1. Social Media Boot Camp Presented by: Masterminds

2. nual th an 4presented by 3. RYAN LEEDSNANCY SMITHVP, Strategy | MastermindsCEO | Masterminds2013 4. JENNIFER FINKANDREA JANSSENVP, Account Director | MastermindsSocial Media Manager | Masterminds2013 5. NOAH BESHEER Interactive Media Specialist, Pinnacle EntertainmentMARIO MAESANO Vice President of Marketing, Maryland LiveBRIAN BEST Corporate VP of E-Commerce, Boyd Gaming CorporationDERECK SCHOEN Director of Marketing, Aria Casino ResortJULIA CARCAMO Former VP of Brand Marketing, Isle of Capri CasinosRORY SHANAHAN Head of Marketing, Williams InteractiveJEFF LAFRANCE Vice President of Marketing, FireKeepers Casino HotelKARI SMITH Executive Director of Marketing, Morongo CasinoERIN LEVZOW Executive Director of Hotel Marketing and eCommerce, Palms Casino ResortJON WANAMAKER Social Media Manager Hotel Marketing, Bellagio2013 6. SOCIAL MEDIA BOOT CAMP AGENDACasino Connections: Social Media Today9:00-10:00Building Excitement: TrafficDriving Content10:15-11:15Lunch11:15-12:45Social Games: Marketing to Online Players12:45-1:45Measuring Success: Social Media Benchmarks2:00-3:00Best Of The Best: 2013 Sherpie Winners3:15-4:152013 7. #G2E2013#SMBootCamp13#SherpieAward 2013 8. 2013 9. Social Media is massive.2013 10. 79% of smartphone usersreach for their phone within 15 minutes of waking up in the morning.2013 11. Facebookis the No. 3 smartphone activity, behind email and web browsing.2013 12. Facebook has1.1 billionmonthly active users worldwide.2013 13. The average person spends30 minutes each day on Facebook.2013 14. Smartphone users check their social accounts13 or more times per day.2013 15. Twitter receives2x more search queriesper monththan Bing and Yahoo combined.2013 16. Three out of four CMOs saySocial Media Impacts Sales.2013 17. Social Media is not just another channel it has become part of our lives. 18. Politics Weather Revolutions National Security 19. This is the most exciting time to be a marketer ever.2013 20. Social media is not like any other channel.2013 21. 2013 22. 90% of consumers trust recommendations from people they know Social media recommendations top all other media sourcesSource: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 20122013 23. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL?Likely to spend$368Likely to recommend74%Likely to spend$150Likely to recommend38%2013 24. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL?freelogovectors.com Download Vector Logos, Brand Logos And LogotypesLikely to spend$1,103Likely to recommend77%Likely to spend$598Likely to recommend39%2013 25. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL?Likely to spend$87Likely to recommend62%Likely to spend$7Likely to recommend16%2013 26. VALUE OF A FAN: ACROSS BRANDS 20132013 27. VALUE OF A FAN: ACROSS BRANDS 2013H&M $306.08 x 16,261,519 = $4,977,325,735.522013 28. But its not free.2013 29. You cant just say it, you have to get the people to say it to each other James Farley, Ford CMO2013 30. If there is one thing that stays constant in social mediaits thatits always changing.2013 31. 2013 32. PINTEREST USAGE STATS70 million users 2.5 billion page views per month 80% women 14 + minutes per visit2013 33. PINTEREST USAGE STATS70 million users 2.5 billion page views per month 80% women 14 + minutes per visit2013 34. PINTEREST USAGE STATS70 million users 2.5 billion page views per month 80% women 14 + minutes per visit2013 35. PINTEREST USAGE STATS70 million users 2.5 billion page views per month 80% women 14 + minutes per visit2013 36. What are people doing? 37. What are people doing? Expressing themselves through images relevant to their lives 38. What are people doing? Expressing themselves through images relevant to their lives Reminding themselves of things they want to do, buy or revisit 39. What are people doing? Expressing themselves through images relevant to their lives Reminding themselves of things they want to do, buy or revisit Sharing and recommending things they think others should know about 40. What is the potential? 41. More than 1 in 5 Pinterest users has pinned an item they later purchased. 42. Pinterest shoppers spend an average of $140-180 per order.2013 43. Now offeringpromoted pins.2013 44. Whos doing it right?2013 45. BORGATA CASINO2013 46. Short Form Video2013 47. Enables its users to create and post six-second video clips with their mobile device.2013 48. VINE USAGE STATSMost downloaded app in the Apple store in April 2013.2013 49. VINE USAGE STATSMost downloaded app in the Apple store in April 2013. More than 40 million users.2013 50. VINE USAGE STATSMost downloaded app in the Apple store in April 2013. More than 40 million users. Five tweets per second contain a Vine link.2013 51. VINE USAGE STATSMost downloaded app in the Apple store in April 2013. More than 40 million users. Five tweets per second contain a Vine link. A branded Vine is 4x more likely to be seen than a branded video.2013 52. Whos doing it right?2013 53. BARONA CASINO2013 54. BARONA CASINO2013 55. BARONA CASINO2013 56. video2013 57. 2013 58. WHAT IS INSTAGRAM VIDEO?150 million monthly active users2013 59. WHAT IS INSTAGRAM VIDEO?150 million monthly active users Five million videos were uploaded in the services first 24 hours.2013 60. WHAT IS INSTAGRAM VIDEO?150 million monthly active users Five million videos were uploaded in the services first 24 hours Instagram videos are creating two times more engagement than Instagram photos2013 61. Whos doing it right?2013 62. PALMS2013 63. PALMS2013 64. PALMS2013 65. PALMS2013 66. WHATS THE POTENTIAL?Promote content easily in a fun visual way2013 67. WHATS THE POTENTIAL?Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc.2013 68. WHATS THE POTENTIAL?Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. Makes it easier for users to participate in video promotions and/or contests2013 69. WHATS THE POTENTIAL?Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. Makes it easier for users to participate in video promotions and/or contests Easier for users to digest2013 70. WHATS THE POTENTIAL?Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. Makes it easier for users to participate in video promotions and/or contests Easier for users to digest Easier for a customer to share a bad experience2013 71. 2013 72. SOCIAL MEDIA BOOTCAMP AGENDACasino Connections: Social Media Today9:00-10:00Building Excitement: Traffic Driving Content10:15-11:15Lunch11:15-12:45Social Games: Marketing to Online Players12:45-1:45Measuring Success: Social Media Benchmarks2:00-3:00Best Of The Best: 2013 Sherpie Winners3:15-4:152013 73. Lets get started.2013 74. Brian Best Corporate VP of E-Commerce, Boyd Gaming Corporation2013 75. Erin Levzow Executive Director of Hotel Marketing and eCommerce, Palms Casino Resort2013 76. Palms Casino Resort Las Vegas Where are we. 77. And. 78. Integration 79. Photo Albums and Sharing 80. Kari Smith Executive Director of Marketing, Morongo Casino2013