cast iron poweredby partner program update

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Agenda

Our Understanding of Your Needs

Cast Iron Integration Platform Overview

Demo

PoweredBy Cast Iron Program Overview

©2010 Cast Iron Systems, an IBM Company • Confidential

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Agenda



Demo



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Agenda



Demo



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Cast Iron Overview


Corporate Facts

Founded in 2001 by Integration Industry Experts

Now an IBM Company

Pioneered SaaS / Cloud Integration

Unique focus on speed &simplicity — “Integration in Days”

Thousands of customer integrations

14 consecutive quarters of growth

96% customer retention

Patented Technology

Buzz

... The two most interesting features are the speed of integration and the ease of connectivity…

… will play a critical part in the growth, acceleration & acceptance of SaaS.

Trusted

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Cloud Application Use is Exploding

19.4% CAGR


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Companies have both Cloud and On Premise Applications

And It’s Created a Hybrid World

Cloud Applications

Home-grownApplications

PackagedApplications


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Which Demands Integration

Home-grownApplications

PackagedApplications

Integration Maximizes Value of Cloud Investments

Cloud Applications


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Integration Maximizes Value of Cloud Investments

Existing Solutions are Incomplete

People intensive

On-Demand

Rudimentary capabilities Cloud is an afterthought


11©2010 Cast Iron Systems, Inc. • Confidential

Which Has Led to Dissatisfaction

Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793

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And Companies Re-evaluatingthe Cloud


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People intensive

On-Demand

Rudimentary Capabilities Cloud is an Afterthought

Introducing the Complete Platform

Cast Iron Integration Platform: Bridges the Cloud and On Premise Worlds


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Complete Flexibility

Cast Iron Cloud2™

Virtual Appliances

Physical Appliances

Complete


Total Connectivity Complete Reusability

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups

Process Integration

Data Migration

Complete Platform

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Complete Flexibility

Complete


Total Connectivity

Complete Platform

Complete Reusability

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups

Process Integration

Data Migration

ReduceRisk

Save Up to 80% in Time & Costs

Increase Return

Save Up to 50%in Time &

Costs

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Cast Iron Cloud2™

Virtual Appliances

Physical Appliances

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Agenda



Demo



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10 Minute Demo


ManageRun

SaaS App

WhatWhat

HowHow

Configure

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Agenda



Demo



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How do you develop new integration offerings?

How do you market your integration

offerings?

How do you sell your integration

offerings?

How do you deliver and support your

integration offerings?

But a Platform alone is not enough!

©2010 Cast Iron Systems, an IBM Company. • Confidential



offerings?


offerings?



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offerings?


offerings?



PoweredBy Cast Iron


Industry’s only COMPLETE enablement program

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PoweredBy Cast Iron: Products



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PoweredBy Cast Iron: Products

200+ Connections− API & Web Services− Database/Flat Files

150+ Templates− 100% Canned− 80% Configurable− 60% Custom

Your Partners− Development Program− Validation Program− Implementation Program


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PoweredBy Cast Iron: Marketing



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PoweredBy Cast Iron: Marketing

Branding Options− Press release− Cast Iron Website− PoweredBy Logo Access

Community Exposure− Your Connector− Your TIPs (Optional)− Webinars− Case Studies

Target New Markets− New Segments− New Offerings


Add Press Release

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PoweredBy Cast Iron: Sales



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PoweredBy Cast Iron: Sales

Sales Training− Your field− Our field

Customized Sales Toolkit− Presentation− Collateral− Cheat sheet

Customized SE Toolkit− Demo− Scoping


Sales Training− Your field− Our field

Customized Sales Toolkit− Presentation− Collateral− Cheat sheet

Customized SE Toolkit− Demo− Scoping

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PoweredBy Cast Iron: Services



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PoweredBy Cast Iron: Services


Proven Methodology & Best Practices

Feasibility & Scoping

Staffing for Client Engagement

Classroom training courses

Client shadow program

Personnel Certification Testing: Basic and Advanced

29©2010 Cast Iron Systems, an IBM Company • Confidential

s Trusted

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s

©2010 Cast Iron Systems, Inc. • Confidential

Proven


s PoweredBy Results

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Example: Compliance & Payment Integration

