celebrating - american advertising federation tampa …€¦ · · 2018-01-08for over 25 years...
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YEARS25
C E L E B R A T I N G
2016 american advertising awards
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SPECIAL THANKS TO OUR SPONSORS
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YEARS25
A quarter century ago our Tampa chapter merged with Pinellas County, and AAF Tampa Bay was born. (Of course there’s a lot more to the story that just that, but let’s save the history lesson for another day.) I’m so glad you joined us tonight to help us celebrate 25 years of extraordinary memories. The ones that come from the late nights, countless cups of coffee, client pitches, having to make the logo bigger and just one more revision. At the end of the day, we’re here to honor each other’s triumphs and celebrate everything that makes what we do worth it. Because, let’s face it, we love each and every second of it, and the small obstacles only inspire us to become greater today than we ever thought could be possible yesterday. And that’s what the American Advertising Awards represent. Not the award itself, but its meaning… the acknowledgment of a moment of greatness where we can step back and feel complete. It’s what we strive for as advertising and creative professionals, and the reason we can’t wait to get back at it day after day. We look forward to making it worth it every second of every day for the next 25 years.
Easy? It never is… but nothing worth a damn ever is!
Josh St. AubinPresident, AAF Tampa Bay
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SILVERMEDALAWARD
For over 25 years Barry Wallace has been a recognizable face in the advertising community. As one of Tampa’s most sought after creatives, Barry has walked the halls of many of the area’s top advertising agencies. Barry began his creative career at a very young age by sparking the imagination of young children while working as a performer at Disneyland. He went on to work as a Creative Director for Tully-Menard Advertising, The Lipphardt Agency, The Dutcher Group, Walker Brands, his own Barry Wallace Brand Design and now serves our industry as the Marketing Manager for JL Marine Systems, Inc. Creatively, Barry has garnered countless awards for his work both regionally and nationally. Tonight adding the 2015 Silver Medal award to his list of accolades. Barry epitomizes the Silver Medal award not only for his successful career, but also for his devotion to our community. As a leader in the American Advertising Federation, Barry has held many positions including President of AAF Tampa Bay. He now serves on the National Committee for the American Advertising Awards and is the incoming Governor of AAF District 4. Barry is an active member in his church and has helped a number of Tampa Bay’s non-profit organizations, tapping his experiences as a creative professional, a mentor, a father and a leader to help wherever and whenever possible.
BARRY WALLACEChief Branding Officer, Barry Wallace Brand Design
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THE JUDGESMEET
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ART NOVAKAfter ten years as an advertising professor at SCAD (Savannah College of Art and Design), Art Novak has recently returned to freelance copywriting. Prior to teaching, Novak was an award-winning creative director and copywriter. His commercials have won a One Show pencil and an Emmy, and his ads have been published in Communication Arts. With experience encompassing virtually all advertising media, he has produced work for such clients as 3M, Target, WIC, Kohler, Scotchgard, and Cargill. Besides working for major ad agencies in Chicago and Minneapolis, Novak wrote numerous video scripts, speeches, songs, and live presentations as Creative Director for Martin/Bastian, a Minneapolis-based firm specializing in corporate communications. He then ran a successful copywriting business, The Art of Copy. At SCAD, he served as adviser to three American Advertising Federation (AAF) District-winning National Student Advertising Competition (NSAC) teams, was named Educator of the Year in District 7, and received a fellowship for which he wrote and published a novel, Doglegs.
J GIESEN Some of the places I have worked: 1994 - 2000 - Associate Creative Director at Ketchum
Advertising, Pittsburgh, PA.2000 - 2002 - Creative Director at MARC Advertising, Pittsburgh,
PA.2002 - 2003 - ECD / Partner of The Pittsburgh Agency,
Pittsburgh, PA.2003 - 2004 - VP / Group Creative Director at Blattner Brunner
Advertising, Pittsburgh, PA. / Atlanta, GA.2004 - 2015 - SVP / Executive Creative Director at Brunner
Advertising, Pittsburgh, PA. / Atlanta, GA.2016 - Freelance
Some of the brands I have work with: Zippo, Heinz, PNC Bank, GSK, Cub Cadet, Nationwide Insurance, VA Beach Tourism, Bob Evans Restaurants, Pittsburgh Pirates Baseball Club, Highmark BC/BS, UPMC, Consol Energy
Some of that work has been recognized by :Graphis / Archive / Communication Arts / The Art Directors Club / Local, District and National ADDYS / The One Show / The Clio Awards / The Obies.
Some other stuff:A graduate of the Portfolio Center Art Direction Program, Atlanta, GA.A creative director who’s not a prima dona. Honest. At 6’ 7”, usually chosen first in pick-up basketball games. An amatuer chef who views the cheeseburger as the ultimate culinary challenge. At age 16, hitch hiked to California, which might be why he equates Jimmy Stewart’s performance in Harvey to Steinbeck’s Grapes Of Wrath for literary achievement.
MICHAEL RIVERAExperience2015-Current - Big Red Rooster Associate Creative Director, Digital Translating marketing solutions into a comprehensive and aligned creative plan with consistent and cohesive creative strategies and design. Mentor, manager and motivator guiding the creative team to exceed client expectations while stretching and developing their creative skills.
2012- 2015 Brown Bag Marketing Senior Interactive Art Director Infusing smart visual creativity in all projects.
2012-2012 Fitzpatrick Advertising Art Director / Web Master In charge of all print and web creative as well as building and maintaining company and client websites. 2012-2012 AAF District 7 Web Master and Board Member maintaining District 7 website, design and distribute monthly E-Newsletters.
2011-2012 Southpoint Media Lead Graphic Designer Design all forms of web marketing materials, custom wordpress managed websites, email campaigns, social media contests, and supporting graphics including print design / logo design.
2008-11 E2 Marketing Creative Director / Managing Partner Manage staff , design, and production of all projects in house to include: TV, Radio, Print Marketing, Social Media Marketing and Management, Website design, development and maintenance.
PROFESSIONAL
SALES & MARKETING
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Packaging - Single Unit Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Old St. Pete Rum PackagingCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
Packaging - Single Unit Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Oak & Palm Spiced Rum PackagingCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
Packaging - Single Unit Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Banyan Reserve Vodka PackagingCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer; Steven Noble, Illustrator
SALES & MARKETING
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Packaging - Single Unit Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Tippler’s Orange Liqueur PackagingCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
Packaging - Packaging Campaign Award: Gold ADDY Award JUDGES AWARD Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Old St Pete Spirits PackagingCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
Packaging - Campaign Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Oak & Palm Rums PackagingCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
SALES & MARKETING
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Annual Report Award: Gold ADDY Award Entrant: Schifino Lee Branding + Advertising Advertiser: Old Republic Title Insurance Company Title: Old Republic Annual Report “Seeds”Credits: Dan Stevenson, Creative Director; Kevin Byrd, ACD / Sr. Copywriter; Pat Floyd, Art Director / Illustrator
Newsletter - Single Unit Award: Gold ADDY Award Entrant: Raymond James Advertiser: The Horizon Group of Raymond James Title: Horizon Group Single BrochureCredits: Terri Crolic, Account Manager; Debra Souza, Art Director; Michael Matson, Writer; Jose Azua, Art Director; Kris Gamble, Creative Director; Veronica Pena-Carrasco, Designer
Cover/Editorial Spread or Feature - Series Award: Silver ADDY Award Entrant: Healthesystems Advertiser: Healthesystems Title: RxInformer Clinical Journal, Spring and Fall 2015 Issue, Feature SeriesCredits: Brianne Swezey, Senior Designer; Klodiana Shehi, Senior Designer; Jill Knight, Creative Director; Jill Holdsworth, Senior Writer Magazine Design Award: Silver ADDY Award Entrant: Healthesystems Advertiser: Heathesystems Title: RxInformer Clinical Journal, Fall 2015 IssueCredits: Brianne Swezey, Designer; Klodiana Shehi, Designer; Jill Knight, Creative Director; Jill Holdsworth, Senior Writer
Serving you well is not only our duty and
responsibility, but our privilege and honor.
