cdaa qut widening participation careers team may 2014
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CDAA QUT Widening Participation Careers Team May 2014TRANSCRIPT
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Queensland University of Technology
CRICOS No. 000213J
Widening Participation in Higher Education:
changing perceptions, rousing interest and empowering choice
Dr Nancey Hoare, Clive May and Gabrielle O’Brien
Queensland University of Technology
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CRICOS No. 000213Ja university for the worldrealR
Program
• Background• Partnerships• Rousing interest through engagement• Empowering choice through activities• Questions
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CRICOS No. 000213Ja university for the worldrealR
Background to WP
• Bradley Review 2009 = target (20% of UG by 2020 LSES)
• Federal funds = HEPPP (Higher Education Participation and Partnership Program) 2009 – 2014
• New obligations: improve outreach to LSES students for better recruitment; improve support for better retention
• Focus on inter-sectoral partnerships esp school/VET/HE
• 2014 Budget Implications ?
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CRICOS No. 000213Ja university for the worldrealR
Queensland-wide partnership
• In addition to QUT’s WP program there is a Queensland Consortium of 8 public unis + Qld Dep’t of Education
• MOU endorsed by all Qld VCs and DETE
• Schooling and Indigenous as priority projects
• A consortium bid for funds from DEEWR ($21m)
• In 2013, the Consortium presented at the EAN World Congress in Canada
Visit www.qut.edu.au/about/equity/widening-participation#h2-7
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CRICOS No. 000213Ja university for the worldrealR
Central aims of WP program
• Awareness – an understanding of the available opportunities and how to access them
• Aspiration – the desire to attend university
• Affordability – sufficient money to support student life
• Achievement – the educational attainment level to gain entry to university
• Access– admissions polices that open the door to low SES students, and the absence of distance and time restrictions
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CRICOS No. 000213Ja university for the worldrealR
CRICOS No. 00213Ja university for the real worldR
QUT’s WP agenda
QUT’s WP Rationale
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CRICOS No. 000213Ja university for the worldrealR
Traditional marketing/recruitment Aspiration-building outreach
primarily competitive
primarily collaborative
material or activities primarily designed to promote an individual institution and maximise enrolments at that institution.
material or activities primarily designed to promote post-school study or university study in general.
focused on an audience who is presumed to already aspire to university study, and who are deciding which institution/course to choose
focused on an audience that is not presumed to already aspire to university study or any form of post-school study; and who may experience real (and imagined) barriers to access.
tries to influence the choice of university by emphasising the unique or superior characteristics of the institution
tries to influence the life choices of the audience through myth-busting, encouragement, inspiration (e.g. role models), and practical assistance (scholarships/bridging programs etc)
focuses on a single choice focuses on an aspiration-building journey which has steps and stages over time, and is different for each cohort.
core messaging.
“choose this university, now”
core messaging
“any university, any time”
Marketing vs Outreach
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CRICOS No. 000213Ja university for the worldrealR
Key partnerships
Universities are one part of the network so partnerships are essential. The WP Careers Team is involved across all facets of the program.•Working with schools – teachers, students and parents
•Working with communities – adults returning to study
•Working with community organisations – job/employment networks, libraries, Indigenous organisations, industry, youth services
•Work with other educational institutions – TAFE/other unis
See www.qut.edu.au/about/equity/widening-participation#h2-5
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CRICOS No. 000213Ja university for the worldrealR
Explore Uni Program QUT aims to assist students from low-income and Indigenous backgrounds engage in higher education.
This is what an Explore Uni Day looks like
Rousing interest through engagement
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CRICOS No. 000213Ja university for the worldrealR
Empowering Choice
Scaffolded career activities for age phases:
•Years 6 and 7•Years 8 and 9•Years 9 and 10•Years 11 and 12
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CRICOS No. 000213Ja university for the worldrealR
The pre-tertiary scaffolded journey for students
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CRICOS No. 000213Ja university for the worldrealR
Key message – career planning
You do need to:
• Have a high level of self awareness
• Have an awareness of career
options/pathways
You don’t have to know what career you want
This makes it easier to choose programs/courses
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CRICOS No. 000213Ja university for the worldrealR
• Focus on jobs they might like to do in the future or know of• Give examples of uni career pathways of some of those jobs • Focus on differences between school and uni e.g. you don’t
have to wear a uniform • What do they know / have they heard about university • Do they know that a wide variety of people go to uni?
40% of people at uni are the first in their family to go to uni
• Introduce self awareness …
Working with Years 6 ,7 and 8 (aged 11-14)
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CRICOS No. 000213Ja university for the worldrealR
What do I want?
What do I want?
Who am I?How do I get it?
Career Planning
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CRICOS No. 000213Ja university for the worldrealR
Who am
I?
Interests
Skills
Personality Values
Capabilities
Support people
Work preferences
Lifestyle preferences…
Dreams
Goals
Attitudes
MotivationBeliefs
Self-conceptConfidence
Role models
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CRICOS No. 000213Ja university for the worldrealR
What
do I
want?What
do I
want?
Lifestyle
Home
Leisure
Partner
Family
HolidaysLocation
Friends
Income
Travel
Transport/Car
Furniture
Surroundings
Pets
Work hours
Hobbies
Giving
How much do I need to earn?
How much do I need to earn?
