cellular industry data analysis -...
TRANSCRIPT
5 SCM ndashInterpretation amp Analysis
66
CELLULAR INDUSTRY DATA ANALYSIS
5 SCM ndashInterpretation amp Analysis
67
51 SCM Analysis for Cellular Industry ( Airtel and Hutch )
Detail Analysis have been done to understand the relation between various questions put to
various staff members of Industry Question set has been divided into different form to have a
clear view of individual segment Question Set Main I was having 41 questions and all questions
were discussed with to understand their views on the same To understand the response of staff
on each question Valid Response Mean Std Error Median Std Deviation Variance is
calculated and shown in the Annexure 2 Various terms have been defined in terms of analysis
to understand the details
Sample size The number of cases n is the number of numeric entries for the variable that fulfill
the selection criterion In this analysis 171 respondents has given the response from Top
Management Middle Management Lower Management amp Vendors75 customers from Airtel amp
Hutch have responded to various questions asked to them
The lowest value and highest value of all observations (range)The lowest value used in the
analysis 1 and the highest value is 5
Arithmetic mean The arithmetic mean is the sum of all observations divided by the number of
observations n
95 confidence interval (CI) for the mean this is a range of values calculated using the
method described later (see Standard Error of the Mean) which contains the population mean
with a 95 probability
Median when you have n observations and these are sorted from smaller to larger then the
median is equal to the value with order number (n+1)2 The median is equal to the 50th
percentile If the distribution of the data is Normal then the median is equal to the arithmetic
mean The median is not sensitive to extreme values or outliers and therefore it may be a better
measure of central tendency than the arithmetic mean
In the analysis it various from question to question
95 confidence interval (CI) for the median this is a range of values that contains the
population median with a 95 probability (Campbell amp Gardner 1988) This 95 confidence
interval can only be calculated when the sample size is not too small
5 SCM ndashInterpretation amp Analysis
68
Variance the variance is the mean of the square of the differences of all values with the
arithmetic mean The variance (s2) is calculated using the formula
Standard deviation the standard deviation (s or SD) is the square root of the variance and is a
measure of the spread of the data
When the distribution of the observations is Normal then 95 of all observations are located in
the interval mean - 196 SD to mean + 196 SD (for other values see table Values of the Normal
distribution)
This interval should not be confused with the smaller 95 confidence interval for the mean The
interval mean - 196 SD to mean + 196 SD represents a descriptive 95 confidence range for
the individual observations whereas the 95 CI for the mean represents a statistical uncertainty
of the arithmetic mean
Standard error of the mean (SEM) is calculated by dividing the standard deviation by the
square root of the sample size
The SEM is used to calculate confidence intervals for the mean When the distribution of the
observations is Normal or approximately Normal and the sample size is large then there is 95
confidence that the population mean is located in the interval plusmn 196 SEM If the sample size is
5 SCM ndashInterpretation amp Analysis
69
less than 30 then the multiplier is not 196 but is taken from the t-distribution with n-1 degrees of
freedom and a confidence of 95 The 95 confidence interval is calculated by plusmn t SEM
Analyses have been done to understand the basic statistical tools and results Table Shows the
results of various questions asked to Staff of Public and Private Banks Sample size used is the
actual responses received from various respondents In the below table respondent ratio is as
mentioned below
Airtel has 77 respondents Hutch has 94 respondents Total respondent from Staff and
Vendors are = 77+94= 171 respondent Following Section of questions have been analysis
A) Perception of Official Respondents from Staff and associated suppliers on SCM
B) Performance review parameters by Official Respondents
C) Problem Analysis by Official Respondents
D) Importance of SCM by Official Respondents
E) Inputs on SCM specifically from Suppliers and associates
F) Review on main Factors for efficient and effective SCM
5 SCM ndashInterpretation amp Analysis
70
52 Important Factors Analyzed
During the research review done Chapter 2 various factors have been analyzed and
documented Same factors were collected from different researchers Papers Articles and
Journals related to SCM Same factors are asked to rate by respondents to understand the
importance of each factors After having a response on 32 factors it was analyzed that 12
factors are more significant and play important role in Cellular Industry For each factor
frequency response is taken from both corporate respondedntsThen Chi Square and p value is
calculated to understand the significant factors Below table show the details Same set of
Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G
Below table shows response in detail against each factor Data interpretation is done in
case of cases where result was significant
Table No 51
Company
Airtel Hutch Chi-square
p-value 1 variability in demand Percent Percent
High dissatisfied 588 440
1066 003
Moderately Dissatisfied 2500 1868
Neutral 3088 2088
Moderately Satisfied 2794 2418
Highly Satisfied 1029 3187
Company
Airtel Hutch Chi-square
p-value 2 Consumption Rate Percent Percent
High dissatisfied 147 440
1850 000
Moderately Dissatisfied 3529 2418
Neutral 3529 2418
Moderately Satisfied 1765 879
Highly Satisfied 1029 3846
Company
Airtel Hutch Chi-square
p-value 3 Life cycle Stage Percent Percent
High dissatisfied 1618 879 2041 000
5 SCM ndashInterpretation amp Analysis
71
Moderately Dissatisfied 3235 1429
Neutral 1912 989
Moderately Satisfied 1765 2527
Highly Satisfied 1471 4176
Company
Airtel Hutch Chi-square
p-value 4 Forecast Ease Percent Percent
V Easy 1765 2857
327 051
Easy 3676 2967
Moderate 2353 2088
Difficulty 1765 1429
V Difficult 441 659
Company
Airtel Hutch Chi-square
p-value 5 Length of Life Cycle Percent Percent
V Large 1618 1648
513 027
Large 5588 4066
Medium 1176 1868
Short 1471 1868
V Short 147 549
Company
Airtel Hutch Chi-square
p-value 6 Functional vs Aesthetic Percent Percent
Highly Aesthetic 1471 1868
475 031
Aesthetic 1324 2198
Moderately functional 2647 2198
Functional 2794 2857
Highly Functional 1765 879
Company
Airtel Hutch Chi-square
p-value 7Substituatability Percent Percent
High dissatisfied 1618 2088
537 025
Moderately Dissatisfied 2206 2967
Neutral 882 1319
Moderately Satisfied 2353 1209
Highly Satisfied 2941 2418
Company
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
67
51 SCM Analysis for Cellular Industry ( Airtel and Hutch )
Detail Analysis have been done to understand the relation between various questions put to
various staff members of Industry Question set has been divided into different form to have a
clear view of individual segment Question Set Main I was having 41 questions and all questions
were discussed with to understand their views on the same To understand the response of staff
on each question Valid Response Mean Std Error Median Std Deviation Variance is
calculated and shown in the Annexure 2 Various terms have been defined in terms of analysis
to understand the details
Sample size The number of cases n is the number of numeric entries for the variable that fulfill
