Group Members

Name ID

Md:Mafijul Haque 14202167

Shariful Islam 14202166

Fateur Rahman Shibly 14202090

Tanvir Hussain Shaikat 14202133

George Eastman revolutionized photographycreated Kodak in 1880Manufacturer of film“You push the button, we do the rest”

In 1935, Kodak produced the first mass-market color film in 16mm and 8mm.

1970s- Kodak owned the film market with a 90% market share

Created the first Digital camera in the 1970sDid not want to threaten their film business, did not go through with the marketing of the Digital cameraBecause of this, other digital camera companies, such as Nikon, Sony and Fujifilm put pressure on Kodak, and their sales began to plummet.

On January 18th, 2012, Kodak filed for Chapter 11 bankruptcy protection.

• Photo CD is a system designed

by Kodak for digitizing and

saving photos in a CD.

Launched in 1992, the discs

were designed to hold nearly

100 high quality images,

scanned prints and slides using

special proprietary encoding.

Photo CDs are defined in

the Beige Book and conform to

the CD-RO XA and CD-i

Bridge specifications as well.

They were intended to play

on CD-i players, Photo CD

players (Apple's Power CD for

example)

QUESTION #1

How new a product is Photo a CD? Give your answer, what special marketing challenges

does Kodak face?

ANSWER

Photo CD is a systemdesigned by Kodak fordigitizing and saving photosin a CD. The CD’s weredesigned to hold nearly 100high quality images, scannedprints and slides using specialproprietary encoding.

Continued…

Marketing Challenges:

Lead Generation

Target Audience

Content Marketing

Social Media

Latest Marketing Trends

Increasing ROI

QUESTION #2

Examine the benefits Photo CD offers consumers. Which of the three target-market

strategies would you recommend?

THE BENEFITS OF PHOTO CD

Storing pictures.

Displaying picture on a TV screen.

Holds up a good number of picture.

Picture can be viewed, rearranged, combined with sound.

Copied one CD with another.

PRODUCTS

Target Market

Target marketing is about attracting customers who will buy what you’re selling.

A well-defined target market is the first element of a marketing strategy.

Three Target Market Strategies

Geographic.

Psychographic.

Demographic.

KODAK PHOTO CD

QUESTION NO - 3

How should the marketing efforts directed to the business users differ from the marketing

aimed at consumer?

Photo CD catalog disc can store 6000 images and provide on screen menu to business user.

Allow to store large film format.

Developed photo CD technology to incorporate high quality pictures in desktop publishing.

Knowledge to design ‘ Easy To Use System’.

Understanding of consumers needs and how they use image.

Security features.

Recommendation

• Discontinue unprofitable products

• Change middle to high-level management

• Launch new and innovative product

• Move to another business segment such as movie and

entertainment

• Focus on high potential products

– Kiosks and mini-lab

– Online services such as photo printing and sharing

• Emphasize on niche market i.e. medical market and

professional

19

Conclusion

Kodak introduce us with a updated electronic

storage device which change our concept of

storing photo. Different models and theoretical

concepts were applied to identify key factors

that have led the company from where it was

to where it stands today.