ceo_briefing_green
TRANSCRIPT
-
8/7/2019 ceo_briefing_green
1/8
Green FinancialProducts & Services:Current State o Play and Future Opportunities
Financial institutions are starting to see the
top line, money-making reality o delivering
sustainability to corporate and retail clients.
Theres nothing like a new, successul product
or service roll-out to get a bankers, insurers
or asset managers blood owing. Products that
gain traction in the market-place will delight
clients, add value, build careers and boost the
bonus pool. With a remarkable eco-Zeitgeist
capturing the public and corporate imagination
worldwide, fnancial institutions are rushing tomarket with new or re-packaged product and
service oerings rom green auto insurance
to innovative pro-eco mortgages and new
sustainability-backing investment unds. UNEP
Finance Initiatives North American Task Force
has taken a tour around the world o fnancial
services to assess whats in the market, what
the key trends are, whos innovating and what
products and services are persuading clients
to lend, buy, invest or insure. I you enjoy this
CEO Briefng then be sure to download the
ull study rom the UNEP FI website at www.
unepf.org.
Consumers are witnessing a ood o new fnancial products
and services geared towards rewarding and/or stimulating
environmentally-sustainable behavior and practices. No longer
relegated to niche markets, these green fnancial oerings are
appearing across all regions and banking sectors. The speed at which
new products are being launched, along with the range o dierent
product designs and eatures, has made it challenging or fnancial
sector stakeholders to keep abreast o developments, along with their
drivers and trends.
This briefng summarizes the fndings o a more comprehensive UNEP
FI study (download available at http://www.unepf.org/fleadmin/
documents/greenprods_01.pd), exploring currently available or
proposed green fnancial products and services. The studys scope
includes the North American market and key international markets,
with a ocus on green fnancial product and service development in
Europe, Australia and Japan. The ull review and inventory o products
leads to the identifcation o best practices, lessons learned and, as
oten as possible, actors that helped create successul (or ailed) green
fnancial products and services. This inventory and analysis, classifed
largely by sector, aims to provide North Americas fnancial communitywith a toolkit that can help fnancial institutions identiy and evaluate
environmental market opportunities that meet their business needs.
CEObriefngA document of the UNEP FI North American Taskforce October 2007
The Casefor GreenFinancial Products
While green fnancial product and service
opportunities vary across sectors and
markets, a business case or these items is
gradually taking shape. Tangible benefts to
green product/service development may
include:
Improved market share
Increased profts
Customer acquisition and loyalty
Higher employee satisaction and
retention
Reputational benefts (improved brand
image)
Positive media attention
Environmental awareness and benefts
Improved license to operate
Strengthened relationships and
partnerships with external stakeholders
-
8/7/2019 ceo_briefing_green
2/8
2 UNEP FI Green Financial Products and Services
Drivers & Trends of Green ProductDevelopment
The demand or environmental products and services, particularly green fnancial products and
services, is on the rise in North America. Comparing this green evolution o North Americas
attitudes to those abroad, it becomes apparent why North Americas fnancial institutions have
been slower in oering green banking products and services. However, this comparison
indicates the direction in which new product and service oerings are headed.
Three overarching drivers and trends are
behind the emergence and growth o green
product and service demand:
Environmental Knowledge & Media
Coverage: The inormation age has enabled
an unprecedented understanding o the
severity, sources and implications o various
environmental challenges. Higher levels o media coverage about these issues, along with
multinational environmental campaigns and outreach initiatives have helped improve the
general publics understanding o the issues.
Environmental Awareness & Public Opinion : A relatively high degree o environmentalawareness and government support or environmental sustainability in Europe has driven
ever-growing consumer demand or eco-riendly products and services. Recent opinion
polls, corporate initiatives, and shareholder actions suggest a similar environmental
awakening is building momentum in North America.
Environmental Regulation & Legislation: Regulatory actions, particularly those which
provide price certainty in environmental markets and those that prohibit unsustainable
practices, can signifcantly stimulate demand or green products and services among bank
clients. In Europe, proactive governmental policy, such as the European CO2Emissions
Trading Scheme, German eed-in-taris or renewable energy and Dutch Green Funds, has
helped trigger both demand or, and development o, greener consumer options.