the selection criterion In this analysis 171 respondents has given the response from Top
Management Middle Management Lower Management amp Vendors75 customers from Airtel amp
Hutch have responded to various questions asked to them
The lowest value and highest value of all observations (range)The lowest value used in the
analysis 1 and the highest value is 5
Arithmetic mean The arithmetic mean is the sum of all observations divided by the number of
observations n
95 confidence interval (CI) for the mean this is a range of values calculated using the
method described later (see Standard Error of the Mean) which contains the population mean
with a 95 probability
Median when you have n observations and these are sorted from smaller to larger then the
median is equal to the value with order number (n+1)2 The median is equal to the 50th
percentile If the distribution of the data is Normal then the median is equal to the arithmetic
mean The median is not sensitive to extreme values or outliers and therefore it may be a better
measure of central tendency than the arithmetic mean
In the analysis it various from question to question
95 confidence interval (CI) for the median this is a range of values that contains the
population median with a 95 probability (Campbell amp Gardner 1988) This 95 confidence
interval can only be calculated when the sample size is not too small
5 SCM ndashInterpretation amp Analysis
68
Variance the variance is the mean of the square of the differences of all values with the
arithmetic mean The variance (s2) is calculated using the formula
Standard deviation the standard deviation (s or SD) is the square root of the variance and is a
measure of the spread of the data
When the distribution of the observations is Normal then 95 of all observations are located in
the interval mean - 196 SD to mean + 196 SD (for other values see table Values of the Normal
distribution)
This interval should not be confused with the smaller 95 confidence interval for the mean The
interval mean - 196 SD to mean + 196 SD represents a descriptive 95 confidence range for
the individual observations whereas the 95 CI for the mean represents a statistical uncertainty
of the arithmetic mean
Standard error of the mean (SEM) is calculated by dividing the standard deviation by the
square root of the sample size
The SEM is used to calculate confidence intervals for the mean When the distribution of the
observations is Normal or approximately Normal and the sample size is large then there is 95
confidence that the population mean is located in the interval plusmn 196 SEM If the sample size is
5 SCM ndashInterpretation amp Analysis
69
less than 30 then the multiplier is not 196 but is taken from the t-distribution with n-1 degrees of
freedom and a confidence of 95 The 95 confidence interval is calculated by plusmn t SEM
Analyses have been done to understand the basic statistical tools and results Table Shows the
results of various questions asked to Staff of Public and Private Banks Sample size used is the
actual responses received from various respondents In the below table respondent ratio is as
mentioned below
Airtel has 77 respondents Hutch has 94 respondents Total respondent from Staff and
Vendors are = 77+94= 171 respondent Following Section of questions have been analysis
A) Perception of Official Respondents from Staff and associated suppliers on SCM
B) Performance review parameters by Official Respondents
C) Problem Analysis by Official Respondents
D) Importance of SCM by Official Respondents
E) Inputs on SCM specifically from Suppliers and associates
F) Review on main Factors for efficient and effective SCM
5 SCM ndashInterpretation amp Analysis
70
52 Important Factors Analyzed
During the research review done Chapter 2 various factors have been analyzed and
documented Same factors were collected from different researchers Papers Articles and
Journals related to SCM Same factors are asked to rate by respondents to understand the
importance of each factors After having a response on 32 factors it was analyzed that 12
factors are more significant and play important role in Cellular Industry For each factor
frequency response is taken from both corporate respondedntsThen Chi Square and p value is
calculated to understand the significant factors Below table show the details Same set of
Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G
Below table shows response in detail against each factor Data interpretation is done in
case of cases where result was significant
Table No 51
Company
Airtel Hutch Chi-square
p-value 1 variability in demand Percent Percent
High dissatisfied 588 440
1066 003
Moderately Dissatisfied 2500 1868
Neutral 3088 2088
Moderately Satisfied 2794 2418
Highly Satisfied 1029 3187
Company
Airtel Hutch Chi-square
p-value 2 Consumption Rate Percent Percent
High dissatisfied 147 440
1850 000
Moderately Dissatisfied 3529 2418
Neutral 3529 2418
Moderately Satisfied 1765 879
Highly Satisfied 1029 3846
Company
Airtel Hutch Chi-square
p-value 3 Life cycle Stage Percent Percent
High dissatisfied 1618 879 2041 000
5 SCM ndashInterpretation amp Analysis
71
Moderately Dissatisfied 3235 1429
Neutral 1912 989
Moderately Satisfied 1765 2527
Highly Satisfied 1471 4176
Company
Airtel Hutch Chi-square
p-value 4 Forecast Ease Percent Percent
V Easy 1765 2857
327 051
Easy 3676 2967
Moderate 2353 2088
Difficulty 1765 1429
V Difficult 441 659
Company
Airtel Hutch Chi-square
p-value 5 Length of Life Cycle Percent Percent
V Large 1618 1648
513 027
Large 5588 4066
Medium 1176 1868
Short 1471 1868
V Short 147 549
Company
Airtel Hutch Chi-square
p-value 6 Functional vs Aesthetic Percent Percent
Highly Aesthetic 1471 1868
475 031
Aesthetic 1324 2198
Moderately functional 2647 2198
Functional 2794 2857
Highly Functional 1765 879
Company
Airtel Hutch Chi-square
p-value 7Substituatability Percent Percent
High dissatisfied 1618 2088
537 025
Moderately Dissatisfied 2206 2967
Neutral 882 1319
Moderately Satisfied 2353 1209
Highly Satisfied 2941 2418
Company
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
68
Variance the variance is the mean of the square of the differences of all values with the
arithmetic mean The variance (s2) is calculated using the formula
Standard deviation the standard deviation (s or SD) is the square root of the variance and is a
measure of the spread of the data
When the distribution of the observations is Normal then 95 of all observations are located in
the interval mean - 196 SD to mean + 196 SD (for other values see table Values of the Normal
distribution)
This interval should not be confused with the smaller 95 confidence interval for the mean The
interval mean - 196 SD to mean + 196 SD represents a descriptive 95 confidence range for
the individual observations whereas the 95 CI for the mean represents a statistical uncertainty
of the arithmetic mean
Standard error of the mean (SEM) is calculated by dividing the standard deviation by the
square root of the sample size
The SEM is used to calculate confidence intervals for the mean When the distribution of the
observations is Normal or approximately Normal and the sample size is large then there is 95
confidence that the population mean is located in the interval plusmn 196 SEM If the sample size is
5 SCM ndashInterpretation amp Analysis
69
less than 30 then the multiplier is not 196 but is taken from the t-distribution with n-1 degrees of
freedom and a confidence of 95 The 95 confidence interval is calculated by plusmn t SEM
Analyses have been done to understand the basic statistical tools and results Table Shows the
