Q-1) Product differentiation is almost always associated with which of the following concepts?

a. product positioning b. Segmentation c. Environmental analysis

d. pricing e. None are correct

The answer is a, product positioning.

Q-2) which of the below concepts is a possible explanation for subliminal perception?

a. Miller's Law b. Zeigarnik effect c. Incremental effects theory

d. von Restorff effect e. Alimony effect

The answer is c, incremental effects theory

Q-3) The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:

a. idiosyncratic b. macro c. micro

d. unitary e. None

The answer is a, Idiosyncratic

Q-4) A physiological and/or psychological dependency on products or services is called …

a. psychosis b. conditioning c. Addiction

d. obsession e. gratification

The answer is c, Addiction.

Q-5) The meaning which consumers derive from a specific symbol used in an advertising message is referred to as the:

a. schema b. index c. Icon

d. sign e. none of the above

The answer is a, schema