As environmental understanding and awareness grow in North America, along with the
emergence o more stringent environmental regulation, so too will the demand or products
and services aimed at ostering environmental sustainability. This demand will also expose
new business opportunities, leading to a diverse array o products and services in many
sectors. Organizations that have the oresight and capacity to tap into this desire by consumers
to aect positive environmental change may experience benefts ranging rom improved
corporate image to increased growth and competitiveness in the marketplace.
Given their intermediary role in the economy and ar-reaching customer base, fnancial
institutions will be well-positioned to beneft rom the design and marketing o new green
products and services, while urthering their contribution toward sustainable development.
Review of Green Products & Services
Until a ew years ago, most traditional banks did not practice green banking or actively seek
investment opportunities in environmentally-riendly sectors or businesses. Only recently have
these strategies become more prevalent, not only among smaller alternative and cooperative
banks, but also among diversifed fnancial service providers, asset management frms and
insurance companies. Although these companies may dier with regard to their stated
motivations or increasing green products and services (e.g. to enhance long-term growth
prospects, or sustainability principles on which a frm is based), the growth, variation andinnovation behind such developments indicate that we are in the midst o a promising drive
towards integrating green fnancial products into mainstream banking.
This product and service review is divided into the ollowing banking sectors:
Retail Banking
Corporate & Investment Banking
Asset Management
Insurance
Retail Banking
Green Mortgages: In general, green mortgages, or energy efcient mortgages (EEMs), provide
retail customers with considerably lower interest rates than market rates or clients who
purchase new energy efcient homes and/or invest in retrofts, energy efcient appliances
2007 Report
Green Financial Products
& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
According to a recent Yale poll, 75% o Americans acknowledge theirown behavior can help reduce global warming; and 81% eel it istheir responsibility to take action against this environmental challenge.According to the same study, 75% o the public is willing to purchase solarpanels, and 67% would consider buying a hybrid vehicle.
2007 Report
Green Financial Products
& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
-
8/7/2019 ceo_briefing_green
3/8
3 UNEP FI Green Financial Products and Services
or green power. Banks can also choose to provide green mortgages by covering the cost o
switching a house rom conventional to green power, as well as include this consumer beneft
when marketing the product. These retail products come in dierent designs, some o which
have met more success than others.
Green Home Equity Loans: Reduced rate home equity loans, sometimes reerred to as second
mortgages, can help motivate households to install residential renewable energy (power or
thermal) technologies. In designing and oering these incentive-based products, a number o
banks have also partnered with technology providers and environmental NGOs.
Green Commercial Building Loans: Attractive loan designs and arrangements have started to
emerge or green commercial buildings, characterized by lower energy consumption (~15-
25%), reduced waste and less pollution than traditional buildings. Some appraisers are now
recognizing reduced operating expenses, improved perormance and longer lietimes
associated with these green unctions and eatures. Lower project costs improve net operating
income, a key actor when evaluating property using the income approach.
Green Car Loans: With below market
interest rates, many green car loans
encourage the purchase o cars that
demonstrate high uel efciency. The number
o these products has increased in recent
years, with the majority being oered in
Australia and Europe. Most green car loans
are being oered by credit unions, such as
mecu (see box 1), as innovative vehicle
lending has proven to be an ideal niche or
smaller fnancial institutions. .
Green Cards: A broad amily o green
products includes debit and credit cards
linked to environmental activities. Most
green credit cards oered by large creditcard companies oer to make NGO
donations equal to approximately one-hal
percent o every purchase, balance transer
or cash advance made by the card owner.
Annual Percentage Rates (APR) or afnity
cards normally range between 15-22%, and
many also charge annual user ees. Over
the past year, tying cards to a GHG oset program has become increasingly popular among
European fnancial institutions. This supplementary service can be implemented at little cost
to the fnancial lender, with the potential or sizeable fnancial and reputational returns. In
recent months, some banks have announced ambitious green credit card designs, including theBarclaycard Breathe (see box 2).
Corporate & Investment Banking
Green Project Finance: A number o banks have created service divisions, or teams,
dedicated to large-scale renewable energy project fnance, such as Rabobank Internationals
Project Financing Department, Barclays Natural Resources Team and WestLBs Global Energy
Team. By 2005, the majority o leading European banks had debt portolios that contained
committed lines to entirely, or partially, fnance renewable energy assets. Banks have alsostarted to employ innovative fnancing arrangements or large-scale clean uel and renewable
energy projects. Leaders in this space have achieved reputational benefts through media
exposure, public recognition and corporate responsibility awards.