Confident counsel for the milestones
ON YOUR HORIZON
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SALES & MARKETING
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Card, Invitation, Announcement - Single Unit Award: Gold ADDY Award - BEST OF BAY in Sales & Marketing Entrant: Healthesystems Advertiser: Healthesystems Title: Employee Holiday CardCredits: Jill Knight, Creative Director & Writer; Anthony James, Designer
Card, Invitation, Announcement - Single Unit Award: Gold ADDY Award Entrant: Tech Data Agency Advertiser: Tech Data Corporation Title: DOI (Direction of the Industry) CollateralCredits: Stephanie Widrig, Associate Creative Director; Leandro Castro, Graphic Designer; Christine Hale, Copywriter; Pattie Grass, Production Specialist; Janie Gibson, Project Specialist
DIRECT MARKETING
3D / Mixed - Single Award: Silver ADDY Award Entrant: Trickey Jennus Advertiser: Tampa Hillsborough Economic Development Corporation Title: Tampa Hillsborough Economic Development CorporationCredits: Tom Jennus, Creative Chief; Teresa Costa, Account Manager; Chris Elmore, Art Director
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PRINT ADVERTISING
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Magazine - Full Page Or Less - Single Unit Award: Silver ADDY Award Entrant: PeakBiety branding + advertising Advertiser: Tampa Electric Title: “Business Audit”Credits: Amy Phillips, Creative Director; Rayna Lancaster, Copywriter; Ron Roman, Art Director; Tim Stevens, Illustrator; Tampa Electric, Creative Services Team Magazine - Full Page Or Less – Single Unit Award: Silver ADDY Award Entrant: Schifino Lee Branding + Advertising Advertiser: Genesis Communications Title: “Bathroom”Credits: Kevin Byrd, Assoc. Creative Director / Sr. Copywriter; Chad Grandey, Sr. Art Director Newspaper Advertising Award: Silver ADDY Award Entrant: Pyper Young Advertiser: The Shops at Wiregrass Title: Shop Dine Discover SeriesCredits: Jon Greye, Creative Director; Wendy Payton, Copy/Strategy Branded Content & Entertainment - Any medium Award: Silver ADDY Award Entrant: ClearpH Design Advertiser: Station House Title: Station House CampaignCredits: Richard Hughes, Founder / Creative Director; Nick Hinckley, Lead Developer; Kaeli Ellis, Creative Director
Magazine - Spread or Multiple Page Award: Gold ADDY Award Entrant: PeakBiety branding + advertising Advertiser: Tampa Bay Water Title: “Answers On Tap” Newspaper InsertCredits: Amy Phillips, Creative Director; Carlos Flores, Art Director; Rebecca Flora, Copywriter; Brandon Moore, Copywriter; Michelle Stom, Copywriter
Public Service Print Advertising Award: Gold ADDY Award - BEST OF BAY - Print Advertising Entrant: PeakBiety branding + advertising Advertiser: The Children’s Campaign Title: Juvenile Records AdCredits: Amy Phillips, Creative Director; Karen Bonsignori, Copywriter; Ron Roman, Art Director; Rayne Lancaster, Copywriter
ACCESS TO JUVENILE ARRESTS SHUTS DOORS OF OPPORTUNITIES. Juvenile arrest records in Florida aren’t kept confidential or expunged when a child becomes an adult. This closes doors to jobs, scholarships, college, housing and more. The numbers are staggering —tens of thousands of kids each year are arrested for youthful misbehavior, and not behavior that threatens public safety. The handling of juvenile records lacks balance and fairness. Future professions pursued most often by girls and young women—such as teaching and nursing—are especially blocked. Join us in changing the future. Bring your A-game to: teamgirlfl.org © 2015 The Children’s Campaign
OUT-OF-HOME & AMBIENT MEDIA
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Guerrilla Marketing - Single Occurrence Award: Silver ADDY Award Entrant: TradeWinds Island Resorts Advertiser: RumFish Grill Title: RumFish Grill - Scuba DiningCredits: Nick Riccardi, Designer/Artist; Chris Surfistini, Designer/Artist; Léni Hall, Designer/Artist; Roy DeJesus, Designer/Artist Installations - Multiple Award: Gold ADDY Award - BEST OF BAY - Out-of-Home & Ambient Media Entrant: ClearpH Design Advertiser: Station House Title: Station House Environmental DesignCredits: Richard Hughes, Interior Designer / Creative Director; Steve Gianfilippo, Design; Adam Welch, Builder
Events - Single Event Award: Silver ADDY Award Entrant: Clear Labs Advertiser: City of St. Petersburg Title: Sunshine St. PeteCredits: Jenn Greacen-Crawford, Executive Director; Lawson Mitchell, Creative Director; Monica Varner, Event Coordinator; Greg Utley, Production Manager; Jarrett Crawford, Interactive Director; Rashad Shakespears Dunn, Animator; Ferdian Jap, Technical Coordinator; Carrie Gordan, Production Assistant Poster - Single Unit Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Rowdies Den Poster - Live LifeCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Stephanie Morrison, Art Director
Poster-Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Ralph’s Mob Title: Ralph’s Mob Posters - SkullsCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Creative Director; Joel Santana, Senior Art Director/Illustrator; Michael Miller, Art Director/Illustrator
OUT-OF-HOME & AMBIENT MEDIA
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Poster - Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Joffrey’s Coffee Title: Joffrey’s Coffee - Passion PostersCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Stephanie Morrison, Art Director; Michael Kovalchick, Art Director; Gwen Keraval, Steve Simpson, Menze Kwint, Illustrators
Poster - Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Rowdies Den PostersCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Stephanie Morrison, Art Director
Poster - Campaign Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: Joffrey’s Coffee Title: Joffrey’s Coffee - Possibility PostersCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Stephanie Morrison, Art Director; Michael Kovalchick, Art Director; Gwen Keraval, Charlie Davis, Menze Kwint, Illustrators Outdoor Board - Flat – Single Unit Award: Silver ADDY Award Entrant: Schifino Lee Advertiser: Point Summit Title: “Blood Spatter Creep” Scream-A-GeddonCredits: Dan Stephenson, Creative Director; Mitch Feickert, Art Director; Mike Looper, Copywriter
OUT-OF-HOME & AMBIENT MEDIA
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Site - Large Venue - Single Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Rowdies Ejected SignageCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Mitchell Goodrich, Art Director
Out-Of-Home Campaign Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: Florida Hospital West Florida Region Title: Bucs Team Taunts OutdoorCredits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Patrick Owings, Principal, Account Services; Kat Romanowski, Account Executive; Charlie Militello, Senior Digital Art Director; Rebecca Flora, Copywriter
Public Service - Poster Award: Gold ADDY Award JUDGES AWARD Entrant: PeakBiety branding + advertising Advertiser: The Children’s Campaign Title: Sex Trafficking PosterCredits: Amy Phillips, Creative Director; Karen Bonsignori, Copywriter; Ron Roman, Art Director; Rayne Lancaster, Copywriter
Public Service Ambient Media Award: Gold ADDY Award Entrant: PeakBiety branding + advertising Advertiser: The Children’s Campaign Title: Sex Trafficking Table CardCredits: Amy Phillips, Creative Director; Karen Bonsignori, Copywriter; Ron Roman, Art Director; Rayne Lancaster, Copywriter; Luis Fuentes, Designer
Advertising Industry Self-Promotion Out-Of-Home Award: Gold ADDY Award Entrant: Schifino Lee Advertiser: Schifino Lee Title: “Dirty Hands”Credits: Dan Stevenson, Creative Director; Michael Looper, Senior Copywriter; Mitch Feickert, Art Director
Sex-Trafficked children need More Than a GreaT law and Good inTenTionS.In 2012, Florida passed the Safe Harbor Act. It decriminalized sex-trafficked children, recognizing them as victims who need treatment, not jail. Despite this landmark legislation, services still don’t exist in most communities to meet their complex needs. Child rape victims require programs informed by proven research and survivor-mentors as first responders—a model that’s working in other parts of the country. Fund the Safe Harbor Act. Join us in changing the future. Bring your A-game to: teamgirlfl.org
© 2015 The Children’s Campaign
SEX-TRAFFICKED CHILDREN NEED MORE THAN GOOD INTENTIONS.
