case studies - overview
DESCRIPTION
ÂTRANSCRIPT
what they are Involve the analysis of real-world case situations, and the presentation of solutions to a professional (judge) with experience in the specific area of speciality.
event format
what participants are judged on • On the bottom left corner of the front page of your Business Simulation is a list of
“Performance Indicators.” • Performance Indicators are the only things your judges can use to evaluate you. • Address each indicator point-by-point. Do not stray off topic by offering solutions that
do not address the specified Performance Indicators.
what tools can you have/not have? • Outside materials including laptop computers, reference materials, audio and visual aids,
etc. may be brought into the competitive event. • Play to your strengths: if you are musically inclined, write and perform an advertising
jingle as part of your solution. Whatever you do, be creative, unique and memorable. • Draw charts, graphs and illustrations to provide further proof for your argument. • Use the facts given, and if you need other “facts” make them up and act as if they
are given. If you tell your judge that your company has 60% of the market share, who is are they to challenge that fact?
• For team events, balance your speaking roles so that both members contribute equally to the presentation.
CASE STUDIES
APPEAR BEFORE A JUDGE
One Simulation 2nd for finalists
PARTICIPANTS
One to Two Participants
PREPARATION TIME
30 or 60 Minutes
PRESENTATION &QUESTIONING TIME
15 Minutes
competitive events
5. Marketing Management
6. Sales Management Meeting
7. Sports and Entertainment Marketing
1. Business Ethics
2. Business-to-Business Marketing
3. Human Resource Management
4. International Marketing