ERP

TAXServices

Garnishment Services

Print Services

Integration Needs

• Data migration from ERP Payroll systems

• Access to new markets with connectivity to Mid-Market ERP system

• Consistent Client Delivery

• Bundled Integration Service Offerings

• Ability to quickly change/add new TAX laws to integrations


World's Largest Business Outsourcing Solutions Provider

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Results and Benefits

• Sales team ability to sell into new markets with Mid-Market ERP end points

• Reduce implementation times from weeks to days

• Consistent quality customer experience

• Ability to make State and Federal TAX law changes across projects much faster

Example: Compliance & Payment Integration


Real-time Integration Delivered in 3-15 Days

ERP

TAXServices

Garnishment Services

Print Services

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Integration Provider Criteria List

Source: “ Integration as Key to SaaS Adoption and Provider Opportunity “, Saugatuck, 11/18/09


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Integration Provider Criteria List

Source: “ Integration as Key to SaaS Adoption and Provider Opportunity “, Saugatuck, 11/18/09

When considering 3rd party integration providers to partner with…the criteria list should include the following items which can have a substantial impact on the SaaS provider’s costs:


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Summary: PoweredBy Cast Iron


Trusted

Strategic integration partner for all the leading cloud and on-premise providers

Proven

Thousands of customer integrations

CompleteA single program for all your cloud and on premise integration needs

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Recommended Next Steps


39©2010 Cast Iron Systems, Inc. • Confidential

Quickstart Service Integration Package (QSIP)Cuts Implementation Cost/Time by >80%

40Proprietary and Confidential

CI Solution Integration Approach

Use Case Offering Tool Set Up Target User

Canned

BasicCredentials

Basic Mapping

Simple Workflow

BrandableWeb UI

(embeddable)

Self-Service

1-16 Hours

Application Administrator

No Training

Configured

AdvancedCanned +

Adv Mapping

Adv Workflow

OmniConnect TIP Wizard

Quick Start IntegrationPackages

2-10 Days

SupportEngineer

Basic Training

CustomExpertAdvanced +

Custom Workflo

OmniConnectStudio

Scope ofWork

10-20 Days

ITDeveloper

Advanced Training

41Proprietary and Confidential

Securely Connect to On-Premise Applications

Outbound secure connection over SSL to Customer’s tenant/environment on Cast Iron’s Cloud. Allows for bi-directional data exchange between CI Cloud and on-premise application.

No need to put devices in DMZ or open up ports in FW.

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About ADP

With nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions.

Leveraging 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source.

ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world.

ADP became a Cast Iron Reseller in August, 2009


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PoweredByPoweredBy CI – Reseller Pricing CI – Reseller Pricing

PB OEM-Reseller Program Silver Gold Platinum

Estimate # of Client Integrations per yr 4 to 8 8 to 16 16+

Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000

Discounts on Product 30% 40% 50%

Discounts on Services – Architect Rate 0% 10% 20%

Discounts on Services – Consultant Rate 0% 0% 10%

Minimum Annual Commitments provide credits and discountsfor CI products or services during 12 month period.


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PoweredByPoweredBy CI – OEM Pricing CI – OEM Pricing

PB OEM Program Silver Gold Platinum

Estimate # of Client Integrations per yr 25 50 100

Min. Annual Commitment to Cast Iron $500,000 $750,000 $1,000,000


Discounts on Services 0% 10% 20%

Minimum Annual Commitments provide credits and discounts for CI products or services during 12 month period.


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Template Integration Process (TIP)

TimingBatch or Real Time

Invoices

Products

Orders

Assets

Credit

Quotes

Pricing

Shipping

Accounts

Install Base

Objects

Processes

Transformations

Data Validation

Data Cleansing

Business Logic

Workflow

Error Handling

Alerts


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Post Acquisition Momentum


Buzz

IBM's acquisition of Cast Iron Systems puts together a dominant on-premise applications provider…with a top SaaS integration leader. This pair could be a match made in enterprise heaven.

IBM bought Cast Iron Systems because…they do inter-enterprise integration better than anyone else….

…is a really good move for IBM as it establishes IBM as the de facto leader in Cloud integration.