ACT NOW: TEAMGIRLFL.ORG
ONLINE / INTERACTIVE
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Websites - Consumer Award: Gold ADDY Award Entrant: Roger West Advertiser: AMIkids, Inc. Title: AMIkids WebsiteCredits: Michael Westafer, CEO & Founder; Michael Trocke, Creative Director; Chris Aybar, CTO; Shanna Kurpe, Vice President; Joe Godbee, Senior Interactive Designer
Websites - Consumer Award: Gold ADDY Award Entrant: ClearpH Design Advertiser: Aspen VG Title: Course Collection WebsiteCredits: Richard Hughes, Founder / Creative Director; Nick Hinckley, Lead Developer; Kaeli Ellis, Creative Director
Websites - Consumer Award: Gold ADDY Award Entrant: Raymond James Advertiser: Raymond James Title: Milestone Advisory Partners websiteCredits: Amanda Aufiero, Account Manager; Michael Matson, Writer; Debra Souza, Web Designer; Kris Gamble, Creative Director; Pam Stoddard, Graphic Designer; Jose Azua, Web Designer
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Behind every radical idea, big or small, there’s a group of creative individuals willing to take an unconventional path in order to challenge the ordinary, get you noticed, and get your customers engaged.
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Websites - Consumer Award: Gold ADDY Award Entrant: Pyper Young Advertiser: Rococo Steak Title: Brand WebsiteCredits: Jon Greye, Creative Director; Wendy Payton, Strategy/Copywriter; Brian Hall, Developer
Websites - Consumer Award: Silver ADDY Award Entrant: Roger West Advertiser: Lowry Park Zoo Title: Lowry Park Zoo WebsiteCredits: Michael Westafer, CEO & Founder; Michael Trocke, Creative Director; Chris Aybar, CTO; Shanna Kurpe, Vice President; Joe Godbee, Senior Interactive Designer Websites - Consumer Award: Silver ADDY Award Entrant: ClearpH Design Advertiser: Eckerd College Title: Eckerd College WebsiteCredits: Richard Hughes, Founder; Kaeli Ellis, Creative Director; Nick Hinkley, Lead Developer; Jasmyne Salazar, Production Manager Websites - Consumer Award: Silver ADDY Award Entrant: ClearpH Design Advertiser: Asgard Worldwide Title: Asgard Worldwide WebsiteCredits: Richard Hughes, Founder; Kaeli Ellis, Creative Director; Nick Hinkley, Lead Developer; Jasmyne Salazar, Production Manager Websites - Consumer Award: Silver ADDY Award Entrant: Pyper Young Advertiser: Ceviche Tapas Bar and Restaurant Title: Brand WebsiteCredits: Jon Greye, Creative Director; Wendy Payton, Strategy/Copywriter; Brian Hall, Developer
Websites - B-to-B Award: Silver ADDY Award JUDGES AWARD Entrant: Schifino Lee Advertiser: Schifino Lee Title: Schifino Lee WebsiteCredits: Kevin Byrd, Associate Creative Director; Pat Floyd, Sr. Digital Art Director; Michael Looper, Copywriter
ONLINE / INTERACTIVE
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Websites - Microsites Award: Gold ADDY Award JUDGES AWARD Entrant: Dunn&Co Advertiser: Hexa Watches Title: Hexa Watches - Dive For The Osprey SiteCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Vic Donati, Art Director; David Paprocki, Designer; Michael Kovalchick, Mechanical Artist; Ernan De Leon & Jessica Rice, Motions Artists; Carlos Perez, Web Developer; Alex Baker, Project Manager; Katherine Pooley, Digital Strategist
Websites - Microsites Award: Silver ADDY Award Entrant: Healthesystems Advertiser: Healthesystems Title: Red Square Event WebsiteCredits: Jill Knight, Creative Director; Jean Ulrich, Marketing Manager; Jill Holdsworth, Senior Writer; Brad Jahn, Web Developer
Social Media - Single Platform Award: Gold ADDY Award Entrant: 22squared, Inc. Advertiser: Publix Title: Mother’s DayCredits: Mindy Adams, VP, Content Director; Lynda Marsh, Account Supervisor; Alvaro Naddeo, Senior Art Director; Emily Cabral, Integrated Producer; Eduarda Castro, Content Art Director; Nick Pastor, Copywriter
Social Media - Single Platform Award: Silver ADDY Award Entrant: Social Forces Advertiser: American Red Cross and Circle K Stores Title: Fire DrillCredits: Anushka Van Huyssteen, Designer; Carly Earnest, Account Manager; Max Dempster, Senior Content Strategist; Rachel Adams, Art Director; Carl Vervisch, Creative Director
Games Award: Gold ADDY Award - BEST OF BAY - Online/Interactive Entrant: Brave People Advertiser: Nickelodeon Title: Nickelodeon Credits: Brave People, Creative Agency
ONLINE / INTERACTIVE
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Digital Publications Award: Silver ADDY Award Entrant: Raymond James Advertiser: Raymond James Title: WorthWhile Magazine Digital PublicationsCredits: Jennifer Carpenter, Product Manager; Kris Gamble, Creative Director; Sarah Fanous-Samaan, Managing Editor/Writer; Elaine Gibson, Graphic Designer Branded Content & Entertainment for Online/Interactive Award: Gold ADDY Award Entrant: Triad Retail Media Advertiser: MARS Title: Walmart - Mars Halloween Boo-BundlesCredits: Gary Kost, Sr. Art Director; Jonathan Malley, Senior Designer; Katie Sanders, Jr. Web Designer; Heath Fogelman, Director, Social Mobile & Marketing; Peter Pupello, Copywriter
Branded Content & Entertainment for Online/Interactive Award: Gold ADDY Award Entrant: Triad Retail Media Advertiser: CHEERIOS Title: Walmart - “Gluten Free Cheerios”Credits: Gary Kost, Sr. Art Director; Monica Gross, Lead Designer; Katie Sanders, Jr. Web Designer; Bill Eddington, Developer; Peter Pupello, Copywriter; Bryan Miller, Copywriter; Connor Storch, Copywriter
Public Service Online/Interactive Award: Silver ADDY Award Entrant: Brave People Advertiser: Eye Heart World Title: Eye Heart WorldCredits: Brave People, Creative Agency
Advertising Industry Self-Promotion Online/Interactive Award: Silver ADDY Award Entrant: PeakBiety branding + advertising Advertiser: PeakBiety branding + advertising Title: “Celebrating the 25th” Holiday Sketchbook ConceptsCredits: Amy Phillips, Creative Director; Rayna Lancaster, Copywriter; Kaili Blackwelder, Designer; Tim Stevens, Illustrator; Michael Phillips, Art Director Advertising Industry Self-Promotion Online/Interactive Award: Silver ADDY Award Entrant: Brave People Advertiser: Modsquad Title: ModsquadCredits: Brave People, Creative Agency
FILM, VIDEO & SOUND
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Radio - Single Spot :30 seconds or less Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Tampa Bay Rowdies Radio - “Thanks, Mum”Credits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Sound Asylum, Sound Television - Single Spot :30 seconds Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Tampa Bay Rowdies TV - “Bucket Challenge”Credits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director; Stephanie Morrison, Art Director; Christa Savio, Editor
Television - Single Spot :30 seconds Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: Florida Hospital West Florida Region Title: Inspired Health - Heart StoryCredits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Patrick Owings, Principal, Account Services; Kat Romanowski, Account Executive; Susan Mulvey, Producer Television - Single Spot :30 seconds Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Tampa Bay Rowdies TV - “Rise”Credits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; David Paprocki, Associate Creative Director; Heidi Marks, Senior Producer; David Marks, Director of Photography; Joshua Adams, Editor; Victoria Pezzella, Producer; Christa Savio, Editor; Sound Asylum, Sound Television - Single Spot :30 seconds Award: Silver ADDY Award Entrant: Bright House Networks Advertiser: Nouvelle Cuisine Title: Kitchen TangoCredits: Michael Featherstone, Producer/Director/Writer/Editor; Greg Suarez, Camera; Meagan Aguayo, Camera; Ray Mooney, Account Executive