results of various questions asked to Staff of Public and Private Banks Sample size used is the
actual responses received from various respondents In the below table respondent ratio is as
mentioned below
Airtel has 77 respondents Hutch has 94 respondents Total respondent from Staff and
Vendors are = 77+94= 171 respondent Following Section of questions have been analysis
A) Perception of Official Respondents from Staff and associated suppliers on SCM
B) Performance review parameters by Official Respondents
C) Problem Analysis by Official Respondents
D) Importance of SCM by Official Respondents
E) Inputs on SCM specifically from Suppliers and associates
F) Review on main Factors for efficient and effective SCM
5 SCM ndashInterpretation amp Analysis
70
52 Important Factors Analyzed
During the research review done Chapter 2 various factors have been analyzed and
documented Same factors were collected from different researchers Papers Articles and
Journals related to SCM Same factors are asked to rate by respondents to understand the
importance of each factors After having a response on 32 factors it was analyzed that 12
factors are more significant and play important role in Cellular Industry For each factor
frequency response is taken from both corporate respondedntsThen Chi Square and p value is
calculated to understand the significant factors Below table show the details Same set of
Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G
Below table shows response in detail against each factor Data interpretation is done in
case of cases where result was significant
Table No 51
Company
Airtel Hutch Chi-square
p-value 1 variability in demand Percent Percent
High dissatisfied 588 440
1066 003
Moderately Dissatisfied 2500 1868
Neutral 3088 2088
Moderately Satisfied 2794 2418
Highly Satisfied 1029 3187
Company
Airtel Hutch Chi-square
p-value 2 Consumption Rate Percent Percent
High dissatisfied 147 440
1850 000
Moderately Dissatisfied 3529 2418
Neutral 3529 2418
Moderately Satisfied 1765 879
Highly Satisfied 1029 3846
Company
Airtel Hutch Chi-square
p-value 3 Life cycle Stage Percent Percent
High dissatisfied 1618 879 2041 000
5 SCM ndashInterpretation amp Analysis
71
Moderately Dissatisfied 3235 1429
Neutral 1912 989
Moderately Satisfied 1765 2527
Highly Satisfied 1471 4176
Company
Airtel Hutch Chi-square
p-value 4 Forecast Ease Percent Percent
V Easy 1765 2857
327 051
Easy 3676 2967
Moderate 2353 2088
Difficulty 1765 1429
V Difficult 441 659
Company
Airtel Hutch Chi-square
p-value 5 Length of Life Cycle Percent Percent
V Large 1618 1648
513 027
Large 5588 4066
Medium 1176 1868
Short 1471 1868
V Short 147 549
Company
Airtel Hutch Chi-square
p-value 6 Functional vs Aesthetic Percent Percent
Highly Aesthetic 1471 1868
475 031
Aesthetic 1324 2198
Moderately functional 2647 2198
Functional 2794 2857
Highly Functional 1765 879
Company
Airtel Hutch Chi-square
p-value 7Substituatability Percent Percent
High dissatisfied 1618 2088
537 025
Moderately Dissatisfied 2206 2967
Neutral 882 1319
Moderately Satisfied 2353 1209
Highly Satisfied 2941 2418
Company
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
69
less than 30 then the multiplier is not 196 but is taken from the t-distribution with n-1 degrees of
freedom and a confidence of 95 The 95 confidence interval is calculated by plusmn t SEM
Analyses have been done to understand the basic statistical tools and results Table Shows the
results of various questions asked to Staff of Public and Private Banks Sample size used is the
actual responses received from various respondents In the below table respondent ratio is as
mentioned below
Airtel has 77 respondents Hutch has 94 respondents Total respondent from Staff and
Vendors are = 77+94= 171 respondent Following Section of questions have been analysis
A) Perception of Official Respondents from Staff and associated suppliers on SCM
B) Performance review parameters by Official Respondents
C) Problem Analysis by Official Respondents
D) Importance of SCM by Official Respondents
E) Inputs on SCM specifically from Suppliers and associates
F) Review on main Factors for efficient and effective SCM
5 SCM ndashInterpretation amp Analysis
70
52 Important Factors Analyzed
During the research review done Chapter 2 various factors have been analyzed and
documented Same factors were collected from different researchers Papers Articles and
Journals related to SCM Same factors are asked to rate by respondents to understand the
importance of each factors After having a response on 32 factors it was analyzed that 12
factors are more significant and play important role in Cellular Industry For each factor
frequency response is taken from both corporate respondedntsThen Chi Square and p value is
calculated to understand the significant factors Below table show the details Same set of
Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G
Below table shows response in detail against each factor Data interpretation is done in
case of cases where result was significant
Table No 51
Company
Airtel Hutch Chi-square
p-value 1 variability in demand Percent Percent
High dissatisfied 588 440
1066 003
Moderately Dissatisfied 2500 1868
Neutral 3088 2088
Moderately Satisfied 2794 2418
Highly Satisfied 1029 3187
Company
Airtel Hutch Chi-square
p-value 2 Consumption Rate Percent Percent
High dissatisfied 147 440
1850 000
Moderately Dissatisfied 3529 2418
Neutral 3529 2418
Moderately Satisfied 1765 879
Highly Satisfied 1029 3846
Company
Airtel Hutch Chi-square
p-value 3 Life cycle Stage Percent Percent
High dissatisfied 1618 879 2041 000
5 SCM ndashInterpretation amp Analysis
71
Moderately Dissatisfied 3235 1429
Neutral 1912 989
Moderately Satisfied 1765 2527
Highly Satisfied 1471 4176
Company
Airtel Hutch Chi-square
p-value 4 Forecast Ease Percent Percent
V Easy 1765 2857
327 051
Easy 3676 2967
Moderate 2353 2088
Difficulty 1765 1429
V Difficult 441 659
Company
Airtel Hutch Chi-square
p-value 5 Length of Life Cycle Percent Percent
V Large 1618 1648
513 027
Large 5588 4066
Medium 1176 1868
Short 1471 1868
V Short 147 549
Company
Airtel Hutch Chi-square
p-value 6 Functional vs Aesthetic Percent Percent
Highly Aesthetic 1471 1868
475 031
Aesthetic 1324 2198
Moderately functional 2647 2198
Functional 2794 2857
Highly Functional 1765 879
Company
Airtel Hutch Chi-square
p-value 7Substituatability Percent Percent
High dissatisfied 1618 2088
537 025
Moderately Dissatisfied 2206 2967
Neutral 882 1319
Moderately Satisfied 2353 1209
Highly Satisfied 2941 2418
Company
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
70
52 Important Factors Analyzed
During the research review done Chapter 2 various factors have been analyzed and
documented Same factors were collected from different researchers Papers Articles and
Journals related to SCM Same factors are asked to rate by respondents to understand the
importance of each factors After having a response on 32 factors it was analyzed that 12
factors are more significant and play important role in Cellular Industry For each factor
frequency response is taken from both corporate respondedntsThen Chi Square and p value is
calculated to understand the significant factors Below table show the details Same set of
Factors have been mentioned in Questionnaire and can be referred in Annexure 1 Section G
Below table shows response in detail against each factor Data interpretation is done in
case of cases where result was significant
Table No 51
Company
Airtel Hutch Chi-square
p-value 1 variability in demand Percent Percent
High dissatisfied 588 440
1066 003
Moderately Dissatisfied 2500 1868
Neutral 3088 2088
Moderately Satisfied 2794 2418
Highly Satisfied 1029 3187
Company
Airtel Hutch Chi-square