Green Securitization: A variety o innovative
environmental securitization techniques have
begun to emerge, including: orest bonds
(see box); eco-securitization pilot programs;
and green mortgage-backed securities.
Green Venture Capital & Private Equity:
We increasingly see consideration paidto environmental issues when fnancing
companies through the capital market (IPOs
Product Case Study 1
mecus goGreen Auto Loan
In 2003, Australias mecu, the rst credit union in the world to becomea member o UNEP FI, took the lead in creating an innovative productpackage or its goGreen auto loan; a decision that quickly paid o. Foreach loan, the bank considers a GHG rating associated with the vehicletype, and provides a low interest rate accordingly. In addition, or the termo the customers loan, the bank also commits to osetting 100% o thecars CO
2emissions. Since the inception o its goGreen auto product,
mecu has seen a 45% climb in car loans.
Product Case Study 2
Barclaycard Breathe
Barclaycards new climate credit card is designed to provide discounts andlow borrowing rates to users, but only when they purchase environmentally-riendly products and services, such as energy ecient appliances or publictransportation passes. The bank will donate hal o Barclaycard Breathesater-tax prots to und carbon emission reduction projects worldwide. Theproduct was launched in association with Barclays Were in this togethercampaign to help British households reduce carbon emissions by one tonne,between 2007 and 2010.
2007 Report
Green Financial Products& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
Forest Bond:
Lesson Learning Opportunities
A orest bond has recently been designed to und large-scale reorestationin Panama, which will improve water fow management and transport alongthe Panama Canal by trapping sediment and nutrients along its banks.The project will see re-insurers underwrite a 25-year bond, while requent
users o the waterway (such as Walmart) and investors will purchase thebond. It is expected that the long-term nature o the orest bond willeectively match the need or long-term assets by traditional investors.
-
8/7/2019 ceo_briefing_green
4/8
4 UNEP FI Green Financial Products and Services
and bond issues). In particular, banks can play a pivotal and proftable - role in assisting
with IPOs or clean technology providers, carbon credit developers and other frms marketing
environmental products and services. Banks can also establish a capital base or environmental
projects through specialized private equity units ocused on clean energy growth markets and
investment opportunities.
Green Indices: Some banks have recently developed indices that uctuate as uture
environmental opportunities and challenges emerge. For instance, ABN AMRO has developed
an equity index consisting o frms whose businesses address issues related to global warming
and the environment. This builds on a series o indices, created in 2006, which was based onindividual industries, including carbon abatement technologies, water, solar, ethanol, renewable
energy and natural gas. More recently, Merrill Lynch has developed an energy efciency index,
the only index to ocus solely on energy conservation and demand side management. The new
index identifes well-positioned market segments, with lower levels o energy consumption,
and thus smaller carbon ootprints.
Carbon Commodities: To date, carbon
market products and services have
largely been ound in Europe, driven
by the January 2005 implementation o
the EU Emissions Trading Scheme (EUETS); a scheme that has put over 12,000
European industrial sites, including some
US subsidiaries, under a carbon constraint.
In North America, only a ew banks
have taken steps towards participating in
the growing carbon market, including:
Goldman Sachs, Merrill Lynch, JPMorgan
Chase, Morgan Stanley, Citigroup and Bank
o America. Carbon fnance centers on the provision o equity, loans and/or upront or upon
delivery payments to acquire carbon credits rom Clean Development Mechanism (CDM) and
Joint Implementation (JI) projects. Most banks acquire carbon credits in order to serve theircorporate clients compliance needs, or to supply a tradable product to the banks trading
desks. Several European banks, namely HSBC, Barclays Capital, Fortis, and ABN AMRO, are
very active in this feld, employing a range o fnancing approaches to improve portolio
diversifcation, secure opportunities and hedge risks.
Asset Management
Green Fiscal Funds: Dutch banks currently beneft rom a government-led Green Fund
initiative, launched in 1995. By purchasing shares in a green und, or investing money in agreen bank, citizens are exempted rom paying capital gains tax and receive a discount on
income tax. Investors can thereore accept a lower interest rate on their investment, while
banks can oer green loans at a lower cost to fnance environmental projects. To date,
Rabobank has established one o the more successul green unds; in 2005, its und had
acquired 63,000 investors and provided 2 billion in green loans.
