CAMBRIDGE ACCESS STUDY:

TACKLING CONGESTION

WORKSHOP

WEDNESDAY, 18TH

NOVEMBER, 2014

Carl Beet

Paul Parkhouse

Sarah Tuohy

A REMINDER OF THE CHALLENGE A REMINDER OF THE CHALLENGE

30,000 EXTRA

PEOPLE OF

WORKING AGE

44,000

new jobs

33,000 new

homes £ £100m City Deal

funding secured

(potential for a

further £400m )

94

96

98

100

102

104

106

108

110

112

2009 2010 2011 2012 2013

An

nu

al C

han

ge In

de

x (2

00

9=1

00

)

Jobs

Population

DEMAND

0% 0%

-13%

-37%

14%

0% 2%

-6%

40%

20%15%

7%

20%16%

-10%

8%13%

-7%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Job

s C

han

ge 2

00

9-2

01

3

INDEXED GROWTH IN CAMBRIDGE POPULATION AND JOBS, 2009-2013

CHANGE IN NUMBER OF JOBS BY ECONOMIC SECTOR, 2009 - 2013

DISTRIBUTION OF ECONOMICALLY ACTIVE POPULATION

DISTRIBUTION OF TRIP ATTRACTING LAND USES

23%

40%

8%

19%

3%

7%

31%

14%

30%

17%

5% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All day Peak hour trips

GP

Health

Shopping

School

University/College

Work

TRIP PURPOSE DISTRIBUTION OF CAMBRIDGESHIRE TRIPS WHICH START, END OR PASS THROUGH CAMBRIDGE

Source: 2007/8 Cambridgeshire TIF Study

REGIONAL DISTRIBUTION OF CAMBRIDGE RESIDENTS’ COMMUTE DESTINATION

REGIONAL DISTRIBUTION OF CAMBRIDGE EMPLOYEES’ COMMUTE ORIGINS

Workplace of People Living inCambridge

Homeplace of People Working inCambridge

Rest of UK 7,790 27,873

South Cambridgeshire 8,272 23,367

Cambridge 33,704 33,704

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Nu

mb

er

of

Pe

op

le

WORKPLACE AND HOMEPLACE DISTRIBUTION OF CAMBRIDGE RESIDENTS AND EMPLOYEES

28%

40%

33%

68%

17%

16%

10%2% 2%

23%

22%

2%

14%

43%

8%

7%

11%

8%

4%

12%

2%

0%55%

77%71%

26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All Areas toCambridge

Rest of UK toCambridge

South Cams toCambridge

Cambridge toCambridge

Mo

de

Sh

are Car, Taxi, M'cycle, Other

Rail

Bus

Bicycle

On Foot

TRAVEL-TO-WORK MODE SHARES FOR ALL TRIPS DESTINATING WITHIN CAMBRIDGE

400M CATCHMENT AREAS FOR BUS STOPS OF DIFFERENT SERVICE FREQUENCIES

1%

7%

25%

66%

13%

46%

33%

8%

0%

10%

20%

30%

40%

50%

60%

70%

>400m of bus stop <400m of 1 serviceper hour stop

<400m of 2-4services per hour

stop

<400m of 5 servicesper hour stop

Pro

po

rtio

n o

f P

op

ula

tio

n

Cambridge

South Cams

These figures show: • Only 1% of Cambridge residents live beyond 400m of a bus stop, but in South Cams this rises to 13% • Similarly, 91% of Cambridge residents have access to bus stops on a bus route of at least two buses per

hour per direction, but only 41% of South Cams residents have the same.

POPULATION DISTRIBUTION OF CAMBRIDGE AND SOUTH CAMS BY ACCESS TO BUS STOPS

WORKPLACE DESTINATION DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTING BY BUS

WORKPLACE DESTINATION DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTING BY RAIL

WORKPLACE DESTINATION DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTING BY CAR

REGIONAL ORIGIN DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTING BY BUS

REGIONAL ORIGIN DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTING BY RAIL

REGIONAL ORIGIN DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTING BY CAR

TRIPS ATTRACTING EMPLOYMENT ZONES IN CAMBRIDGE

Zone ID Zone Location Total No Employees

A Cattle Market 2,163

B Hills Road 6,858

C St Andrew’s Street 15,396

D West Cambridge Campus 1,695

E Castle Street 2,441

F Mitchams Corner 1,384

G The Grafton 3,880

H Mill Road (west) 1,098

I Mill Road (east) 744

J Newmarket Road 3,214

K Science Park 12,299

L Histon 2,402

M Addenbrooke’s 12,976

N Airport 2,987

CONNECTIVITY & ACCESSIBILITY

EMPLOYEE CATCHMENT DISTRIBUTION BY PUBLIC TRANSPORT TRAVEL TIME – PROPORTIONAL VALUES

IN-COMMUTING MODE SHARES BY CAMBRIDGE EMPLOYMENT AREA

HOW CAN EMPLOYERS/BUSINESSES CAN HELP

REDUCE CONGESTION?