p-value 2 Consumption Rate Percent Percent
High dissatisfied 147 440
1850 000
Moderately Dissatisfied 3529 2418
Neutral 3529 2418
Moderately Satisfied 1765 879
Highly Satisfied 1029 3846
Company
Airtel Hutch Chi-square
p-value 3 Life cycle Stage Percent Percent
High dissatisfied 1618 879 2041 000
5 SCM ndashInterpretation amp Analysis
71
Moderately Dissatisfied 3235 1429
Neutral 1912 989
Moderately Satisfied 1765 2527
Highly Satisfied 1471 4176
Company
Airtel Hutch Chi-square
p-value 4 Forecast Ease Percent Percent
V Easy 1765 2857
327 051
Easy 3676 2967
Moderate 2353 2088
Difficulty 1765 1429
V Difficult 441 659
Company
Airtel Hutch Chi-square
p-value 5 Length of Life Cycle Percent Percent
V Large 1618 1648
513 027
Large 5588 4066
Medium 1176 1868
Short 1471 1868
V Short 147 549
Company
Airtel Hutch Chi-square
p-value 6 Functional vs Aesthetic Percent Percent
Highly Aesthetic 1471 1868
475 031
Aesthetic 1324 2198
Moderately functional 2647 2198
Functional 2794 2857
Highly Functional 1765 879
Company
Airtel Hutch Chi-square
p-value 7Substituatability Percent Percent
High dissatisfied 1618 2088
537 025
Moderately Dissatisfied 2206 2967
Neutral 882 1319
Moderately Satisfied 2353 1209
Highly Satisfied 2941 2418
Company
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
71
Moderately Dissatisfied 3235 1429
Neutral 1912 989
Moderately Satisfied 1765 2527
Highly Satisfied 1471 4176
Company
Airtel Hutch Chi-square
p-value 4 Forecast Ease Percent Percent
V Easy 1765 2857
327 051
Easy 3676 2967
Moderate 2353 2088
Difficulty 1765 1429
V Difficult 441 659
Company
Airtel Hutch Chi-square
p-value 5 Length of Life Cycle Percent Percent
V Large 1618 1648
513 027
Large 5588 4066
Medium 1176 1868
Short 1471 1868
V Short 147 549
Company
Airtel Hutch Chi-square
p-value 6 Functional vs Aesthetic Percent Percent
Highly Aesthetic 1471 1868
475 031
Aesthetic 1324 2198
Moderately functional 2647 2198
Functional 2794 2857
Highly Functional 1765 879
Company
Airtel Hutch Chi-square
p-value 7Substituatability Percent Percent
High dissatisfied 1618 2088
537 025
Moderately Dissatisfied 2206 2967
Neutral 882 1319
Moderately Satisfied 2353 1209
Highly Satisfied 2941 2418
Company
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
72
Airtel Hutch Chi-square
p-value 8 Levels in BOM structure Percent Percent
High dissatisfied 2206 1868
216 071
Moderately Dissatisfied 1765 2527
Neutral 2794 2967
Moderately Satisfied 1324 1319
Highly Satisfied 1912 1319
Company
Airtel Hutch Chi-square
p-value 9 Degree of Engineering Changes Percent Percent
Never 588 879
133 086
Occasionally 3235 2527
Often Frequently 2941 3187
Frequently 2059 2308
stable 1176 1099
Company
Airtel Hutch Chi-square
p-value 10 Product Varity Percent Percent
Single 2059 1648
1746 000
Double 2647 1209
Some 2500 1319
Many 1324 1648
Too Many 1471 4176
Company
Airtel Hutch Chi-square
p-value 11 Value of Purchase of Item Percent Percent
A-Class 1618 1868
583 021
AB-Class 2500 2198
B-Class 1618 2527
BC-Class 1912 2308
C-Class 2353 1099
Company
Airtel Hutch Chi-square
p-value 12 Criticality of item Percent Percent
Hardly 882 769
1093 003 Desirable 2206 1429
Essential 3382 2088
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
73
Vital 1029 659
High Vital 2500 5055
Company
Airtel Hutch Chi-square
p-value 13 End-use of item Percent Percent
In Packing 588 659
237 067
In Assembly 3529 4396
In Manf 441 659
Consumably 2647 1868
Squre 2794 2418
Company
Airtel Hutch Chi-square
p-value 14 Number of Sources of Supply Percent Percent
Single 1765 1758
144 084
Double 3971 4725
Some 2500 2308
Many 882 659
Too Many 882 549
Company
Airtel Hutch Chi-square
p-value 15 Ease for Storage Percent Percent
V Difficult 3088 2088
211 071
Difficult 1471 1758
Average 2647 2967
Easy 1471 1758
V Easy 1324 1429
Company
Airtel Hutch Chi-square
p-value 16 Ease of Transportation Percent Percent
V Difficult 3382 4066
087 093
Difficult 2794 2418
Average 2059 1868
Easy 1029 879
V Easy 735 769
Company
Airtel Hutch Chi-square
p-value 17Quality (No of Rejections) Percent Percent
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
74
V High 882 879
828 003
High 3676 2198
Medium 1324 769
Low 882 769
V Low 3235 5385
Company
Airtel Hutch Chi-square
p-value 18 Perishability (Shelf-life) Percent Percent
V Short 1765 2418
352 048
Short 2059 1868
Medium 3235 2198
Long 1029 1648
V Long 1912 1868
Company
Airtel Hutch Chi-square
p-value 19 DisposalSalvage value Percent Percent
VLess 2647 2198
198 074
Less 2794 2418
Medium 2500 3516
Good 1176 989
VGood 882 879
Company
Airtel Hutch Chi-square
p-value 20Price Stability Percent Percent
V Volatile 2500 1758
457 033
Volatile 1471 2088
Moderate 2059 2527
Stable 1765 2308
V Stable 2206 1319
Company
Airtel Hutch Chi-square
p-value 21 Seasonality in Availability Percent Percent
Nil 000 220
326 066
Very less 4118 4835
Less 588 659
High 1912 1319
Very High 3235 2747
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
75
Company
Airtel Hutch Chi-square
p-value 22 Manufacturing Lead Time Percent Percent
V Long 735 549
1782 000
Long 882 1758
Moderate 2647 4505
Short 147 659
V Short 5588 2527
Company
Airtel Hutch Chi-square
p-value 23 Lead Time Reliability Percent Percent
V Poor 1176 1099
351 048
poor 3235 3407
Average 1912 2967
Good 1029 769
V Good 2647 1758
Company
Airtel Hutch Chi-square
p-value 24 Number of clients Percent Percent
Single 1029 989
1009 004
Double 735 2198
Few 2941 3626
Many 1765 1099
Too Many 3529 2088
Company
Airtel Hutch Chi-square
p-value 25 Distance of Vendor Percent Percent
Farthest 882 989
050 097
Far 1765 1538
Moderate 2794 3187
Nearer 2941 2637
Nearest 1618 1648
Company
Airtel Hutch Chi-square
p-value 26 Source of Supply Percent Percent
Govt controlled 1471 549
2245 000 Imported 2353 1319
Partially Controlled 3235 1429
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
76
Freely Available 1324 3077
Indigenous 1618 3626
Company
Airtel Hutch Chi-square
p-value 27 Degree of Competition Percent Percent
VHigh 147 879
588 021
High 3088 3077
Moderate 3088 3407
Low 2353 1978
V Low 1324 659
Company
Airtel Hutch Chi-square
p-value 28 Design Flexibility of supplier Percent Percent
VRigid 1324 1209
190 075
Rigid 2941 2967
Moderate 2500 3077
Flexible 1324 1538
V Flexible 1912 1209
Company
Airtel Hutch Chi-square
p-value 29 Communication system Percent Percent
VPoor 882 879
1765 000
Poor 2353 659
Average 3382 2198
Effective 1471 1868
V Effective 1912 4396
Company
Airtel Hutch Chi-square
p-value 30 Transportation Cost Percent Percent
V Low 1618 1209
821 004
Low 1471 769
Average 1618 659
High 1765 2308
V High 3529 5055
Company
Airtel Hutch Chi-square
p-value 31 Transportation time Percent Percent
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
77
VLess 1324 1538
185 076
Less 1176 1758
Average 2794 2088
High 1912 1978
VHigh 2794 2637
Company
Airtel Hutch Chi-square
p-value 32 Transportation Reliability Percent Percent
VPoor 882 1209
928 005
Poor 1471 2418
Average 882 1978
Good 2647 1648
VGood 4118 2747
Analysis - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors
Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry Comparing Airtel and Hutch it is observed that in Airtel most respondents
where neutral that is 3088 where as in case of Hutch most respondents where highly
satisfied that is 3187 Calculating and understanding the Chi Value that is 1066 and p
value 003 it shows that this factors is significant and need to be focused by Industry
Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response Comparing Airtel and Hutch it is observed that in Airtel is having 3429 of
respondents are neutral where as in case of Hutch it is 2418Simillarly in Hutch
respondents where highly satisfied with 3846 Calculating and understanding the Chi
