case study in patient education & retention_june 16
DESCRIPTION
A unique approach from desease management to patient management to retain brand leadershipTRANSCRIPT
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A CASE STUDY IN
PATIENT EDUCATION & RETENTION
By
Synergy Marketing Advisory Services
June 2008
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Background
Chronic disease requiring long term treatment
Problem of Patient Apathy
Patient denial
Two drug treatment
Reliever
Controller
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Problem
Doctor Denial
Fear of loss of patient, hence
Relief treatment masked under another name
Preference for older therapy as masks disease
Low acceptance of advance therapy and control medication
o Problems of proper usage
o Doctor has no time to explain
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Problem
Patient Adherence
Barriers to acceptance
Myths & Misconceptions
Social stigma
High dropout, as high as 90%
Improper medication
Alternative therapies
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Situation
Increasing competition
Erosion of Market Share
Doctor resistance to upgrade
Low patient compliance and adherence
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The Need
Cost effective Strategy that will
Increase entry barriers for competition
Improve doctor
Acceptance
Relations
Ensure patient education & compliance
Reassert leadership
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The Solution
A paradigm shift in approach
from
Disease Management
to
Patient Management
Creates backpressure while offering support to Doctors
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Program Outlines
Doctor Feedback
Prescription
Counselor
Call Center
Patient
Patient
Visit 1
Call Center
Backcheck
Followup Call
Company
Agency
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The Results
Client
The overall presentation heightened the image of both the
doctor as well as the Company
The complete package of DTs presentation, professional
approach, DVDs etc. have added a very positive flavour to the
program. This also impressed doctors to a great extent.
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The Results
This service has definitely set the a competitive differential. It has
influenced competitor doctors to revert to the Company Brands.
Impact of the Film has been incredible. Reassurance of active
normal life with right treatment has been addressed best by the
film.
It has also helped to address inhibitions of family members.
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The Results
Impact on business in program territories has been well documented
The entire monitoring process has been very intricate & full proof and a
similar approach needs to be followed by our people
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The Synergy Advantage
Offers a complete Integrated package of
Conceptualising customised need based solutions
Integrating with the company & suppliers and other stake holders
Implementing selection and execution of the plan
Monitoring & Control MIS, establishing multiple checkpoints to control
& rectify deviations
Evaluation cost benefit both qualitative & quantative
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Vijay Raut
Synergy Marketing Advisory Services
7A/04, Ashirwad CHS, New MHADA Colony,
Near Poonam Nagar, Andheri (E). Mumbai 400 093.
91-22-2836 5149
M 0 9322266445
e-mail: [email protected]
Contact