Television - Single Spot :60 seconds or more Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: Florida Hospital West Florida Region Title: Inspired Health Anthem TVCredits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Patrick Owings, Principal, Account Services; Kat Romanowski, Account Executive; Susan Mulvey, Producer
Television - Local Campaign Award: Silver ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Lightning Title: Tampa Bay Lightning TV - Be The Thunder CampaignCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Dunn&Co, Production; Sound Asylum, Sound
FILM, VIDEO & SOUND
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Television - Single Spot - Up to 2:00 Award: Gold ADDY Award Entrant: 22squared, Inc. Advertiser: Publix Title: MilestonesCredits: Ryan Stafford, Copywriter/Creative Director; Jason Roberts, Art Director/Associate Creative Director; Dennis Wolfe, Creative Director; Lori Lawery, VP, Executive Producer; Scott Stuart, Executive Group Director; Meg Jokinen, Account Director; Gillian Permuy, Account Supervisor; Lynda Marsh, Account Supervisor; Tim Cox, Director of Creative Services, Publix; Mark Nielsen, Creative Director, Publix
Television - Single Spot - Up to 2:00 Award: Gold ADDY Award Entrant: Pyper Young Advertiser: Ceviche Tapas Bar and Restaurant Title: Passion is Everything TV SpotCredits: Jon Greye, Creative Director; Wendy Payton, Strategy/Producer; Stephen Mckendree, Videographer
Television - Single Spot - Any Length Award: Gold ADDY Award Entrant: Bright House Networks Advertiser: Bright House Networks Title: Sometimes - Sleeping BabyCredits: Justin Glorieux, Director of Creative Production/Copywriter; Jacqueline Sukeena, Creative Director/Copywriter; Chad Ferguson, Agency Producer; Jerry Brown, Director
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FILM, VIDEO & SOUND
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Television Self-Promotion - Campaign Award: Gold ADDY Award - BEST OF SHOW BEST OF BAY - Film, Video & Sound Entrant: Bright House Networks Advertiser: Bright House Networks Title: Telenovela FriendsCredits: Justin Glorieux, Director of Creative Production/Copywriter; Jacqueline Sukeena, Creative Manager/Copywriter; Mike McCourt, Director
Television - Self-Promotion - Campaign Award: Silver ADDY Award Entrant: Bright House Networks Advertiser: Bright House Networks Title: SometimesCredits: Justin Glorieux, Director of Creative Production; Jacqueline Sukeena, Creative Director/Copywriter; Chad Ferguson, Agency Producer; Jerry Brown, Director Internet Commercial - Single Spot - Any Length Award: Silver ADDY Award Entrant: Tech Data Agency Advertiser: Cisco Systems and Tech Data Corporation Title: The Moores Episode 1Credits: Alex Fox, Creative Director; James Salame, Associate Creative Director; Laura Stewart, Copywriter; Ian Corry, Videographer; Lance Cashwell, Camera Operator Internet Commercial - Single Spot - Any Length Award: Silver ADDY Award Entrant: Paradise Advertising & Marketing, Inc. Advertiser: Daytona Beach Convention & Visitors Bureau Title: Daytona Beach - “Authentic”Credits: Brian Arndt, Creative Director/Copywriter/Director/Producer; Glenn Bowman, Creative Director/Art Director; Eric Hunter, Assistant Director/Audio Engineer; Charlie Diaz, Director of Photography; Daniel Reyes, Camera Operator; Brook Eschenroeder, Camera Assistant; Joe Boccia, Editor/Motion Graphics; Elizabeth Gifford, Account Manager; Samantha Szabo, Account Manager
Branded Content - Single entry - more than :60 Award: Silver ADDY Award Entrant: Roundhouse Creative Studio Advertiser: Eckerd College Title: Dynamically Personalized Acceptance Videos - Eckerd CollegeCredits: Andrew Lee, Creative Director; Joseph Nuñez, Editor / Animator; John Lombard, Script Writer Branded Content & Entertainment - Non-Broadcast Award: Gold ADDY Award Entrant: Three Chairs Productions Advertiser: USAmeribank Title: Virtual Banking by USAmeribankCredits: George Zwierko, Director/ Writer; Mike Compton, Executive Producer; Wes Pratt, Director of Photography; Matt Spruiell, Account Manager; Matthew Wightman, Gaffer; Chris Giuffre, Best Boy; Will DeHaan, DIT/ Editor; Mike Tyson, Motion Graphics; Lexi West, Production Designer; Jason Henne, Talent; Pitch Video House, Location
FILM, VIDEO & SOUND
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Audio/Visual Sales Presentation Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: CSCU Title: The League of Second GuessersCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; Ilana Marshall, Art Director; Christa Savio, Motion/VFX; Sound Asylum, Sound
Public Service Online Film, Video & Sound Award: Gold ADDY Award Entrant: United Way Suncoast Advertiser: United Way Suncoast Title: Do Something Amazing Campaign VideoCredits: Deanna Willsey, Chief Marketing Officer; Ashley Zarle, Event Marketing Manager; Agnes Bradford, Art Director; Tammi Flythe, Marketing Manager; Jamie Williams, Public Relations and Communications Manager
Public Service Non-Broadcast Audio/Visual Award: Silver ADDY Award Entrant: Paradise Advertising & Marketing Advertiser: Remember Honor Support Title: Remember Honor Support - 4th Annual Patriot Day Breakfast VideoCredits: Brian Arndt, Producer; Charlie Diaz, Director of Photography/Editor
Advertising Industry Self-Promotion Film, Video & Sound Award: Silver ADDY Award Entrant: Paradise Advertising & Marketing, Inc. Advertiser: Paradise Advertising & Marketing, Inc. Title: Visit St. Petersburg/Clearwater Manaphin Case Study VideoCredits: Brian Arndt, Creative Director/Producer; Glenn Bowman, Creative Director/Art Director; Susan Mulvey, Producer; Charlie Diaz, Director of Photography/Editor; Eric Hunter, Editor/Audio Engineer; Kristen Murphy, Account Manager; Rudy Webb, VP Account Services
Advertising Industry Self-Promotion Film, Video & Sound Award: Silver ADDY Award Entrant: Diamond View Studios Advertiser: Diamond View Studios Title: Diamond View Studios - 2016 Demo ReelCredits: Diamond View Studios, Production Team
CROSS PLATFORM
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Consumer Campaign - Local Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Rowdies Title: Tampa Bay Rowdies “We Stand For Soccer” CampaignCredits: Troy Dunn, Chief Creative Officer; Glen Hosking, Executive Creative Director/Copywriter; David Paprocki, Associate Creative Director; Stephanie Morrison, Art Director; Mitchell Goodrich, Art Director; Heidi Marks, Victoria Pezzella, David Marks, Christa Savio, Joshua Adams, Production; Matt May, Photography; Sound Asylum, Sound
Consumer Campaign - Local Award: Silver ADDY Award Entrant: Pyper Young Advertiser: Rococo Steak Title: The Modern Take on Steak Brand CampaignCredits: Jon Greye, Creative Director; Matt Kannenberg, Sr. Art Director; Tracy Young, Account Director; Wendy Payton, Strategy/Copywriting; Andy Angstadt, Account Coordinator; Kelly Pyper, Media Consumer Campaign - Local Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: Tampa Bay Buccaneers Title: Tampa Bay Buccaneers Match Up “Saints”Credits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Scott Gattis, Account Executive; Charlie Militello, Senior Digital Art Director; Dominic Wilson, Senior Motion Designer; Marie Holdaway, Graphic Designer; Maritza Ochoa, Assistant Account Executive Consumer Campaign - Local Award: Silver ADDY Award Entrant: Schifino Lee Advertiser: Lowry Park Zoo Title: “Shadows”Credits: Dan Stephenson, Creative Director; Pat Floyd, Art Director; Heather Fako, Art Director; Kevin Byrd, Copywriter; Krystal Gascon, Photographer
