case study: environmentally-friendly ultrasound gel … · tently deliver superior product quality,...

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ork, PA-based HR® Pharmaceuticals has a rich legacy as a leading supplier of personal care, consumer and medical supply products. The company’s mis- sion is to consis- tently deliver superior product quality, extraordinary product performance, and innovative ideas and products. According to Jim Pilsner, direc- tor of marketing at HR® Phar- maceuticals, “We looked close- ly at the ultrasound gel market and found there was a lot of product waste and a void in the eco-friendly space that we could own. We also started hearing from our health system customers about their wide-ranging green and sustainability initiatives, and thought we could develop a best-in-class gel with innovative packaging that could be more sustainable, easier to use and more cost-effective.” WORKING WITH GLENROY Pilsner said the HR® Pharmaceuti- cals operations team and senior management team searched for packaging companies with the ca- pabilities they needed. They chose Glenroy upon the recommenda- tion from multiple people in the industry and after having seen them at trade shows in the past. “Glenroy has been great to work with,” said Pilsner. “They are innovative, hands on and were a valued partner working closely with our manufacturing and logistics people.” The HR® Pharmaceuticals team had a clear vision of what they wanted for their packaging. They determined the package should be 250 ML (about 8.5 ounces) and ergonom- ically pleasing to hold and use. In addition, it couldn’t leak and needed to help hospitals and medical practices to meet their sustainability goals. After two years of research and development for the product formulation, clinical trials, regulation compliance and new packaging design, EcoVue® ultrasound gel was introduced in 2018. Patents have been obtained for both the product and the packaging. It is a superior product unlike any- thing else on the market. EcoVue® gel is made from 99% naturally fer- mented ingredients, is biodegrad- able, free of paraben and propyl- ene glycol that are used in many gels and compliant with California Prop 65 (Safe Drinking Water and Toxic Enforcement Act of 1986). FLEXIBLE PACKAGING WITH MANY BENEFITS The innovative, flexible EcoVue® Flex- Pac® packaging features custom flexible packaging film for the spouted pouch with many benefits to the consumer and society overall. It is easy to hold and easy to use, but it’s also lightweight and requires less energy to manufacture and transport. Much less CO2 is emitted during its man- ufacture, and the need for pallets in shipping and warehousing is reduced by 94%. The three-layered film structure manufactured by Glenroy provides a strong barrier to moisture and oxygen to protect the gel prod- uct inside. The adhesive laminated multi-layer structure includes a 0.75 mil matte polypropylene (OPP) film, ink, adhesive, a 0.60 mil nylon layer, ad- hesive and a 4 mil white linear low density PE (LLDPE) coex film. The matte polypropylene layer provides a matte finish (non-glare appearance) and soft feel, while the nylon acts as a strength layer. The LLDPE coex is a sealant layer. The EcoVue® FlexPac® packaging features vibrant reverse printed customized graphics. Y CASE STUDY: ENVIRONMENTALLY-FRIENDLY ULTRASOUND GEL POUCH Glenroy helps HR® Pharmaceuticals make EcoVue® ultrasound gel packaging sustainable and achieve a competitive advantage.

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Page 1: CASE STUDY: ENVIRONMENTALLY-FRIENDLY ULTRASOUND GEL … · tently deliver superior product quality, extraordinary product performance, and innovative ideas and products. According

ork, PA-based HR® Pharmaceuticals has a rich legacy as a leading supplier of personal care, consumer and medical supply products. The company’s mis-sion is to consis-

tently deliver superior product quality, extraordinary product performance, and innovative ideas and products.

According to Jim Pilsner, direc-tor of marketing at HR® Phar-maceuticals, “We looked close-ly at the ultrasound gel market and found there was a lot of product waste and a void in the eco-friendly space that we could own. We also started hearing from our health system customers about their wide-ranging green and sustainability initiatives, and thought we could develop a best-in-class gel with innovative packaging that could be more sustainable, easier to use and more cost-effective.”

WORKING WITH GLENROY

Pilsner said the HR® Pharmaceuti-cals operations team and senior management team searched for packaging companies with the ca-pabilities they needed. They chose Glenroy upon the recommenda-tion from multiple people in the industry and after having seen them at trade shows in the past.

“Glenroy has been great to work with,” said Pilsner. “They are innovative, hands on and were a valued partner working closely with our manufacturing and logistics people.” The HR® Pharmaceuticals team had a clear vision of what they wanted for their packaging. They determined the package should be 250 ML (about 8.5 ounces) and ergonom-ically pleasing to hold and use. In addition, it couldn’t leak and needed to help hospitals and medical practices to meet their sustainability goals.