Subsidise public transport

Reduce parking spaces available

Improve facilities for cyclists

Provide incentives for not driving

Encourage home working

Better information provision

Flexible working hours

IBM: CULTURE OF ‘MOBILE WORKING’

Encourage home-working and ‘mobile working’.

Allow staff to set up broadband up at home on the IBM

account.

Information and tips for home workers and mobile

workers on the intranet.

Result: Some 80% of IBM UK staff now sometimes

work at home.

COMPUTERSHARE: COMPLIMENTARY STAFF

BUS Staff retention was a big issue because the expense of

public transport was consuming a significant portion of

wages.

Complimentary bus service does three trips morning

and evening between the site and Bristol city centre.

Result: The bus is full everyday

and carries about 14% of staff.

LEGAL AND GENERAL: NO PARKING DAYS

One no-parking day each week.

The rule is enforced by a security firm that patrols

the car parks and can issue fines (£20 rising to

£40 if not promptly paid).

Car sharers can park any day and have their own

car park (matches are made through

Surreycarshare.com).

Result: Around 500 staff now car

share each day, 25% of the

2000 employees.

HBOS: DISCOUNTED PUBLIC TRANSPORT

Have a deal with Metro which gives its staff a 15%

reduction.

Interest-free loans to staff for season tickets repaid

through adjustments to the payroll on Metrocard

season tickets.

Result: Bus and train

journeys to work have risen

substantially.

GLAXOSMITHKLINE: REWARDING CYCLISTS

Facilities:

– Cycle parking in a prime location, sheltered, secure and light

– Lockers

– Drying room with vented hanging and heating

– Showers with shampoo, towels and hair dryers provided

– Irons, ironing boards and shoe racks

‘Bike miles’ scheme.

Pay for a bike mechanic who visits the site once a week

offering service and repair.

Result: 130 staff who cycle to

work each day (5% of staff trips to

work) of which 40% are women.

RBS GROUP: NEEDS-BASED PARKING

Permit applications are assessed annually against

the following scoring criteria:

– Personal mobility difficulties

– Lack of convenient access to public transport

– Care commitments

– Early or late contracted working hours

– Business need for a vehicle

– Active participation in car sharing or space

sharing

Points are additive and the highest

scoring personnel are allocated

available permits.

EGG: FUNDING BUSES FROM PARKING

REVENUE

Charge staff 75p per day to park at the site on the

edge of Derby city centre.

The income raised is used to subsidise and fund two

bus services.

Services:

– A local bus service, which runs from 7am to 7pm, Mondays to

Saturday, is available to the public at a fare of 70p whereas Egg

staff pay a nominal 10p fare.

– Supplemented with a free out-of-hours

shuttle bus, available to Egg staff only,

until 11.15pm and on Sundays.

PFIZER: CASH FOR NOT PARKING

Staff receive £5 or £2, depending on which location,

for every day that they work on site but do not bring a

car.

Scaled benefits to car sharers are also automatically

built in.

Result: 20% reduction in the proportion of cars

coming to the site.

THE ETHICAL PROPERTY COMPANY:

INCENTIVES FOR MOVING CLOSER

Recruitment adverts feature our policy of offering to

buy new staff a free company bike.

Pay annual maintenance bill for bikes.

Pay for an individual to get internet access at home

and for phone bills.

A relocation package of £500 per

person in the household if they

move within cycling distance of

the office.

DORKING: COMPANIES CHIP IN FOR A WIDER

CHOICE OF TRAVEL

Companies: Friends Provident, Kuoni Travel, Unum

Provident, Waitrose, Sabre Insurance and Pfizer.

Together they employ nearly 70% of Dorking’s working

population.

Support a car share scheme/ run company buses.

Result: Surrey Carshare now

has 750 people registered and

a 50% match rate, with about

250 sharers on an average

day.

POTENTIAL BENEFITS

Reduced transport and parking costs

A fitter, healthier and more productive

workforce

Greater recruitment and staff retention

A more punctual workforce with less

absenteeism

Sites that are more accessible to your

customers

Mitigating your overall environmental impact.

QUESTIONS

Would you be able to adopt any of these

measures?

What help would you need from the

Council?

QUESTIONS AND DISCUSSION