Consumer Campaign-National Award: Gold ADDY Award Entrant: Paradise Advertising & Marketing, Inc. Advertiser: Naples, Marco Island, Everglades Convention & Visitors Bureau Title: Naples, Marco Island & The Everglades - Winter Campaign 2015-16Credits: Glenn Bowman, Creative Director/Art Director; Brian Arndt, Creative Director/Copywriter; Brittany Weissler, Copywriter; Eric Hunter, Director of Photography; Daniel Reyes, Camera Operator; Nicole Delaney, Account Director; Julianna Dewberry, Account Executive
CROSS PLATFORM
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Consumer Campaign - National Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: MiraBay Title: MiraBay Weeklong Weekend LivingCredits: Sarah Tildsley, Creative Director; Charlie Militello, Senior Digital Art Director; Marie Holdaway, Graphic Designer; Laura Ruden, Account Executive; Kelley Volenec, Assistant Account Executive Integrated Branded Content Campaign Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: Florida Hospital West Florida Region Title: Inspired CampaignCredits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Patrick Owings, Principal, Account Services; Kat Romanowski, Account Executive; Mike Beardsley, Senior Art Director; Charlie Militello, Senior Digital Art Director; Adam Alvis, Developer; Tracey Moore, Production Artist; Susan Mulvey, Producer Integrated Branded Content Campaign Award: Silver ADDY Award Entrant: ChappellRoberts Advertiser: Tampa Bay Buccaneers Title: 2015 Season Buccaneers CampaignCredits: Sarah Tildsley, Creative Director; Glenn Horn, Associate Creative Director; Scott Gattis, Senior Account Executive; Charlie Militello, Senior Digital Art Director; Dominic Wilson, Senior Motion Designer; Marie Holdaway, Graphic Designer; Adam Alvis, Developer; Maritza Ochoa, Assistant Account Executive
Integrated Brand Identity Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Old St Pete Spirits Identity CampaignCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
Integrated Brand Identity Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Oak & Palm Rums Identity CampaignCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
CROSS PLATFORM
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Integrated Brand Identity Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Royal Mead Identity CampaignCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director/Copywriter; Grant Gunderson, Senior Art Director; Jalyn Rivera, Print Producer
Integrated Branded Content Campaign Award: Gold ADDY Award - BEST OF BAY - Cross Platform Entrant: 22squared, Inc. Advertiser: Publix Title: HolidayCredits: Ryan Stafford, VP, Creative Director at 22squared; Mindy Adams, VP, Content Director at 22squared; Lori Lawery, VP, Executive Producer at 22squared; Jason Roberts, Associate Creative Director at 22squared; Rachel Damond, Art Director at 22squared; Natalie Meeks, Senior Copywriter at 22squared; Lynda Marsh, Account Supervisor; Emily Cabral, Integrated Producer at 22squared; Dustin Levine, Senior Producer at 22squared; Ryan Srofe, Senior Creative Technologist at 22squared; Samantha Johnson, Digital Designer at 22squared; Dana Householder, Studio Designer at 22squared
Online/Interactive Campaign Award: Gold ADDY Award Entrant: 22squared, Inc. Advertiser: OGX Beauty Title: Bad Ass Hair DayCredits: Scott Sheinberg, General Manager, Tampa, 22squared; John Stapleton, Chief Creative Director, 22squared; Jennifer Tuel, Creative Director, 22squared; Mindy Adams, Content Director, 22squared; Natalie Meeks, Senior Copywriter, 22squared; Rachel Damond, Art Director, 22squared; Saya Heathco, Group Strategy Director, 22squared; Meg Roberts, Senior Content Strategist, 22squared; Melissa Ebanks, Group Account Director, 22squared; Kelly Taylor, Account Supervisor, 22squared; Eduarda Castro, Jr. Art Director, 22squared; Courtney Arnold, Copywriter, 22squared
34 49 HD 19 | 1014 HD 18 49 HD 21
6PM & 11PMMONDAY TO FRIDAY
holaciudad.com
Raengel Solís Cristina Puig Yerman Salazar
CROSS PLATFORM
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Online/Interactive Campaign Award: Silver ADDY Award Entrant: Bisk Education Advertiser: New England College Title: New England College “Guidance in Unexpected Places” campaignCredits: Chris Simard, Senior Graphic Designer; Alex Kusminov, Senior Graphic Designer; Mitch Obert, Senior Interactive Developer; Kayla Roy, Interactive Developer; Omar Forrester, Senior interactive Developer; Kevin Morales, Associate Interactive Designer; Dan Stephenson, Senior Copywriter; Joe Edwards, Director of Copy; Shannon Peterson, Interactive Graphic Designer; Roundhouse Creative: Andrew Lee, Ryan Seybold, Javier Fick, Joseph Nuñez, Videography; Joshua McDowell, Associate Creative Director Single Medium Public Service Campaign Award: Silver ADDY Award Entrant: PeakBiety branding + advertising Advertiser: The Children’s Campaign Title: Sex Trafficking Public Service Credits: Amy Phillips, Creative Director; Karen Bonsignori, Copywriter; Ron Roman, Art Director; Rayne Lancaster, Copywriter Integrated Media Public Service Campaign Award: Silver ADDY Award - JUDGES AWARD Entrant: PeakBiety branding + advertising Advertiser: The Children’s Campaign Title: Sex Trafficking and Juvenille Records Credits: Amy Phillips, Creative Director; Karen Bonsignori, Copywriter; Ron Roman, Art Director; Rayne Lancaster, Copywriter; Luis Fuentes, Designer
Integrated Media Public Service Campaign Award: Silver ADDY Award Entrant: Paradise Advertising & Marketing, Inc. Advertiser: Women & Girls Cancer Alliance Title: Women & Girls Cancer Alliance - Panty Pledge CampaignCredits: Jessica Mackey, Social Media Director; Glenn Bowman, Creative Director/Art Director; Brian Arndt, Creative Director/Copywriter; Lissy Anger, Associate Creative Director/Art Director; Brittany Weissler, Copywriter; Bridget Rustemier, Copywriter; Kristen Murphy, Account Manager; Michelle DeWitt, Account Executive Advertising Industry Self Promotion Integrated Campaign Award: Silver ADDY Award Entrant: FKQ Advertising + Marketing Advertiser: FKQ Advertising + Marketing Title: FKQ Holiday CardCredits: FKQ Creative Team, FKQ Creative Team Ad Club or Marketing Club Award: Silver ADDY Award Entrant: AAF Tampa Bay Advertiser: AAF Tampa Bay Title: An evening with David OakleyCredits: Chad Grandey, Art Director; Kevin Byrd, Copywriter; Chad Grandey/Kevin Byrd, Creative Directors
Ad Club or Marketing Club Award: Gold ADDY Award Entrant: AAF Tampa Bay Advertiser: AAF Tampa Bay Title: AAF Tampa Bay ADDY PromoCredits: Mike Compton, President; Barry Wallace, American Advertising Awards Chair; Chance Tham Chanthalansy, Creative Director; Barry Wallace, Designer/Art Director; Kevin Byrd, Copywriter; Pete Guzzo, Video Producer; Malcolm Bowen, Digital; Lexi West, Gala Production Designer; Sarah Jeffcoat, Executive Director
DESTINATION:
Are you Vegas-worthy, baby?Take a look at your year’s best work. Does it have the stuff to snag a National ADDY in Las Vegas this Spring? Can it hang with the big boys? Then it’s time to roll the dice, sweetheart. First stop, see how high your work flies at the local American Advertising Awards Show Gala on February
