Case:: Coca-Cola; Targeting A New Coke

MachineDelivered by: Group 1

- Coca-cola : Soft drink machine- Machine : BreakMate- 1970 : Refresh Programfailed- 1986 : facts about comsumption of soft drink more

than water= 45 gallon annualy- Flooding with new product in store shelvescost

increasing- 1988 : Pepsi24 mini vending machine10% increased- BreakMate not against the can machine- BreakMate prosedure=easy, reliable- BreakMate distribution systemwork with distributor

who have access to customer directly- 5-20 employees=1 BreakMate- Tested 30 cities in U.S and foreign cities- ImpactCoca-Cola’s soft drink sale rose $8 billion

Case Facts

Pespi Coca-Cola

Customer

Goal Soft drink sale

Soft drink sale

Make soft drink easily for employee

Action 24 can mini vending machine

Develop machine,BreakMate,Segmenting customer

Buy machine, BreakMate,

Result 10% increased

$8 Billion increased

Customer sutisfaction

Framework

1. Segmentingtypes of business2. BreakMate at home=dispenser3. Long term solution:a. Machine maintananceb. Guarantee

Solutions:

Thank You So Much