Danielle BeerSam GelardiDylan JohnsonValerie LueraCaitlin Telford

Verizon Case Competition

Top Ten Fastest Growing Social Media Apps of 2014 and 2015

57%

50%

43% 43%

34% 34%30% 29% 28% 28%

Why Snapchat?

71%

29%

MillennialsOther

Snapchat Users

Provides quick and convenient awareness

Ensures user views and engagement

Allows sufficient room for creativity

Operates at low cost

Benefits

Snapchat101:The Basics

• Indirect• Mass Communication

1. Snap Stories

2. Direct Snaps• “Chit-Chat”

• Personal

Solutions

1Snapchat Stories

Verizon life

2Campus

Story AdsU of A

Verizon Life

Verizon Life

Special Events

Meetings

Company Dinners

Behind the

Scenes

77

of college students use Snapchat daily

%

In Story Advertisements

AD

Duration is 10 seconds

Feedback is immediate

Number of campuses increasing

In Story Ads

Advertising Verizon’s Snapchat

Current Social Media Platforms

Recruiting brochures,

business cards, etc.

Advertising on Other Social Media

Budget

Snapchat Story; 80%

Labor, 19%

Misc., 1% Total: $44,000

Timeline

May - July 2016• Select marketing employee• Create Campus Story advertisement • Advertise “Life of Verizon” account

September - December 2016 (Fall Recruiting season) • Launch in test market

January 2017• Measure Success

Metrics

Screenshot Rate

Completion Rate

% Increase in Job Interests

Don’t miss out…

Get Recruited in a Snap

Index

• Intro• What is Snapchat• Why Snapchat• Snapchat’s Users• Benefits• Breakdown• Solutions• How to Use Snapchat• Verizon Life• In Story Advertisement• Advertising Verizon’s Snapchat

• Advertisement on Other Social Media

• Budget• Timeline• Metrics• Closing• Index• Snapchat Features• Media Comparison• Detailed Budget

Snapchat Features

• Text• Drawing• Emoji Stamps• Filters• Time• Temperature• Geo-filters• Messaging• Lenses• Trophies

• Front Flash• Replay• Videos

• Fast Forward• Rewind• Slow Motion• Filters

Media ComparisonSource: Business Insider

Detailed Budget

Detailed Budget ~ $44,0001. Ad on the Campus Story ~ $35,000

• $5,000 per advertisement launching 1 ad per day for a week at University of Arizona

2. Labor ~ $8,360• Paying developers to create Advertisement• Paying marketing employee to monitor "Life

of Verizon" Snapchat account 

3. Miscellaneous ~ $1,000• Advertising Snapchat account on current Social

media• Adding Snapchat logo to Verizon's recruiting

brochures, business cards, etc.

In Story

Ad80%

La-bor, 19%

Misc., 1%