CASE

TRACKMAN

Improving Skills in Professional and Amateur Sports

TrackMan is the choice for swing and ball flight analysis by golf’s leading authorities—The PGA Tour and the

Royal and Ancient—as well as touring professionals, equipment manufacturers, coaches, retailers, club fitters

and broadcast media

Challenge:

• Trackman delivers one of the most innovative products in sports

• When TrackMan created TrackMan University, they needed an innovative education solution to train

users in the theory and use of the product

• The solution had to adapt to a diverse audience including amateurs and professional players

Solution:

• Area9 worked with Trackman to tightly integrate our industry-leading adaptive engine with Trackman’s

custom website

• Developed highly interactive training that adapts to every student

Outcomes:

• Highly engaging learning experience

• 70,000 Trackman customers trained

“No-one has done anything like this. It has been received extremely positively by everyone. We are looking to

expand the use of Area9’s adaptive engine to train our customers on both the theory and the product itself,

not only in golf but as we move into other areas like baseball and soccer.”

Klaus Eldrup-Jørgensen

CEO and Co-Founder, Trackman

TRACKMANGOLF.COM

TRACKMANGOLF.COM