Value that is 1850 and p value 00 it shows that this factors is significant and need to be
focused by Industry
Life Cycle stage
Response from various respondents indicates that respondents believe that Life Cycle plays
an important role Comparing in the given Industry it is observed that in Airtel 3235 of
respondents are moderately dissatisfied where as in case of Hutch it is 1429 Similarly In
Hutch Highly Satisfied respondent are 4176 where as in Airtel it is 1471 Calculating
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
78
and understanding the Chi Value that is 2041 and p value 000 it shows that this factors is
significant and need to be focused by Industry
Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor Comparing Airtel and Hutch it is observed that in Hutch 4176 of
respondents believe in too Many services where as in Airtel they prefer now to be restricted
to limited service and most respondents to prefer up double services that is 2647
Calculating and understanding the Chi Value that is 1746 and p value 000 it shows that
this factor is significant and need to be focused Above details shows that respondent from
Airtel prefer to concentrate on limited services might be because they are already in many
services and Hutch respondents want to get into many more services
Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement Comparing Airtel and Hutch it is observed that in Hutch 5055 of respondents
feel this is highly Vital where as in case of Airtel it is 2500 Calculating and understanding
the Chi Value that is 1093 and p value 003 it shows that this factor is significant and need
to be focused Where as in Airtel maximum respondents that is 3382 feel it is essential for
SCM
Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for both
organizations Comparing it is observed that in Airtel 3676 of respondents believe it is of
high importance and retained where as in case of Hutch 2198 Calculating and
understanding the Chi Value that is 828 and p value 003 it shows that this factor is
significant and need to be focused
Manufacturing Lead time
Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 5588 of respondents believe it is very Short where as in
case of Hutch it is 2527 In Case of Hutch Maximum respondents that is 4505 believe
that it is Moderate Calculating and understanding the Chi Value that is 1782 and p value
000 it shows that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
79
Number of Clients
In this case response is quite neutral Response from various respondents indicates that in
Airtel 3529 of respondents believe that number of clients play significant role and factor
for SCM where as in Hutch 2088 agreed on the same In case of Hutch it is 3626
believes that number of clients have neutral affect on SCM Calculating and understanding
the Chi Value that is 1009 and p value 004 it shows that this factor is significant and need
to be focused
Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform Comparing Airtel and Hutch it is observed that in Hutch 3626
of respondents feel this is indigenous where as in case of Airtel it is 1618 In addition to
that in case of Airtel respondents believe that it is partially controlled as in many cases they
have strategic tieup for a defined period Calculating and understanding the Chi Value that is
2245 and p value 000 it shows that this factor is significant and need to be focused
Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions Comparing Airtel and Hutch it
is observed that in Hutch 4396 of respondents feel this is V effective where as in case of
Airtel it is 1912 In Airtel maximum respondents believe that seeing the present clientage
it is average that is 3382 where as in Hutch it is 2198 Calculating and understanding
the Chi Value that is 1765 and p value 000 it shows that this factor is significant and need
to be focused
Transportation Cost
In this case respondent from both organizations agrees on same point that transportation
cost is an vital element for SCM Response from various respondents indicates that in Hutch
5055 of respondents believe it is Very High Importance where as in case of Airtel it is
3529 Calculating and understanding the Chi Value that is 821 and p value 004 it shows
that this factor is significant and need to be focused
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
80
53 DETAIL ANALYSIS
Detail Analysis have been done to understand the relation between various questions put to
various staff members and suppliers Question set has been divided into different form to
have a clear view of individual segment Question Set Main I was having 41 questions and
all questions were discussed with Staff and suppliers to understand their views on the same To
understand the response of staff on each question table were made with response from different
level from Top Management Middle Management and Lower Management small suppliers
major suppliers in each Organization Response was aligned in form of tables and final Total is
calculated from the Frequency count against each response Then Chi Square and p value is
calculated using SPSS software as shown below table Each response was analyzed with graph
to understand and conclude the results from the same It is observed and comments are made
against the responses which were found significant41 Questions where divided into various
section to analyze different responses Question Set Main I (Refer Annexure 1) covers main
set of questions to understand the SCM Staff thoughts Performance amp Problem areas in
different Section ABCD ( Refer Annexure 1) In addition to that basic Statistical analysis is
done on all these questions in terms on Mean Median St Error Std Deviation Skewness
Minimum amp Maximum is done (Refer Annexure 2)
Frequency distribution is applied on all set of questionnaires with Chi-Square to understand the
response Details for individual Organization Airtel amp Hutch and Total (Refer Annexure 3) is done
and extracted in the for of table below The in cases of significant results interpretations were
done
1 - Are you aware of SCM of your Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
3535 0473
Moderately Dissatisfied 130 106 117
Neutral 4545 4255 4386
Moderately Satisfied 5065 5532 5322
Highly Satisfied 260 000 117
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
81
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Highly
Satisf ied
Ar e y ou a wa r e of S CM of y our Or ga ni z a t i on
Air tel
Hutch
2- SCM leads to improved performance in organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
3568 0468
Moderately Dissatisfied 000 213 117
Neutral 4026 3404 3684
Moderately Satisfied 5065 5638 5380
Highly Satisfied 779 745 760
000
1000
2000
3000
4000
5000
6000
High
dissatisfied
Neutral Highly
Satisfied
SCM leads to improved performance in organization
Airtel
Hutch
3 -Efficiency and effectiveness will increase with SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0717 0949
Moderately Dissatisfied 4026 3617 3801
Neutral 4156 4787 4503
Moderately Satisfied 909 851 877
Highly Satisfied 779 638 702
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
82
130106
40263617
4156
4787
909851 779638
000
1000
2000
3000
4000
5000
High
dissatisfied
Neutral Highly
Satisfied
Efficiency and effectiveness will increase with SCM
Airtel
Hutch
4- Do you think better work will be done if SCM is made better
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 260 213 234
2822 0420 Neutral 260 000 117
Moderately Satisfied 5455 5213 5322
Highly Satisfied 4026 4574 4327
260213 260000
545552134026
4574
000
2000
4000
6000
Moderately
Dissatisfied
Moderately
Satisfied
