carla hoekendijk
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Presentatie Carla Hoekendijk tijdens CIOnet event "Game in the City"TRANSCRIPT
Game in the CityCIO-Net meeting
Carla Hoekendijk
what are games?
what are games?
… an interactive, goal-oriented activity, active agents to play against,
in which players (including active agents) can interfere with each other.
Chris Crawford
what are games?
games are motivational machines and adaptive contexts
enabling and stimulating real action and experiences
playing, being creative is taking risks
complex, playful interaction models
why games?• Games are form of play. That gives us intense and passionate involvement.• Games have rules. That gives us structure.• Games have goals. That gives us motivation.• Games are interactive. That gives us doing.• Games have outcomes and feedback. That gives us learning.• Games are adaptive. That gives us flow.• Games have win states. That gives us ego gratification.• Games have conflict/competition/challenge/opposition. That gives us
adrenaline.• Games have problem solving. That sparks our creativity.• Games have interaction. That gives us social groups.• Games have representation and story. That gives us emotion.
why games?
• active learning• experiential learning• problem-based learning• immediate feedback• learner-centered learning• problem-solving in complex systems• creative expression• social relationships• challenges to the player to prioritize among competing
objectives
applied games
serious games = applied games games designed for a primary purpose
other than pure entertainment.
advergames, learning games, games for health, games for change
the future of games 1. First impressions matter. You've got about 5 seconds to make a gamer
feel smart, and to leave her with a good or better impression than she expected.
2. Gamers better be able to win, and win fast, if you want him coming back for more.
3. Your landing page is crucial. Make sure your graphics are first rate and your interface is intuitive.
4. Badges, points, and avatars matter -- but not to the exclusion of that all important "fist-pumping moment" a gamer will show you when have a winner on your hands.
5. By a 3-1 ratio, games based on cooperation beat out games based on competition - which is "encouraging news," Gore said, about gaming and social connectivity.
gamification
the use of game play mechanics for non-game (consumer) applications,
products and other related servicesto solve problems and engage audiences
game mechanics
• appointment dynamic
• be at a certain time on a certain spot to do a specific action
appointment dynamic - reality
show up at a certain time at a certain place is a part of our daily routine
appointment dynamic - game
farmville –daily attention or not
appointment dynamic - positive
extra points when you take your medicine in time
game mechanics
• influence, status en success
• a players capacity to influence the behavior of others through social pressure
• possibility to upgrade status / reputation
influence / status dynamic - reality
the status of the card...
influence / status dynamic - reality
twitter – personal brand building
influence / status dynamic - reality
scarcity to increase the demand
influence / status dynamic - game
modern warfare, call of duty
influence / status dynamic - positive
motivation... it is a game with levels and scores...
game mechanics
• progress-dynamic, completion-dynamic
• measuring success by measuring progress or completion of a task
progress-dynamic – reality
there is a ‘progress bar’ despite that I am only 30% complete...
progress-dynamic - game
what is my score, how many levels to go...
progress-dynamic - positive
Check-in Find your Friends Unlock your CityFoursquare gives you & your friends new ways to explore your city.
Earn points & unlock badges for discovering new things.
game mechanics
• collaborative exploration
• a mechanic in which a group / community is activated to collaborate to fulfill a task or do an assignment
collaborative exploration - dynamic reality
digg –leaderboard – find the best story...google docs – write together
collaborative exploration - dynamic game
collaborative exploration – dynamic game
world of warcraft
collaborative exploration – dynamic positive
fold it – solve puzzles for science
some game mechanics• achievements / badges• appointments• behavioral momentum • progression, progress bars • status, leader boards• reward schedules, bonuses, points• virtual currency• achievements, trophy case• real-time feedback• gifting• challenges, quests• infinite gameplay• embedding mini games within other
activities
• lottery• ownership• quests• urgent optimism• levels • activity feeds• avatars• real time feedback• countdown• community collaboration• discovery
gamers invest time and energy
resulting in pleasureand….
