celebrating 10 years of industry...
TRANSCRIPT
Celebrating 10 Years Of Industry Excellence
The inspiration to createHomespun is a place of inspiration. The magazine combines creative techniques with a vast array of styles and themes taken from a team of leading craftspeople throughout Australia and the world. The result? A publication that is at the forefront of the industry, made by people who are passionate about craft for people passionate about craft. Quite simply, we strive to be the number-one resource destination for craft enthusiasts in Australia.
We do this by providing our engaged audience with:• Step-by-step easy-to-follow project
ideas and patterns• A variety of crafts, from quilts to
bags to dolls• Inspirational photographs of
fantastic finished products• Interesting reads to engage and
entertain• Special offers and competitions
for our many enthusiastic active readers
Sound like a good mix? We’d like to think so! After all, September 2010 will see Homespun magazine reach its 10th year of publishing! There’s nothing like experience to put a publication in front.
The Homespun readerSo who is the Homespun reader? She is female, aged 25+ with a core group of readers aged between 35 and 55. Passionate about craft, she loves to create and make beautiful objects for her family and friends.
She is time-poor so she likes to create both large-scale quilts and smaller, quicker items that can satisfy her craft desires in a heartbeat. While time is a problem for her, when it comes to craft, money is most certainly not. She never fails to find the cash to put towards her passion, the thing that she looks forward to the most at the end of a long day of work or the retreat she looks forward to as a relaxing getaway from home.
She loves craft and she loves Homespun. And that is why we are the perfect medium to bring you and these thousands of active spenders together.
Sweet Nothings by Jennifer Knol of Jennifer Knol Designs, Homespun Vol 11 No 6
Little Monsters by Kellie Wulfsohn of Don't Look Now, Homespun Vol 10 No 12
Innovation and inspirationAt Homespun magazine, we strive to inspire. And we think we do a pretty good job of it, too. In fact, in 2008 Homespun magazine was voted “Magazine that most inspired the retailers” at the Quiltee Industry Awards — so we must be doing something right. We inspire people by constantly seeking out new designers and showcasing their work to our dedicated audience, and by seeking out the freshest designs time and time again.
We also look to innovate. Programs we have created in our 10 years of existence include the Block Of The Month program, a very successful concept whereby several blocks of a quilt are released over different editions. This simple idea has been given finesse by using only the very best designers and material to create what has turned into an almost obsession for the many readers of our magazine. They simply love the concept, especially when the finished quilt is given to a charity for auctioning in order to raise much-needed funds.
Our readers have loved this program and since the first BOM appeared in Homespun, the editorial team has been inundated with touching stories of those who have made the quilt to support their loved ones:
“Here is a pic of the Breast Of Friends quilt I made
for my beloved sister. At present she is going through the breast cancer battle. She was diagnosed the week the mag came out with block one, so I just had to do it for her. Now, as she faces round two, she can hopefully feel the love I have stitched into every fibre. I have changed a few blocks here and there to be more relevant to our lives. As I was finishing the binding yesterday came the news we had both been dreading — that it looks like she is facing it again. She said the quilt would be arriving at the perfect time for her to take comfort in it. We had a huge cry on the phone and as the quilt was sitting on my lap, it received quite a lot of the tears. I also wrote a journal along the way with the story of the blocks, what I was doing with myself, funny stories, and pieces of the fabric from each block etc. I also made her a bag to carry the quilt in when she goes for treatments if she needs a bit more comfort. Then I made a heat pack cover with the leftover fabrics.
“I have loved doing this project and look forward to the next BOM.” — Helen, Tasmania
It is personal touches such as this that make Homespun magazine the industry stalwart it has become.
People don’t read Homespun for the celebrity gossip. They read it for the craft information and inspiration. That means that every single person who reads Homespun is an active spender in your market and a potential customer, just waiting to find you!
Dee-Dee by Melanie Hurlston of Melly & me, Homespun Vol 10 No 12
Why choose Homespun?If you’re still not convinced that we are the best vehicle with which to promote your business, simply look at the facts as collated in our independent Roy Morgan reader survey:• 97.5% of readers stated that Homespun was a good
source of inspiration• 91.9% of readers found the advertisements in
our magazine to be really useful. That means that they are ACTIVELY looking at your business and absorbing the information you provide in that ad
• 97.5% of people found our magazine provided ideas that were useful
• 80.5% of readers will complete up to 19 projects per year — that’s a lot of craft supplies!
What you can take from this is as follows: our readers find us a good source of inspiration and full of useful ideas. They are reading the advertisements within the magazine — this is the perfect place for you to reach a huge audience of active spenders in the craft market! Make sure you don’t let them slip away.
Fashion Strip Tote by Jodie Carleton of Vintage Ricrac, Homespun Vol 11 No 5
The Homespun teamCatherine SanchezEditorEmail: [email protected]
Elizabeth NewtonDeputy EditorEmail: [email protected]
Jeannette VermeulenEditorial AssistantEmail: [email protected]
Megan FisherTechnical Editor
Michael O’NeileTechnical Editor
Paula GarrodDesign
Luba BoschLayout and Artwork
Lauren McKellarMarketing ManagerEmail: [email protected]
Rob JordanAdvertising Manager (NSW, ACT, Qld)Ph: (02) 9887 0359Email: [email protected]
Angelos TzovlasAdvertising Manager (Vic, WA, SA, Tas, NT)Ph: (03) 9696 6404Email: [email protected]
Catherine Sanchez, EditorCatherine Sanchez, a talented and respected craft editor, has a long association with Homespun.
