Track 2:

Membership Growth

Carolinas DistrictClub Coaching Day

The Role of the

Membership Chair

Joe CrosticLt. Governor-Elect, Division 26

Membership Chairman, Southport-Oak Island

• Why Do We Need A Membership Chair?

• Create A Strong, Vibrant Membership Experience

− Rewarding for current members

− Inviting to prospective members

The Membership Chair

The Membership Chair

Your Role:

Be the face & voice for membership activities in your

club

• Recruit new members• Retain existing members• Increase visibility of the club in

the community

• Passionate about Kiwanis

• Positive & enthusiastic

• Knowledgeable about growth programs

• Communicates effectively

• Encouraging and motivational

• Innovative

• Organized

• Diplomatic

Skills

• Lead & motivate a team

• Set realistic and measurable goals

• Develop & implement action plans

• Develop membership drives & special events

• Plan & conduct new member orientation

• Immediately involve new members in club

activities

• Assess existing member engagement

• Recognize & celebrate member accomplishments

Responsibilities

• Plan to serve for 1 – 2 years

• Participate in membership committee education

• Invest about 5 hours a month in inviting and

retaining members

• Train & mentor committee members

• Plan for your own succession

“Thank you for all you do for the club

& the kids we serve.”

Commitments

• Club Leadership Education: Membership

Committee

• One-Minute Speech template

• Achieving Club Excellence Tools:

− Hosting A Membership Drive

− Measuring Club Satisfaction

− Celebrating success

• Public Relations Toolkit for club strengthening

Resources Available

What More Can We Do?

Reflection

Recruiting Strategies

Chris White

District Trustee, Region 4

Kids Need Kiwanis!

But,

Kiwanis Needs Kiwanians

The Kiwanis Message

• Why?− We want to build a better tomorrow

− We want to change children’s lives

• How?− We work together in community-based clubs

− We provide hands-on services to our community

• What?− Kiwanis programs provide a unique framework for kids

− Each club determines the nature & scope of its projects

− We sponsor………..

• Relationship Marketing (Inviting Friends)

− Make the invitation personal

− Share your Kiwanis passion

• Targeted Recruiting

− Roster Analysis

− Business survey

− Key public officials, educators & child advocates

− Parents of SLP members

Inviting New Members

• An Effective Strategy For Recruiting A Group Of

Potential Members At The Same Time

− Step One: Prepare

− Step Two: Invite

− Step Three: Follow-up

• Let The Drive Reflect Club’s Personality

• Use A Service Project Or Social Event As An

Attractant

Membership Drives

• Corporate memberships

• SLP Alumni

• Club Satellites

Membership Flexibilities

• Guest Contests

• Special Guest Days

• Open House

Special Events

Engaging and Retaining

Members

KC Ramsay

Lt. Governor – Division 12

Welcome to

Kiwanis!

Topics to cover:

• Who we are

• About our club

• About Kiwanis International

• How to get involved

• Member benefits

• The Kiwanis Family

New Member Orientation

Kiwanis International Structure

Club Division

DistrictKiwanis International

How do I get involved?− Attend club meetings

− Participate in service and fundraising projects

− Attend district council meetings

− Serve on committees

− Run for office

− Spread the word about

Kiwanis

Participation

What’s in it for me?

− Change children’s lives

− Improve the community and the world

− Build friendships

− Enhance leadership skills

− Develop business contacts

− Kiwanis affiliation &

indemnification

Member benefits

Kiwanis Service Leadership Programs

− The largest and oldest youth service clubs in the world

− Program for adults living with disabilities

− 341,000 members worldwide

The Kiwanis Family

• Determine interests & skills

• Suggest project assignments

• Show them they are needed

• Assign them a club mentor

Immediate Involvement

Mentors find ways to connect new members’

interests with club activities

• Mentors:

− May or may not be the member’s sponsor

− Should be a person best aligned with person’s interests

− Outgoing & welcoming

− Knowledgeable about club programs

Formal Mentoring

• Roster Tracking

− Track Service & Project Participation

− Inventory Skills & Interests

− Inquire when participation wanes

− Encourage active engagement

• Reach Out During New Opportunities

− Involve members who don’t usually volunteer

Continuing Engagement

Member perceptions are an important part in

determining the health and strength of a club.

Perceptions are reality for the person who has

them.

Measuring Satisfaction

• Methods For Measuring Satisfaction

− Member interviews

− Satisfaction survey

− Open forum

− Focus groups

• Each has advantages and disadvantages

Measuring Satisfaction

• Report Results to the Board

− Prepare action plans for needed changes

− Determine if some items can’t be done

Impractical

Unsound

No consensus

• Report Results and Plans To the Membership

• Follow Through & Report Progress

Measure Satisfaction

Acknowledging Accomplishments Is Important

• Be timely

• Be sincere

• Be consistent

• Make it appropriate

• Make it public

Celebrate Success

Reflection

What More Can We Do?

Developing & Using Club

Satellites

Joe CrosticLt. Governor-Elect, Division 26

Membership Chairman, Southport-Oak Island

What Is A Club Satellite?

• Expand Club Membership

• Increase Outreach

• Club Opening Tool

Club Satellite Uses

Satellite Benefits

• Satellite members are members of the host club

− Same rights & privileges

• Meetings are more convenient

− Time &/or place

• Able to focus more on service, less on

administration

• May be a different demographic

How Do Satellites Work?

• Ensure orientation, support, and inclusion

• Keep members informed & encourage

participation in host club activities

• Support satellite activities

• Handle all support functions

− Administrative, financial, governance

• Provide appropriate oversight

Host Club Expectations

• Be a part of the host club

− Participate & support , where appropriate & able

• Develop a membership growth strategy

• Participate in co-governance

Satellite Responsibilities

Reflection

What More Can We Do?