Green Investment Funds: Sustainable investment unds have evolved through three
generations, where the complexity o assessing investment eligibility rises at each level.
First generation unds solely employ exclusionary social and/or environmental criteria;
second generation unds use positive criteria that concentrate on progressive social and/
or environmental policies and practices; and third generation unds apply both exclusionary
and positive criteria to assess and select
potential investments, with a ocus on relative
perormance within a sector using a best-in-
class approach.
Carbon Funds: Collaboration between
multilateral development banks and private
fnancial institutions has led to the emergence
o a variety o carbon unds to help fnance
GHG emission reduction projects to curb
climate change. Acting as a collective
investment scheme, a carbon und receivesmoney rom investors to purchase CO
2
emission reduction credits (including, but not
Gaining Expertise in the Carbon Market: Best PracticeCase
BNP Paribas has widely recognised expertise in carbon nancing, and hassuccessully established a carbon credits portolio, exceeding 25 milliontonnes until 2012. The bank oers dierent types o carbon nance servicesat dierent stages o the project and Kyoto cycle: equity or o-take contractsat early project idea stage; project nance and export nance solutions atproject implementation phase; pre-nancing solutions (i.e. nancial loanbased on the uture proceeds rom sale o carbon credits) or registeredCDM/JI projects; and, at any stage o the project, o-take and derivativessolutions, allowing project developers to manage the price risk o theircarbon assets.
2007 Report
Green Financial Products& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
UBS (Lux) Equity Fund Eco Performance:
Since its launch in 1997, UBS (Lux) Equity Fund Eco Perormance hasbeen a segment leader. Within our years, total assets had reached nearlyUS$250 million, at which t ime it became one o the worlds largest greeninvestment unds, with the majority o assets being directed to eco/ socialleaders and the balance to eco-innovators. Driving the creation o thisproduct was an understanding that high eco-eciency can result in costsavings, which can lead to greater prots and attractive returns. By addingemerging environmental leaders to conventional investment strategies,
the und has invested in new and promising investment opportunities inthe areas o eco-innovation, such as those related to uel cell technology,organic supermarket operations, and improving water quality.
-
8/7/2019 ceo_briefing_green
5/8
5 UNEP FI Green Financial Products and Services
limited to, Certifed Emission Reduction credits (CERs) or Emission Reduction Units (ERUs))
rom existing emission reduction projects, or invest in new projects that will generate a stream
o CO2emission reduction credits. Where government-led carbon unds oer a compliance tool
or governments to meet their Kyoto objectives, private carbon unds oer regulated companies
a cost-eective compliance instrument, and also provide traditional investors with the potential
or cash returns and marketing and CSR opportunities.
Insurance
Green Insurance: This type o insurance typically encompasses two product areas: 1)
insurance products which dierentiate insurance premiums on the basis o environmentally-
related characteristics; and 2) those specifcally tailored or clean technology and emission
reducing activities. Examples o green insurance products include green auto insurance, where
the premium is linked to the use and thus environmental ootprint o the vehicle, and
green home insurance, where special rates are provided or energy efcient buildings or
carbon oset schemes are oered to help clients achieve carbon neutrality.
Carbon Insurance: There are many risks
inherent in emission reduction transactions,as well as low-carbon project assessment and
development activities. In response, some
fnancial institutions now oer insurance
products to manage carbon credit price
volatility. For instance, Swiss Re oers a
carbon-delivery insurance product based
on Emission Reduction Purchase Agreement
contracts, and AIG and Marsh oer coverage
on all traditional and Kyoto-specifc risks
associated with these riskier environmental
schemes. Swiss-Re has also created theContingent Cap Forward or Emissions
Reduction Trades, an insurance product that covers counter-party and delivery risks aced by
buyers o EU allowances, to ensure that carbon transactions are completed within a certain
cost range.
Summary of Key Findings by Sector
Retail BankingOpportunities in the retail banking sector are the most diverse. The real innovation in the
area o retail banking is not simply the introduction o new niche green products or retail
clients, but the integration o environmental incentives into mainstream oerings. These
should be aimed at encouraging private consumers and SMEs to pursue more sustainable
choices and practices, without requiring them to dramatically alter their liestyles or business
approaches.
