First Steps In Creating A Digital

Footprint

Other

Who’s Listening Now?

• Journalists – 31%• Government – 12%• Senior Services and Organizations – 25%• Other/Individual – 32%

General Protocol

News or Advocacy

Project Identified

Traditional News Release Issued to

Media

Position Paper or Article Posted to

Website

News Release Posted to Media

Room

Email Action Alert Issued

Through Mail Chimp

Tweet Sent With Links to Web Content/Video Posted on You

Tube

Traditional

Web

Social

Other

Advocacy: Seniors Standing Together