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Google+ & YouTube for Public Health

#SM4PH

Melissa Beaupierre, Senior Director, CDC NPIN

Ari Kurtz, Head of Industry, Google Atlanta

Heather Town, Health Communications & Digital Marketing Specialist

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Webcast Overview

• Demographics and behavior

• Producing and posting engaging, integrated and

shareable content

• Managing and maintaining your content

• What other public health professionals are doing

• Tips for tracking and measuring success

#SM4PH

Join the

conversation:

#SM4PH

Google+

What is Google+?

Tools and features to

promote public

health

How to create a

Google+ account

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3

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#SM4PH

Search Video Mobile Display Offers Local

+People +Relationships +Sharing +Recommendation

s

Improving the Google Experience

4 #SM4PH

June July October January 2012 April June September

0 10M

40M

90M

170M

250M

400M

500M

December

235M Taking social

actions across

Google

135M 30 day stream

actives

500M Google+ Users

A Global Community

5 #SM4PH

Create a Google+ Account

A personal Google+ profile

6 #SM4PH

Circles

Use Circles to segment your audience.

#SM4PH

HIV

500

VH

100

STD

225

TB

110

Google+ Communities

Organizations and people come together

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Google+ Enables Discoverability

9 #SM4PH

Google+ Search Results

• Have a verified URL

• The domain of your

Google+ page URL

has to match the

domain of your ad's

URL

• Recent, high-quality

posts

• A significant number

of followers

10 #SM4PH

What are Google+ Hangouts?

Google Confidential and Proprietary 11 Google Confidential and Proprietary 11

Be closer to your

friends and followers

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Features of Google+ Hangouts

Watch YouTube

videos together

Share screens

Automatic focus-

shifting

Review and collaborate

on Google Docs #SM4PH 12

Embeddable video on your website

See a live viewer count

Hangouts On-Air

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Live stream on your YouTube channel 1

Embeddable video on your website 2

See a live viewer count 3

Embeddable video on your website 2 Embeddable video on your website 2

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Viewable via an

automatic post to your

Google+ Followers

On your YouTube Brand

Channel as the Featured

Video

LIVE Hangout On-Air

14 #SM4PH

Innovative Hangouts On-Air

Host Virtual Town Halls

Launch a campaign Teach and learn

Hold a discussion

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Empower Hangout Case Study

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NPIN project to support Division of HIV/AIDS Prevention

(DHAP)

Goal:

Empowering young men to mobilize for the

fight against HIV

Guests:

6 HIV prevention experts

Discussion:

The diverse needs and recruitment of

young men

Promotion:

(1) Posted Google Hangout video vignettes

(2) Twitter Chat

YouTube

Creating a YouTube

channel

Best Practices

YouTube Insights

Driving Traffic to your

site

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#SM4PH 17

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Creating A Channel

• Channel goals

• Content

• Strategy to engage

audience

• Global or local

presence?

• How often can you

update?

#SM4PH 18

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YouTube One Channel Design

more details @ http://www.youtube.com/OneChannel

Continuing channelization

#SM4PH

CDC Case Study

Tips from Former Smokers - Terrie's Ad

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• Reached more than

158m users

• More than 315k visits

to CDC Tips site

• 25m+ visitors

watched the

message 8+ times

#SM4PH

Every week a new video is released about a different topic:

• Social Buzz

• Arts & Culture

• Sex & Relationships

• Health & Fitness

• Unmask

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Mpowerment YVR Case Study

#SM4PH

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Mpowerment INMx Case Study

• Balance

entertainment and

information to

convey important

lifestyle messages

• Promote health in

positive way

• Enhance members

lives and lifestyles

#SM4PH

Video Best Practices

• Create snackable content

• Tell a story

• Be real

• Make your videos interactive

• True View: 5 second test

• Capture an existing

audience

#SM4PH 23

Maximize reach and scale while reaching your

audience.

Promote Your Video Content

in-stream in-search in-display

#SM4PH 24

YouTube Insight

• View detailed

statistics about the

videos that you

upload.

• Access video-level

data about who,

what, when, where

and how people

came to watch your

video.

#SM4PH 25

• Use external

annotations

• Use the “Info”

section of your

video

• Use a call to

action

Driving Traffic to the Site

#SM4PH 26

YouTube Trends Dashboard

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YouTube Trends Map

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Our Mobile Planet

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GoMoMeter

30 #SM4PH

Acknowledgements

Presenters

Melissa Beaupierre & Heather Town

Special Guest

Ari Kurtz, Google

Executive Producers

Harry Young and Melissa Beaupierre

Technical Producer/Director

James Bethea

Social Media Coordinator

Carlos Chapman II

Health Communications Support Team

Katie Mooney, Jennifer Smith, Cynthia Newcomer

Kianta Key & Valerie Watkins

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Thank You - Google+ and YouTube for Public Health

@CDCNPIN www.cdcnpin.org

#SM4PH