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CRICOS No. 000213Ja university for the worldrealR
Weekly spend by life stage
Single <35
(no kids)
$869
Couple <35
(no kids)
$1,429
Couple
(oldest child <5)
$1,484
Couple
(oldest child 5-14)
$1,670
Couple
(oldest child15-
24) $1,900
Centrelink
$203
Apprentice
Certificate
Diploma
$350-$884
Uni Graduate
$846-$1,250
Senior
Tradesperson
$1,250-$1,600
Senior
Professional
$1,600-$3800
Weekly income
Sources: Australian Securities and Investments Commission: https://www.moneysmart.gov.au/managing-your-money/budgeting/spending/australian-spending-habits ; Job Outlook http://joboutlook.gov.au/
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CRICOS No. 000213Ja university for the worldrealR
Paid Work
TAFEApprenticeship
University
Other training
Inheritance
Study & Work
Volunteer work
Lotto win
How do I get it?
Upgrade qualifications
Own business
Work experience
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CRICOS No. 000213Ja university for the worldrealR
Where will the jobs be in the future?
• Health Care & Social Assistance (25.7%)
• Education & Training (13.3%)
• Retail Trade (11%)
• Professional, Scientific, & Technical
Services (9.9%)
• Construction (9.3%)
[Source: http://lmip.gov.au/default.aspx?LMIP/EmploymentProjections]
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CRICOS No. 000213Ja university for the worldrealR
Source: Data obtained from Australian Bureau of Statistics (2010). 6278.0 – Education and Training Experiences, Australia. http://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/6278.02009?OpenDocument
Higher qualifications:
earning potential
job opportunities
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CRICOS No. 000213Ja university for the worldrealR
• Discuss jobs they are interested in – illustrate some uni career pathways
• Talk about subject choice in senior school – link to myfuture Bullseye targets Myfuture Bullseye Posters
• Introduce Occupational Research - How will they find out how to get that job?
• Myfuture Occupations / Job Guide Occupations
• Focus on making connections between their current interests and future career prospects – ‘My Interests’ activity…
Working with Yr 9 and 10 (age 15-16)
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CRICOS No. 000213Ja university for the worldrealR
Infographics and resources
www.projectu.com.au
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CRICOS No. 000213Ja university for the worldrealR
Target Your School SubjectsMyfuture Bullseye Targets
English
MathsSOSE
Home Economics
Languages
Business
ICT
Geography
Health & PE
Science
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CRICOS No. 000213Ja university for the worldrealR
My Interests Observation Activity
• Consider jobs these slides represent?• Do you like/dislike that job idea?
(this is a sample of the activity)
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CRICOS No. 000213Ja university for the worldrealR
Observation # 1
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CRICOS No. 000213Ja university for the worldrealR
Interests – Working with people
Helping/Advising:helping, informing, teaching, treating, listening, giving advice, instruction, information, concerned about their social welfare.
Persuading/Service:Selling, influencing, negotiating, motivating, serving, promoting, bargaining
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CRICOS No. 000213Ja university for the worldrealR
‘My Interests’ Questionnaire• Realistic - practical, hands-on, plants, animals, and real-world materials
like wood, tools, and machinery, outside, not much paperwork or working closely with others.
• Investigative - working with ideas, requires lots of thinking, searching for facts and figuring out problems mentally.
• Artistic - working with designs, patterns, self-expression, working without following a clear set of rules.
• Social - working with, communicating with, and teaching people, helping or providing service to others.
• Enterprising - starting up and carrying out projects, leading people and making decisions, might involve risk taking and often deals with business.
• Conventional - following set procedures and routines, working with data and details more than with ideas, a clear line of authority to follow.
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CRICOS No. 000213Ja university for the worldrealR
Match interests to jobs
www.jobguide.thegoodguides.com.au/Building-your-career/Jobs-Chart
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CRICOS No. 000213Ja university for the worldrealR
Now in senior school with increased pressure to make decisions about the future as well as perform at school…
•Focus on busting myths about the costs of uni and the types of people who go there
•Focus on access to entry programs and support services, accommodation etc - Show them how and where to apply
•OP/Rank pressure including QCS tests and QTAC forms
•Pressure to ‘get a job’ or know what to do when they finish
•Talk about post-school options …
a university for the real worldR
CRICOS No. 00213J
Working with Year 11 and 12 (aged 16-18)
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CRICOS No. 000213Ja university for the worldrealR
after year 12
Employment
Year off
Tafe
University
o/s exchange
Apprentic
eship
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CRICOS No. 000213Ja university for the worldrealR
Working in the community
Community careers information via kiosks, library sessions, workshops and facebook www.facebook.com/yourfuturecareer
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CRICOS No. 000213Ja university for the worldrealR
Promoting our work in the community
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CRICOS No. 000213Ja university for the worldrealR
Community Promotion
It is really satisfying to see the people leave their sessions with a clearer vision of where they want to be and how they are going to get there.
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CRICOS No. 000213Ja university for the worldrealR
Adult Learner Strategy
For Adult Learners www.bridgetostudy.com.au
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CRICOS No. 000213Ja university for the worldrealR
Bridge to Study Career Module
Developed by QUT Careers and Employment
www.bridgetostudy.com.au/uniprep
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CRICOS No. 000213Ja university for the worldrealR
Providing professional development
Training/resources provided to:
•Teachers•Guidance Officers•PI and Indigenous Liaisons•Job Network staff•QUT Student Ambassadors•QUT Staff•Community organisations
Programs include:
•My Future training•PACTS•The Real Game•Coaching Young People for Success•Tailored Career Talks•Tailored Lesson Plans
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CRICOS No. 000213Ja university for the worldrealR
Challenges for WP
• The importance of career development• Access • Time and Funding• Competition • Branding • School and TAFE changes• Place
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CRICOS No. 000213Ja university for the worldrealR
Capacity Building
Strengthened partnerships with LSES schools and communities
Best practice models – locally, by state, nationally
Legacies such as resources, equipment, professional development, improved capacity
School leavers confidently making informed career decisions
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CRICOS No. 000213Ja university for the worldrealR
Questions?