype, EVO, Google+

- Excellent feedback

Google + ‘hangouts’

From ATLAS, CMS, CCC

- Questions and Answers

- Talking to ‘real’ LHC physicists !

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2014: CERN school lab

1/2 d of modern physics

hands-on: Photoelectric effect

Rutherford experiment

Radioactivity - Geiger counters

Franck-Hertz

Electron diffraction

Cloud chambers

Pixel detectors (MediPix)

Cosmic ray detectors

X-ray scattering

Superconductivity - high Tc materials

Teacher + 2 supervisors

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CERN events: Open Days, fairs

2004 40,000 visitors

2008 70,000 visitors

2013 70,000 visitors

28, 29 September 2013

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CERN exhibition “Universe of Particles”

Universe of Particles

Interactive • Immersive • Inspiring

65,000 visitors per year (since July 2010)

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Traveling exhibition “Accelerating Science”

“Accelerating Science” - Large exhibition (450 m2 )

5 main themes:

Cosmology, Particle Physics, Mysteries of the Universe,

LHC accelerator & experiments, Applications

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Big Bang

Antimatter

Dark Matter

Black Holes

Dark Energy

Dark Universe

CERN Teacher Programmes (1)

Teachers are crucial

Role models

Multipliers

Bring modern science to schools

Use CERN as example

Frontier science in action

Instill feeling of mystery and

discovery

Raise interest of students

Teacher

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CERN Teacher Programmes (2)

Very popular programme: 1000+ teachers/year

Bring modern physics to schools • 25-30 one-week courses • in native language of teachers

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Teaching Resources for the class room

Cosmic Rays

Target: Teachers

Lesson plans

- Antimatter

- Cosmic Rays

- Dark matter

- more to come

Posters

- Cosmic evolution

- Standard Model

- Collisions, aerial views

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CERN Animations

Example: LHC and collisions in ATLAS detector

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Interactive LHC tunnel

Target: Teachers

Book fair, Oct 2012, Frankfurt LHC in France, Apr 2013, Annecy Open Days, Sep 2013, CERN Automnales, Nov 2013, Geneva

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Summary

CERN makes a large effort to communicate to its stakeholders:

the general public, decision makers, media, scientists, teachers and schools

CERN visit programme:

- guided tours (100,000+ visitors)

- state-of-the art exhibitions at CERN

- traveling exhibitions

CERN contributes to bringing modern physics to schools

- teacher programmes (1000+ teachers/year)

- teaching resources

- animations, graphics, interactive games

Thank you for your attention