Results-centric, conceptual, hands-on professional with a tireless work ethic; blazing passion for branding; pro actively partakes in diverse activities throughout the entire creative process.

CREATIVE LEADERSHIP– Business-focused creative that strives for excellence in every facet of delivering

top notch solutions to meet client challenges

– Effective in communicating vision, delivering compelling presentations, and inspiring clients

– Forward-thinking manager with an ability to conceive and bring new ideas from concept through completion—uniquely identifying team member’s strengths to collectively meet objectives

– Accomplished in uncovering new opportunities, influencing decision making, driving change, and directing strategic development

– Experienced working across multiple channels including print, web, video/motion graphics, interactive, and social media

AREAS OF EXPERTISEVast experience in creative direction, design, branding and project management– Strategy – Brand Essence and Positioning – Integrated Marketing Campaigns – Product Launches – Consumer/B2B Promotions and Rewards Programs – Photo Shoot Planning, Casting and Creative Direction – Agency Process and Foundations of Job Initiation

EXPERIENCETHE CSI GROUP: Paramus, NJ | December 2011– June 2013 Creative Director

– Member of the Executive Committee addressing strategic, financial and managerial direction of the company

– Led recruitment efforts to build agency from 22 to 30 employees

– Established agency process to increase productivity and profitability. Instituted time tracking system and refined project briefing to create more streamlined process

– Pitched new business and actively engaged clients as creative face to agency

– Responsible for half million dollars in new business and helped increase billings on two established key accounts by 25%

– Crafted a comprehensive creative vision for CSI, including creative philosophy and process, new promotional materials such as the website, presentations and internal communications

– Staffed and oversaw digital/interactive design capabilities that resulted in expansion of agency services

– Worked directly with account directors on project briefings, establishing budgets, estimating, scheduling and work flow

– Managed team of 12 ranging in skill sets and disciplines including; Associate Creative Director, Art Directors, Designers, Creative Technologists/Developers, Traffic/Production Staff, Copywriters, as well as various freelancers

– Conceived and developed internal employee motivation program to boost morale fostering a positive and supportive workplace

– Executed interior renovation to create a modern, comfortable, collaborative work environment for employees and clients

– Integrated Video/Motion Graphics Dept. with Print/Digital Dept. ensuring brand consistency and encouraging collaboration to enhance creative excellence

– Oversaw and led creative development for PANTONE product launches including; PANTONE LIVE, PANTONE SkinTone Guide, and PANTONE Plus Series Introduction of 336 New Colors featured in Communication Arts and Print Magazine

– Relaunched Citizen Watches campaign internationally. Oversaw creative development of national print and online advertising, national sales inserts, catalogs, point of sale elements, sales meeting materials. Directed photo shoot of Brand Ambassadors including Eli Manning, Matt Kenseth, and Victoria Azarenka

– Re-branded Solstice Sunglasses managing creation of all tactical elements—in-store and online. Developed and wrote graphic standards manual. Made strategic recommendations as it related to promotions and expanding social media content and approach

– Handled strategic recommendations and evaluation of Castrol’s product line and how they are perceived in the marketplace. Offered cutting-edge solutions to change consumer perception and reinvigorate brands

MORELLO+COMPANY: Butler, NJ | February 2001– December 2011 Associate Creative Director: May 2007– December 2011 Senior Art Director: February 2001– May 2007Established strategic vision for company and clients; Generated new business; Led team of in house, and freelance, with complete responsibility for creative conceptualization through production on several accounts including Seiko Corporation of America, Sàfilo USA, and Konica Minolta; Handled client and vendor relationships

TORRE LAZUR MCCANN HEALTHCARE WORLDWIDE: Parsippany, NJ | August 1999 – February 2001 Senior Art DirectorCreative lead on product launches; Participated in creative development and presenting for new business pitches; Handled day-to-day concept, brainstorming, design and brand development on three accounts

DVC WORLDWIDE: Morristown, NJ | May 1997– August 1999 Art Director: June 1998 – August 1999 Junior Art Director: June 1997 – June 1998

For more information please visit my LinkedIn Profile: www.linkedin.com/pub/carl-horosz/8/461/986

PARTIAL CLIENT LISTPANTONE Konica Minolta Citizen Watches Solstice Sunglasses Castrol IFF Sàfilo USA AT&T Atlantic Health Systems

EDUCATIONThe College of New Jersey, 1997 Bachelor of Fine Arts Graduated Summa Cum Laude

Dauphin North America Seiko Watch Corporation Sepracore GlaxoSmithKline Coulter Pharmaceutical Prudential Philips Technologies Western Union Coca Cola

CREATIVE DIRECTOR 973.945.0993

CARL@CARLHOROSZ.COM

CARL HOROSZ

PROBLEM SOLVER. STORY TELLER. BRAN

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WORK CARL HOROSZ | CREATIVE DIRECTOR | 973.945.0993 | CARL@CARLHOROSZ.COM