Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvsddsdfsffsdfsdfrcvrvr Bnmqwertyuiopahjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwerty sdfsdf;sdlfks;dlfks;ldfksldfk;lweirc dsdfsdfuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghj

SUBMITTED TO TARIQ JALEES

GROUP # 08

CLASS ID : 55321

GROUP MEMBERS

1. MUHAMMAD OSAMA (53234)

2. ARIF AHMED (54395)

The IBL group is 100 years old and distribution giants in Pakistan.

Recognized as one of the most dynamic, far reached and innovator

in distribution industry by its customers. IBL responds to the

customers preferences by leveraging its distribution strength across

different segments and channels of the market. Weather it comes

to any FMCG product, Pharma or consumer durables, it could be

whole sale, retail or super store, IBL serving all the channels and

products in successful manner.

Take Procter & Gamble (P&G) as example, IBL approached P&G

during 1991, bring the company to Pakistan, initial launch was for

only three SKU, IBL did all the marketing, selling and distribution

activities for P&G, expanding the distribution reach from three

major cities to 94 locations till 2004, product port folio increases

from three to almost 300, by 2005. Sales revenue touches Rs 1

billion a month figure.

IBL helped P&G in establishing its brands in Pakistan and then

most of these brands become market leaders in their categories,

like Head & Shoulders, Pampers and Safeguard.

Prime objective of IBL is to provide one stop solution to its partners

for all of their distribution needs which includes but not limited to

warehousing, logistics, imports, etc. IBL also does some in store

marketing activities and research for some of its partners

Having network of 40 branches in Pakistan, staff of over 1200

employees and monthly turn over of over Rs 1 billion, IBL without

any doubts is the largest consumer distribution set up in Pakistan,

All the branches are interconnected with state of the art e network

which provides all sales and inventory related data to the

management but through EDI to the partners also, which enable

management to take timely decision.

The challenge for IBL is to attract new partners, because this huge

infrastructure has a cost associated with it which makes IBL a

distributor which charges the premium rates. These rates are

sometimes not match with the price structure of small and medium

size enterprises. Another challenge is to have competitive field

force in smaller cities and towns.

Despite all the challenges the “strength of Experience” is the major

driving force behind the success of IBL, despite the worse

economic conditions in Pakistan IBL is distributing products of

below mentioned companies.

Searle Pakistan

Castrol Pakistan

Abbott Pakistan

Mobilink

Johnson & Johnson

Mead Johnson

Mars Chocolate

Kelloggs

G.E.

Kraft

Wrigley