26. Winners move on to the district competition. And then on to the bright lights of Vegas, baby!
DESTINATION #1
AUTH.
RK BAILEY STUDIOSUniversity of Tampa310 N. Boulevard
JAN 9,201511:00 am - 6:00 pm
ENTRY DROP OFF DATE
DROP OFF HILLSBOROUGH
PINSTRIPE MARKETING695 Central Ave.,St.Petersburg8:30 am - 4:30 pmAssistance 10:00 am - 4:30 pm
DROP OFF PINELLAS
TPA DESTINATION #2
RK 02-26-15GALLERY NIGHTRK Bailey Studios, UT
5:30 - 8:30 p.m.
KEY DATES FOR YOUR ITINERARY:Remember, we make it easy to submit your work by providing entry envelopes and two convenient drop-off locations in Tampa and St. Pete.
Upload entries and get full details on the 2015 American Advertising Awards at FlyAirADDY.com
“Good afternoon American Advertising Awards entrants, this is your invitation to board Air ADDY flight A3 departing
Tampa on February 26 so please make your reservation and have
your boarding pass in hand upon arrival. Thank you.”
ELEMENTS OF ADVERTISING
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Copywriting Award: Gold ADDY Award - JUDGES AWARD Entrant: Dunn&Co Advertiser: Hexa Watches Title: Hexa Watches “Dive For The Osprey” Site - CopywritingCredits: Glen Hosking, Executive Creative Director/Copywriter Copywriting Award: Silver ADDY Award Entrant: Laser Spine Institute Advertiser: Laser Spine Institute Title: Laser Spine Institute PlaybookCredits: Mary Haban, Senior Copywriter Logo Design Award: Silver ADDY Award Entrant: ClearpH Design Advertiser: Station House Title: Station House American Cocktail CuisineCredits: Richard Hughes, Founder; Kaeli Ellis, Creative Director; Kenny Coil, Graphic Designer Logo Design Award: Silver ADDY Award Entrant: ClearpH Design Advertiser: Creative Chemistry Title: Creative Chemistry LogoCredits: Richard Hughes, Founder; Kaeli Ellis, Creative Director; Laura Miller, Graphic Designer
Logo Design Award: Silver ADDY Award Entrant: Pyper Young Advertiser: Dual Brain Title: Dual Brain Overprint LogoCredits: Jon Greye, Creative Director; Matt Kannenberg, Sr. Art Director; Wendy Payton, Strategy Logo Design Award: Silver ADDY Award Entrant: Paradise Advertising & Marketing, Inc. Advertiser: Juvenile Welfare Board Title: Juvenile Welfare Board Logo & Identity PackageCredits: Glenn Bowman, Creative Director/Art Director/Designer; Rudy Webb, VP Account Services; Chris Markham, Account Manager; Sara Toftegaard, Art Director
Illustration - Single Award: Gold ADDY Award - BEST OF BAY - Elements of Advertising Entrant: Dunn&Co Advertiser: St Petersburg Distillery Title: Banyan Reserve Vodka - IllustrationCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director; Grant Gunderson, Senior Art Director; Steven Noble, Illustrator
ELEMENTS OF ADVERTISING
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Illustration - Single Award: Silver ADDY Award Entrant: Schifino Lee Advertiser: Ashley Nation Lingerie & Swimwear Title: Twister PosterCredits: Mitch Feickert, Art Director
Illustration - Single Award: Silver ADDY Award Entrant: PeakBiety branding + advertising Advertiser: Tampa Electric Title: “Business Audit” IllustrationCredits: Amy Phillips, Creative Director; Rayna Lancaster, Concept; Ron Roman, Art Director; Tim Stevens, Illustrator; Tampa Electric, Creative Services Team
Illustration - Series Award: Gold ADDY Award Entrant: PeakBiety branding + advertising Advertiser: PeakBiety branding + advertising Title: “Celebrating the 25th” Holiday Sketchbook Concepts E-CardCredits: Amy Phillips, Creative Director; Kaili Blackwelder, Designer; Tim Stevens, Illustrator; Michael Phillips, Art Director
Photography - Color, Single Award: Silver ADDY Award Entrant: JL Marine Systems, Inc. Advertiser: Power-Pole Shallow Water Anchors Title: Power-Pole Saltwater Dual BladesCredits: Robert Shamblin, Vice President; Barry Wallace, Marketing Manager; Scott Hereford, Creative Director; Dave Spataro, Photographer Photography - Campaign Award: Gold ADDY Award Entrant: Dunn&Co Advertiser: Tampa Bay Lightning Title: Tampa Bay Lightning “Be The Thunder” PhotographyCredits: Troy Dunn, Chief Creative Officer; Jim Darlington, Creative Director; Silvana Aguilar, Art Director; Michael Miller, Art Director; Heidi Little, Senior Producer; Jeffery Salter, Photographer
Beanie BabyPower Rangers
Furbie
Game BoyBuzz
Lightyear
Tickle MeElmo
Tamagotchi
Hottest Toys of The Last 25Years
The25Trendiest Christmas Drinks
PepperyBloody Mary
MississippiBourbon Punch
Santa’s CitrusSangria
Rudolph’s Tipsy Spritzer
Elf’s GingerbreadMartini
ELEMENTS OF ADVERTISING
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Photography - Campaign Award: Silver ADDY Award Entrant: Trickey Jennus Advertiser: Fort Walton Beach Medical Center Title: Fort Walton Beach Medical CenterCredits: Tom Jennus, Creative Chief; Alicia Gregory, Account Manager; Chris Stickney, Photographer; Chris Elmore, Art Director Photography - Campaign Award: Silver ADDY Award Entrant: TradeWinds Island Resorts Advertiser: TradeWinds Island Resorts Title: Tradewinds Lifestyle PortraitsCredits: Steve Beaudet, Photographer; Sean Godonis, Director of Creative Services; Lynda Waters, Director of Brand Management; Nick Riccardi, Production; Terri Rickman, Production; Wendy Yoder, Production Manager
Art Direction Award: Silver ADDY Award Entrant: Pyper Young Advertiser: Ceviche Tapas Bar and Restaurant Title: Passion is Everything TV SpotCredits: Jon Greye, Art Director Cinematography Award: Silver ADDY Award Entrant: ClearpH Advertiser: American Heart Association Title: American Heart Association VideoCredits: Richard Hughes, Founder / Creative Director; Vu Le, Director / DP; Trung Diep, Cinematographer; Tony Ngo, Gaffer; Millie Lee, PA Music Only Award: Silver ADDY Award Entrant: PeakBiety branding + advertising Advertiser: TECO Title: “More Power To You, Tampa Bay” Credits: Amy Phillips, Creative Director; Tim Fowler, Sound Asylum, Sound Design/Music; Tampa Electric, Creative Services Team
