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TRANSCRIPT
SMALL BIZ CELEBRATION
Kick off the holiday season with Small Business Saturday.
Small Business Saturday, wedged between Black Friday and Cyber Monday,
is an event that encourages customers to shop for the holidays at small
businesses. The event, which American Express started in 2010, is gaining
momentum. Here’s how your business can bene�t.
Nov. 29, 2014Small Business SaturdaySelling Points
Awareness of Small Business Saturday is growing.
That led to an increase in sales during the 2013 event.
If the trend continues, 2014 will be another banner year for Small Business Saturday.
$5.5 billion spent in 2012
$5.7 billion spent in 2013
0
5
10
15
20
25
30
ShopaholicsShoppers don’t discriminate. They patronized all types of small businesses during the event in 2013.
Clothing, accessory and
shoe stores
Book stores Bakeries Restaurants and bars
Food stores and supermarkets
Gift, novelty and souvenir stores
29% 28% 25% 24% 23%
23%
Customers’ top reasons for shopping on Small Business Saturday include:
1.Small businesses’ community contributions
2.Better customer service
3.A relaxing atmosphere with minimal crowds
4.
Fun
5.Expertise andadvice
Get Out Your MegaphonePromotion of the event, both community-wide and at your own small business, is vital to its success.
of consumers said they were aware of the event in 2013
of consumers said they were aware of the event in 201267%
71%
List your business on NFIB.com/SmallBizSat. NFIB
will promote your business on Facebook and Twitter.
Put your business listing on the map, and get free personalized
marketing materials at AmericanExpress.com/ShopSmall.
Use hashtags on social media: #SmallBizSat
and #ShopSmall.
Band with other business owners to
promote the event.
PRINT SHOP
INTERNET CAFE
Sources: Small Business Saturday Consumer Insights Survey, American Express and NFIB, 2013
NFIB.com/Celebration