Cast Iron Systems…will allow IBM to offer…a complete platform to integrate cloud applications…with on-premise applications.... Overall, we consider this deal to be good for Cast Iron and IBM….

It’s a great way for IBM to go back to customers and say, ‘we can be your one-stop-shop for integration in the cloud’.

With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution.

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Post Acquisition Momentum


Buzz

Cast Iron acquisition helps IBM's Cloud Computing ecosystem expand.

Cast Iron…has a stellar list of partners…. Pretty much every SaaS company of note is on the roster.

With the acquisition of Cast Iron Systems, IBM improves its cloud-based data integration capabilities.

Cast Iron…will help IBM customers build hybrid clouds….

IBM bolstered its data-integration portfolio…. Cast Iron…will help IBM customers build hybrid clouds….

…IBM is not just getting powerful technology but also in one move it is taking control of the linkage between Cloud and anything else....

Cast Iron’s offerings will…advance IBM’s capabilities for a hybrid cloud model.

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Complete


Complete Platform

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* Partial Functionality

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Comprehensive solution for midsize and large companies to

connect their cloud and enterprise applications

Comprehensive solution for midsize and large companies to

connect their cloud and enterprise applications

Entry level solution for small and midsize companies to connect

cloud and SMB applications

Entry level solution for small and midsize companies to connect

cloud and SMB applications

Cast Iron Platform Offerings

Standard Edition Enterprise EditionAdvanced solution for midsize

and large companies to connect their cloud and enterprise

applications

Advanced solution for midsize and large companies to connect

their cloud and enterprise applications

Professional Edition


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Cast Iron Platform Offerings


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Cast Iron Platform – List Pricing

Basic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, & SQL Server

Enterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD Edwards

SaaS & Mid-market Apps: All other end-points

Connectivity StandardEdition / Month

Professional Edition / Month

Enterprise Edition / Month

Basic End-points $250 $500 $500

SaaS & Midmarket Apps $500 $750 $1,000

Enterprise Apps - $1,000 $1,500


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Cast Iron Platform – List Pricing

Basic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, & SQL Server

Enterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD Edwards

SaaS & Mid-market Apps: All other end-points

Connectivity StandardEdition / Month

Professional Edition / Month

Enterprise Edition / Month

Subscription Prices / Month

Basic End-points $250 $500 $500

SaaS & Midmarket Apps $500 $750 $1,000


Purchase Prices (S&M: 21%)

Basic End-points $6,500 $13,000 $13,000

SaaS & Midmarket Apps $13,000 $20,000 $20,000



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PoweredByPoweredBy CI – Reseller-OEM Pricing CI – Reseller-OEM Pricing

PB OEM-Reseller Program Silver Gold Platinum

Estimate # of Client Integrations per yr 4 to 8 8 to 16 16+

Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000


Discounts on Services – Architect Rate 0% 10% 20%

Discounts on Services – Consultant Rate 0% 0% 10%

Minimum Annual Commitments provide credits and discountsfor CI products or services during 12 month period.


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Comprehensive Partner Enablement Program

Position & Market

Sales Tools Kit Client Delivery and Support

Solution Engineering

Sales Cheat Sheet

Sales Training (Kick-off; Full roll-out)

Partner Case Studies / Win Wires

Infrastructure in SFDC System

Launch 2-min Video

Demo Environment & Recorded Scripts

Quarterly Partner Webinar Briefing

Branding Logo’s on Website

Social Media Tweets, Facebook updates

Solution Overview

Product Datasheet

Sales Deck - Sales Training Event

Joint Press Release

Publicity Community Announcement

Community and CI Studio Access

Consulting (API’s, Connectors, TIPs)

TIP and Connector Library Exposure

Integration Methodology Overview

Product Roadmap Review

Tech. Support Level (Silver, Gold, Platinum)

Initial 6 Client Delivery Consulting

Feasibility & Scoping Estimate

Design Reviews (# Reviews per Quarter)

Best Practices (# Reviews per Quarter)

Basic Configuration & Admin. Training

Technical Architectures (Days per Quarter)

Preference in Escalation Queue


Why PoweredBy Cast Iron

cast iron poweredby partner program update

Technology

discountsfor

large companies

small andmidsize

midsize andlarge

deliverand

sql serverenterprise

cast iron

cast iron