Do you think better work will be done if SCM is
made better
Airtel
Hutch
5 Are your SCM practices up to mark as per market orientation
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
1042 0903
Moderately Dissatisfied 130 106 117
Neutral 1818 1596 1696
Moderately Satisfied 5065 5426 5263
Highly Satisfied 2857 2553 2690
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
83
Are your SCM practices up to mark as per
market orientationAirtel
130 130
1818
5065
2857
319 106
1596
5426
2553
000
1000
2000
3000
4000
5000
6000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
6 -Have you implemented SCM guidelines
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 213 117
3567 0468
Moderately Dissatisfied 130 000 058
Neutral 2727 2447 2573
Moderately Satisfied 5065 5638 5380
Highly Satisfied 2078 1702 1871
Have you implemented SCM guidelines
000 130
2727
5065
2078
213 000
2447
5638
1702
000
1000
2000
3000
4000
5000
6000
High
dissa
tisfie
d
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
7 -Have you redesigned jobs according to the requirement of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 319 175
3138 0371 Neutral 2078 1596 1813
Moderately Satisfied 5195 5532 5380
Highly Satisfied 2727 2553 2632
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
84
- Ha v e y ou r e de si gne d j obs a c c or di ng t o t he
r e qui r e me nt of S CM
000
2078
5195
2727
319
1596
5532
2553
000
1000
2000
3000
4000
5000
6000
High
dissatisf ied
Neutr al Moder ately
Satisf ied
Highly Satisf ied
Air tel
Hutch
8 -Though SCM is there I believe that people are not using it adequately
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 390 000 175
9921 0019 Neutral 5455 4468 4912
Moderately Satisfied 4156 4894 4561
Highly Satisfied 000 638 351
-Though SCM is there I believe that people are not using it adequately
390
54554156
000000
4468 4894
638
000200040006000
Mo
de
rat
ely
Dis
sa
tisf
ied
Mo
de
rat
ely
Sa
tisfie
d
Series1
Series2
From the table and graph it is analyzed that results are significant in this case In the above case
Series 1 is Airtel amp Series 2 is Hutch Overall it is observed that there is hardly any respondents
who are Highly Satisfied In Airtel it is observed that most of the respondents are Neutral Most
respondents that is 5455 stand Neutral In case of Hutch 4468 respondents stand Neutral
Similarly In Hutch only 4894 respondents are Moderately Satisfied and in Airtel only 41 56
Area of concern is that still lot of concentration is required in SCM in Cellular industry to make to
efficient and effective
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
85
9-On the whole I am satisfied with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2174 0704
Moderately Dissatisfied 1948 1809 1871
Neutral 390 106 234
Moderately Satisfied 5974 6170 6082
Highly Satisfied 1558 1596 1579
10- SCM needs to be improved in Organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
2761 0599
Moderately Dissatisfied 000 106 058
Neutral 130 000 058
Moderately Satisfied 5195 5851 5556
Highly Satisfied 4545 3936 4211
SCM needs to be improved in Organization
130 000 130
51954545
106 106 000
5851
3936
000
1000
2000
3000
4000
5000
6000
7000
High
dissat isf ied
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Highly
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
86
11-I feel secure and happy with SCM in the organization so far
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 319 234
2377 0667
Moderately Dissatisfied 1429 1596 1520
Neutral 1299 1915 1637
Moderately Satisfied 3896 3511 3684
Highly Satisfied 3247 2660 2924
12- I think additional inputs are needed
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 213 175
3869 0276 Moderately Dissatisfied 130 000 058
Moderately Satisfied 260 000 117
Highly Satisfied 9481 9787 9649
I think additional inputs are needed
130 130 260
9481
213 000 000
9787
000
2000
4000
6000
8000
10000
12000
High
dissat isf ied
M oderately
Dissat isf ied
M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
87
13 -In Cellular Industry business is primarily based on Supplier logistics inventory structure vendors distributors and retailers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 3766 3617 3684 0041 0841
Highly Satisfied 6234 6383 6316
-In Cellular Industry business is
primarily based on Supplier logistics
inventory structure vendors
distributors and retailers
etcModerately Satisfied
3766 3617
6234 6383
000
2000
4000
6000
8000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
14-SCM is very important in service organization
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1697 0428 Moderately Satisfied 4026 3298 3626
Highly Satisfied 5974 6596 6316
SCM is very important in service
organization
000
4026
5974
106
3298
6596
000
1000
2000
3000
4000
5000
6000
7000
High dissat isf ied Moderat ely
Sat isf ied
Highly Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
88
15- SCM is going to improve the business in Cellular Industry
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2208 1809 1988 0424 0515
Highly Satisfied 7792 8191 8012
SCM is going to improve the business in
Cellular Industry Satisfied
2208 1809
7792 8191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
16 -SCM is better than any other management system
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1760 0415 Moderately Dissatisfied 4935 4149 4503
Neutral 5065 5745 5439
SCM is better than any other management system
000
1000
2000
3000
4000
5000
6000
7000
High dissatisfied Moderately
Dissatisfied
Neutral
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
89
17-Have you managed the things according to the need of SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Satisfied 2338 1809 2047 0728 0394
Highly Satisfied 7662 8191 7953
-Have you managed the things according
to the need of SCM Satisfied
23381809
76628191
000
2000
4000
6000
8000
10000
Airt el Hut ch
Moderat ely Sat isf ied
Highly Sat isf ied
18- Have you evaluated SCM
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1828 0401 Neutral 2338 1702 1988
Moderately Satisfied 7662 8191 7953
Have you evaluated SCM
000
2338
7662
106
1702
8191
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moderat ely
Dissat isf ied
Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
90
19-Have you benchmarked your organization performance with best practices of other organizations
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0078 0994 Moderately Dissatisfied 130 106 117
Moderately Satisfied 1688 1809 1754
Highly Satisfied 8052 7979 8012
20- Have you adopted an organization culture with shared version values and analysis
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2495 0476 Neutral 130 000 058
Moderately Satisfied 6104 6383 6257
Highly Satisfied 3636 3617 3626
Have you adopted an organization culture with
shared version values and analysis
130 130
6104
3636
000 000
6383
3617
000
1000
2000
3000
4000
5000
6000
7000
M oderately
Dissat isf ied
Neutral M oderately
Satisf ied
Highly
Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
91
21- Have you evaluated management skills
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 106 117
1402 0705 Neutral 1558 1809 1696
Moderately Satisfied 8182 8085 8129
Highly Satisfied 130 000 058
Have you evaluated management skillsAirtel
1301558
8182
130106
1809
8085
000
000
2000
4000
6000
8000
10000
Mod
erat
ely
Diss
atisf
ied
Neut
ral
Mod
erat
ely
Satis
fied
High
ly
Satis
fied
Airtel
Hutch
22- Have you improved relations with customer handling
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Neutral 6494 6064 6257 0334 0563
Moderately Satisfied 3506 3936 3743
Ha v e y ou i mpr ov e d r e l a t i ons wi t h c ust ome r
ha ndl i ngNe ut r a l
