With over 1 million downloads of its freemium casual games in the Google Play

and App Store, Mobile Deluxe has seen great levels of success since its humble

beginnings in 2003. Receiving high praises across the board, their most popular

game, Solitaire Deluxe, has been touted as “the only game in town” by

PocketGamer and “the cream of the crop” by LA Daily News.

AerServ & Mobile Deluxe: Dealing the Best Hand in App Monetization

CASE STUDY

“ Working with AerServ has been fantastic. They’ve allowed us to

drive incrementally higher CPMs from our ad placements, and the

focus on brand ads means we’re showing high quality advertising

that doesn't cannibalize our existing user base.

Steve Jimenez Technical Producer, Ad Operations

760%growth in revenue

9xincrease in fill rate

The Challenge

By introducing AerServ as an additional ad source within their existing mediation

platform, Mobile Deluxe saw a significant boost in both fill rate and ad revenue.

From the start of Q1 2016 to the end of Q2 2016, they experienced a 760%

increase in ad revenue and 721% jump in fill rate.

CASE STUDY

Looking to further increase their ad revenue within their current setup of networks

and mediators, Mobile Deluxe turned to AerServ to bring them quality CPMs in

combination with higher fill rates for their premium inventory. They evaluated the

integration time, ease of setup, AerServ’s customer support and the potential for

quality eCPMs. In the end, the overall integration process was so simple that

Mobile Deluxe said using AerServ was a “no brainer to try.”

The Results

760% Revenue Growth Over 6 Months

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Revenue

With the help of AerServ’s Success Managers’ daily optimizations, eCPMs remain

consistently high, allowing their numbers to continue to climb. AerServ’s

intelligent ad-serving technology ensures the serving of increasingly refined

advertisements to their users.

CASE STUDY

AerServ is a free mobile mediation and monetization platform that empowers mobile

publishers with a superior technology platform, supercharges their ad revenue through

mobile video, and supports them with unrivaled customer service for a triple-win.

721% Fill Rate Growth Over 6 Months

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Fill Rate