carseller insights based on a survey done in hyderabad

7/30/2019 CarSeller Insights Based on a Survey Done in Hyderabad

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Car Seller Insights based on a survey done in Hyderabad

MIT , Trim 05, MPE -03

Anshuk Pal ChaudhuriGanesh YNSharath Dodda


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Questionnaire Survey Design To design the buying behavior of consumer Consumers were IT professionals of Hyderabad who interested to buy cars The respondents were asked to give the preference about different factors when

buying cars

Price Model Type Brand Mileage Comfort Safety Features After Sales Service Environment Factors

Resale Value Car Availability Warranty Coverage 0% financing Research before buying


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Sample Characteristics Sample consisted of 100 customers among different professionals

having different budget and different knack of types of model


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We are call sellers what questions do my survey

is answering ????? So what do we infer?

What kind of cars do we build and for whom?

Does fuel efficiency based decision really be the most relied one for

average car buying? Whom do we focus on?

Which factor should I put it as a top priority before making adecision?

How do we price them?

Are Hyderabad's techies heading towards making a trade-offbetween economy towards comfort?

Would Hyderabad crowd embrace a green car in the near future?

Is infrastructure cause a hindrance to car sales growth in Hyderabad,what is the impact in buying behavior?


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What kind of model types is wanted/liked by whom?


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What do Hyderabad IT Professionals think about mileage requirement?

Is majority of them really bothered about it?

Do they really agree /strongly agree about mileage being a significant factor?

Does fuel efficiency based decision really be the mostrelied one for average car buying?

They dont, they are pretty neutral about


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Sharing as much of information about my cars over the internet car portal sites.Analytical statistics show IT professionals spend good amount of time in researchingand comparing about the cars. The more we share and float information, the betterare the chances.

Create better brand building and more comfort for small 4-5 member car

After sales free service, pick up & drops close to IT areas ....

What factors do I need to focus on for selling cars tothis segment of people in Hyderabad?

45%

46%

49%

52%

63%

63%71%

76%

83%

87%

90%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0% Financing

Resale Value

Mileage

Environment

Car Availability

Safety FeaturesAfter Sales Service

Price

Brand

Comfort

Research Information

Focus Here


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Pricing Factor?

Focus Here

Focus Here


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Would Hyderabad IT crowd embrace a green car in thenear future?

Survey does not seem like that the Hyd. IT crowd would reallybe interested in green car, but predictive analytics might give

a different picture


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Are Hyderabad's techies heading towards making atrade-off between economy towards comfort?

Decision: More

towards comfort


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Lets Summarize our findings

Analysis data about the potential consumers usage of researchinformation over the internet

Accordingly, information about the car need to shared as much aspossible over the car portal sites, social media, etc

The focus should be prioritized on

Comfort

Brand

Price

Priority on the cars

Coupe cars for females Hatchback cars for males

Comfort is a driving factor for this segment of customers and notreally focused on fuel efficiency

carseller insights based on a survey done in hyderabad

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