case study on making aeximco compatible for gen x and gen y

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MAKING AEXIMCO COMPATIBLE FOR GEN X AND GEN Y HRM 502 Human Resource Management Case Study on

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Page 1: Case study on making aeximco compatible for gen x and gen y

MAKING AEXIMCO COMPATIBLE FOR GEN X AND GEN Y

HRM 502 Human Resource Management

Case Study on

Page 2: Case study on making aeximco compatible for gen x and gen y

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Group Information2

HRM502, Section-1, MBA, BRAC University

Serial No Name ID1 Shahreen Shabnam 13264070

2 Shahriar Rawshon 13264078

3 Anik Mandal 13264069

4 Md. Emrul Hasan 13264015

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Presentation Outline

Brief review of reference case : Gen Y in the Workforce

Overall summery case: Making Aeximco Compatible for Gen X and Gen Y

Solution of the case problems

Question and answer session

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Gen Y in the Workforce

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Making Aeximco compatible for Gen X and Gen Y5

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Aeximco Ltd.: Brief OverviewAeximco Ltd.

• Public Limited Company which was founded in 2001

SBUs

• Food Manufacturing :biscuits, corn flex, wafer, bread and cake

• Fabrics Manufacturing

Management Approach

• Top-Down Approach

Total Employee: 1500

• Food Manufacturing :900• Fabrics Manufacturing: 600

Divisions

• Total Five (Finance, Marketing and Sales, HR, Operation, IT)

Performance Appraiser System for SBUs:

• Food Manufacturing : Outdated• Fabrics Manufacturing: Automated

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HR Issues in Aeximco7

Different performance

appraisal evaluation

between two SBU’s

Huge turnover among the mid and junior level

employees

Generation gap between Gen X

and Gen Y

Lack of effective reward system

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Question and answer of the case problem8

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Q1: What are the main reasons for which the junior and mid-level employees are not staying in Aeximco for long period of time?

Issues regarding frequent turnover are broadly categorized in this case in two way

Issues caused by organizational structure / process &

Issues resulting from the difference in value systems of Gen X & Gen Y.

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Issues regarding frequent turnover10

Issues caused by organizati

onal structure / process

Different performance appraisal system between two different SBUS

Inefficient performance appraisal tools  

No proper written Job Description for the employee

Top-down Feedback system for the mid-level and junior employees

No provision of 360 degree feedback for mid-level employees.

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Issues regarding frequent turnover (cont…)11

Issues resulting from the

difference in value

systems of Gen X &

Gen Y

•The seniors with decision making authority possessed the typical values of generation X •The mid-junior level comprised of generation Y employees

People within the same functional group belonged to different generations.

•Generation Y : Work-life balance was prioritized •generation X : Work gets more importance in life

Priorities in different generation

•Marketing department, decision making authority followed a traditional hierarchy•Sales department employees at all levels were capable to take operational decisions where needed

Different decision making authority between departments

•Aeximco failed to provide value to the employees who sought intrinsic rewards rather than extrinsic rewards due to the lack of proper appraisal system between different generations

Generation gap in performance appraisal and expectations

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Q2: What type of reward system can be introduced for the different generations?

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Basic Reward System

Extrinsic Reward • Extrinsic rewards are usually

financial in nature, such as a raise in salary, a bonus for reaching some quota or paid time off etc.

• Getting the better office, benefits in kind, public recognition or awards, promotions and additional responsibility.

Intrinsic Reward • Personal achievement• Professional growth• Sense of pleasure and

accomplishment

Employee Type

 

RewardExtrinsic Reward

Intrinsic Reward

Gen X Less motivation

High motivation

Gen Y High motivation

Less motivation

Prioritized Award for Generation

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Effective Reward System for Aeximco for Gen X and Gen Y employees

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Aeximco may offer such extrinsic reward to the employee

Structured pay-roll system

Increment should be based on

performance for management level

employees

Award can be given for any new

initiative, best performance and any successful

project completion that is tagged with

KPI.

Other financial benefits like

provident fund, gratuity, insurance and health benefits can be provided to

retain valuable employees longer.

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Effective Reward System for Aeximco for Gen X and Gen Y employees

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Aeximco may offer such Intrinsic reward to the employee

Provide meaningful work with

proper feedback from supervisor

Automated performance

appraisal system can

ensure equitable employee evaluation

Allow employees to make choices through a high

level of autonomy

Provide opportunities for employees to show their

competence in areas of expertise

Facilitate professional

development so that employees

can expand their level of knowledge

Offer frequent opportunities for employees to get involved

in projects which will be

evaluated in the time of

performance appraisal

Give them a KPI to monitor their progress

with milestones

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Do you have any Question?15

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Thank you all…