Innovative Use of Interactive / Technology Award: Silver ADDY Award Entrant: Roundhouse Creative Studio Advertiser: Eckerd College Title: Dynamically Personalize Acceptance Videos - Eckerd CollegeCredits: Andrew Lee, Creative Director; Joseph Nuñez, Editor / Dynamic Content Engineer; John Lombard, Script Writer
Interface & Navigation Award: Silver ADDY Award Entrant: Raymond James Advertiser: Raymond James Title: Milestone Advisory Partners websiteCredits: Amanda Aufiero, Account Manager; Michael Matson, Writer; Debra Souza, Web Designer; Kris Gamble, Creative Director; Pam Stoddard, Graphic Designer; Jose Azua, Web Designer
Innovative Use of Interactive / Technology Award: Gold ADDY Award Entrant: Clear Labs Advertiser: City of St. Petersburg Title: Sunshine St. PeteCredits: Jenn Greacen-Crawford, Executive Director; Lawson Mitchell, Creative Director; Monica Varner, Event Coordinator; Greg Utley, Production Manager; Jarrett Crawford, Interactive Director; Rashad Shakespears Dunn, Animator; Ferdian Jap, Technical Coordinator; Carrie Gordan, Production Assistant
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STUDENTS
STUDENTS
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SALES & MARKETING Packaging Award: Gold ADDY Award Entrant: Brooke Forbes Educational Institution: University of South Florida St. Petersburg Title: Wana’aeCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor; Jenny Yucas, Faculty Advisor
Packaging Award: Silver ADDY Award Entrant: Jacqueline Merveille Educational Institution: The Art Institute of Tampa Title: Bijoux Chocolates Packaging Award: Silver ADDY Award Entrant: Andrea Mejia Educational Institution: University of South Florida St. Petersburg Title: P is for PieCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor; Jenny Yucas, Faculty Advisor Packaging Award: Silver ADDY Award Entrant: Mia Culbertson Educational Institution: University of South Florida St. Petersburg Title: Mellow TeaCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor
Cover Award: Gold ADDY Award Entrant: Elio Marini Educational Institution: University of South Florida St. Petersburg Title: Cats Cradle book coverCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor; Jenny Yucas, Faculty Advisor
Book Design Award: Gold ADDY Award Entrant: Kara Kronen Educational Institution: University of South Florida St. Petersburg Title: The Humanity GameCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor
STUDENTS
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PRINT ADVERTISING Campaign Award: Silver ADDY Award Entrant: Nik Reed & Paige Butterfield Educational Institution: University of South Florida Title: Deep Creek CampingCredits: Nik Reed, Art Director; Paige Butterfield, Copywriter
OUT-OF-HOME & AMBIENT MEDIA Single Award: Gold ADDY Award - STUDENT BEST OF SHOW Entrant: Jonathon Dorofy Educational Institution: The Art Institute of Tampa Title: Born to Die Campaign Award: Silver ADDY Award Entrant: Valerie Duran Educational Institution: The Art Institute of Tampa Title: STAND
CROSS PLATFORM
Consumer Campaign Award: Silver ADDY Award Entrant: Luis Fuentes Educational Institution: The Art Institute of Tampa Title: Doctors Without BordersCredits: Jennifer Peterson, Director of Design Consumer Campaign Award: Silver ADDY Award Entrant: Jarel Colon, Jake Almasy, Katy Brooks, Jacqueline Merveille Educational Institution: The Art Institute of Tampa Title: A Bus HomeCredits: Tod Herron, Design Honors Faculty; Jennifer Peterson, Director of Design Integrated Brand Identity Campaign Award: Gold ADDY Award Entrant: Elio Marini Educational Institution: University of South Florida St. Petersburg Title: Extract CoffeeCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor; Jenny Yucas, Faculty Advisor
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Design FashionMedia Arts Culinary
For more information, call (813) 873-2112 Des
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ELEMENTS OF ADVERTISING
Logo Design Award: Silver ADDY Award Entrant: Mia Culbertson Educational Institution: University of South Florida St. Petersburg Title: Cigar CityCredits: Erika Greenberg-Schneider, Faculty Advisor; Elizabeth Herrmann, Faculty Advisor; John Stanko, Faculty Advisor Photography - Color - Single Award: Gold ADDY Award Entrant: Clair Flaherty Educational Institution: The Art Institute of Tampa Title: Dixie Clowns AroundCredits: Clair Flaherty, Photographer
Photography - Color - Single Award: Silver ADDY Award Entrant: Yasmena El Ghettey Educational Institution: The Art Institute of Tampa Title: Calvin KleinCredits: Reiman James Photography - Color - Single Award: Silver ADDY Award Entrant: Clair Flaherty Educational Institution: The Art Institute of Tampa Title: Ruby Waits Photography - Digitally Enhanced - Single Award: Silver ADDY Award Entrant: Christian Cortes Educational Institution: Art Institute of Tampa Title: First Line of Defense
Photography - Digitally Enhanced - Campaign Award: Gold ADDY Award Entrant: Aryella Furukawa Educational Institution: The Art Institute of Tampa Title: Story Time
We’ve made a name for ourselves.This year, USF celebrates the American Advertising Awards with a new name – the Zimmerman School of Advertising & Mass Communications. We’re proud to be part of the largest media market rank in Tampa’s history and infuse it with the energy our students can bring to digital, social, and interactive advertising. And to all the great names in the Tampa Bay media industry who help our students succeed, many thanks to all of you.
Valerie Duran Art Institute of Tampa Matthew Jones Art Institute of Tampa Jarel Colon Art Institute of Tampa Jake Almasy Art Institute of Tampa Michael M. Sackett, Jr Art Institute of Tampa Shannon Thek Art Institute of Tampa Katy Brooks Art Institute of Tampa Tod Herron Art Institute of Tampa Jessica G. Cavazos Art Institute of Tampa Brooke Worthan Art Institute of Tampa
Taylor St. Aubin River Ridge High School Katlyn McLeod River Ridge High School Krista Marando River Ridge High School
SPECIALTHANKS
To our student volunteers who helped hang all the entries for Gallery Night.
