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Category Report
COFFEE TEA®
STRATEGIC MARKETING & DESIGN STUDIO
57%43%
Ethnicity: Household Income:
Age:
1 Year TREND
Who
Source: NCA National Coffee Drinking Trends 2015
Source: The NPD Group/CREST® 2015
Gender:
Source: Datassential BUZZ, 1Q 2015
Source: Datassential BUZZ, 1Q 2015Source: Datassential BUZZ, 1Q 2015
LSR FSRSERVINGS SERVINGS
37% 195%LIMITED SERVICE RESTAURANT FULL SERVICE RESTAURANT
0-24 25-34 35-44 45-54 55-64 65+
29%
1%3%
7%
18%
42%
White
Asian
Hispanic
Afr. Amer.
Other
59%
13%
13%
12%
2%
Under $50K
$50K to $100K
Over $100K
20%
40%
39%
S&D Coffee & Tea
Frozen Coffee Category Report
1
WhatTypes of Frozen Coffee Consumed:
Frozen Coffee Flavor Appeal:
A Special Flavor Regular Flavor / Unflavored Not Sure
51%
3%
46%
Source: Datassential BUZZ, 1Q 2015
Source: Datassential BUZZ, 1Q 2015
Frozen Coffee BeveragesFrozen Coffee Beverages
French Vanilla / Vanilla Chocolate Caramel Hazelnut Toffee Almond /
Amaretto
46%47%44%
31%27% 27%
Q. What flavor of frozen coffee do you find most appealing?
© 2015 S&D Coffee & Tea
COFFEE TEA®
STRATEGIC MARKETING & DESIGN STUDIO
2
WhenQ. When do you typically drink
a frozen coffee?
Early Morning
With / At Breakfast
Mid Morning
With / At Lunch
Mid Afternoon
With / At Dinner Late Night
14%12%
10%
41%
33%
27%
18%
Venue Selection Criteria (Top 5):
Why
Best Quality Convenience Best Price Best Variety Customizable Beverage
44%
27%31%32%
37%
Source: Datassential BUZZ, 1Q 2015
S&D Coffee & Tea
Frozen Coffee Category Report
3
Where
Source: Datassential BUZZ, 1Q 2015
Coffee Shop
QSR
Donut Shop
Dessert Shop
Bakery / Café
Fast Casual
Food Truck / Stand / Kiosk
Midscale Restaurant
Casual Dining Restaurant
Buffet Restaurant
Upper Casual Restaurant
Fine Dining Restaurant
41%
17%
14%
4%
4%
2%
2%
2%
2%
1%
1%
1%
LIMITED SERVIC
E R
ESTAURANTS
88%
FULL SERVICE R
ES
TAU
RANTS
7%
Region:
Source: Datassential BUZZ, 1Q 2015
West: 27%
Midwest: 18%
N. East: 20%
South: 34%
COFFEE TEA®
STRATEGIC MARKETING & DESIGN STUDIO
4© 2015 S&D Coffee & Tea
Source: Datassential BUZZ, 1Q 2015
Drive-Thru Drink on the Go
Drink on Premise Drink at Home Drink at
Work / SchoolShared with
Others
42%42%
24%22%
19%
5%
Q. Where did you drink your frozen coffee?
24%
OFF
ER FROZEN BEVERA
G
ES
Source: FastCasual Beverage Trends 2015
Q. Does your restaurant offer frozen beverages?
36%OFFER FROZEN
CO
FFEEOf this 24%...
S&D Coffee & Tea
Frozen Coffee Category Report
5
How
Food Accompaniment:
Source: Datassential BUZZ, 1Q 2015
Source: S&D YCD Study, May 2014
With a After a By Itself With a Snack Meal Meal
60% 23% 14% 3%
Fresh
Smooth
Rich
Made to Order
Indulgent
49%
41%
39%
37%
29%
12%
MARSHMALLO
WS20%
CANDY TOPPIN
G21%SP
ICES/SEASON
ING
S
42%
DRIZZLE
64%
WHIPPED CREA
M 7%
NUT TOPPING
S
CUSTOMIZE THEIR
FRO
ZEN COFFEE
88%
Source: Datassential BUZZ, 1Q 2015
Q. How do you customize your frozen coffee?
Q. What are the top 5 phrases that describehigh quality frozen coffee?
© 2015 S&D Coffee & Tea
COFFEE TEA®
STRATEGIC MARKETING & DESIGN STUDIO
6
About S&D Coffee & TeaS&D Coffee & Tea is the nation’s largest custom coffee roaster and supplier of iced tea to the foodservice industry. S&D is also a leading producer of liquid extracts. In continuous operation since 1927, the company serves over 100,000 customers through
national distribution and direct store delivery.
For more information,contact your S&D Coffee & Tea sales representative.
800.933.2210 • www.sdcoffeetea.com©2015 S&D Coffee, Inc.