Though experience with green mortgage products has made the process o valuing energy
savings clearer and more verifable, these fnancial products have, perhaps surprisingly, allen
short o industry expectations. According to some industry experts, this reality is at least
partially due to the lack o consumer awareness about the fnancial products.
Corporate & Investment Banking
Though to a lesser extent than their European counterparts, North American banks are
becoming increasingly involved in securing and contributing to green project fnancing
arrangements. The emergence o innovative project fnance instruments or large renewable
energy projects is being driven by increased attention to environmental sustainability and
national energy security, and the expansion
o regional green power markets, supported
through government initiatives (e.g. Renewable
Portoolio Standards, Product Tax Credits).
Valuable examples and lesson learning
opportunities are also emerging outsidethe traditional private banking space with
respect to fnancing priority environmental
2007 Report
Green Financial Products
& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
Green Building Replacement and Upgrade Coverage
The Caliornia Firemans Fund has launched a rst o its kind Green-GardCertied Green Building Replacement and Upgrade Coverage. The productinsures customers investments in new, energy/water-ecient homes andgreen renovations or existing buildings. The scheme is also designed tooer property upgrades, with options to rebuild with green alternatives,including: EnergyStar rated electrical systems; interior lighting systemsthat meet LEED or Green Globe requirements; water ecient interiorplumbing; and EnergyStar qualied roo and insulation materials. In thecase o property loss, Green-Gard clients are visited by a LEED accreditedproessional, responsible or overseeing the repairs. In the case o incomeloss, due to the use o alternative power generating equipment, thiscoverage provides income reimbursement.
2007 Report
Green Financial Products& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
Though many European banks took an early lead in pursuingenvironmental market business opportunities, a number o North Americannancial institutions have made green nancial product commitments.Examples o those paving the way, through a combination o ambitious
environmental agendas and nancial commitments, include: Citigroup ($50billion), Bank o America ($20 billion), Morgan Stanley ($3 billion), GoldmanSachs ($1 billion) and Wells Fargo ($1 billion).
-
8/7/2019 ceo_briefing_green
6/8
6 UNEP FI Green Financial Products and Services
inrastructure. In particular, EcoSecuritization techniques are now being employed to gauge
the easibility o fnancing this natural inrastructure, which may enable the introduction o a
new debt instrument that uses the entire spectrum o natural assets as security.
In interviews, most banks currently consider climate change as the most important
environmental issue they ace. In response, carbon commodity products and services are
developing at an extraordinary pace, particularly among European and Japanese banks. The
innovation displayed by the ront runners in carbon fnance is based on their capacity to
identiy opportunities or carbon asset generation across all types o fnancing activities (e.g.
BNP Paribas)North American banks, the majority o which have not started activities related to carbon
fnance and emissions trading, are likely to ollow suit, especially once GHG emissions
regulations are implemented across Canada and the US. Once subjected to a carbon
constrained regime, North American banks will be driven to provide products and services to
help clients meet compliance, while also participating in market speculation
Asset Management
The scope o risk management practices in the Asset Management space is expanding,
whereby the extent to which these institutions are concerned with managing operational
and compliance risk now equals their concern or managing market and credit risk. Here,
challenges and opportunities exist or those who incorporate the entire spectrum o risk-related issues into their business practices.
In terms o uture product development, orward thinking asset management frms will likely
ocus on the management and growth o green unds. As shown in Europe, unds aimed at
supporting green business models can become mainstream and result in fnancial gain. In
some cases, government policy has played a critical actor in the success o certain green
unds, such as the Dutch Green Fund experience. In other cases, state-led initiatives were
unnecessary or these green products to emerge or achieve success, such as the UBS (Lux)
Equity Fund Eco Perormance experience.
Risk aside, the most orward-looking frms are also likely to provide broad consideration to
environmental issues when fnancing companies through the capital market, as well as when
providing IPO support to companies in the sectors o clean technology and carbon creditdevelopment services.
