catherine kaputa · catherine kaputa from madison avenue ... winner of the ben franklin award for...
TRANSCRIPT
Catherine Kaputa
From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa has perfected her ability to market products, places, and companies. Catherine first learned brand strategy from marketing gurus Al Ries and Jack Trout.
Early in her career she led the award-winning “I ♥ NY” campaign at Wells, Rich, Greene. Forover ten years Catherine was SVP, Director of Advertising and Community Affairs at CitiSmith Barney and Shearson Lehman Brothers in charge of global branding and advertising for
corporate, wealth management and investment banking. And Catherine developed and taught agraduate-level course on branding at NYU’s Stern School of Business.
Catherine came to appreciate that branding’s other great potential was to help people — not just products. Branding can help individuals own their career identity and performance success, and she wrote the award-winning book, You Are a Brand!, winner of the Ben Franklin Award for Best Career Book and a Top 10 Employee Training Book in China. (The book has been translated into ten languages.)
One of Catherine’s passions is to help create more female leaders, the topic of her book, The Female Brand.
Her new book, Breakthrough Branding, is a guide for entrepreneurs andintrapreneurs for growing a small idea into a big brand and creating a culture of innovation and brand building within companies.
Catherine combines branding tactics and story-telling with actionable ideas. She has been featured on CNN, NBC, MSNBC, Fortune, The New York Times, The Wall Street Journal, USA Today, The Financial Times, The London Observer, Harvard Business
Review and other media.
About SelfBrand
SelfBrand is a leadership and professional development company offering keynotespeeches, workshops, and coaching to corporate executives, employees, andentrepreneurs. SelfBrand takes a branding-based approach — drawing on principles andstrategies from the commercial world of brands such as visual identity, verbal identity,relationship building, influence, persuasion, communication techniques, visibility,creativity, and strategy to increase business success.
SelfBrand offers talks and workshops in the following specialties: • Personal Branding, Soft Power, and Leadership • Entrepreneurship, Intrapreneurship and Brand-Building • Female Leadership • Communication, Selling, and Persuasion
elfBrand provides a combination of storytelling, business insight, and humor in keynote,workshop, and coaching packages custom tailored for each audience. Clients include PepsiCo, Microsoft, Intel, Citi, Unilever, Hospira, AT&T, Cardinal Health, Con Edison, BNYMellon, CommerzBank, and other leading companies.
For review copies of Breakthrough Branding or You Are a Brand!: Contact Jennifer Delaney at Nicholas Brealey Publishing: [email protected] or call 617. 523-3801
To interview Catherine about her book, the topic of branding or personal branding, contact [email protected] or [email protected] or call 212. 662.4734
Media Topics that Catherine Kaputa can comment on:
Entrepreneurship, Small Business, Innovation and IntrapreneurshipBased on Catherine’s book: Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand (Nicholas Brealey, June, 2012)
• 5 tips for growing your small idea into a big brand • The biggest mistakes that entrepreneurs and intrapreneurs make • How to come up with a compelling and Internet-ownable name for your business
or product • Hammering in your brand in the mind of consumers with a unique visual hook • Why cyberworld is made for entrepreneurs and how to harness its potential
• Comment on small business owners, companies and products in the news
Personal Branding, People in the News, Branding BlundersBased on Catherine’s book: You Are a Brand!, How Smart People Brand Themselves for
Business Success, winner of Ben Franklin award for Best Career Book, and a Top 10 Employee Training Book in China.
• How to use principles and strategies from the commercial world of brands for Brand You
• Brand image of people in the news - branding do’s and don’ts of celebrities• Rebranding yourself for a second act or after a downfall
Women and Career Success, Creating More Female Leaders, Women in the NewsBased on Catherine’s book, The Female Brand: Using the Female Mindset to Succeed in
Business (Nicholas Brealey 2009) • Mistakes women make that hold them back in business • Advantages of the female mindset and female aptitudes for business success • How we can create more female leaders