VISION AND MISSION

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company

and serves as the standard against which we weigh our actions and decisions.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by

describing what we need to accomplish in order to continue achieving sustainable, quality

growth.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and

satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create

mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support

sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall

responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization

PROFIT FORECASTING FOR NEXT 5 YEARS

Profit and expenses Forecasting for next 5 years

Year Sales Expenses Profit

2013 50,00,000 30,00,000 20,00,000

2014 65,00,000 40,00,000 25,00,000

2015 95,00,000 60,00,000 35,00,000

2016 1,30,00,000 65,00,000 65,00,000

2017 1,70,00,000 70,00,000 1,00,00,000

2013 2014 2015 2016 20170

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

5000000

6500000

9500000

13000000

17000000

SalesExpensesProfit

2013 2014 2015 2016 20170

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

5000000

6500000

9500000

13000000

17000000

3000000

4000000

60000006500000

7000000

2000000 2500000

3500000

6500000

10000000

SalesExpensesProfit

ORGANISATIONAL CHART

Ms. Khushboo Chandak

CEO

Ms. Juhi Gandhi

HR Manager

Mr. Sagar Patel

Budget Department

Mr. Rasmindar Sardar

Finance Manager

Mr. Veer Thakkar

Production Manager

Mr. Kayzad Madan

R &D

Mr. Imran Dobiwala

Marketing Manager

FACTORS AFFECTING BUSINESS

Seasonality: Seasonality is one of the most important factors that affect the soft drink

business. Seasonality is primarily influenced either by the weather, or by holidays and

religious festivals. Within the Group, soft drink business has different seasonal cycles

throughout the year.

Service frequency: This is another factor that affects the business. Service frequency is

the time gap between visiting a particular outlet again. Service frequency directly affects

the rotation time which in turn affects the value of business.

Demand pattern for the market: Every product has a different demand pattern and

affects the business.

Price of the product: Price of the soft drinks also affects the business. Due to perfect

competition in soft drink market, price of a product plays a major role in business.

Disposable Income: Disposable Income of the consumers also affects the business of the

soft drink players. A high disposable income of the consumers ensures a high demand for

the products in the market.

Demographic Profile: Demographic profile of consumer also affects the business and

needs to be considered.

Competitor’s Policy: The policies of the competitors also affect the working of the

business of other companies.

Government Policies: The government policies related to taxation or political

interference also affect the business of the players in the soft drink industry.

CODE OF CONDUCT

DOES

The company should make aware and impart knowledge to the employees regarding clear

cut bifurcation of standards used UGAAP & IGAAP.

The company should take necessary steps so that paper work should be as less as

possible, but this should not be at the cost of effectiveness in work.

DON’T

The company discourages such conduct and habits which are likely to undermine the way

of life in the organization.

If it is mandatory for the company to adopt both the accounting standards i.e. UGAAP &

IGAAP, then the company should make sure there should not be violation of any of the

accounting standards in UGAAP as well as in IGAAP at any cost.

NOTE:

1. UGAAP -- UNITED STATES STANDARDS – GENERALLY ACCEPTED ACCOUNTING

PRINCIPLES

2. IGAAP -- INDIAN GENERALLY ACCEPTED ACCOUNTING PRINCIPLES

3 COMPETITOR ANALYSIS

Indian soft drinks market is predominantly controlled by two major multinationals namely Coca-

Cola and Pepsi, which have carefully stifled out the local competition here in India. Penetrating

tough Indian psychology and making their products feel accepted was the toughest challenge in

front of them. A brief overview of the soft drinks giant biggest competitor will help in gaining a

better insight of the soft drinks market in totality.

2.4 CURRENT MARKET POSITION

There has been much controversy and debate on the market share standings between the two

companies in the Indian subcontinent and a substantial and a consolidated figure has been

unavailable for reference. This is mainly because both companies had approached different

market research companies for making a study about the market share standings.

Pepsi Co had approached IMRB while Coca- Cola had entrusted this responsibility on ORG.

According to the survey done by IMRB Pepsi’s market share was found to have increased from

47% to 49% while according to the study conducted by ORG Coca- Cola’s market share was

claimed to be 59%.