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  • Slide 1
  • Cargill Corn Milling North America Creating and Integrating Strategies to Succeed in Difficult Economic Times Alan Willits President, Business Unit Leader Cargill Corn Milling North America WSQA Symposium 2009 CONFIDENTIAL. This document contains trade secret information. Disclosure, use or reproduction outside Cargill and inside Cargill, to or by those employees who do not have a need to know is prohibited except as authorized by Cargill In writing. (Copyright Cargill, Incorporated 2009. All rights reserved.)
  • Slide 2
  • Cargill Corn Milling North America Agenda 2 Strategy Process Annual Business Planning Process Adjustments to Plan
  • Slide 3
  • Cargill Corn Milling North America Development to Deployment 3 Strategy Review Process Performance Management Process Annual Business Planning Process
  • Slide 4
  • Cargill Corn Milling North America 4 Core Competencies Current Strategy Annual Strategy Review Update Current Strategy Strategic Plan Market Inputs Continue with Current Strategy Design New Strategy Strategic Review Process
  • Slide 5
  • Cargill Corn Milling North America Strategy Development Consumer 5 Population Dynamics Economy Impact Health and Wellness Product Line Implication s Competitor Customer Cargill Outside-in focus
  • Slide 6
  • Cargill Corn Milling North America 1988 Obesity Levels: Men 16.0 % Women 21.5% Source: Center for Disease Control and Prevention 2007 report and National Center for Health Statistics 2007 report 6 Obesity Rates
  • Slide 7
  • Cargill Corn Milling North America Consumer Focus 75% of Americans are concerned with their weight (compared to 66% in 2006) 69% make dietary changes to lose weight 67% are making changes to improve the healthfulness of their diet 7 Source: International Food Information Council 2008 Report Consumers are Increasingly Focused on Managing Weight
  • Slide 8
  • Cargill Corn Milling North America Consumer Focus Types of dietary changes include: Changing the portion sizes of the meals or snacks (60%) Reducing the number of calories consumed (57%) 8 Consumers are Increasingly Focused on Reducing Calories Source: International Food Information Council 2008 Report
  • Slide 9
  • Cargill Corn Milling North America 3 9 Consumers Read Labels Most Frequently Searched on Labels 1 2 4 5 7 6 1.Calories (57%) 2.Sugars (40%) 3.Sodium (35%) 4.Total Carbohydrates (24%) 5.High Fructose Corn Syrup (21%) 6.Total Fat (20%) 7.Caffeine (17%)
  • Slide 10
  • Cargill Corn Milling North America 10 STRATEGIC VALUE ADDED FUNDAMENTAL Growth and Profitability Company Leadership Technical Insights Market Consumer Insights Innovative Marketing Reliability Customer/Sales Team Customer Point of View
  • Slide 11
  • Cargill Corn Milling North America What Customers Value 11 Leadership Growth and Profitability Technical Insights Market / Consumer Insights Innovative Marketing ReliabilityCustomer/Sales Teams Leadership Growth and Profitability Technical Insights Market / Consumer Insights Innovative Marketing Reliability Customer/Sales Teams Competitor A Distinctive (>4.0) Superior (3.6-3.9) Average (3.1-3.5) Problem (3.0)
  • Slide 12
  • Cargill Corn Milling North America Quality and Reliability What Drives Customers Behaviors? 12
  • Slide 13
  • Cargill Corn Milling North America New Product Development What Drives Customers Behaviors? 13
  • Slide 14
  • Cargill Corn Milling North America Supply Chain Efficiencies What Drives Customers Behaviors? 14
  • Slide 15
  • Cargill Corn Milling North America Business Opportunities What Drives Customers Behaviors? 15
  • Slide 16
  • Cargill Corn Milling North America Strategy Summary 16 Outside-In Process Data Driven Qualitative Quantitative Consumer Input Customer Input Distinctive Value
  • Slide 17
  • Cargill Corn Milling North America Development to Deployment 17 Annual Business Planning Process Strategy Review Process Performance Management Process
  • Slide 18
  • Cargill Corn Milling North America Annual Business Planning Process 18 Strategic Plan Corn Milling Business Plan Facility Plans Product Line Plans Process Development Group Plans Corn Milling Scorecard Functional Area Plans Department Plans Facility Scorecards Individual Key Result Areas Phase 1 Phase 2 Phase 3 Phase 4
  • Slide 19
  • Cargill Corn Milling North America Members Cross Functional Group Emerging Leaders Responsibility Follow Process Assure Alignment Meet Deadlines 19 Tiger Teams
  • Slide 20
  • Cargill Corn Milling North America Alignment Process 20 Line of Sight
  • Slide 21
  • Cargill Corn Milling North America 21 Scorecard Alignment Model
  • Slide 22
  • Cargill Corn Milling North America 22 Strategy and Annual Planning Process Current Strategy Annual Strategy Review Update Current Strategy Strategic Plan Key Results Areas Core Competencies Market Inputs Continue with Current Strategy Design New Strategy Annual Business Planning Process
  • Slide 23
  • Cargill Corn Milling North America 23 Difficult Times Hunkering Down Gross Investment Capital Travel Base Salary Freeze Headcount Control Learning & Development
  • Slide 24
  • Cargill Corn Milling North America 24 Difficult Economic Times Idea Campaign 2-Weeks Over 400 Ideas Many Ideas Implemented Over $1,000,000 Saved Baldrige Award Celebration We asked How might we reduce costs without negatively impacting our customers or core business?
  • Slide 25
  • Cargill Corn Milling North America 25 Summary
  • Slide 26
  • Cargill Corn Milling North America Creating and Integrating Strategies to Succeed in Difficult Economic Times Alan Willits President, Business Unit Leader Cargill Corn Milling North America WSQA Symposium 2009 CONFIDENTIAL. This document contains trade secret information. Disclosure, use or reproduction outside Cargill and inside Cargill, to or by those employees who do not have a need to know is prohibited except as authorized by Cargill In writing. (Copyright Cargill, Incorporated 2009. All rights reserved.)