64946064
35063936
000
1000
2000
3000
4000
5000
6000
7000
Air tel Hutch
Neutr al
Moder ately Satisf ied
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
92
23- Do you feel motivated with SCM polices
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 213 175
0169 0919 Moderately Satisfied 1818 1809 1813
Highly Satisfied 8052 7979 8012
- Do y ou f e e l mot i v a t e d wi t h S CM pol i c e s
130
1818
8052
213
1809
7979
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
Moder ately
Dissatisf ied
Moder ately Satisf ied Highly Satisf ied
Air tel
Hutch
24-Have you prepared your people to work in SCM environment
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1447 0485 Neutral 7143 7553 7368
Moderately Satisfied 2727 2447 2573
-Have you prepared your people to work
in SCM environment
130
7143
2727
000
7553
2447
000
1000
2000
3000
4000
5000
6000
7000
8000
High dissat isf ied Neut ral Moderat ely
Sat isf ied
Airt el
Hut ch
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
93
25 Have you driven out of fear
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
1323 0516 Moderately Dissatisfied 1818 2234 2047
Neutral 8182 7660 7895
Have you driven out of fear
000
1818
8182
106
2234
7660
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
High dissat isf ied Moderat ely
Dissat isf ied
Neut ral
Airt el
Hut ch
26 Has organization taken transformation initiative
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2727 2447 2573
0440 0803 Neutral 5455 5957 5731
Moderately Satisfied 1818 1596 1696
Has organization taken transformation
initiative
2727
5455
1818
2447
5957
1596
000
1000
2000
3000
4000
5000
6000
7000
M oder atel y
Di ssat i sf i ed
Neut r al M oder atel y Sat i sf i ed
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
94
27 Have you improved relations with suppliers retailers manufacturers etc
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
1422 0491 Neutral 3766 4149 3977
Moderately Satisfied 6104 5851 5965
Ha v e y ou i mpr ov e d r e l a t i ons wi t h suppl i e r s
r e t a i l e r s ma nuf a c t ur e r s e t c
130
3766
6104
000
4149
5851
0001000200030004000500060007000
High
dissat
isfied
Neutr
al
Moder
ately
Satisf
ied
Air tel
Hutch
28-Are you satisfied with present distribution channel in use
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 5974 6383 6199
0317 0853 Neutral 2078 1809 1930
Moderately Satisfied 1948 1809 1871
Ar e y ou sa t i sf i e d wi t h pr e se nt di st r i but i on
c ha nne l i n use Ar e y ou sa t i sf i e d wi t h pr e se nt
di st i but i on c ha nne l i n use i r t e l
5974
2078 1948
6383
1809 1809
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
95
29- Should the product push will be maximum through retailers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 000 106 058
4516 0341
Moderately Dissatisfied 130 000 058
Neutral 3506 3617 3567
Moderately Satisfied 6104 6277 6199
Highly Satisfied 260 000 117
S houl d t he pr oduc t push wi l l be ma x i mum
t hr ough r e t a i l e r s
000 130
3506
6104
260106 000
3617
6277
000
000
1000
2000
3000
4000
5000
6000
7000
High
dissatisfied
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
30-Should the product push will be more effective through distribution network through
wholesalers
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 000 106 058
1383 0710 Neutral 1688 1809 1754
Moderately Satisfied 4545 3936 4211
Highly Satisfied 3766 4149 3977
S houl d t he pr oduc t push wi l l be mor e
e f f e c t i v e t hr ough di st r i but i on
ne t wor k t hr ough whol e sa l e r sA i r t e l
0001688
45453766
1061809
39364149
000200040006000
Moder
at
ely
Moder
at
ely
Air tel
Hutch
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
96
31- Should multilevel marketing channels be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2041 0564 Moderately Dissatisfied 000 106 058
Moderately Satisfied 8052 8085 8070
Highly Satisfied 1818 1809 1813
32-Should channel members share advertising
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 130 000 058
2784 0249 Moderately Satisfied 4935 4043 4444
Highly Satisfied 4935 5957 5497
-Should channel members
share advertisingAirtel
130
4935 4935
000
4043
5957
000
1000
2000
3000
4000
5000
6000
7000
Moder ately
Dissatisf ied
Moder ately
Satisf ied
Highly Satisf ied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
97
33 - Should electronic methods of distribution be used
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 000 058
2524 0471 Moderately Dissatisfied 130 106 117
Neutral 4935 4149 4503
Moderately Satisfied 4805 5745 5322
Should electronic methods of distribution be
used
130130
49354805
000106
41495745
0002000400060008000
High
Neutr
alAirtel
Hutch
34-Is the present physical distribution and logistic structure comfortable as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
Moderately Dissatisfied 2078 1915 1988
2271 0321 Neutral 6494 5745 6082
Moderately Satisfied 1429 2340 1930
-Is the present physical distribution and
logistic structure comfortable as per
requirementAirtel
2078
6494
14291915
5745
2340
000
1000
2000
3000
4000
5000
6000
7000
Moderately
Dissatisfied
Neutral Moderately
Satisfied
Airtel
Hutch
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
98
35 -Is the inventory of products required to give services is enough as per requirement
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
High dissatisfied 130 106 117
0806 0668 Moderately Satisfied 6494 5851 6140
Highly Satisfied 3377 4043 3743
-Is the inventory of products required to
give services is enough as per
requirement
130
6494
3377
106
5851
4043
000100020003000
4000500060007000
High
dissatisfied
Moderately
Satisfied
Highly
Satisfied
Airtel
Hutch
36-Inflexibility to change (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6234 5851 6023 0259 0611
y 3766 4149 3977
Inflexibility to change (YN)n
000
1000
2000
3000
4000
5000
6000
7000
Airtel Hutch
n
y
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
99
37-Insupportable technology (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
- Insupport ab le t echno logy ( Y N ) n
3766
4149
6234
5851
000 1000 2000 3000 4000 5000 6000 7000
Air tel
Hutch
y
n
38 -Delayed responsiveness across the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 4675 4043 4327 0690 0406
y 5325 5957 5673
-Delayed responsiveness across the
organization (YN)
4675
4043
5325
5957
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
100
39 -losses faced by the organization (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 4149 3977 0259 0611
y 6234 5851 6023
losses faced by the organization
(YN)
3766
4149
6234
5851
000 2000 4000 6000 8000
Airt el
Hut ch
y
n
40 -Not ready to face competition (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 3766 3617 3684 0041 0841
y 6234 6383 6316
Not ready to face competition (YN)n
3766
3617
6234
6383
000 2000 4000 6000 8000
Airtel
Hutch
y
n
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
101
41 -Underutilization of resources (YN)
Company
Airtel Hutch Total Chi-square p-value
Percent Percent Percent
n 6364 6383 6374 0001 0979
y 3636 3617 3626
Underutilization of resources (YN)
6364
6383
3636
3617
000 2000 4000 6000 8000
Airtel
Hutch
y
n
Importance of SCM ndash Customer Response In case of both Organizations 75 respondents were asked to respond on the same Question Set
Section D (Refer Annexure 1) states 9 questions to respondents Customers Response -Table
shows various responses of Customers as a feedback on various inputs asked from them
Table 5CR 1- Customer Response
Airtel Hutch Total Chi-
square
p-value
freq freq freq 42 Are you satisfied with the present services provided by cellular service providerindustry Y-YesN-No
