NewDirt.com: 21st Century Matchmaker

New Dirt - A Better Way to Submit Sites

• Founded by Dave Cattell, CCIM– 33 year veteran of corporate real estate– Former SVP of Development & Real

Estate at several national chains• Ruth’s Chris Steakhouse• KFC/PepsiCo• Kroger Supermarkets• Steak & Ale/Bennigan’s

The Problem

• Site submittal overload– Avalanche of phone calls, emails &

packages– Finding suitable sites like needle in

haystack– Tracking, managing and accessing sites

while traveling a nightmare– Too time-consuming for busy decision

makers

The Problem

• Getting quality sites to preferred brokers–Most submittals don’t meet company’s

criteria– Good sites buried in mail pile while

decision maker travels–Managing network of preferred brokers

and easily defining territories challenging

The Solution

• New Dirt - Streamlines site submittal process leveraging latest technology– Removes pain for both brokers & brands–Match.com for commercial real estate– Only qualified sites & interested

prospects– Shortens the development timeline

For Brokers

• Simple and cost-efficient to submit sites online– No need to print costly packages that end up in the

trash– Targeted approach - only pay for sites you submit – Eliminates unproductive, shotgun email blasts

• Only qualified prospects receive your site– Enhances preferred broker relationships– Gets sites to brands you don’t have relationships

with• Gets you to negotiations quicker

– Sites instantly reach qualified decision makers– Access from anywhere convenience

How it Works

How it Works

• List of matching brands displayed on broker dashboard–Match score based on correlation of

brand site criteria with a site– Preferred brokers can be designated to

automatically receive new sites in a market

Sites Under Consideration

Submittal Example

Why Brands Love Us

• We make their lives easier• We help franchisors get exposure in

new markets• They only receive pre-qualified sites

in areas they’re interested in expanding

• We shorten the development cycle, helping them meet plan goals

Bottom Line

• NewDirt improves productivity• We make site submittal easy &

efficient• We’re a subscription-based service for

brokers• We have 40 national & regional brands

on board and are growing quickly• We’re a solution that is long overdue

• Sign up now – we make it easy for you– Visit our booth– Visit www.NewDirt.com– Drop us an envelope with your info

The Commercial Development Matchmaker for the 21st Century