cashing in on virtual worlds: inflection point
DESCRIPTION
Introduction to workshop, "Cashing In on Virtual Worlds: Entrepreneurial Insights for the Healthcare Industry," MediaX at Stanford University, August 19, 2010, by Laura KusumotoTRANSCRIPT
Cashing in on Virtual Worlds:Entrepreneurial Insights for the Healthcare Industry
“Inflection Point”
Laura KusumotoVirtual Worlds Development [email protected]
MediaX at Stanford UniversityAugust 19, 2010
Evolution of Virtual Worlds
a
1990 2000 2010
Virtual reality Industrial virtual worlds
• Virtual tradeshows & meetings
• Browser emphasis (mobile not far behind)
Shake, Baby, Shake
• Google Lively• Vivaty• Metaverse• There.com
• Virtual Goods, real revenue• “Real Life Plus”• Branded worlds
– Disney, LEGO, National Geographic
• Forterra Systems• Sun/Oracle
Wonderland• SL Enterprise
Recent Steps Back
Recent Steps Forward
Where are We?
“Public Virtual Worlds”
Entertainment and social networking worlds are moving ahead;Industrial virtual worlds are running behind.
Gartner Group, 2009
Gartner Hype Cycle,Emerging Technologies2009
Virtual-Worlds-Related Products
Applications
Virtual Worlds
Virtual Worlds
Development Toolkits
Graphics Technologies / Internet /
Component Technologies
Use Cases /
Scenarios
3rd Party
Development Tools
“Totally” Addressable Market
RetailCommuni-
cations & Technology
HealthcareFinancial Services
Military & Intelligence
Transport-ation
Energy
Employee Training & Learning
Virtual Office Collaboration Emergency
Preparedness Customer Service Product/Process
Prototyping Virtual Retail
Specialization and Adaptation are Key to Future Success