Yes 30 400 34 453 64 427
0436 0509 N o 45 600 41 547 86 573
43 Will you again use and suggest the present organization in future-Y-YesN-No
Yes 45 600 41 547 86 573 0436 0509
N o 30 400 34 453 64 427
44 Is your problem handled on priority - Y-YesN-No
Yes 38 507 47 627 85 567
2199 0138
N o 37 493 28 373 65 433
45 Do you feel service provider values you - Y-YesN-No
Yes 45 600 41 547 86 573
0436 0509 N o 30 400 34 453 64 427
46 Are you a regular old customer of this organization
Yes 55 733 49 653 104 693 1129 0288
N o 20 267 26 347 46 307
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
102
47 Will you refer other to his Organization Yes 20 267 26 347 46 307
1129 0288
N o 55 733 49 653 104 693
48 Are you satisfied with the problem solving attitude of Organization
Yes 45 600 43 573 88 587
0110 0740 N o 30 400 32 427 62 413
49 Do you think this Organization is better then others
Yes 54 720 49 653 103 687 0775 0379
N o 21 280 26 347 47 313
50 Will you like to suggest anything Yes 21 280 26 347 47 313
0775 0379
N o 54 720 49 653 103 687
Though customers plays very important role in service industry but they are not directly
linked with SCM of the Organization Results of frequency distribution and Ch1-Square do not
show any value significant in this case Interpretation from above table shows that though
customers have given very important responses on the individual Organization but are not directly
associated with SCM of that Organization Detail Analysis by using Paired Correlation was also
done on the same set of Questionnaire and results were extracted in form of Correlation table
(Refer Annexure 3) to understand the relations But it is clear from Paired correlation that none
of the case is Significant and customer is basically an end user of all services where he is not
directly linked with SCM of the Organization
SCM ndash Vendor Response In case of both Organizations total 52 respondents where 32 were small vendors and 20
were large vendors were asked to respond on the same Question Set Section E F (Refer
Annexure 1) states 21 questions to respondents Vendor Response -Table shows various
responses of vendors as a feedback on various inputs asked from them Vendorrsquos response -
Table shows various significant factors in SCM of an Cellular Industry When different set of
details were asked to vendors Various responses were found significant In case of
Significant responses interpretations were made to understand the results
Table 5VR1
Company
Airtel Hutch Total
Chi-square
p-value
freq freq freq 1 Do they make payments on time Neutral
10 417 1 45 11 239 18979 0001
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
103
Moderately Satisfied
14 583 10 455 24 522
Highly Satisfied
0 00 11 500 11 239
2 Do they often forecast
Neutral 10 417 1 45 11 239
25525 0001
Moderately Satisfied
14 583 6 273 20 435
Highly Satisfied
0 00 15 682 15 326
3 Do they plan expected delivery lead time
Moderately Dissatisfied
7 292 9 409 16 348
7569 0056
Neutral 10 417 13 591 23 500
Moderately Satisfied
3 125 0 00 3 65
Highly Satisfied
4 167 0 00 4 87
4 Do they maintain inventory Moderately Satisfied
13 542 7 318 20 435
2333 0127
Highly Satisfied
11 458 15 682 26 565
5 Do you agree SCM expands revenue Neutral
5 208 5 227 10 217
5213 0074
Moderately Satisfied
14 583 17 773 31 674
Highly Satisfied
5 208 0 00 5 109
6 Do you agree SCM decreases the cost of various factors
Moderately Dissatisfied
0 00 1 45 1 22
19591 0000
Neutral 5 217 0 00 5 111
Moderately Satisfied
14 609 4 182 18 400
Highly Satisfied
4 174 17 773 21 467
7 Do you think demand management is the most important in SCM
Neutral 5 208 1 45 6 130
3315 0191
Moderately Satisfied
14 583 13 591 27 587
Highly Satisfied
5 208 8 364 13 283
8 Do you agree with export ndash import procedure
Moderately Dissatisfied
1 42 0 00 1 22
5091 0078
Neutral 12 500 5 227 17 370
Moderately Satisfied
11 458 17 773 28 609
9 Do you agree your ware house is perfectly laying stress on out time delivery
Moderately Dissatisfied
5 208 1 45 6 130
18545 0002
Neutral 0 00 12 545 12 261
Moderately Satisfied
15 625 8 364 23 500
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
104
Highly Satisfied
4 167 1 45 5 109
10 Do they have many vendors subject to your item they have at Present
Moderately Satisfied
15 625 7 318 22 478
4330 0037
Highly Satisfied
9 375 15 682 24 522
11 (a) Price Moderately Dissatisfied
4 167 0 00 4 87
14085 0003
Neutral 6 250 16 727 22 478
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
5 208 0 00 5 109
11 (b) Payment High dissatisfied
1 42 0 00 1 22
35447 0000
Moderately Dissatisfied
1 42 4 182 5 109
Neutral 0 00 16 727 16 348
Highly Satisfied
22 917 2 91 24 522
11 (c) Responsiveness Moderately Dissatisfied
0 00 4 182 4 87
31573 0001
Neutral 0 00 12 545 12 261
Moderately Satisfied
9 375 6 273 15 326
Highly Satisfied
15 625 0 00 15 326
11 (d) Innovation Neutral 0 00 9 409 9 196
21633 0002
Moderately Satisfied
9 375 12 545 21 457
Highly Satisfied
15 625 1 45 16 348
11 (e) Transparency Moderately Dissatisfied
0 00 12 545 12 261
31263 0000
Neutral 0 00 3 136 3 65
Moderately Satisfied
5 208 6 273 11 239
Highly Satisfied
19 792 1 45 20 435
11 (f) Inspection Moderately Dissatisfied
9 375 0 00 9 196
21955 0001
Neutral 15 625 10 455 25 543
Moderately Satisfied
0 00 12 545 12 261
11 (g) Product Info Neutral 0 00 3 136 3 65
6862 0052
Moderately Satisfied
5 208 9 409 14 304
Highly Satisfied
19 792 10 455 29 630
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
105
11 (h) Clarity specification Neutral 5 208 1 45 6 130
7852 0020
Moderately Satisfied
19 792 16 727 35 761
Highly Satisfied
0 00 5 227 5 109
11 (i) Courtesy Moderately Satisfied
4 167 9 409 13 283
3327 0068
Highly Satisfied
20 833 13 591 33 717
Table above shows that 10 Main questions asked to suppliers Out of total questions 5 questions are significant and whose details are interpreted
Do they make payment on time
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays
an very significant role Chi-square Value is 18979 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 50 where
highly satisfied in Hutch
Do they often forecast
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates agrees this questions plays an
very significant role Chi-square Value is 25525 and p value is 0001 Respondent response
shows that against this questions 583 were moderately satisfied in Airtel and 682 where
highly satisfied in Hutch
Do you agree SCM decreases the cost of various Factors
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 19591 and p value is 000 Respondent response shows
that against this questions 609 were moderately satisfied in Airtel and 77 where highly
satisfied in Hutch
Do you agree your warehouse is perfectly laying out stress on out time delivery
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications
5 SCM ndashInterpretation amp Analysis
106
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 18545 and p value is 0002 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 545 where Neutral in
Hutch
Do they have many vendors subject to your item they have at present
Seeing the Total details generated by SPSS Software the value is Significant Analyzing
the details it is observed that for all vendors suppliers associates this questions plays an very
significant role Chi-square Value is 4330 and p value is 0037 Respondent response shows
that against this questions 625 were moderately satisfied in Airtel and 682 where highly
satisfied in Hutch
Various Major parameters subject to Vendors Suppliers where asked and analyzed
Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in Cellular Industry
Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications