Catalyzing Northeast Ohio’s Agricultural and Bioscience Economies

February 2009

Nearly 40% of NEO's land produces a diverse

agricultural portfolio of over 1000 unique

products: raw foodstuffs, animal feed, biofuels, and

floriculture(Appendix B)

Northeast Ohio16-County Region

Source: USDA-NASS 2002 Census of Agriculture

Over 15,000 farming businesses manage the agricultural production of NEO, generating over $750,000,000 in gross agriculture receipts

Source: USDA-NASS 2002 Census of Agriculture

Agriculture can provide the region with food security and safety,

environmental sustainability, improvements in human health, and

increases in quality of life—clear interests of the ANEO partners

and a regional advantage enjoyed by a minority of the U.S.

Our Wealth… Comes from Our Soils

…and with Good Soils Comes Agricultural Diversity!

OARDC is a regional asset for such an investment

Across the U.S., government and business are investing in agriculture for…

– community attractiveness– regional competitiveness– economic growth– job creation

Economic Growth Projections: 2008-2025

1x

2025202020152010

2x

1x

“Opportunity Space”for Regional and Local

Economies

2x

Global: > 100 Miles

Regional: 10 – 100 Miles

Local: < 10 Miles

The Power of Business to Deliver

Variety, Quality, and Price

The Power of the Individual to Act Responsibly

toward Self, Community, and Consequences

Characteristics of a Global Food System

Retail

Processing

Pro

du

cers

Preparation

Packaging

Co

nsu

mers

Huband

Spoke

Characteristics of a Local Food System

• Fresh / Ripe / Ready-to-Eat• Tasty / Looks Appealing• Healthy / Nutritious• Organic / Chemical Free• Short Travel Distances /

Reduced Carbon Footprint• Traceability / Food Safety• Efficient Conversion• Effective in Local Market• Easy to Find and Buy• Convenient to Use• Comparable Value• Available Information• Local Brand / Place Value• Zero / Low Emissions• ‘Prosumer’ Orientation• Community Currencies

Prod

ucer

s Consumers

Packaging Retail

Processing Preparation

100 Miles

10Miles

10Miles

Just-in-TimeInventory

Asset Utilization

ProductionControl

Conquering the “Last Mile” of Local Food Systems• An Air Car You Could See

in 2009: ZPM’s 106 MPG Compressed-Air Hybrid

• Driven: Shai Agassi's Audacious Plan to Put Electric Cars on the Road

• Factory-in-a-Box

• Cheese on Wheels

• Have Knife, Will Travel: A Slaughterhouse on Wheels

• Mobile Berry and Vegetable Quick Freeze Unit Now Available for Producers

• Totally Mobile Kitchen

• Mobile Processing Unit

Prod

ucer

s

Consumers

Packaging Retail

Processing Preparation

Accountability of AgricultureTriple Bottom Line: Natural / Business / Social Ecosystems

Agriculture Is the Integrative Agent for a Local Community / Trust and Verify

Efficiency Improvement and Waste Reduction within a Local Agriculture System Value Chain

Production Processing Preparation Retail Consumption

Logistics and Operations OptimizationInventory / Scheduling / Containerization / Transportation

Traceability / Ant Path / Traveling Salesman / Spiral / Corridors – Bus Stops

Portfolio Diversification and Expansion GIS Data Layers / Scenarios for Urban – Periurban – Rural Applications

Agricultural Business Growth / Leveraged Human Competence

Virtual Buy / Sell Transactions within a Complex MarketMulti-Agent Systems / Trading Bots / Avatars

Internet Access / Mobile Phone Connectivity

Joint Project withU of IL, NCSA, JDTIC, IT,

Santa Fe Institute

Zero Emissions Systems“Factory in a Field”

Carbon Footprint Management

Decision Support SystemsAutonomous Equipment Systems

Modular Equipment SystemsGantry Equipment SystemsRobotic Sensing Programs

“Farm of the Future”

Open CommunicationsActive Collaboration

Collective LeadershipCommunity Responsibility

Social NetworkingLeveraged Resources

Is There a Play for You?

Value Chain

Adobe Acrobat Document

FFEF resources, strategically applied in partnership with the many leaders in NEO have the opportunity to advance the development, deployment, and sustainability of local / regional agricultural infrastructure in NEO.

To do so both protects and leverages our regional advantage.

USDA SCRI ProjectSocial Network Facilitation

$2.2 million including match

Local & Regional Economy

Regional Networks & Leaders

ResearchEducationPilot Projects

Local Food SystemsRenewable Energy

Land Use,Racial & Economic Inclusion,Talented Workforce,Government Collaboration

Business Growth & Attraction Global Economy

Ohio State Univ., Michigan State Univ., Pennsylvania Association for Sustainable Agriculture, John

Deere, Ohio Dept. of Agriculture…

Distributed Manufacturing

Local & Regional Economy

Regional Networks & Leaders

Convening Power ofAdvance Northeast Ohio

$$ Strategic Investing $$

• Research on asset mapping Resource inventory

• Modeling• Education on networking and

collaboration

Land Use, Rural AgendaNatural Capital,Racial & Economic Inclusion,Talented Workforce,Government Collaboration

Business Growth & Attraction Global Economy

CV Countryside Conservancy, Cleveland State, OARDC, ATI, OSUE, Case, Kent State, Western Reserve Land

Conservancy, Lake County SWCD, Community Transition Partners, Neighborhood Progress, WINOC, Wayne

Economic Development Council… and many more!

NEO’sNatural &

BusinessEcosystems

• 15,000 Farms• $750,000,000 Gross Ag Receipts• 5,500 Restaurants• 100 Food Processors• 4,000,000 Consumers• 1% of Food Consumed Is from

Local Sources

8,000 New Farms to Increase to 10% from Local Sources

Local Food SystemsRenewable Energy

Distributed Manufacturing

Building Local and Regional Economies: Phase 1

DiverseLocal / Regional

Stakeholders

Government AgenciesNon-Profits / NGOs

BusinessesEducational Systems

Financial Institutions

Sustain

Assess

Strategy Activities OutcomesPeople and Tools =++

• Engaged and enabled network of leaders

• Detailed inventory and assessment

• Strategic Plan and Operating Plan

• 501 c(3) designed to manage the initiative

Engage

• Inventory Resources• Map Value Chains for

Localized Agriculture and Renewable Energy, and Distributed Manufacturing

• Model Scenarios and Optimize Selection

• Establish Online Forum• Provide Collaborative Tools• Encourage Node-Network

Behavior• Convene Stakeholder

Meetings

• Develop Strategic Plan and Operating Plan

• Design a 501(c)(3) Entity to assume management in Phase 2

• Populate Portfolio with Projects and Businesses Already Underway

Informationand

CommunicationTechnologies

Social MediaIT / IS

Telecommunications

Strategy Activities WI09 SP09 SU09 AU09 WI10 SP10 SU10 AU10

Engage

Convene Stakeholder Meetings F2F F2F F2F F2F F2F Virtual F2F F2F

Establish Online Forum X

Provide Collaborative Tools X

Encourage Node-Network Behavior X

Assess

Inventory Resources X

Map Value Chains for Localized Agriculture and Renewable Energy, and Distributed Manufacturing

X

Model Scenarios and Optimize Selections X

Sustain

Populate Portfolio with Projects and Businesses Already Underway

X X

Develop Strategic Plan X

Design role of a 501(c)(3) Entity X

Proposed Phase 1 plan Continues in Phase 2

Building Local and Regional Economies: Phase 2

DiverseLocal / Regional

Stakeholders

Government AgenciesNon-Profits / NGOs

BusinessesEducational Systems

Financial Institutions

Manage

Prepare

Strategy Activities OutcomesPeople and Tools =++

Implement

• Design Curriculum and Deliver Training

• Provide Hands-on Experiences

• Certify Skill Attainment

• Execute Strategic Plan• Conduct Operations Plan• Sense and Respond to

Changing Conditions• Envision the Broader

Field of Play

• Assure a Steady Flow of Project and Business Plans

• Establish and Apply Evaluation Criteria

• Administer to and Report on the Condition of the Portfolio

• Distribute Returns to Investors

Informationand

CommunicationTechnologies

Social MediaIT / IS

Telecommunications

ProfitJobs

Businesses

Return OnInvestment

Infrastructure

2012201120102009

Policies / Statutes / Codes / Standards / Taxation(Food / Land Use / Transactions)

Deal Flow:Business

Development

Project Flow:Collective

Development

Local Agriculture Systems(Food / Feed / Fiber / Fuel / Floriculture)

Networking / Goal-setting / Planning / Skill-building(Programs / Curricula / Initiatives)

Phase I Target Area

Phase II Expansion

Key Takeaways

• 15,000 small businesses in local / regional food systems control 40% of the land use within Northeast Ohio and have unique, diverse portfolios with high-value outputs and a strong potential for growth over the foreseeable future– Market opportunity for value-add products / services and enhancing environmental

quality and quality-of-life community values– USDA and John Deere are investing in this opportunity space

• Local / regional food systems in Northeast Ohio are unrealized assets due to– urbanization, commodification, and generational die-off– absence of robust production and inventory control, and asset utilization systems

• ANEO partners are concerned with land use, diversification of the economy, rural/urban inclusion, natural resource preservation, and sustainability

• FFEF contribution will…– seed regional collaborative networks of partners– provide mapping/modeling of agricultural and bioscience resources– identify and facilitate opportunities to…

• grow existing businesses• spawn new ones especially in rural areas• create jobs that will remain in NE Ohio

Key Deliverables

Presentation Contributors

Casey Hoyhttp://www.linkedin.com/pub/casey-hoy/4/79/b01

Brian Gwinhttp://www.linkedin.com/pub/brian-gwin/4b/61b/a5

Jim Curriehttp://www.linkedin.com/pub/jim-currie/5/158/737

Steve Bossermanhttp://www.linkedin.com/pub/steve-bosserman/1/353/23b