case study: best email marketing practices in the philippines 2018

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44 Email Marketing for REAL

Learn & Apply 44 Best PracticesFrom Actual Examples

in the Philippines

Vcoach Bong De UngriaProfessor

Ateneo Graduate School of BusinessUP College of Business Administration


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Outline:

Learn 44 best practices from


1 Credible, 2 Action, 3 Benefits,

4 Frequency


5 Benefits, 6 Exclusivity,

7 Free Chance, 8 Time bound


9 Contact, 10 Unsubscribe,

11 Brand Elements


12 Timing relevance,

13 Co-Branding


14 Seasonable, Quantifiable Benefit

15 Headlines + Read More


16 Visual,

17 Sub-headlines for other segments


17.1 Service + Security + Sales


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Outline:

Learn best practices from


18 Variety, 19 Subject Headline,

20 Frequency


21 Alignment (right)


22 Key Targets (Y, W…)


23 Think billboardsssss…


24 How to? 25 Social share


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Outline:



26 Timing, 27 Exclusive,

28 SMART


29 Transactional

30 Benefit reminder

31 Feel Personal


32 Coming soon Teaser!


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Outline:



32 Adapted Frequency

33 What’s New

34 Seasonal relevance


35 POP, POD (same difference?!)


36 Anticipate customer questions,

objections, concerns…


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Outline:



37 Different, descriptive email

38 Touchpoints along customer journey


39 Upsell based on previous

buying habit


40 Clearly Quantify Benefits


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Outline:



41 Make Email Work for You


42 Get the news first!


43 Focus on what’s important


44 Know the limitations


1. BPI

2. Lazada

3. SM Advantage

4. Apple

5. Audible

6. Google Alerts

Summary:

Apply 44 best practices from


44 Email Marketing for REAL

Learn & Apply 44 Best PracticesFrom Actual Examples

in the Philippines

Vcoach Bong De UngriaProfessor

Ateneo Graduate School of BusinessUP College of Business Administration

case study: best email marketing practices in the philippines 2018

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