After two years of research and development for the product formulation, clinical trials, regulation compliance and new packaging design, EcoVue® ultrasound gel was introduced in 2018. Patents have been obtained for both

the product and the packaging.

It is a superior product unlike any-thing else on the market. EcoVue® gel is made from 99% naturally fer-mented ingredients, is biodegrad-able, free of paraben and propyl-ene glycol that are used in many gels and compliant with California Prop 65 (Safe Drinking Water and Toxic Enforcement Act of 1986).

FLEXIBLE PACKAGING WITH MANY BENEFITS

The innovative, flexible EcoVue® Flex-Pac® packaging features custom flexible

packaging film for the spouted pouch with many benefits to the consumer and society overall. It is easy to hold and easy to use, but it’s also lightweight and requires less energy to manufacture and transport. Much less CO2 is emitted during its man-

ufacture, and the need for pallets in shipping and warehousing is reduced by 94%.

The three-layered film structure manufactured by Glenroy provides a strong barrier to moisture and oxygen to protect the gel prod-uct inside. The adhesive laminated multi-layer structure includes a 0.75 mil matte polypropylene (OPP)

film, ink, adhesive, a 0.60 mil nylon layer, ad-hesive and a 4 mil white linear low density PE (LLDPE) coex film. The matte polypropylene layer provides a matte finish (non-glare appearance) and soft feel, while the nylon acts as a strength layer. The LLDPE coex is a sealant layer. The EcoVue® FlexPac® packaging features vibrant reverse printed customized graphics.

Y

CASE STUDY:ENVIRONMENTALLY-FRIENDLY ULTRASOUND GEL POUCHGlenroy helps HR® Pharmaceuticals make EcoVue® ultrasound gel packaging sustainable and achieve a competitive advantage.

Page 2: CASE STUDY: ENVIRONMENTALLY-FRIENDLY ULTRASOUND GEL … · tently deliver superior product quality, extraordinary product performance, and innovative ideas and products. According

EXPERTS IN FLEXIBLE PACKAGING FOR OVER 50 YEARSFor over 50 years, Glenroy has been a trusted supplier of high-quality customized flexible packaging. Specializing in flexible packaging laminations and innovative stand-up pouches, we serve leading brands in a variety of industries.

MA KE AN ECO- FRIENDLY IMPACT WITH FLEXIBLE PACKAGING FROM GLENROY

When compared to other packaging formats, flexible packaging generally weighs less – resulting in less waste, has a better

product-to-package ratio, consumes less energy in manufacturing and transport, generates less greenhouse gas emissions, and

contributes less to landfill waste (even when including recycling rates of other packaging formats).

CALL 800.824.1482 EMAIL [email protected] VISIT GLENROY.COM

We are receiving positive feedback from just about everyone about the product and its packaging. Almost all of the large health systems have green initiatives, and we have become a natural fit to help them to comply with and meet their goals for sourcing.-Jim Pilsner, Director of Marketing, HR® Pharmaceuticals

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Unlike typical plastic bottles, which can waste about 14% of the gel left on the bottom, this flexible pack-age design allows for up to 99.5% evacuation of the product, reducing the number of units consumed each year. As a result, 1.5 million fewer containers will end up in landfills, and 800,000 less pounds of gel will be landfilled. The total savings each year for the industry due to reduced waste is almost $1.9 million.

The packaging is also lighter than plastic bottles that are typi-cally used for these types of gels, reducing the amount fuel need-ed to transport and dispose of the packaging. As an added but important benefit, the packaging from Glenroy is less expensive too, allowing HR® Pharma-ceuticals to pass along a 3-5% savings on the packaging to its customers.

RESULTS SPEAK FOR THEMSELVES

Customers also find the product lasts lon-ger because almost 100% of the product

is used, and waste is minimized. The package also fits better in the hand and is easier to squeeze. Also, leak-age is virtually zero because of a leak-proof spout and the strength of the packaging film. As a result, the amount of complaints and re-turns has gone down.

“People also like the fact that it’s 100% manufactured in the United

States, and the product is approved for use in the United States and Can-

ada, as well as in Europe, Asia, Central and South America,” said Pilsner. “We be-

lieve EcoVue® ultrasound gel is best in class both in terms of its formulation and packaging,

and nothing else is even close.”

Lightweight. Less Waste. Less Energy Consumption. GLENROY.COM/ECO FLEXIBLE PACKAGING