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Julie Smith (@jasmith323) | Group Manager, Education Marketing

Adobe gets real (or fake) about content marketing

Adam Kleinberg (@adamkleinberg) | CEO, Traction

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3 ways Adobe got real about content marketing

#1 Awareness to Engagement

Adobe and Students

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Embrace reality (carefully).

66

77

FAKE

8

9

REAL

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Engagement at every level

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#2. Campaign to Platform

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Wear Your Heart on Your T.

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30% shared

#3. Conversation to Conversion

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Content helps you tell stories.

Social content helpsyour customers tell them.

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Adam Kleinberg

Tractionwww.tractionco.com

@adamkleinberg

Julie Smith

Adobewww.adobe.com

@jasmith323

"anks.

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