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C2 - CORE CREATIVE& TUCKERS
LOCALAWARDS
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C2 - CORE CREATIVE
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SALES & MARKETING Award: C2 Gold Entrant: Tech Data Agency Title: DOI Collateral Credits: Stephanie Widrig, Associate Creative Director; Leandro Castro, Graphic Designer; Christine Hale, Copywriter; Pattie Grass, Production Specialist Award: C2 Gold Entrant: Healthesystems Title: Employee Holiday Card Credits: Jill Knight, Creative Director; Jill Knight, Writer; Anthony James, Designer Award: C2 Silver Entrant: JL Marine Systems, Inc. Title: Power-Pole 2016 Catalog Advertiser: Power-Pole Shallow Water Anchors Credits: Robert Shamblin, Vice President; Barry Wallace, Marketing Manager; Scott Hereford, Creative Director; Rinaldi Printing Company, Printer PRINT ADVERTISING Award: C2 Silver Entrant: JL Marine Systems, Inc. Title: Power-Pole Power You - Hydraulic Ad Advertiser: Power-Pole Shallow Water AnchorsCredits: Robert Shamblin, Vice President; Barry Wallace, Marketing Manager; Scott Hereford, Creative Director; Dave Spataro, Photographer
OUT-OF-HOME & AMBIENT MEDIA Award: C2 Silver Entrant: Healthesystems Title: Our E-cosystem: Reflections of our Accomplishments and Vision Tree Installations Credits: Klodiana Shehi & Brianne Swezey, Senior Designers; Jill Knight, Creative Director; Jill Knight, Writer Award: C2 Silver Entrant: JL Marine Systems, Inc. Title: Power-Pole Trade Show Booth Advertiser: Power-Pole Shallow Water Anchors Credits: Robert Shamblin, Vice President; Barry Wallace, Marketing Manager; Scott Hereford, Creative Director; Curt Hill, Advertising Manager; Exhibitus, Exhibit Fabrication Award: C2 Silver Entrant: Healthesystems Title: The Healthesystems Vision Tree Credits:Brianne Swezey, Senior Designer; Jill Knight, Creative Director; Jill Knight, Writer OUT-OF-HOME & AMBIENT MEDIA CAMPAIGN Award: C2 Silver Entrant: Clearwater Marine Aquarium Title: Immerse Yourself Marine Life Rescue Credits: Tyler Rowland, Sr. Art Director; Jen Carlisle, Director of Tourism Marketing
FILM, VIDEO & SOUND Award: C2 Silver Entrant: JL Marine System, Inc. Title: Power-Pole Power You - Micro TV Advertiser: Power-Pole Shallow Water Anchors Credits: Robert Shamblin, Vice President; Barry Wallace, Marketing Manager; Scott Hereford, Creative Director; Dave Spataro, Director/Cinematographer; JR Von Schondorf, Producer CROSS PLATFORM CAMPAIGN Award: C2 Gold Entrant: Tech Data Agency Title: Vendor Summit Credits: Alex Fox, Creative Director; Stephanie Widrig, Associate Creative Director and Graphic Designer; Leandro Castro, Graphic Designer; Amy Leet, Graphic Designer; Tracy Blalock, Copywriter; Christine Hale, Copywriter; Pattie Grass, Production Specialist
REGISTRATION Vendor Summit 2015, Tampa Convention Center, Tampa, FL
STUDENTS
15 years with our fingers on the pulse of Tampa Bay
METRO_Addy_Ad.qxp_Layout 1 2/11/16 3:09 PM Page 1
Award: Gold TUCKER Entrant: TECO Energy Title: Shovel Advertiser: New Mexico Gas Company Credits: Ed VanSant, Art Director; Niki Paksoy, Creative Director
Award: Silver TUCKER Entrant: Tampa International Airport Title: Be a Holiday Pickup ArtistCredits: Kari Goetz, Director of Marketing; Justin Edwards, Senior Manager Brand and User Experience; Danny Cooper, Marketing Manager; Angelo Mottola, Video Production Producer Director; Robert Connelly, Graphic Designer; Ilana Goldenberg, Air Service Marketing Coordinator
TUCKER AWARDS
PINSTRIPESERVICE
EXCELLENCEAWARD
Pinstripe Service Excellence Award
2004 Devon Pero
2005 Vinny Tafuro
2006 Jeff Morrow
2007 Jessica McDonald
2008 Carl Vervisch
2009 Kate Whatley
2010 Mike Compton
2011 Tamara Whittaker
2012 Amanda Fisherman
2013 Robyn Walters
2014 Taryn Cashmere
2015 Kris Solberg
KRIS SOLBERGKris joined Ad 2 while he was a student at University of South Florida and immediately became involved in the education committee and mentorship program. He later took a leadership role as co-Public Service Director, managing the organization’s pro bono advertising campaign for a local non-profit, which ultimately won the 2011 National Ad 2 Public Service Competition. As president for the 2014-15 year, the chapter earned District and National Club of the Year, the National Ad 2 Public Service Competition, and he was recognized as Ad 2 President of the Year. He currently serves on the National Ad 2 board of directors as Treasurer and is a mentor to Ad 2 Orlando. Kris is Account Director at Social Forces in Tampa.
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BEST OF THE BAY & SPECIAL AWARDS
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JUDGES CHOICE / PUBLIC SERVICEPeakBiety branding + advertisingSex Trafficking PosterThe Children’s Campaign
JUDGES CHOICE / DESIGNDunn&Co.Old St. Pete Spirits PackagingSt. Petersburg Distillery
JUDGES CHOICE / DIGITALSchifino Lee Branding + AdvertisingSchifino Lee Website
JUDGES CHOICE / COPYWRITINGDunn&Co.Hexa Watches “Dive for the Osprey” SiteHexa Watches
BEST OF THE BAY IN SALES & MARKETING Healthesystems Employee Holiday Card Healthesystems
BEST OF THE BAY IN PRINT ADVERTISING PeakBiety branding + advertising Juvenile Records Ad The Children’s Campaign
BEST OF THE BAY IN OUT-OF-HOME & AMBIENT MEDIA ClearpH Design Station House Environmental Design Station House
BEST OF THE BAY IN ONLINE/INTERACTIVE Brave People Nickelodeon Nickelodeon
BEST OF THE BAY IN FILM, VIDEO & SOUND Bright House Networks Telenovela Friends Bright House Networks
BEST OF THE BAY IN CROSS PLATFORM 22squared, Inc. Holiday Publix
BEST OF THE BAY IN ELEMENTS OF ADVERTISING Dunn&Co Banyan Reserve Vodka - Illustration St Petersburg Distillery
Sex-Trafficked children need More Than a GreaT law and Good inTenTionS.In 2012, Florida passed the Safe Harbor Act. It decriminalized sex-trafficked children, recognizing them as victims who need treatment, not jail. Despite this landmark legislation, services still don’t exist in most communities to meet their complex needs. Child rape victims require programs informed by proven research and survivor-mentors as first responders—a model that’s working in other parts of the country. Fund the Safe Harbor Act. Join us in changing the future. Bring your A-game to: teamgirlfl.org
© 2015 The Children’s Campaign
BEST OF SHOW
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PROFESSIONAL
Telenovela FriendsBright House Networks
STUDENT
Born to DieJonathon DorofyThe Art Institute of Tampa
Congrats to all the entrants celebrated at tonight’s ADDY Gala from your friends at Designers’ Press. We are proud to be part of AAF-Tampa Bay and to support
the soaring creative talents and thriving local advertising community who are making Tampa Bay famous in ever-wider circles.
Good luck going forward with your award-winning work into regional and national competition!
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