CASE STUDY

L’Occitane* En* Provence* was* created* and* founded* by* Olivier* Baussan.* Drawing*inspira=on* from* Mediterranean* cultures,* he* developed* skin* care* products* and*fragrances*that*were*natural*and*authen=c,*effec=ve*and*deliciously*appealing.**

In*2009*L’Occitane*came*to*India*with*2*stores,*they*began*working*with*TCC*in*2010*and* together* we* have* opened* 7* stores* and* done* numerous* ac=vi=es* that* are*customized*for*L’Occitane*

With* over* 2000* stores* in* 90* countries,* L’OCCITANE* now* has* 9* stores* in* India* in*Mumbai,* Delhi,* Bengaluru,* Kolkata,* Pune,* Ludhiana* and* opening* shortly* in*Chandigarh.**

With* a* completely* foreign* management* we* have* worked* as* an* extension* of* the*brand*and*not*just*a*PR*agency***

The* Communica=on* Council* for* L’Occitane* worked* on* structuring* innova=ve*outreach* programs* that* helped* introduce* L’Occitane* to* the* Indian* customer* as* a*natural*beauty*brand*that*cares*and*is*effec=ve*specifically*on*Asian*skin*as*a*result*of*extensive*research*etc.*

The*following*ac=vi=es*were*undertaken:*

1.  Store*Launch*Events**

2.  Regular*Product*PR*

3.  Marke=ng*Ini=a=ves*with*key*publica=ons*in*India*–*Exclusive*events,*stories*&*features*

4.  Interna=onal*product*campaign*promo=on*–*special*ini=a=ves*like*CSR*efforts*

5.  Subscrip=on*deals*with*leading*publica=ons*

6.  Conceptualizing*India*specific*promo=ons*

!THE!COMMUNICATION!COUNCIL’s!STRATEGY*

COVERAGE HIGHLIGHTS

CASE STUDY

Forest*Essen=als*was* founded* in* the*year*2000*a^er*many*years*of*me=culous* research*and* training*with* Ayurvedic* vaids.* The* brand* based* on* the* philosophy* advocated* by* Ayurveda,* that* a* holis=c*approach* is* necessary* for* balance* and* beauty,* presents* a* line* of* Skin* Care,* Hair* Care* and*Wellness*products*for*the*discerning*consumer*of*today.**The* brand*with* its* promise* of* the* highest* quality* of* natural* ingredients* that* includes* Plants,* Herbal*Extracts*and*Essences,*Pure*Vegetable*Oils,*Spring*Water,*Clarified*Buber,*Milk*etc* is*able* to*give* the*consumer*the*benefit*of*this*6000*years*old*science*with*the*ease*of*use*of*the*modern*era.*This*is*the*special*focus*of*the*brand*and*is*significant*to*the*tag*line*of*Luxurious*Ayurveda.****

!THE!COMMUNICATION!COUNCIL’s!STRATEGY*

To*posi=on*Forest*Essen=als*as*an**global*leader*in*Luxurious*Ayurveda*based*on*tradi=onal*Indian*formula=ons*for*holis=c*beauty.*The*brand*has*a*total*of*21*company*owned*and*operated*stores*and*is*also*the*1st*and*only*indian*brand*to*be*invited*to*be*a*part*of*Sephora*India.*

Features/interviews*

Trend*&*Industry*stories*

Product*Placements*

Compe==ve*Analysis**********Strategic*event*led*ac=vi=es**********Brand*HQ*visits*

COVERAGE HIGHLIGHTS

BLACKBOOK- December 2012 New Indian Express December 2012

Harper�s Bazaar March 2013

Luxury Facts January 2013

Hi Blitz- January 2013

New Indian Express December 2012

After our recommendations to re-package the product, our in

house design studio Green Goose Design revised each SKU, highlighting the ingredient, and upping the luxury

quotient of the bottling.

NEW PACKAGING FOR FOREST ESSENTIALS

CASE STUDY

Amatrra,*the*Spa*is*located*in*the*heart*of*the*metropolis*at*Hotel*Ashok,*one*of*the*oldest*and*most*pres=gious*hotels*in*India’s’*capital*city,*New*Delhi.*This*offers*the*tremendous*advantage*of*being*located*in*a*central*part*of*the*city*that*is*rela=vely*easy*to*access,*thus*promo=ng*the*inten=on*of*making*frequent*usage*of*Amatrra*a*part*of*every*clients*rou=ne;*a*convenient*stop*to*unlock*energy*in*order*to*equip*oneself*to*cope*with*the*rigours*and*stress*of*life*in*the*City.*

The*Communica=on*Council*on*Amatrra*spa*worked*on*innova=ve*ideas*that*helped*the*brand*to*establish*Amatrra*as*India’s*premier*lifestyle*day*spa.*

*The*following*ac=vi=es*were*undertaken:*

1.  *Designing*a*Brand*Communica=ons’*Strategy*

2.  Event*Conceptualiza=on*and*Structuring**

3.  *Cross*Linkages*

4.  Media*Strategy***

Ac=vi=es*and*strategies*were*carried*out*to*differen=ate*Amatrra*from*other*day*spa’s*in*the*city.*At*the*=me*of*its*launch*TCC*posi=oned*the*spa*as*an*exclusive*des=na=on*that*was*aspira=onal.*TCC*brought*key*members*to*Amatrra*who*helped*take*it*to*new*heights*based*on*word*of*mouth**

!THE!COMMUNICATION!COUNCIL’s!STRATEGY*

COVERAGE HIGHLIGHTS

CASE STUDY

Blliis!By*Ravissant**is*the*ul=mate*des=na=on*for*relaxa=on*and*beauty.*Blliis*by*Ravissant*is*a*luxurious*des=na=on*for*salon*and*spa*services.*This*property*has*state*of*the*art*facili=es,*premium*equipment,*and*an*interna=onal*team*of*professionals*who*will*ensure*that*you*experience*the*most*revolu=onary*beauty*care*techniques,*guided*by*the*expert*hands*of*the*finest*professionals*from*Europe.*They*offer*their*clientele*the*“Ul=mate*Salon*and*Spa*Experience.*****

The*Communica=on*Council*launched*“Blliis*by*Ravissant”*and*worked*on*innova=ve*ideas* that*helped* the*brand* reach* to*establish* as* a*ul=mate* relaxa=on*des=na=on*spa*and*salon.*

The*following*ac=vi=es*were*undertaken:*

1.  *Launch**

2.  Reviews**

3.  *Spokesperson/s*Profiling*

4.  *Specific*stories*on*Brand*Offerings*

5.  *Product*Placements*–*Retail*space*

The*stand*alone*salon*was*reviewed*by*every*major*publica=on*in*the*country.*TCC*established*Blliis*as*a*luxury*salon*that*cared*for*the*customer*&*the*environment.*TCC*helped*create*the*menu*of*services*along*with*keep*evangelists*for*the*salon.*

!THE!COMMUNICATION!COUNCIL’s!STRATEGY*

COVERAGE HIGHLIGHTS