CAROL BARFORD15 Carteret Close

Willen, Milton KeynesMK15 9LD

0789 6688231

Profile:

Results oriented Director of Sales exploring career opportunities with a progressive hotel and conference venue/group.

A proven track record in hotel sales, account management and marketing including on line marketing and a full understanding of the industry, working with agents, budgeting, sales forecasting, rfps on and off line and on and off line marketing.

Employment History:

Sales and Marketing ManagerBicester Hotel Golf and Spa - July 2010 – to date

Grew total revenue by 28% year on year Grew regular corporate contracts clients by 27%. Exceeded budget in 2010 and up year to date on budget in 2011/12 Revised website for SEO purposes, developed new marketing materials

including hard copy brochures and raised awareness of brand nationally. Put structures in place for pro-active sales and managed marketing budget. Account managed and grew existing accounts by 20% year on year. New stream clients included Inchcape, Carter Jonas, McCormick, Ecolab,

RBS and Biotronik Grew direct leisure business by 10% cutting down on third party commissions.

Freelance Sales ConsultantSelf employed Nov 09 – July 2010

Worked with a Sales Consultancy company looking after a varying portfolio of clients across different industries and a hotel and conference booking agency developing their client base.

Business Development ManagerKents Hill Park Training and Conference Centre (Compass Group) - Nov 2007 – Nov2009

Exceeded budget in the first year by 10% (10 million pound budget) Grew agency market by 60% year on year Introduced new accounts (training and conference business) in highly

competitive market. Developed account plans Attended exhibitions’ on behalf of the company and arranged client events.

Carol Barford

Kinetics system utilised

Series of temp positions after returning from sabbatical- travelling USAAgency Sales ManagerQ Hotels - Three month contract 2007 Agency Sales Manager

Director of SalesMillenium Copthorne Hotels Cardiff – temp position – Three month contractCovering sick leave in Cardiff pending new opening of hotel in Milton Keynes.Recruited, trained and developed sales team.

Sales ManagerHoliday Inn London Chessington - One month contract 2007

One month contract to assist in the new opening of branded Holiday Inn hotel run by BDL Group. Working with General Manager setting up initial office and sales structure.

Six month sabbatical taken travelling the USA

Regional Business Development ManagerDe Vere Hotels (formerly Initial Style) - 2003- 2006

Working for group sales, representing 29 venues across the UK.Developing and growing new territories and specific target accounts worth 10 million including Abbey (Santander) Eon, Cadburys and NHS Ambulance Services

Client Development Manager –promoted to Regional BDM in 2004 Responsibilities were to raise the profile of Harben House in the market place

and consistently deliver and achieve the company and venue’s sales plan. Grew local and national business by 75% in the first year. Won 2003award for outstanding sales contribution Achieved centre targets and bonus. 100% achievement of KPIs and new revenue targets. Part of company’s agents focus group.

Sales Manager Holiday Inn Milton Keynes - 1999 – 2003 (Intercontinental Hotel Group)

Responsible for annual target of 4.5 million in 2002, and growth thereafter. Won Women in Enterprise Employee of the year in 2002 for help and

development of colleagues. Exceeded targets and budgets year on year.

1999 – 2001 (same employment) Company rebranded from Post House to Forte Crest then Holiday Inn – underwent interview and selection process with the acquisition of Post House by Six Continents and promoted to Sales Manager

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Carol Barford

During this period with Post House my position was Regional Business Development Manager overseeing four properties, Milton Keynes, Aylesbury, Rugby and South Mimms. Secured a new 1 million pound a year client HBOS

Experience Continued:

Sales Office Manager Guerbet – Pharmaceuticals 1998 – 1999

Training and Awards Executive (NVQs)MLC - Training Council 1994 – 1998

Sales and Marketing ManagerForte Hotels 1992 – 1994

Training ConsultantAbbey National Bank Head Office 1989 – 1992

PA Sales and MarketingClaudius Ash Sons & Co Hertfordshire – Pharmaceuticals 1984 – 1988

Head of Educational Visits to Great Britain 1974 – 1984Comite D’Accueil – Foundation of the French Ministryof Education (London)

Skills:

Sales Skills both face to face and telemarketing In depth knowledge of Hospitality industry including HBA’s, Systems: Delphi, Kinetitics, Sales Force, Oracle, Dot mailer, many CRMs Recruitment and man management skills Account management skills Sales and Marketing Budget preparation Marketing experience on line and off line Management of outsourced staff including SEO/Web design Copy writing Presentation skills Event organisation Hotel Management System implementation Project Management In house Skills and sales training French/Portuguese

Education:

Parliament Hill School for Girls LondonPitmans Secretarial College London Haverstock Hill Institute Chamber of Commerce - NVQ Level 5 Operational Management degree equivalent.

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Carol Barford

Full current clean driving licence.

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