Following work as an advertising copywriter after graduating from university, along with a stint in the corporate world, Catherine took on a freelance feature writing position on Homespun in 2001. By 2002, she was employed as Editor of Australian
Country Craft and Decorating, but soon after returned to the fold of Universal Magazines as Editor of Homespun Embroidery. Within a few months, Catherine was at the helm of Homespun and from this position, she has been able to navigate the magazine in many new and exciting directions. She was also the creative force behind our extremely successful 2009 and 2010 Block Of The Month initiatives, a program which will commence again in Homespun 12.3 (March 2011) with a host of exciting new designers on board.
With the marriage of her two loves, craft and writing, as well as a passion for all things crafty, she continues to ensure Homespun is one of Australia’s leading craft titles.
HomespunCirculation: 35,000Frequency: MonthlyCost: $9.95
Web support: www.completecraft.com.au
Distribution avenues: Newsagents, Borders, Woolworths, craft shows and events, sponsored dedicated quilting guilds and groups and sponsored charity organisations.
Topknot Pincushion by Brenda Ryan of Brenda Ryan Embroidery Designs,
Homespun Vol 11 No 9
Issue # Ad Booking Deadline Ad Copy Close Complete Material Due On Sale
11.12 August 13, 2010 August 27, 2010 September 10, 2010 December, 2010
12.1 September 10, 2010 September 24, 2010 October 8, 2010 January, 2011
12.2 October 22, 2010 November 5, 2010 November 19, 2010 February, 2011
12.3 November 12, 2010 November 26, 2010 December 10, 2010 March, 2011
12.4 December 17, 2010 December 31, 2010 January 14, 2011 April, 2011
12.5 January 14, 2011 January 28, 2011 February 2, 2011 May, 2011
12.6 February 18, 2011 March 4, 2011 March 18, 2011 June, 2011
12.7 March 18, 2011 April 1, 2011 April 15, 2011 July, 2011
12.8 April 15, 2011 April 29, 2011 May 13, 2011 August, 2011
12.9 May 20, 2011 June 3, 2011 June 17, 2011 September, 2011
12.10 June 17, 2011 July 1, 2011 July 15, 2011 October, 2011
12.11 July 15, 2011 July 29, 2011 August 12, 2011 November, 2011
Contact your Advertising Sales Manager:Rob JordanAdvertising Manager (NSW, ACT, Qld)Ph: (02) 9887 0359Email: [email protected]
Angelos TzovlasAdvertising Manager (Vic, WA, SA, Tas, NT)Ph: (03) 9696 6404Email: [email protected]
*Please note that dates are subject to change
Schedule
Love Letters by Lynette Anderson-O'Rourke of Lynette Anderson Designs, Homespun Vol 11 No 4
Advertising RatesCasual X3 X6 X12
Double-page spread $1850 $1500 $1350 $1100
Full page $1350 $1200 $1050 $800
Half page $925 $795 $725 $575
Quarter page $525 $450 $395 $325
Eighth page $380 $250 $145 $120
*Please note that all listed rates are non-inclusive of GST
DIGITAL Mechanical SpecificationsFULL PAGEBleed size 288mm deep 220mm wideTrim size 278mm deep 210mm wideType area 258mm deep 190mm wide
DOUBLE-PAGE SPREADBleed size 288mm deep 430mm wideTrim size 278mm deep 420mm wideType area 258mm deep 400mm wide(type area note: allow an additional 10mm in centre for spine)
HALF-PAGE VERTICALType Area 250mm deep 90mm wide
HALF-PAGE HORIZONTALType Area 120mm deep 185mm wide
HALF-PAGE JUNIORType Area 180mm deep 115mm wide
ONE-THIRD-PAGE VERTICALType Area 250mm deep 55mm wide
QUARTER-PAGE VERTICALType Area 120mm deep 90mm wide
ONE-EIGHTH-PAGE HORIZONTALType Area 60mm deep 90mm wide
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Joy Of A Garden by Anni Downs of Hatched and Patched, Homespun Vol 11 No 5
From Universal Magazines
Universal Magazines is a privately owned print and electronic media company with more than 100 magazine titles in its stable. Currently the fourth-largest magazine publisher in Australia, Universal Magazines is a niche
magazine specialist. Publications include WellBeing, Australia’s leading journal of natural health, Kitchens & Bathrooms Quarterly and Homespun, Australia’s number-one craft group by circulation. For 18 years the company has built a strong presence in health, home and lifestyle publications. Universal is also an active
online publisher with 12 niche websites in operation, including the market-leading completehome.com.au and the revamped completewedding.com.au. The publications within Universal Magazines are managed as small businesses and are enjoying rapid growth, with numerous brand extensions, books and events. Universal is
also an active exporter, selling publications in 18 countries around the world.