COMPANY PROFILE

CONTENT!

•  ABOUT US !

•  STRATEGIC PARTNERS!!

•  KEY SUCCESS FACTORS !

•  HISTORY OF EMPLOYMENT !!

•  CLIENT TRACK RECORD !!

•  PHOTO SHOOTS & EVENTS !

ABOUT US •  Caviar Club is a newly founded Specialist Sponsorship Agency that is known for its work in Rugby,

but plays comfortably in any sport sponsorship space. •  We are pragmatic problem solvers and strategic thinkers, capable of exceptional insight •  We build brands and execute campaigns from the “Big Idea” to full leveraging & activation •  We solve complex business problems across different industries and market conditions •  We reshape customer value propositions to create genuine market differentiation & ROI

•  We are culturally astute with strong communication skills •  Excellent in uncovering & exploiting emerging business opportunities

•  Can effectively manage business change & transition in various business environments •  We provide the platform for your brand to set itself apart

•  Caviar Club ~ Where Brands Meet

She started her career in 2003 as a FMCG Brand & Consumer Marketer working with premium brands such as BATSA, Absolut Vodka, Moët & Chandon and Dom Pérignon to name a few. In 2012 she joined Octagon Marketing, the World's Largest Sponsorship Consulting Agency, as the Senior Manager - Sponsorship Accounts. Clients incl. Toyota (Toyota Cheetahs) & Standard Bank (AFCON). Her work on those accounts received three Sport Industry Award Nominations during 2012 & 2013. Cecilia then relocated to New Zealand to work with global insurance giant AIG – the Sponsor of the All Blacks and NZRU. There she managed the Rights Delivery of AIG's Sponsorship and Activated their Brand. After a season working with an unbeaten All Blacks Team, she returned to SA at the end of 2013. Cecilia relocated to Cape Town as Brandinc Director of Sponsorship on Shield & Vaseline’s RWC Campaigns, South African Rugby Union & Nashua (Volvo Ocean Race & Nashua Cape Cobras).

        

CECILIA STEENBERG – DIRECTOR CAVIAR CLUB

STRATEGIC PARTNER – TERRAS COMMUNICATIONS TERRAS COMMUNICATIONS is a personalised sports & retail marketing and communications

solutions agency that creates front-line brands through exclusive, creative and practical implementation and all inclusive brand management.

We invent dynamic and exclusive brand experiences, creating a new platform for consumers, retailers and businesses to interact with brands, products or services. As a through-the-line

services agency, we focus on driving sales, retention and building brand equity.

We pride ourselves on our creativity, passion and dedication as we strive to influence consumer behaviour along the path to purchase.

HISTORY OF EMPLOYMENT!

CLIENTS: SA RUGBY, NASHUA, UNILEVER (BRANDINC)

Services:

•  Strategy

•  Campaign Management •  Naming of Venue & CI Creation

•  Events Management •  Sponsorship Leveraging

•  Activation •  Big Idea/ Creative Conseptualisation

•  Photo Shoots

Events/Campaigns:

•  Nashua – Volvo Ocean Race & Nashua Cape Cobras •  Unilever – Rugby World Cup Camapaigns : Shield & Vaseline

Awards:

•  Nominated for Discovery Sport Industry Award 2015 – Agency of the Year

.

ASICS Springbok Jersey Launch & The Chris Burger Petro Jackson Charity Function

Volvo Ocean Race (Nashua), Shield & Vaseline Men RWC Promotion and Craven Week (BOKSMART)

Shield & Vaseline Men Rugby World Cup Campaigns 2015

Services Provided :

•  Events Management •  Ensure High ROI & Noticeable Raised Brand Profile

•  Supplier Management •  Ambassadors/Rugby Personalities at AIG Events

•  Manage Rights Delivery •  VIP Hospitality Plan, Manage & Execute for All Test Matches

•  Stake Holder Management •  PR Events to Reinforce Partnerships with Key Audiences

•  Drive Customer Engagement •  Brand Relationships With Governing Bodies : NZRU & All New Zealand Franchises

•  Budget Planning & Allocation •  Management of International Delegates

•  Deliver Sponsorship Program •  Brand Activation

•  Big Idea / Conceptualization

CLIENT : AIG : NZRU & ALL BLACKS (ESSENTIALLY GROUP)

Projects:

Westpac : Kids Training Day with Richie McCaw •  The Steinlager Incoming Tour : All Blacks Hosting France

•  The Investec Rugby Championship: Hosting Australia, Argentina & South Africa •  Hosting an Asian Pacific Incentive Group : AIG Global - Investec Rugby Championships

Client Awards:!

•  On 14 November – the New Zealand Rugby & AIG Partnership was awarded

Sponsor of the Year at the 2013 Rugby Expo in Twickenham.

CLIENT : AIG : NZRU & ALL BLACKS (ESSENTIALLY GROUP)

Asian Pacific Delegates at Captains Run 13 September 2013 – Eden Park

Steinlager Incoming Tour 2013 & Launch Function with John Key

ADIDAS Ambassador Resign, Investec Rugby Championship, Captains Run & Steinlager Awards

CLIENT : TOYOTA & STANDARD BANK (OCTAGON)

Services Provided:

•  Big Idea / Conceptualization •  Deliver Sponsorship Program

•  Ensure High ROI & Noticeable Raised Brand Profile

•  Drive Customer Engagement •  Manage Rights Delivery & Brand Activation

•  Events Management

•  PR Events to Reinforce Partnerships with Key Audiences

•  Stake Holder Management •  Supplier Management

•  Budget Planning & Allocation

•  Vehicle Launches

  Projects & Campaigns:

•  Toyota Cheetahs : Vodacom Super Rugby : 2012 & 2013

•  Toyota FS Cheetahs : ABSA Currie Cup 2012 •  Toyota Cycle Lab : 2012 & 2013

•  Standard Bank : Orange Africa Cup Of Nations : 2013 (South Africa) •  Standard Bank : Orange Africa Cup Of Nations : Player Escort Program

•  Standard Bank : Schools Easter Sports Festival (St John's, KES & Saints College) •  "Breaking The Mould” - the Williams Sisters in SA

Awards / Nominations:

•  Nominated for a Virgin Active Sport Industry Award 2013 – Best Management of a Team/

Individual Sponsorship (Toyota Cheetahs) •  Nominated for a Discovery Sport Industry Award 2014 – Best Management of a Team/

Individual Sponsorship (Toyota Cheetahs) •  Nominated for a Discovery Sport Industry Award 2014 - Best Management of a Sport Event

or Competition (Standard Bank Africa Cup Of Nations)

:

CLIENT : TOYOTA & STANDARD BANK (OCTAGON)

Toyota Cheetahs : Vodacom Superugby, The Red Carpet, Toyota 86 Launch and Mini Cheetah Fans !

Williams Sisters, Standard Bank Easter Festival & AFCON 2013

SuperSport Interviews for “The Cheetah Chase” on behalf of Toyota

THE REALLY GREAT BRAND COMPANY

Main Brands Worked On :

•  Absolut Vodka •  Jack Daniels

•  Moet & Chandon •  Dom Pérignon •  Famous Grouse

•  (Entire Company Portfolio)

Services Provided :

•  Brand & Consumer Marketing

•  Brand Activation •  Key Account Management

•  Product Launches •  Golf Days

•  Big Events – Jack Daniels’ Birthday •  Campaign Management

•  Smaller Events & Promotion Management •  Trade Marketing

https://www.dropbox.com/s/h8gd8w28bxdxh94/Toyota%20AV%20II.m4v

BRITISH AMERICAN TOBACCO

Brands Worked On :

•  Dunhill •  Lucky Strike •  KENT

Services Provided :

•  Brand & Consumer Marketing •  Product Launches

•  F1 : BAR Honda : PR Days with drivers Jenson Button & Tacoma Sato •  Campaign Management •  Events Management

•  Promotion Management

https://www.dropbox.com/s/h8gd8w28bxdxh94/Toyota%20AV%20II.m4v

Lucky Strike Formula 1 - BAR Honda PR Day 2006

 

CLIENT TRACK RECORD

 

SPORT

•  SOUTH AFRICAN RUGBY UNION •  SA RUGBY TRAVEL

•  CHRIS BURGER PETRO JACKSON FUND •  BOKSMART

•  TOYOTA (TOYOTA FREE STATE CHEETAHS) •  TOYOTA (CYCLE LAB SPONSORSHIP)

•  STANDARD BANK (AFRICA CUP OF NATIONS) •  AIG ( ALL BLACKS)

•  UNILEVER: VASELINE (RUGBY WORLD CUP CAMPAIGN) •  UNILEVER: SHIELD (RUGBY WORLD CUP CAMPAIGN)

•  NASHUA: NASHUA CAPE COBRAS •  NASHUA: VOLVO OCEAN RACE

 

RETAIL

BRITISH AMERICAN TOBACCO (ON BEHALF OF)

•  SPAR •  BP

•  ENGEN •  SHELL

•  PICK ‘N PAY •  NEWS CAFÉ GROUP •  DROS GROUP •  FTV CAFES

THE REALLY GREAT BRAND COMPANY (ON BEHALF OF)

•  NEWS CAFÉ GROUP •  RHAPSODY’S GROUP •  INDEPENDENT OUTLETS •  HATFIELD SQUARE

AFRICA CUP OF

NATIONS

STANDARD BANK

Strategy & Planning, Rights Delivery, Brand Activation, CSI Management, Player Escort Program, Regional Tournament Lead – Mbombela Stadium

ABSA CURRIE

CUP

TOYOTA CHEETAHS

Strategy, Campaign Management, PR, Media Planning, Events Management, Sponsorship Leveraging rategy, Campaign Management, PR, Media Planning, Events Management, Sponsorship Leveraging

STEINLAGER

INCOMING TOUR NZ

AIG

Rights Delivery, Brand Activation, Client Hospitality & Formal Kick-off Function

VODACOM

SUPERUGBY

TOYOTA

Strategy, Campaign Management, PR, Media Planning, Events Management, Sponsorship Leveraging & Activation

EASTER SPORTS

FESTIVAL

STANDARD

BANK

Strategy & Planning, Rights Delivery, Brand Activation, Event Management

KIDS TRAINING

DAY WITH RICHIE MCCAW

WESTPAC

Planning, Activation, Procurement & Events Management

ASIAN PACIFIC

EXECUTIVE TRIP TO NEW

ZEALAND

AIG

Strategy & Planning, Flights, Accommodation & Transport, Hosting, All Blacks Captains Run Attendance, Guest Entertainment, Overall Group Management

STEINLAGER RUGBY

CHAMPIONSHIP NZ

AIG

Rights Delivery, Brand Activation, Client Hospitality & Formal Kick-off Function

•  ASICS

•  UNILEVER - SHIELD

PHOTO SHOOTS & EVENTS

TERRAS COMMS: ASICS Ambassador Shoot & Adopt A School | BRANDINC: Shield RWC Shoot

TERRAS COMMS: ASICS Springbok RUGBY WORLD CUP Jersey Launch 2015

TERRAS COMMS: ASICS Springbok RWC Jersey ISS Testing & Media Session 4 June 2015

WHERE TO FIND US

Cape Town 54 Victoria Road

Clifton 8005

Tel : +27 76 38 979 38

THANK YOU