Insurance
Insurance is a sector where green versions are likely to grow signifcantly over the coming
years. Currently available products include some o the ollowing eatures: insurance
premiums linked to vehicle usage; coverage or LEED-certifed buildings; carbon neutral
home/auto insurance; coverage or environmentally vulnerable SMEs; coverage or price
volatility and Kyoto project risks; coverage or emission reduction credit guarantees; and ad-
hoc insurance products or renewable/clean energy projects.
Key Opportunities
Given that most green fnancial products and services have only recently emerged, it is
challenging to gauge, with any level o certainty, their current or potential success. However,
while green fnancial product and service opportunities will vary across sectors and markets, a
high-level overview o key opportunity areas can be perormed.
Emerging Market Opportunities or Green Financial
Products
Carbon Market: Carbon commodity products and services are developing at an extraordinarypace, particularly among European and Japanese banks. In these regions, setting up
emissions trading desks, oering cutting-edge derivative products based on carbon assets,
and investing and buying credits rom CDM and JI projects are all positioned to become
mainstream in one or two years. North American fnancial institutions that amiliarize their
stakeholders with the complexities o the carbon market will likely improve their reputations,
while ensuring that uture carbon market opportunities are accurately identifed and pursued.
Green Buildings: North Americas green commercial building sector is growing at an
unprecedented rate. By the end o 2006, over 6% o the US non-residential construction,
equivalent to approximately US$15 billion, was considered green, whereas only six years ago
this segment was less than 1%. In 2007, it is estimated that green building development will
actually reach a tipping point, where nearly two-thirds o US builders will opt or green overconventional designs.
2007 Report
Green Financial Products
& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
-
8/7/2019 ceo_briefing_green
7/8
7 UNEP FI Green Financial Products and Services
Clean & Environmental Technology: Over the coming decades, tapping into clean energy
and environmental technology opportunities will continue to require innovative fnancing
packages, developed through a long-term lens. Along with the market valuation o the
environmental sector, global investment in clean technology companies expanded rapidly in
2006. By 2010, New Energy Finance predicts that the growing environmental industry will see
approximately US$100 billion in private equity deals around the world.
First Mover Opportunity or Green Financial
ProductsBanks can market the benefts o going carbon neutral, while selling products and services
required or customers to realize this goal. This is especially relevant to the retail banking and
insurance sectors.
Stakeholder Alignment Opportunities or Green
Financial Products
Financial institutions can become amiliar with the entire product value chain by partnering
with contractors and manuacturers to oer green fnancial products.
Financial institutions can align green fnancial product and service development with
ederal, provincial, state, regional, or municipal environmental and energy policies, targets or
incentives.Financial institutions can collaborate with environmentally-ocused non-governmental
organizations and academic groups to design and oer green fnancial products through:
afnity relationships; supplementary items in product packages; client workshops; and the
design o robust environmental lending criteria.
Marketing and Strategy
Opportunities or Green
Financial Products
Financial institutions could establish
a structured branding approach to green
fnancial products and servicesFinancial institutions should attempt to
understand and design green and conventional
banking products in the same manner. This is
particularly true when considering key product
enhancing eatures, such as: exibility, user-
riendliness, virtual access, ease o personal
management, bundled package options and
low-risk.
Financial institutions should identiy and
address barriers to green fnancial product
and service uptake. These barriers may include lack o product inormation and stakeholderawareness, inexibility o product design, or uncertainty on costs versus returns.
Financial institutions should undertake market research and analyses on the environmentally-
related needs and desires o individual customer segments, in order to ascertain which
groups are most likely to consider eco-products as complimentary to their liestyles, interests
and fnancial goals.
Financial institutions can attempt to overcome perception barriers and stimulate demand or
green products and services through creative, educational marketing campaigns.
Looking ahead, as more quantitative and qualitative track records emergeor green nancial products and services, some key questions should beasked when measuring product perormance and promise. For instance,does the oering:
Achievehighlevelsofnancialperformance?
Attractaparticularlylargenumberofcustomers?
Lastovertime,orneedtobere-launchedyearafteryear?
Raisetheenvironmentalawarenessamongallstakeholders,including
clients,shareholders,employeesandthecommunity?
ReceivepositiveattentionfromthemediaandenvironmentalNGOs?
Prompttheintroductionofmoreenvironmentalproductsandservices?
Improvebrandrecognitionandcorporateimageamongstakeholders
-
8/7/2019 ceo_briefing_green
8/8
8 UNEP FI Green Financial Products and Services
About the UNEP Finance Initiative
The United Nations Environment Programme Finance Initiative (UNEP FI) is a strategic public-
private partnership between UNEP and the global fnancial sector. UNEP FI works with over
160 fnancial institutions that are signatories to the UNEP FI Statements, and a range o partner
organisations,to develop and promote linkages between the environment,sustainability andfnancial perormance. Through a comprehensive work programme, regional activities, training
and research, UNEP FI carries out its mission to identiy, promote and realise the adoption o
best environmental and sustainability practice at all levels o fnancial institution operations.
2007 Report
Green Financial Products
& ServicesCurrentTrends andFuture Opportunitiesin NorthAmerica
Preparedforthe NorthAmericanTask Force (NATF)of the
UnitedNationsEnvironment Programme Finance Initiative
UNEP FI North AmericanTaskorce Members
Tony Basson
Senior Manager, Environmental Risk
ManagementCIBC
Kim Brand
Senior Manager, Corporate Social
Responsibility
Scotiabank
Beth Gilroy
Vice President, U.S. Community & Public
Aairs
Bank o Tokyo-Mitsubishi UFJ
Vijaya Govindan
Director, Socially Responsible Investments
UBS Global Asset Management
Kaj Jensen
Public Policy - Environmental Initiatives
Bank o America
Sharon Maharg
Director, Sustainability Management
Global Origination
WestLB AG, New York [email protected]
Sandra Odendahl (Chair)
Director, Corporate Environmental Aairs
RBC Financial Group
Richard Pearl
Vice President, CSR Ofcer
State Street Corporation
Bhavna Prasad
Vice President, Environmental AairsJPMorgan Chase
Lillian Ranalli
Director, Corporate Environmental Aairs
Government and Community Relations
TD Bank Financial Group
Valerie Smith
VP, Environmental Aairs
Citigroup
Ula Ubani
Senior Manager, Corporate Responsibility &
Sustainability
Bank o Montreal
UNEP
Paul Clements-Hunt
Head
UNEP Finance Initiative
Lisa Petrovic
Programme Ofcer
UNEP Finance Initiative
Prepared By:
ICF Consulting Canada, Inc.
277 Wellington St. W.
Suite 808
Toronto, ON M5V 3E4
Contact:
Katie Sullivan
T: (416) 341-0783
F: (416) 341-0383
DisclaimerNoticeThe inormation containedin the report is meant orinormational purposes onlyand is subject to changewithout notice. The contento the report is providedwith the understanding thatthe authors and publishersare not herein engagedto render advice onlegal, economic, or otherproessional issues andservices.Subsequently, UNEP FI isalso not responsible orthe content o web sitesand inormation resourcesthat may be reerencedin the report. The accessprovided to these sitesdoes not constitute anendorsement by UNEPFI o the sponsors o the
sites or the inormationcontained therein. Unlessexpressly stated otherwise,the opinions, fndings,interpretations andconclusions expressedin the report are those othe various contributorsto the report and do notnecessarily represent theviews o UNEP FI or themember institutions o theUNEP FI partnership, UNEP,the United Nations or itsMember States.While we have made everyattempt to ensure thatthe inormation containedin the report has been
obtained rom reliableand up-to-date sources,the changing nature ostatistics, laws, rules andregulations may resultin delays, omissions orinaccuracies in inormationcontained in this report.As such, UNEP FI makesno representations as tothe accuracy or any otheraspect o inormationcontained in this report.UNEP FI is not responsibleor any errors or omissions,or or any decision madeor action taken basedon inormation containedin this report or or any
consequential, special orsimilar damages, even iadvised o the possibility osuch damages.All inormation in thisreport is provided asis, with no guarantee ocompleteness, accuracy,timeliness or o the resultsobtained rom the useo this inormation, andwithout warranty o anykind, expressed or implied,including, but not limited towarranties o perormance,merchantability andftness or a particularpurpose. The inormationand opinions containedin the report are providedwithout any warranty oany kind, either expressedor implied.
United Nations Environment Programme
UNEP Finance Initiative
International Environment House
15, Chemin des Anmones
CH-1219 Chtelaine, Genve
Switzerland
Tel: (41) 22 917 8178 Fax: (41) 22 796 9240
email: [email protected] website: www.unepf.org